Monêlé Chocolate produces handmade chocolates from original cocoa and aims to meet high standards of quality, innovation, and customer service; their product line includes over 154 fillings without preservatives or artificial flavors and they seek to expand their franchise locations to give more chocolate lovers access to their products wherever they are. The company gathers demographic information to understand their customer base and target different age groups with their marketing strategies.
This document appears to be about presenting a test of some kind. No other details are provided in the single-word title "Test Presentation". The document gives no information on what is being tested, how the test will be presented, or any other relevant details.
Jonatan Rodríguez Millán tiene 20 años y estudia el segundo semestre de la carrera de Licenciatura en Educación Física Recreación y Deporte. Vive con sus padres y es el mayor de tres hermanos. Le gusta jugar fútbol con amigos y en la universidad, y su mayor expectativa es ser docente en educación física y recreación para promover una vida saludable a través del deporte.
This certificate certifies that Amir Cabili satisfactorily completed the CA Service Desk Manager 12.9: Basic Administration 200 course on March 10, 2015.
La estación de ferrocarril de Chiquinquirá, construida en 1926, es un importante símbolo turístico de la ciudad. Fue diseñada por el arquitecto Joseph Martens y restaurada en 1989. Recientemente, Ferrovías valoró la estación en 600 millones de pesos.
1. This document discusses the benefits of team building activities, specifically an activity called "Snap Hunt." Snap Hunt encourages teams to work together to assemble a puzzle by using teamwork and competition.
2. The activity helps to improve communication, collaboration, and understanding of diverse skills within a team. It allows team members to recognize how their unique talents contribute to completing tasks and goals.
3. Regular team building is important for maintaining strong relationships, motivation, and a cohesive culture as teams work together over time. Activities like Snap Hunt strengthen bonding and reinforce the importance of cooperation.
This document appears to be about presenting a test of some kind. No other details are provided in the single-word title "Test Presentation". The document gives no information on what is being tested, how the test will be presented, or any other relevant details.
Jonatan Rodríguez Millán tiene 20 años y estudia el segundo semestre de la carrera de Licenciatura en Educación Física Recreación y Deporte. Vive con sus padres y es el mayor de tres hermanos. Le gusta jugar fútbol con amigos y en la universidad, y su mayor expectativa es ser docente en educación física y recreación para promover una vida saludable a través del deporte.
This certificate certifies that Amir Cabili satisfactorily completed the CA Service Desk Manager 12.9: Basic Administration 200 course on March 10, 2015.
La estación de ferrocarril de Chiquinquirá, construida en 1926, es un importante símbolo turístico de la ciudad. Fue diseñada por el arquitecto Joseph Martens y restaurada en 1989. Recientemente, Ferrovías valoró la estación en 600 millones de pesos.
1. This document discusses the benefits of team building activities, specifically an activity called "Snap Hunt." Snap Hunt encourages teams to work together to assemble a puzzle by using teamwork and competition.
2. The activity helps to improve communication, collaboration, and understanding of diverse skills within a team. It allows team members to recognize how their unique talents contribute to completing tasks and goals.
3. Regular team building is important for maintaining strong relationships, motivation, and a cohesive culture as teams work together over time. Activities like Snap Hunt strengthen bonding and reinforce the importance of cooperation.
This document appears to be a collection of photographs taken by Alexsandr Girfanov and Anna Sychova titled "Flowers for my Grandma." It contains photos of various flowers from a garden, such as bluebells, daisies, forget-me-nots, and irises, as well as scenes like dew in a meadow and sunsets. The photos were taken in Kirov, Russia in 2011 for Maria Girfanova, Alexsandr Girfanov, and Galina Petrovna Cherepanova. The collection expresses the grandson's appreciation for spending time in the garden with his grandmother.
The business will sell cupcakes, cookies, and hot chocolate from a stall in the college street. They will offer a variety of flavors for the cupcakes and cookies. Based on a survey, the most popular items and prices were vanilla and chocolate cupcakes at 85p each, chocolate chip cookies at 75p each, and hot chocolate for £1. Gift boxes will also be offered. The products will primarily be sold during morning and lunch breaks to target college students.
The business plan proposes an online retail store and event space called Cocoa Divas that pairs chocolate and wine. The founders are qualified as the wine and chocolate industries are growing, especially premium chocolate and among female consumers who make up their target market. Financial projections estimate $75k in startup costs with 50% financing and an 11% return on investment within 5 years.
