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It's not who you know but who knows you in today's hyper-connected marketplace. The consumer now owns your brand, and in order to profit from this new dynamic, we need a solid strategy and set of principles to engage the marketplace.

Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations. In this fast paced keynote presentation Shane Gibson will share with the audience:

• The new rules of engagement in sales and marketing
• How anyone can become a global brand in their niche using social media
• How to effectively and profitably implement social media in your business
• The top global social media and networking tools and trends for 2009 and beyond

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  1. 2. “ The Customer Owns Your Brand”
  2. 3. Social Media Matrix™ Thought Leader Reactively Proactively Passively Disengaged Engaged
  3. 4. The Reverse Drip
  4. 5. Tools of the Trade
  5. 6. Tips for Marketing & Sales <ul><li>Customize your background </li></ul><ul><li>Complete Your bio </li></ul><ul><li>Link to Company site or blog </li></ul><ul><li>Have relevant & frequent updates </li></ul><ul><li>Use contrast </li></ul><ul><li>No auto dm’s </li></ul><ul><li>No following gimmicks </li></ul><ul><li>Use </li></ul><ul><li>Search and RESPOND to replies and brand mentions </li></ul><ul><li>Use Hootsuite to manage corporate accounts </li></ul>
  6. 7. Getting Real
  7. 8. Launch Plan <ul><li>Agree goals on goals and markets (Buy-in) </li></ul><ul><li>Pick your Platforms </li></ul><ul><li>Assess Resources and Allocate them </li></ul><ul><li>Social Media policy and guidelines </li></ul><ul><li>Listening strategy and tool implementation (includes analytics , alerts and social search ) </li></ul><ul><li>Populate and customize build platforms </li></ul><ul><li>Content development and roll-out calendar (Think notes in a symphony) </li></ul><ul><li>Train and teach internal contributors </li></ul><ul><li>Recruit or connect with external contributors (Encourage conversation and contribution) </li></ul><ul><li>Train and develop external pro-active contributors </li></ul><ul><li>Marketing and exposure for social media destinations </li></ul><ul><li>Blogger and press outreach (Get Real and Have a Party) </li></ul>
  8. 9. What Platforms? Blogs
  9. 10. Listening <ul><li>Social media is more about listening and dialogue than it is abut broadcasting. </li></ul>
  10. 11. Listening Tools <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  11. 13. Integration <ul><ul><ul><li>Make it part of your daily activities </li></ul></ul></ul><ul><ul><ul><li>Start pulling listening feeds </li></ul></ul></ul><ul><ul><ul><li>Engage, Lead, and Contribute </li></ul></ul></ul><ul><ul><ul><li>Make it real at least once a week </li></ul></ul></ul><ul><li>Rapport & Value = Mind Share = Wallet Share </li></ul>
  12. 14. Resources <ul><li> for events, book release information and free downloads </li></ul><ul><li> Shane Gibson’s social media and sales blog </li></ul>