Reacting to Real Time Events: Socially Engaging in the Moment By Benjamin Spiegel

•

1 like•372 views

From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Reacting To Real-Time Events: Socially Engaging In The Moment. PRESENTATION: Reacting to Real Time Events: Socially Engaging in the Moment - Given by Benjamin Spiegel, @nxfxcom - MMI Agency, CEO. #SocialPro #13A

Social Media

#SocialPro #13A @nxfxcom
REACTING TO REAL-TIME
EVENTS: SOCIALLY ENGAGING
IN THE MOMENT
Benjamin Spiegel
CEO, MMI Agency
@NXFXCOM

RTM is awesome…when it works
#SocialPro #13A @nxfxcom

We also remember the screw ups
#SocialPro #13A @nxfxcom

Real time marketing myths
#SocialPro #13A @nxfxcom

#SocialPro #13A @nxfxcom
It’s only social

#SocialPro #13A @nxfxcom
Billions of marketers
attempt RTM every day

#SocialPro #13A @nxfxcom
Brands ask for an Oreo moment

#SocialPro #13A @nxfxcom
Only a few succeed

#SocialPro #13A @nxfxcom
Do you have the right
to play in this space?

#SocialPro #13A @nxfxcom
Set expectations

Participate in the
conversation year-round
#SocialPro #13A @nxfxcom

Use social listening to identify
key conversation topics
#SocialPro #13A @nxfxcom

#SocialPro #13A @nxfxcom
Define your approval process

#SocialPro #13A @nxfxcom
Plan in advance

#SocialPro #13A @nxfxcom
Create pre-approved content

Have your tools
ready to go.
#SocialPro #13A @nxfxcom
Set up you war room

Expect the unexpected
#SocialPro #13A @nxfxcom

#SocialPro #13A @nxfxcom
Understand the learnings

#SocialPro #13A @nxfxcom
Rinse and repeat

#SocialPro #13A @nxfxcom
Thank you!
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016

With the explosion of marketing technology which in itself is a reflection of the explosion of channels and consumer touchpoints in marketing more broadly it is all too easy to get mired in the technical and operational aspects of building out the marketing technology systems and lose sight of the human aspect of this mission. However, there is tremendous opportunity for competitive advantage by consciously architecting these solutions around humans, our customers and our staff.

Finding The Human Within Marketing TechnologyMayur Gupta

Storytelling in the Engagement Economy

Marketo

Edita Lukošiūtė - Galvoji, kad esi geras pėdsekys? Gilesnis požiūris į kelią ...

Vladas Sapranavicius

Dažnai vartotojas, prieš apsispręsdamas pirkti, svetainėje apsilanko kelis kartus, per skirtingus kanalus. Tuo tarpu Google Analytics pardavimų ataskaitose matome tik paskutinio apsilankymo statistiką. Remiantis tokiomis ataskaitomis rinkodarininkai dažnai ne tik neišnaudoja rinkos potencialo, bet ir klaidingai paskirsto reklamos biudžetus. Sužinosite, kaip gilesnis žvilgsnis į vartotojo pirkimo kelią, padeda identifikuoti problemas bei pardavimų didinimo galimybes.

16 Tips and Trends for Digital Marketing in 2016 from ZN

ZN Consulting

As your social media campaigns scale, it's essential to equip yourself with the right tools to help manage, measure and automate social sharing. Fortunately, there are dozens of tools that can help you create, manage, promote and measure social efforts. MMI's CEO, Benjamin Spiegel discusses his favorite social tools and how he uses them to focus on the higher-value aspects of running social campaigns.

Social Super Duper Tools Session By Benjamin Spiegel

Marketing Land

Digital Marketing Strategies B2B Companies Must Use

Joe Martinez

Michael King - Technical Marketing

INBOUND

Technical Marketing is the Price of Admission

Michael King

The Biggest Lies That Digital Marketers Tell Themselves

Samuel Scott

When Good PPC Goes Bad: Kirk Williams #UtahDMC 2018

Utah Digital Marketing Collective

On Friday, August 24th, Kirk Williams presented at the 4th Annual Utah Digital Marketing Collective Conference: Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018 Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. In 2017, he was named the #4 Most Influential PPCer in the world by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep. Session Description In order to achieve joyous acclamations of success, we PPCers need to nail all the audiences, we need to automate all the bids, and we need to test all the ads. But what happens when your PPC account still fails... even though you've done everything right? Our response is typically to dig deeper, expending additional person-hours seeking a solution that may never be found. But what if the problem lies elsewhere? What if the problem can't even be found in the data, or even in PPC itself? In this session, we will discuss how to identify when a greater problem than poor PPC management exists in an account, and how to solve for that problem.

