Paolo Sparano Vitelli has over 20 years of experience in marketing design, product design, and project management. He has worked with global brands in South America, North America, and Europe. He is fluent in Portuguese, English, Italian, and Spanish. Vitelli has a strong background in conceptualization, production, and design thinking.

1. Paolo Sparano Vitelli
paolosvitelli@gmail.com
+39 348.8137971
20+ years of international professional experiences in South America, North America, and
Europe thru complete design process management, from briefing/design thinking/concept to
deliver, dealing directly with marketing departments in and out, adv agencies, sales/marketing
dept and creative crews.
Living in Florence – IT
Availability in all Europe.
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Profile:
Very passionate at interdepartmental design coordination and communication marketing
focused in branding and creative thinking involving marketing design, POP (point of purchase)
and BTL (Below the line) industrial design with successful campaigns for global brands on the
daily basis with an aggregable and positivemanagerial style travelling in between design
departments, marketing teams and sales depts.
Folllowing my instincts and result of natural curiosity and inexhaustible energy, besides the
great pleasure in dealing with people and all your desires, goals and their different
perspectives, over the years, managed to achieve a strong sense of weighing and balance of
my emotional intelligencethat naturally empowers me in the assembly or be part of winning
teams working on further technical management/coordination for conceptualization,
production, “design thinking” wherewith the support of my technical knowledge , facilitates
pushing me to perform marketing and design as “total production” from beginning to end,
campaigns and all its aspects in addition to events or promo always walking side by side with
clients and hearing the market, staff members, a wide range of external suppliers available,
inter office directly involvedor even possible new prospections and adjustments that can be
necessary.
All this was only possible thanks to lucky to have special people, empoweredand ready to
teach and aggregate always by my side. This collective sensitivity gave me a broad
background in the form of thinking design, highlighting everything good ever created,
respecting and absorbing the good results of others and always validate ideas and concepts
from people and market as a whole, after all there are numerous professionals accomplishing
an excellent job in all fields of communication around the world, avoiding seek only the
pasteurization to meet the few and taking risks to avoid going in direction (strides) to
mediocrity.
This consolidation as an individual and professional constant improvements through
international opportunities have made me comfortablealso when we should think of technical
tasks and its eventual production with high dimensional and manual sensitivity practicedby
moulds, prototyping, transformation and conformation of raw materials, special processes in

2. various areas and environments, coordination and assembly in the process of product design
and marketing plans and all constructive creativity combining concepts and thoughts the
universe of engineering involved, and absolutely necessary, in the field of corporatemarketing,
be it for an optimal and control of "budgets" available, as for better viewing and brand
positioning in the highly competitive market.
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Language fluency levels:
Portoghese: Perfect in communication and writing
English: Great in communication and writing
Italian: Perfect in communication and writing
Spanish: Good in communication and writing
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Experience and opportunities:
Senior Project Manager / Product designer
Italian Job Restorations - Custom projects
February 2012 to Present - Miami - Florida
• Directly involved with P.R., sales customers, company marketing, historic and tech research,
project planning and coordination, timeframe management, industrial design and master
builder inserted in a Full “bolt and nut” restorations company specialized in Antique vending
machines, classic motorcycles, custom paint jobs, cafe racer projects, germans classics.
Absolutely amazing experience.
Creative Designer in Marketing Design
106 by SergioMagalhaes - Comm. and Promo Design BTL + P.O.P.
January 2006 – April 2010 (4 years 4 months) - Brazil
• Project Schedule + production budget management
• BTL and POP for companies including: Samsung, Mumm Champagne, Nívea, Zorba, Burger
King.
• Strategic positioning of communication within market analysis of competitors
• Marketing solutions thru creative design plans
Product Designer in Contemporary Furniture
Campana Brothers Inc
June 2005 – August 2006 (1 year 3 months) - Brazil
• Research of new materials, new reliablesuppliers, industrial development
• Project Schedule + production budget management
• Prototyping and refinement from tech blue prints + projects

3. Creative Director. In Marketing Design / Point of purchase / Below the line
DM9DDB – Omnicom Group
January 2004 – February 2005 (1 year 2 months) – Brazil
• Strategic positioning of communication within market analysis of competitors and client
guidelines
• Below the line (BTL), Point of Purchase (POP) and marketing promo design department;
Nívea (Beauté and makeup division), Toyota – F1, Telefônica Telecom, Skol Beer Beats (Ambev
Group)
Product designer creative assistant - Contemporary furniture
OVO Design LLC - Contemporary furniture + products.
June 2002 – December 2003 (1 year 7 months) - Brazil
• Development of furniture, technical details, and formal studies.
• Monitoring of the industrial stage (prototyping and production).
• Prospecting, analysis and research of new suppliers - Quality control (dispatch/exportation).
Co-founder / Art Director – Product designer / creative director / P.O.P / BTL design
Ete Studio LLC
September 1999 – June 2002 (2 years 10 months) - Brazil
• Art director / Graphic Designer Manager - Corporate branding + sub materials
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Education
Fundação Armando Álvares Penteado
Bachelor of Arts (B.A.), BA in Product industrial Design, Bachelor
1995 – 1999
Post Graduation
Master degree (MA) Communication Design RAVENSBOURNE – UK
2010-2012
Xtra Tech Course
School of Modern Carpentry (EMM) – Design, Management, and production.
Modern Furniture. Process, Fabrication and management, Xtra Course
1999 – 2001