Hong-Colate plans to open a chocolate shop in Hong Kong. The marketing plan aims to analyze opportunities and threats, propose a marketing mix, and develop strategies. Target customers include young professionals, wedding couples, and corporations. Products will include Chinese themed chocolate incorporating characters, designs, and packaging. Pricing will vary by collection but be competitive. The shop will be located in an upscale mall. Promotional activities will utilize the website, magazines, group buying, social media, and email marketing. Milestones include breaking even within two years and increasing market share and sales.
Chocolate Business Plan-
Chocolate is an $83 billion a year business, making industry value larger than the GDP of more than 130 nations on earth. An average Britain, Swiss/German will each eat 11kg of chocolate a year.
In India, chocolate hasn’t been sweet of choice. Indians eat only 165gms of chocolate a year. Consumers change their tastes and preferences according to the changing trends. The recent trend dictates a westernized and health conscious foodstuffs – so we are aiming to cater to them through or innovative chocolate.
Chocolate is often referred as the “guilty pleasure”, Bite On‘s main aim is to remove the guilt and fill it with pleasure for our consumers.
Our idea is to make a low fat low calorie sugar free dark chocolate bar that makes us different from other brands as we are only targeting the sugar free fat free dark chocolate segment.
The document outlines rules for an idea cafe focused on generating innovative ideas. The rules are to defer judgment on any ideas, embrace out-of-the-box notions, build on others' ideas without dismissal, have one respectful conversation at a time without interruption, use visuals like drawings to explain ideas clearly regardless of artistic ability, and generate a high quantity of ideas quickly.
The document summarizes the history and production of chocolate. It discusses how the Olmecs and Mayans cultivated and used cocoa before the Aztecs developed chocolate drinks. It then describes different types of chocolate - white, milk, and dark - and their ingredients. The document outlines several health benefits of chocolate, including its high antioxidant and magnesium content and potential role in reducing depression, cancer, and improving brain health. It provides storage tips for chocolate and the mission, vision, and values of the Chocolate House.
The document summarizes the history and production of chocolate. It discusses how the Olmecs and Mayans cultivated and used cocoa before the Aztecs developed chocolate drinks. It then describes different types of chocolate - white, milk, and dark - and their ingredients. The document outlines several health benefits of chocolate, including its high antioxidant and magnesium content and potential role in reducing depression, cancer, and improving brain health. It provides storage tips for chocolate and presents the mission, vision, and values of a chocolate company.
The document outlines a proposal for a chocolate manufacturing and sales company called "Chocolab". The company will be located in Kalapet and manufacture plain, milk, and fruit & nut chocolates. It will target consumers of all age groups in Pondicherry through retailers, wholesalers, and traders. The company aims to compete based on taste and quality and will be a partnership with roles including 2 finance managers, 2 marketing managers, 1 accountant, and 1 general manager.
The document outlines a proposal for a chocolate manufacturing business called "Chocolab" in Pondicherry, India. A group of 8 individuals will form a partnership and manufacture milk chocolate, fruit and nut chocolate, and plain chocolate. The manufacturing facility will be located in Kalapet and target consumers of all ages in Pondicherry. The business will compete based on taste and quality. Initial costs, production process, marketing and financial plans are presented.
CREATION OF NEW PRODUCT WITH THE HELP OF 7 P'S OF MARKETINGRAYAN TOM
Creation of a new product with the help of 7 p s of marketing which includes the following:
1. PRODUCT
2. PRICE
3. PROMOTION
4. PLACE
5. PEOPLE
6. Positioning
7. PROCESS
The document describes K'ab, a company that produces chocolate in Guatemala. It aims to satisfy customers with high quality ingredients and unique products like chocolate stuffed with local candies. The company was started by 4 individuals who each contributed $5,000 for the initial capital. It has a 5 year budget projected to determine investment return. The document provides details on product descriptions, human resources, job descriptions, recruitment, interviews, policies, and marketing strategies like identifying target locations, distribution channels, and promotional activities.