Digital transformation

Scopernia

I'm Social. My Brand Isn't. Oops. TFM&A 2013 - Scot McKee. Gareth Case.

BirddogB2B

Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre.   McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks

ConvComp2016: Human or Bot: that is the question

ConvComp2016

Il panorama degli assistenti virtuali sinceramente ci spaventa un pochino! In breve tempo sarà naturale parlare e scrivere ad un bot. L’immaginario descritto da “Lei” si avvicina? Saremo in grado di miscelare abilmente i due aspetti, human e bot, nel realizzare questo nuovo paradigma? Cerchiamo di scoprirlo assieme! Alessandro Aglietti: nel 2007, grazie alla scuola, mi sono appassionato di sviluppo software. La passione si è poi trasformata in professione. http://aqquadro.it Mattia Occhiuto: sono un Front End software developer, appassionato di programmazione javascript sia client side che server side. Sono particolarmente interessato a paradigmi di programmazione funzionale e a tutti pattern reattivi che stanno emergendo (e ritornando) grazie ai numerosi framework che “appaiono” nell’ambito javascript. Quando non sono con la testa davanti al pc sono fuori a correre :). https://www.linkedin.com/in/mattia-occhiuto-3b817537

Joel Comm: The Power of Live Social Media to Ignite Your Local Events #LSS2016

Rio SEO

Presentation by: Joel Comm, JoelComm.com, CEO, Speaker, Author, Entrepreneur Websites, Online Gaming, Ecommerce, Site Monetization, Social Media, iPhone Apps, Mobile Marketing Facebook Live Edge Rank Video Archives Engagement Rates Facebook Pages, Events, Profiles, Groups, Analytics Turning Brands into Broadcasters Snapchat Snapchat Analytics Snapchat Custom Geofilters Local Business, Industry Events, Holidays, Community Events #LSS2016

Keith McArthur | Building a Community Management Organization CM1TO

Top 20 superbowl commercials on social mediaSimplify360

Technical Marketing: The New Normal by Michael King - #SEJSummit Atlanta

Search Engine Journal

ITCamp 2017 - Ciprian Sorlea - Fostering Heroes

ITCamp

The Busy Marketer's Guide to Digital Marketing - Mbali Ndandani, Unilever

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Michel Tombroff - CEO JACK

Mohammed Cherif

Forget disruption, it's time for Transformation

Scopernia

What I learned leading Ops at GitHub, Heroku, DigitalOcean, and more...

Mark Imbriaco

DOES SFO 2016 - Mark Imbriaco - Lessons From the Bleeding Edge

Gene Kim

DevOps news is dominated by discussions about tools, and with good reason. It's not unusual for the amount of infrastructure-related code in a system to approach or even exceed the amount of code dedicated to the actual problem the system is solving, even in small systems. As our systems scale in size and complexity, we invest an ever increasing amount of resources into building solutions to help manage our our complex technical systems. And rightly so. What's often overlooked, however, is the human component of our systems. All too often our approaches to tools, processes, and systems management attempt to remove humans rather than empower them. I'll make the case that humans are not a source of entropy to be safeguarded against in our systems, but rather a fundamental source of resilience and even efficiency. We'll discuss ways that we can use this point of view to our advantage when constructing our systems to move faster without sacrificing safety. We'll look at things like tools and our interactions with them, team collaboration, and even organizational structure and policies. We've had plenty of talks about building for web scale, cloud scale, and even planetary scale. Let's spend some time talking about designing for human scale.

Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...

Marketing Land

Measuring Social Success By Steve Hammer

Marketing Land

Similar to Reacting to Real Time Events: Socially Engaging in the Moment By Benjamin Spiegel

Social Super Duper Tool Session

MMI Agency

Social Super Duper Tools Session By Benjamin Spiegel

Marketing Land

Digital Marketing Strategies B2B Companies Must Use

Joe Martinez

Michael King - Technical Marketing

INBOUND

Technical Marketing is the Price of Admission

Michael King

The Biggest Lies That Digital Marketers Tell Themselves

Samuel Scott

When Good PPC Goes Bad: Kirk Williams #UtahDMC 2018

Utah Digital Marketing Collective

Digital transformation

Scopernia

I'm Social. My Brand Isn't. Oops. TFM&A 2013 - Scot McKee. Gareth Case.

