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Enterprise wiki application
scenarios and their relation to
user motivation
Dipl.-Wirt.-Ing. Dada Lin, TU Dresden, T-Systems Multimedia Solutions GmbH
Dipl.-Ing. f. Tech. Inform. Stefan Ehrlich, T-Systems Multimedia Solutions GmbH




Cartagena, September 2012
ABOUT ME



                  Dada Lin
                  T-Systems Multimedia Solutions GmbH
                  TU Dresden
                  dada.lin@t-systems.com



    diploma thesis on Knowledge Management using social software tools
    PhD student (Technical University Dresden, Lehrstuhl für
     Wirtschaftsinformatik insb. Informationsmanagement (Prof. Dr. Eric Schoop))




     07.09.2012                                                             2
Agenda




1. Enterprise Wikis & Knowledge Management
2. Research Questions
3. Data Acquisition
4. Finding 1: Typology of wiki application scenarios
5. Finding 2: Theoretical model of user motivation in
             enterprise wikis
6. Conclusion and next steps




     07.09.2012                                         3
Enterprise Wikis & Knowledge Management


What is a Enterprise Wiki?
• simple content management system
• facilitate collaborative text editing
• structured as hypertext

Why are Enterprise Wikis relevant for KM research?
• 88 % of companys are using Enterprise Wikis1
• preferred method of internal communications by 20132
• support different aspects of knowledge work

                 1.   Back, A., Friedel, D., & Weigand, A. (2011). Enterprise 2.0 – Nutzung & Handlungsbedarf im
                      innerbetrieblichen, B2B und B2C Kontext. T-Systems Schweiz AG.
                 2.   Gartner

    07.09.2012                                                                                                     4
TeamWeb – Enterprise Wiki@T-Systems MMS




    07.09.2012                            5
Research Questions


Grounded Theory approach / 2 main research questions:



1. How are Enterprise Wikis used?

2. How is user motivation associated with the way in
   which wikis are used?




    07.09.2012                                          6
Data Acquisition


1. qualitative content analysis of the wiki spaces (12 /
   2011)
   – 170 wiki spaces were analysed manually
   – 27 usage scenarios could be identified


2. semi-structured interviews with employees
   – iterative selection of 10 interviewees on the basis of previous
     space analysis
   – Focus on: usage scenarios, user motivation, perceived problems




     07.09.2012                                                    7
Finding 1: Typology of application scenarios




    07.09.2012                                 8
Finding 2: Theoretical model of user motivation




    07.09.2012                                    9
Conclusion and next steps


Findings:
 4 main application modes: Enterprise Wikis are
  versatile tools for knowledge workers
 user motivation is mainly egoistic
 to facilitate user motivation, enterprise wikis have to
  create a perceived benefit for the knowledge worker

Next steps:
 further exploration of usage motivation on basis of
  existing concepts of work psychology
 comparative case studys of other companys with
  enterprise wikis
     07.09.2012                                             10
Dada Lin
             TU Dresden / T-Systems Multimedia
             Solutions GmbH
             PhD student

             Riesaer Straße 5, 01129 Dresden
             +49 351 2820-2768 (Tel.)
             +49 171 6240997 (Mobil)
             E-Mail: dada.lin@t-systems.com




THANK YOU!
07.09.2012                                       11

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Enterprise Wiki Application Scenarios And Their Relation To User Motivation

  • 1. Enterprise wiki application scenarios and their relation to user motivation Dipl.-Wirt.-Ing. Dada Lin, TU Dresden, T-Systems Multimedia Solutions GmbH Dipl.-Ing. f. Tech. Inform. Stefan Ehrlich, T-Systems Multimedia Solutions GmbH Cartagena, September 2012
  • 2. ABOUT ME Dada Lin T-Systems Multimedia Solutions GmbH TU Dresden dada.lin@t-systems.com  diploma thesis on Knowledge Management using social software tools  PhD student (Technical University Dresden, Lehrstuhl für Wirtschaftsinformatik insb. Informationsmanagement (Prof. Dr. Eric Schoop)) 07.09.2012 2
  • 3. Agenda 1. Enterprise Wikis & Knowledge Management 2. Research Questions 3. Data Acquisition 4. Finding 1: Typology of wiki application scenarios 5. Finding 2: Theoretical model of user motivation in enterprise wikis 6. Conclusion and next steps 07.09.2012 3
  • 4. Enterprise Wikis & Knowledge Management What is a Enterprise Wiki? • simple content management system • facilitate collaborative text editing • structured as hypertext Why are Enterprise Wikis relevant for KM research? • 88 % of companys are using Enterprise Wikis1 • preferred method of internal communications by 20132 • support different aspects of knowledge work 1. Back, A., Friedel, D., & Weigand, A. (2011). Enterprise 2.0 – Nutzung & Handlungsbedarf im innerbetrieblichen, B2B und B2C Kontext. T-Systems Schweiz AG. 2. Gartner 07.09.2012 4
  • 5. TeamWeb – Enterprise Wiki@T-Systems MMS 07.09.2012 5
  • 6. Research Questions Grounded Theory approach / 2 main research questions: 1. How are Enterprise Wikis used? 2. How is user motivation associated with the way in which wikis are used? 07.09.2012 6
  • 7. Data Acquisition 1. qualitative content analysis of the wiki spaces (12 / 2011) – 170 wiki spaces were analysed manually – 27 usage scenarios could be identified 2. semi-structured interviews with employees – iterative selection of 10 interviewees on the basis of previous space analysis – Focus on: usage scenarios, user motivation, perceived problems 07.09.2012 7
  • 8. Finding 1: Typology of application scenarios 07.09.2012 8
  • 9. Finding 2: Theoretical model of user motivation 07.09.2012 9
  • 10. Conclusion and next steps Findings:  4 main application modes: Enterprise Wikis are versatile tools for knowledge workers  user motivation is mainly egoistic  to facilitate user motivation, enterprise wikis have to create a perceived benefit for the knowledge worker Next steps:  further exploration of usage motivation on basis of existing concepts of work psychology  comparative case studys of other companys with enterprise wikis 07.09.2012 10
  • 11. Dada Lin TU Dresden / T-Systems Multimedia Solutions GmbH PhD student Riesaer Straße 5, 01129 Dresden +49 351 2820-2768 (Tel.) +49 171 6240997 (Mobil) E-Mail: dada.lin@t-systems.com THANK YOU! 07.09.2012 11