This document presents a marketing plan for Cocobee Chocolate, a new brand of dark chocolate produced by Nervio. It discusses the local and international chocolate markets which are dominated by brands like Cadbury, KitKat, and Snickers. Cocobee's target market is health conscious consumers in urban areas. The product is a dark chocolate bar sweetened with honey and available with roasted almonds. It is priced competitively based on the high quality ingredients and production process. The marketing strategy focuses on social media, billboards, and TV advertisements to promote the health benefits of the product. Distribution will occur through both online and offline channels.
CHOCOLATE & CHOCOLATETM is a chocolate fondue franchise company founded in 2009 that offers chocolate fondue, fresh fruit, and other products in cafés, kiosks, and other locations. The company provides franchisees with equipment, training, marketing support, and an innovative product mix. Franchisees benefit from CHOCOLATE & CHOCOLATETM's proven business model and constant product innovation to attract customers.
This document outlines a business plan for Chocoworks, a proposed chocolate manufacturing company in India. The company's vision is to be the leading chocolate manufacturer in India. It will produce dark, milk, and white chocolates as well as fruit and nut varieties. The business plan discusses the chocolate making process, ingredients, target markets, competitive brands, strengths, weaknesses, opportunities, threats, financial analysis, and the scope of the market in India.
Quality café and bakery aims to be the best café in the area by providing a relaxing environment for customers to socialize and enjoy high-quality coffee, bakery products, and art. The café plans to invest 1 crore with 90 lakhs as equity and 10 lakhs as a loan. Key strategies include trained baristas, loyal customers, and a prime location near students. The café offers a variety of coffee drinks and bakery items and aims to position itself as the number one shop through excellent customer service and quality products.
Runakay Chocolate aims to create jobs and improve livelihoods for Ecuadorian cocoa farmers while producing high quality organic chocolate. It will source cocoa beans directly from farmers, have the chocolate made on their lands, and pay fair wages. The company is dedicated to assisting Ecuadorian communities through job creation without requiring they sell their land. It will produce chocolate bars made with exotic Ecuadorian fruits and market them based on their social mission and appeal to health-conscious customers concerned with social responsibility.
Runakay Chocolate aims to create jobs and improve livelihoods for Ecuadorian cocoa farmers while producing high quality organic chocolate. It will source cocoa beans directly from farmers, have the chocolate made on their lands, and pay fair wages. The company is dedicated to assisting Ecuadorian communities through job creation without requiring they sell their land. It will produce chocolate bars made with exotic Ecuadorian fruits and market them based on their social mission and appeal to health-conscious customers concerned with social responsibility.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Tushar Cholepatil
This document provides a business plan for a proposed chocolate manufacturing company called T@P India CHOCOLATE Pvt. Ltd. The plan outlines the company's products which include dark chocolate, milk chocolate, nutritious chocolate bars, and premium liquid filled chocolate bars. It discusses the chocolate industry trends in India, including current size, growth rates, and major players. The marketing plan proposes targeting different age groups in India and collaborating with schools and organizations. The financial plan examines costs, sources of funding, and taxation policies.
This document appears to be a collection of photographs taken by Alexsandr Girfanov and Anna Sychova titled "Flowers for my Grandma." It contains photos of various flowers from a garden, such as bluebells, daisies, forget-me-nots, and irises, as well as scenes like dew in a meadow and sunsets. The photos were taken in Kirov, Russia in 2011 for Maria Girfanova, Alexsandr Girfanov, and Galina Petrovna Cherepanova. The collection expresses the grandson's appreciation for spending time in the garden with his grandmother.
The business will sell cupcakes, cookies, and hot chocolate from a stall in the college street. They will offer a variety of flavors for the cupcakes and cookies. Based on a survey, the most popular items and prices were vanilla and chocolate cupcakes at 85p each, chocolate chip cookies at 75p each, and hot chocolate for £1. Gift boxes will also be offered. The products will primarily be sold during morning and lunch breaks to target college students.
The business plan proposes an online retail store and event space called Cocoa Divas that pairs chocolate and wine. The founders are qualified as the wine and chocolate industries are growing, especially premium chocolate and among female consumers who make up their target market. Financial projections estimate $75k in startup costs with 50% financing and an 11% return on investment within 5 years.