BirddogB2B

ConvComp2016: Human or Bot: that is the question

ConvComp2016

Joel Comm: The Power of Live Social Media to Ignite Your Local Events #LSS2016

Rio SEO

Keith McArthur | Building a Community Management Organization CM1TO

Top 20 superbowl commercials on social mediaSimplify360

Technical Marketing: The New Normal by Michael King - #SEJSummit Atlanta

Search Engine Journal

ITCamp 2017 - Ciprian Sorlea - Fostering Heroes

ITCamp

The Busy Marketer's Guide to Digital Marketing - Mbali Ndandani, Unilever

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Michel Tombroff - CEO JACK

Mohammed Cherif

Forget disruption, it's time for Transformation

Scopernia

What I learned leading Ops at GitHub, Heroku, DigitalOcean, and more...

Mark Imbriaco

DOES SFO 2016 - Mark Imbriaco - Lessons From the Bleeding Edge

Gene Kim

Similar to Reacting to Real Time Events: Socially Engaging in the Moment By Benjamin Spiegel (20)

Social Super Duper Tool Session

Social Super Duper Tools Session By Benjamin Spiegel

Digital Marketing Strategies B2B Companies Must Use

Michael King - Technical Marketing

Technical Marketing is the Price of Admission

The Biggest Lies That Digital Marketers Tell Themselves

When Good PPC Goes Bad: Kirk Williams #UtahDMC 2018

Digital transformation

I'm Social. My Brand Isn't. Oops. TFM&A 2013 - Scot McKee. Gareth Case.

ConvComp2016: Human or Bot: that is the question

Joel Comm: The Power of Live Social Media to Ignite Your Local Events #LSS2016

Keith McArthur | Building a Community Management Organization

Top 20 superbowl commercials on social media

Technical Marketing: The New Normal by Michael King - #SEJSummit Atlanta

ITCamp 2017 - Ciprian Sorlea - Fostering Heroes

The Busy Marketer's Guide to Digital Marketing - Mbali Ndandani, Unilever

Michel Tombroff - CEO JACK

Forget disruption, it's time for Transformation

What I learned leading Ops at GitHub, Heroku, DigitalOcean, and more...

DOES SFO 2016 - Mark Imbriaco - Lessons From the Bleeding Edge

Recently uploaded

Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...

AJHSSR Journal

ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We gathered a robust dataset comprising 107 responses through a meticulously designed self-administered questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety behavior and safety performance. The research findings unequivocally underscore the palpable and consequential impact of safety behavior variables, namely safety compliance and safety participation, on improving safety performance indicators such as accidents, injuries, and property damages. These results strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward enhancing workplace safety performance. KEYWORDS :Safety compliance, safety participation, safety performance, SME

Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...

SocioCosmos

SluggerPunk Final Angel Investor Proposal

grogshiregames

Grow Your Reddit Community Fast.........

SocioCosmos

Social Media Marketing Strategies .

Virtual Real Design

LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO

lorraineandreiamcidl

SluggerPunk Angel Investor Final Proposal

grogshiregames

Your Path to YouTube Stardom Starts Here

SocioCosmos

Multilingual SEO Services | Multilingual Keyword Research | Filose

madisonsmith478075

Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences. Visit us at -https://www.filose.com/

“To be integrated is to feel secure, to feel connected.” The views and experi...

AJHSSR Journal

ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat, Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they have encountered thus far. The following paper uses an inductive approach and primarily focuses on the relationships of children with their teachers and peers as a key aspect of integration for students with a migration background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students, indicating the need for language policy reform. The study underlines the importanceof considering the children‟s agency when being integrated into mainstream public schools. . KEYWORDS: migration, education, integration, sub-Saharan African children, public school

Surat Digital Marketing School - course curriculum

digitalcourseshop4

Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles. This is the place where you become a Digital Marketing Expert.

7 Tips on Social Media Marketing strategy

Digital Marketing Lab

Unlock TikTok Success with Sociocosmos..

SocioCosmos

Recently uploaded (13)

Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...

Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...

SluggerPunk Final Angel Investor Proposal

Grow Your Reddit Community Fast.........

Social Media Marketing Strategies .

LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO

SluggerPunk Angel Investor Final Proposal

Your Path to YouTube Stardom Starts Here

Multilingual SEO Services | Multilingual Keyword Research | Filose

“To be integrated is to feel secure, to feel connected.” The views and experi...

Surat Digital Marketing School - course curriculum

7 Tips on Social Media Marketing strategy

Unlock TikTok Success with Sociocosmos..