Starting up in the event tech industry? Check out this presentation by Meetingselect founder Judith Huisman & Event Tribe leader Marie-Clair Andrews about raising capital, building a team, opportunities & risks.

1. #eventtechgoals
The entrepreneur's view
of the Events Industry

2. #eventtechgoals
@Judith_Huisman

3. #eventtechgoals@marie_clair

4. Our context
Event TECH - an industry
within the events industry
● Of course event tech is
entrepreneurial - have
to be agile and
innovative
● The events industry -
historically risk averse
and methodical

5. APAC and EMEA

6. Raising capital
Do it quickly

7. Raise lots of it and
fast
Easy access to $1-5m
● Keep the exit in mind
● Watch out women! It’s
not as easy as for the
guys...yet
● Pick the right markets

8. Building a team
Not everyone is as awesome as you are

9. It’s lonely being a
visionary
Get good people around you
● Advisory Boards - yes,
and right from the start
● Make sure you have all
colours on board (blue
analytic, yellow creative,
green social and red
drive sales).
● Look after yourself

10. Opportunities
Are everywhere especially in event tech

11. Consolidation
Is a good thing.
But aggregate or be
aggregated.
● Tax reform, GDPR
● AR/VR/Machine Learning
● Event service players
moving into tech

12. Everything is global
Just look at us :)

13. Think outside the
box
Tech makes it easy
● Software for dispersed
teams
● Changing nature of work
● Emerging markets have
less competition - be a
big fish in a smaller pond

14. #eventtechgoals
Questions? Comments?
@marie_clair @event_tribe
@judith_huisman
@meetingselect