Hong-Colate plans to open a chocolate shop in Hong Kong. The marketing plan aims to analyze opportunities and threats, propose a marketing mix, and develop strategies. Target customers include young professionals, wedding couples, and corporations. Products will include Chinese themed chocolate incorporating characters, designs, and packaging. Pricing will vary by collection but be competitive. The shop will be located in an upscale mall. Promotional activities will utilize the website, magazines, group buying, social media, and email marketing. Milestones include breaking even within two years and increasing market share and sales.
Chocolate Business Plan-
Chocolate is an $83 billion a year business, making industry value larger than the GDP of more than 130 nations on earth. An average Britain, Swiss/German will each eat 11kg of chocolate a year.
In India, chocolate hasn’t been sweet of choice. Indians eat only 165gms of chocolate a year. Consumers change their tastes and preferences according to the changing trends. The recent trend dictates a westernized and health conscious foodstuffs – so we are aiming to cater to them through or innovative chocolate.
Chocolate is often referred as the “guilty pleasure”, Bite On‘s main aim is to remove the guilt and fill it with pleasure for our consumers.
Our idea is to make a low fat low calorie sugar free dark chocolate bar that makes us different from other brands as we are only targeting the sugar free fat free dark chocolate segment.
The document outlines rules for an idea cafe focused on generating innovative ideas. The rules are to defer judgment on any ideas, embrace out-of-the-box notions, build on others' ideas without dismissal, have one respectful conversation at a time without interruption, use visuals like drawings to explain ideas clearly regardless of artistic ability, and generate a high quantity of ideas quickly.
The document summarizes the history and production of chocolate. It discusses how the Olmecs and Mayans cultivated and used cocoa before the Aztecs developed chocolate drinks. It then describes different types of chocolate - white, milk, and dark - and their ingredients. The document outlines several health benefits of chocolate, including its high antioxidant and magnesium content and potential role in reducing depression, cancer, and improving brain health. It provides storage tips for chocolate and the mission, vision, and values of the Chocolate House.
The document summarizes the history and production of chocolate. It discusses how the Olmecs and Mayans cultivated and used cocoa before the Aztecs developed chocolate drinks. It then describes different types of chocolate - white, milk, and dark - and their ingredients. The document outlines several health benefits of chocolate, including its high antioxidant and magnesium content and potential role in reducing depression, cancer, and improving brain health. It provides storage tips for chocolate and presents the mission, vision, and values of a chocolate company.
The document outlines a proposal for a chocolate manufacturing and sales company called "Chocolab". The company will be located in Kalapet and manufacture plain, milk, and fruit & nut chocolates. It will target consumers of all age groups in Pondicherry through retailers, wholesalers, and traders. The company aims to compete based on taste and quality and will be a partnership with roles including 2 finance managers, 2 marketing managers, 1 accountant, and 1 general manager.
The document outlines a proposal for a chocolate manufacturing business called "Chocolab" in Pondicherry, India. A group of 8 individuals will form a partnership and manufacture milk chocolate, fruit and nut chocolate, and plain chocolate. The manufacturing facility will be located in Kalapet and target consumers of all ages in Pondicherry. The business will compete based on taste and quality. Initial costs, production process, marketing and financial plans are presented.
CREATION OF NEW PRODUCT WITH THE HELP OF 7 P'S OF MARKETINGRAYAN TOM
Creation of a new product with the help of 7 p s of marketing which includes the following:
1. PRODUCT
2. PRICE
3. PROMOTION
4. PLACE
5. PEOPLE
6. Positioning
7. PROCESS
The document describes K'ab, a company that produces chocolate in Guatemala. It aims to satisfy customers with high quality ingredients and unique products like chocolate stuffed with local candies. The company was started by 4 individuals who each contributed $5,000 for the initial capital. It has a 5 year budget projected to determine investment return. The document provides details on product descriptions, human resources, job descriptions, recruitment, interviews, policies, and marketing strategies like identifying target locations, distribution channels, and promotional activities.
This document presents a marketing plan for Cocobee Chocolate, a new brand of dark chocolate produced by Nervio. It discusses the local and international chocolate markets which are dominated by brands like Cadbury, KitKat, and Snickers. Cocobee's target market is health conscious consumers in urban areas. The product is a dark chocolate bar sweetened with honey and available with roasted almonds. It is priced competitively based on the high quality ingredients and production process. The marketing strategy focuses on social media, billboards, and TV advertisements to promote the health benefits of the product. Distribution will occur through both online and offline channels.
