Enterprise Engagement - Promotional Products


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Presentation given by Paul Kiewiet at the June 2010 Enterprise Engagement Networking Event.

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Enterprise Engagement - Promotional Products

  1. 1. Promotional Products<br />The Medium of Engagement<br />
  2. 2. An Industry Born to touch people.<br />A Printer<br />A slow week<br />A clumsy kid<br />A bright idea<br />
  3. 3. Relationships<br />Promotional Products have the unique ability to build relationships.<br />The relationship continues throughout the useful life of the product.<br />The product contains a story.<br />
  4. 4. Adding value and positive brand impressions<br />Offering consumers additional value in the form of promotional merchandise to motivate them to <br />Buy now<br />Buy more<br />Buy again and again<br />
  5. 5. Using 3 Dimensional Media to Get Results through Consumer Engagement<br />Couponing<br />Mobile media codes<br />Sweepstakes codes<br />Usingproducts such as bags, bumper sticker backers, temporary tattoo backers, iron-on transfer backers as a value-added interactive stimulus.<br />
  6. 6. Medium of Engagement<br />What other media, do stakeholders sleep with, cuddle with, gift, or say “thank you” for?<br />Wearing the message<br />Identity with a cause<br />
  7. 7. Channel Engagement<br />Display is an important promotion strategy.<br />Over 68% of retail sales are the result of an unplanned (impulse) purchase.<br />Items that can be used as retail displays.<br />
  8. 8. Integrating Consumer and Channel Engagement<br />The consumer offer was offered to the dealer for setting up a display.<br />The offer reinforced brand attributes - personalization<br />The offer suggested product use-up — <br />Soup mug <br />
  9. 9. Carry a message to a well-defined audience.<br />9<br /> Seniors<br /> Kids<br />And everyone in between<br />
  10. 10. Engaging the Senses<br />10<br />Of all the advertising and promotional media, only Promotional Products touch all five senses:<br /> Sight<br /> Sound<br /> Taste<br /> Touch<br /> Smell<br />
  11. 11. Tangible and Long Lasting<br />Your calendar<br />Watch<br />Your favorite tee shirt<br />Your favorite cap<br />Coffee Mug<br />Pen<br />Journal<br />Golf Ball (well, maybe not quite as long-lasting)<br />11<br />
  12. 12. Easily Distributed<br />Direct Mail<br />In-store<br />Trade Show<br />Person to Person<br />Display<br />Experiential<br />Event Marketing<br />12<br />
  13. 13. High Perceived Value<br />The relationship of the product to the recipient and the meaning it represents create a value way above mere costs.<br />A t-shirt is underwear. A marathon T-Shirt is a memory.<br />13<br />
  14. 14. Recognizing Individual Passions<br />Promotional Products build brands by touching lives and lifestyles.<br />14<br />
  15. 15. Complements Other Advertising Media<br />Bring other media to life.<br />Extend memories of positive encounters with a brand.<br />15<br />
  16. 16.
  17. 17. Identification with a Brand = Relationship with a Brand<br />17<br />
  18. 18. Brand: Christmas<br />Sights<br />Sounds<br />Tastes<br />Smells<br />Touches and Textures<br />
  19. 19.
  20. 20. Each Sense Can be Leveraged to Build a Better, Stronger, More Durable Brand.<br />You can create positive synergy across several touch points using multi-sensory media.<br />
  21. 21. It’s not what a product does, it’s what a product means.<br />Tangible, memories, meaning, passion, affiliation with a cause.<br />
  22. 22. Appreciation, Recognition<br />“…had reminders of their value on their desks and walls given to them by those who cared about their business and personal relationships.”<br />