Professor Paul Tiffany gave a presentation on strategic planning and decision making for entrepreneurs and organizations. He discussed several topics: 1) Traditional strategic planning focuses on customers, competitors, markets, and technologies, but Professor Tiffany questions how "rational" and effective this approach is. 2) Competing on analytics and data-driven decision making can provide advantages, but many organizations do not fully adopt this culture. 3) Venture capital investing is highly uncertain, with most startups failing and few becoming hugely successful, showing that rational planning can only go so far. 4) Both intuitive and analytical decision making have roles to play, and recognizing the limitations of each is important for strategic choices.