CHOCOLATE & CHOCOLATETM is a chocolate fondue franchise company founded in 2009 that offers chocolate fondue, fresh fruit, and other products in cafés, kiosks, and other locations. The company provides franchisees with equipment, training, marketing support, and an innovative product mix. Franchisees benefit from CHOCOLATE & CHOCOLATETM's proven business model and constant product innovation to attract customers.
This document outlines a business plan for Chocoworks, a proposed chocolate manufacturing company in India. The company's vision is to be the leading chocolate manufacturer in India. It will produce dark, milk, and white chocolates as well as fruit and nut varieties. The business plan discusses the chocolate making process, ingredients, target markets, competitive brands, strengths, weaknesses, opportunities, threats, financial analysis, and the scope of the market in India.
Quality café and bakery aims to be the best café in the area by providing a relaxing environment for customers to socialize and enjoy high-quality coffee, bakery products, and art. The café plans to invest 1 crore with 90 lakhs as equity and 10 lakhs as a loan. Key strategies include trained baristas, loyal customers, and a prime location near students. The café offers a variety of coffee drinks and bakery items and aims to position itself as the number one shop through excellent customer service and quality products.
Runakay Chocolate aims to create jobs and improve livelihoods for Ecuadorian cocoa farmers while producing high quality organic chocolate. It will source cocoa beans directly from farmers, have the chocolate made on their lands, and pay fair wages. The company is dedicated to assisting Ecuadorian communities through job creation without requiring they sell their land. It will produce chocolate bars made with exotic Ecuadorian fruits and market them based on their social mission and appeal to health-conscious customers concerned with social responsibility.
Runakay Chocolate aims to create jobs and improve livelihoods for Ecuadorian cocoa farmers while producing high quality organic chocolate. It will source cocoa beans directly from farmers, have the chocolate made on their lands, and pay fair wages. The company is dedicated to assisting Ecuadorian communities through job creation without requiring they sell their land. It will produce chocolate bars made with exotic Ecuadorian fruits and market them based on their social mission and appeal to health-conscious customers concerned with social responsibility.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Tushar Cholepatil
This document provides a business plan for a proposed chocolate manufacturing company called T@P India CHOCOLATE Pvt. Ltd. The plan outlines the company's products which include dark chocolate, milk chocolate, nutritious chocolate bars, and premium liquid filled chocolate bars. It discusses the chocolate industry trends in India, including current size, growth rates, and major players. The marketing plan proposes targeting different age groups in India and collaborating with schools and organizations. The financial plan examines costs, sources of funding, and taxation policies.
Khroma chocolates is a Mumbai-based chocolate manufacturing company that has been operating since 1974. It employs over 115 people and produces a variety of chocolate and confectionery products. The company aims to produce high quality chocolates using proper manufacturing practices and natural ingredients. It is managed by a Board of Directors and a Chief Executive's Committee that oversees day-to-day operations and implementation of strategy. The company seeks to increase revenue and market share through innovation, marketing, and sales investments.
1. The document presents a marketing plan for a chocolate bar called "Milk Chocobar".
2. It lists the product's strengths as being suitable for all ages, its taste and nutrition, and attractive packaging. It also discusses opportunities for distribution, promotions, and linking with bakeries.
3. However, it notes risks such as a competitive chocolate market, difficulty retaining customers, and competition from established brands like Snickers and KitKat. The target market is discussed as kids, young people, and older chocolate lovers in urban Bangladesh.
Juliette Brun established Juliette & Chocolat in 2003 in Montreal with a small storefront and kitchen. It has since grown to six locations and a chocolate lab for production. Brun attended McGill University for economics and finance but pursued her passion for food by starting her own chocolate business. She saw an opportunity in the untapped chocolate market in Quebec. Juliette & Chocolat is now a leading chocolate maker and café, producing premium chocolates and desserts with high-quality ingredients while facing challenges from rising cocoa prices.
This document provides details about opening a new cafe lounge called Crystal Lounge in Girgaum Chowpatty, Mumbai. It includes information about the location, management team, staffing, target market, menu items, daily offers, marketing plan, SWOT analysis, competition strategy, quality management, and conclusion. The key points are that Crystal Lounge will be located in a prime area of Girgaum Chowpatty, will target the upper middle class aged 18-50, and will provide a variety of food and drink items along with a relaxing atmosphere.
Lovato Bakery Café is a partnership between 5 individuals operating out of Ampang, Selangor, Malaysia. The business was established in March 2013 and specializes in producing and selling cheese tarts in 5 flavors. The business plan outlines the company's vision, objectives, management structure, marketing strategy, and financial projections. It identifies key competitors in the area and provides sales forecasts projecting over RM1 million in annual revenue.
AASRR company is introducing a new chocolate product called CHOICE. The objectives are to introduce new flavors, gain market share, and offer quality chocolate at affordable prices. CHOICE will contain chocolate liquor, cocoa butter, nutritive sweeteners, emulsifiers, and cream. It will be priced from Rs. 12-100 depending on the number of chocolates. CHOICE will be produced in Faisalabad and sold in shops across Pakistan through various advertising campaigns. A SWOT analysis identified strengths like established market but also threats from competition and substitutes. The company will target segments by geography, demographics, psychographics, and behavior.
Final Project for "Advanced Brand Strategies" class: Analysis of the company and suggestion for the future.
Parsons The New School for Design | Spring 2014 | Professor Erin Cho
4. Mission Statement
“Monêlé will meet and
exceed the expectations of
customers in product
quality, product innovation
and service” Vision
Statement
“Beside the pleasure of
savoring, Monêlé
chocolate opens up
entire world of feelings
MonêléChocolate continue
& festivities which takes
5. Our goal is to open Monêlé objective
our franchise in is to give all
different cities of chocolate
Lahore, we’ll also lovers the
introduce our opportunity to
franchise in next enjoy Monêlé
coming weeks. So chocolates
the chocolate lovers wherever they
Goals &
can enjoy the taste are in the
continue
world.Monêlé
Objectives
of real chocolate all
chocolate
6. Monêlé chocolate is made from the finest
ingredients offering a wide choice of over 154
fillings. Monêlé chocolate does not include
preservatives or artificial flavors making it on a high
quality Chocó. Monêlé chocolate bars as are also
in no added sugar range. Our unique packing
boxes come into their own tasteful style to take the
traditional gift of choice to a whole new level ofcontinue
elegance. We are have a package of
8. 50-59 over 60
3% 1%
30-39
4% 40-49
7%
18-28
19%
Under18
66%
Age of people who eats Chocolates
Monêléchocolate continue
9. Monêléchocolate
Geographic
Our location is in Lahore, Pakistan, on M.M Alam Road, it is our
Head Office.
Psychographic
We produce new chocolates flavors, so the chocolate lovers can
enjoy the varieties, we provide chocolates according to the culture of
peoples, occasionally and follow the new trends in our packing.
continue
10. AGE Percentage Percentage of Total Criteria
Of Females Males Percentage
Under 18 49% 31% 80% Students, Kids, of every culture
18-28 38% 31% 69% Families, Females, Males, Teenage,
Professional People, Couples
29-39 25% 15% 40% Females, Males, Professional
People, Families
40-49 17% 16% 33% Professional People, Families,
Females, Males
50-59 15% 10% 25% Aged who eats sugar free
chocolates, Females, Males
Over 60 13% 7% 20% Aged who eats sugar free
chocolates, Females, Males
continue
11. Marketing Mix
Product: Monêlé Chocolate
Physical Evidence: Our shop of
Monêlé Chocolate, on M.M Alam
Price: Starting from PKR330 Ranges Road
Process: Customer selects the
to PKR3500
chocolates from the display or from
Discounts up to 30%
the menu card with the description
Low pricing 330-1000
of Chocolate ingredients, then they
Premium pricing 1000-3500 buy two
get one free order it, whether take away or dine
in, or raps it in with our beautiful
Promotion: Concerts, Banners,
Advertisement in Magazines, Pamphlets, packing or in box.
Social Media, Sponsorships, Websites, In People: Includes staff well-educated
Movies, Radio, Commercials And & have communication skills &
public dealing manners &
Events.
consumers interacting
Place: M.M Alam Road.
12. Human
Number of Employees Plan
Resource
30 Compensation Plan
Designation of employees Salaries Started from
• Manager PKR9000_PKR2,00,000
• C.F.A Training Methods &
• M.D
Requirements
• Accountant
Our chefs and chocolate
• Sales & Marketing
maker experts we send them
• Assistant Manager
to foreign training institutes
• C.E.O
so they can learn new
• C.O.O
innovations about chocolate.
• HRM
continue
13. Rules & Standards
Our Rules are not so Hard and
Feedback
Far, they are just simple Consumer can also give our
• Punctuation of timings for feedback on our website or by
employees just admiring the flavors of our
• Smoking is not allowed chocolates
• Employees must full fill their Boneset & Allowance
job on regular basis, we have We’re giving bonuses once in a
a system which checks out year, with the living facilities
whether the employee is for those employs who’re
doing and attending his job working in Pakistan from
regularly foreign contrives
Monêléchocolate continue
15. We can develop the product
on time and on budget. Initial investment
Assumptions 2.5 million.
Competitors will respond
Customers will buy our rationally. Start up expense
product because we think We will be able to hold 1corer.
it’s a good product. down prices while gaining
Customers will agree with Sources
share rapidly. We’re using external sources to
our perception that the We will have no trouble
product is “great”. import the real cocoa.
attracting the right staff.
The product will sell itself Customers will run no risk
Distributors are desperate in buying from us instead of
to stock and service the continuing to buy from their
product. past suppliers.
continue
17. Assessment of risk
Environmental, Economical
What-if business fails
If business fails then we sell our unit &
shop to the other company and as we’ve
the financial and sponsors we’ll start a
restructured business
Threats from competitors
Our competitors are selling chocolate at
high prices with more new flavors
Monêléchocolate
19. We make chocolates daily.
We make chocolates also
on order.
Building Codes
Our shop is 24 x 24 ft. with
a wide sitting arrangements
and fully air conditioned
shop, we’ve a space of 30
sittings at one time.
month
Monêlé
Operational Expenses/
chocolate
20. Production Plan
Manufacturing Process
Chef are making chocolates from their own ideas and
innovations
Physical location
Our kitchen are situated behind the back of the shop
Suppliers
Our kitchens where hand made chocolates are made by
chocolate experts
We’re importing cacao from Egypt and brazil
Raw material
Packing and boxes and rapping items are provided by our
external sources.
Quality Control
We’re ISO certified
continue
21. The chocolate range includes Classic; Deluxe; Monêlé
Specials; Monêlé and a special range of sugar free and diet chocolates.
These are available in variety of milk, dark or white chocolates with
flavors like hazelnut, almonds, pistachios and rice crispy. Chocolate &
Gianduja Cream
All our chocolate products are made with pure cocoa mass, cocoa
butter, soy lecithin, and vanilin.
Gianduja Cream Ingredients: hazelnut, sugar, cocoa butter, milk
powder, almond, skimmed milk powder, soy lecithin, flavouring
(vanilin).
Animal by-products: Milk chocolate contains dried cow milk. Dark
chocolate does not include dried cow milk.
No other animal bi-product is used in the making of our chocolates.
continue
22. Nuts & Fruits: Depending on the chocolate piece variety, fillings
of the chocolate pieces may include nuts
(Almonds, Hazelnuts, Pistachios, Peanuts), Dried Fruits
(Strawberry, Orange Peel, Raisins).
Alcohol: We don't use any alcohol ingredients in our recipes for
any of our products. Our products are classified Halal.
No-Sugar Added: We use Maltitol as a sugar substitute in our No-
Sugar Added menu variety.
Jordan Almonds
Our Jordan Almonds are made of fresh premium roasted almonds
covered with sugar glaze. The glaze might contain Cow Gelatin in
its recipe.
Monêléchocolate
24. Age Gender Social status
Under 18 Kids, Teenage Upper class
18-39 Teenage, Couples, Male Upper and middle
and females class
40-50 Couples, Male and Upper Class & middle
females class
51-60 Couples, Aged people Upper Class
Over 60 Couples, Aged people Upper class
continue
25. Analysis of competitors
Direct Competitors Indirect competitors
Patchi Cadbury
They are also making Producing chocolates on a
chocolates and large scale, they have 50%
confectionary items. market share
Lals Lotte
Producing chocolates with They are producng candy
the help of technology and chocolates and have
Chocolatier Café La Churro 30% market share
New café opened for Candyland
chocolate lovers. Having 20% market share
Monêléchocolate