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- 2. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN CONTENTS PROFILE SERVICE OFFER TARGET GROUP AND MARKETS REFERENCES CONTACT DETAILS 2Copyright © Gerd Giesen
- 3. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN CONTENTS PROFILE 3Copyright © Gerd Giesen
- 4. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE– COMPANY OWNER Gerd Giesen Proven track-record as CEO/Managing Director and Sales Director Long-term experience in mid-size companies and multinationals Brand and market development national and international markets 4Copyright © Gerd Giesen
- 5. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE – CORE COMPETENCE – USP Strategy development and sharpening of your brand and private label in retail and industry: B2C and B2B FMCG and consumer goods related industry Implementation „hands on“ with own network national und international markets „Full service“ for your brand in cooperation with high-performance partners national und international markets 5Copyright © Gerd Giesen
- 6. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE - OUR TEAM Experienced sales network national und international as „Interim managers“ CEO/Managing Directors Sales Directors Key Account Managers Highly motivated freelancers to create best short-term results. No long-term costs. Long-standing contacts to trade and industry create confidence and sustainability 6Copyright © Gerd Giesen
- 7. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE – OUR SERVICE NETWORK Cooperation partners for your brand: Brand strategy „Corporate Identity“ and design Brand activation POS marketing Theme promotions Merchandising Sampling Direct marketing New media Company foundation and management of overseas branches HR Management Product certification and registration 7Copyright © Gerd Giesen
- 8. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE – OUR SERVICE NETWORK Cooperation partners for your brand: www.playframe.de 8Copyright © Gerd Giesen
- 9. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE – OUR SERVICE NETWORK Cooperation partners for your brand: www.gvk.de 9Copyright © Gerd Giesen
- 10. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE – OUR SERVICE NETWORK Cooperation partners for your brand: www.de.cpm-int.com 10Copyright © Gerd Giesen
- 11. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE – OUR SERVICE NETWORK Cooperation partners for your brand: 11Copyright © Gerd Giesen
- 12. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE – OUR SERVICE NETWORK Cooperation partners for your brand: www.intergest.com 12Copyright © Gerd Giesen
- 13. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PROFILE – OUR SERVICE NETWORK Cooperation partners for your brand: 13Copyright © Gerd Giesen
- 14. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN CONTENTS PROFILE SERVICE OFFER 14Copyright © Gerd Giesen
- 15. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN SERVICE OFFER STRATEGY Strategy development for your brand and private label Corporate strategy Sales strategy Marketing strategy Entry in foreign markets with “feasibility study” Entry and growth in German trade Turnaround and restructuring Market due diligence with M&A Case studies 15Copyright © Gerd Giesen
- 16. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN SERVICE OFFER STRATEGY SALES Strategy development Focus countries and market potential Development of market share and trends Distribution channels and potential Focus customers and potential Comparison market vs. company Competitor analysis by categories / focus customers / P&L / SWOT Analysis of focus customers by categories / competitors / P&L „Logistics“ as USP New client acquisition 16Copyright © Gerd Giesen
- 17. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN SERVICE OFFER STRATEGY MARKETING Strategy development New product development Market research with „ antenna shops“ and online panel Expert group retailing with product evaluation POS and end consumer communication Merchandising Website and e-commerce Direct marketing Presentation on expositions and trade shows for focus customers 17Copyright © Gerd Giesen
- 18. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN SERVICE OFFER IMPLEMENTATION Product certification and registration Product testing and certifications e.g. for home appliances, audio/video products, medical products, textiles, telecommunication equipment Implementation Action plan with turnover prognosis and margin forecast Realization with high-performance cooperation partners national und international markets „Full service“ for your brand and private label 18Copyright © Gerd Giesen
- 19. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN CONTENTS PROFILE SERVICE OFFER TARGET GROUP AND TARGET MARKETS 19Copyright © Gerd Giesen
- 20. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN TARGET GROUP MID-SIZED COMPANIES Consumer goods industry national und international TARGET MARKETS Germany International markets 20Copyright © Gerd Giesen
- 21. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN CONTENTS PROFILE SERVICE OFFER TARGET GROUPAND TARGET MARKETS REFERENCES 21Copyright © Gerd Giesen
- 22. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN REFERENCES COMPANIES − ROWENTA WERKE GmbH, Offenbach, Germany − BEIERSDORF AG, Hamburg, Germany − BEIERSDORF SPOL. s.r.o., Prague, Czech Republic − CARL KÜHNE KG, Hamburg, Germany − GIES KERZEN GmbH, Glinde, Germany − HENKEL KGaA, Düsseldorf , Germany − HENKEL CR s.r.o., Prag, Czech Republic − HENKEL Ltda., São Paulo, Brazil − CURVER Germany GmbH, Neu-Isenburg, Germany − FLORAGARD Vertriebs GmbH für Gartenbau, Oldenburg, Germany 22Copyright © Gerd Giesen
- 23. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN REFERENCES BUYING COOPERATIONS − MARKANT / ZHG (GER) − EDE Einkaufsbüro Dt. Eisenhändler − EK Servicegroup (GER) − expert Zentrale GmbH (GER) − MCS Marketing- und Convenience Shop System GmbH (GER) − GES Großeinkaufsring des Süßwaren- und Getränkehandels eG (GER) 23Copyright © Gerd Giesen
- 24. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN REFERENCES HYPER- AND SUPERMARKETS −Ahold N.V. (NL) −Assai (BR) −Atacadao (BR) −BBB & R Handels GmbH (GER) −Carrefour (F) −Continente (P) −Coop (CH/IT) −EDEKA ZENTRALE AG & Co. KG (GER) −Extra (BR) − Globus SB Warenhaus (GER) − HIT Handelsgruppe GmbH & Co. KG (GER) − Kaufland (GER/CZ) − MERKUR (A) − MIGROS (CH) − Pao de Acucar (BR) − Rewe Group (GER/A) − Wal-Mart (BR) 24Copyright © Gerd Giesen
- 25. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN REFERENCES CONVENIENCE-STORES − LEKKERLAND (GER) − SPAR Convenience − BÄKO Nord & Süd − MINERAL OIL COMPANIES − ARAL, SHELL, JET − ESSO, AGIP, OMV − HEM, ORLEN, WESTFALEN − SSP (RAILWAY STATIONS) − Dr. Eckert, Stuttgart (GER) − Special items stores − Leading vendor machine operators 25Copyright © Gerd Giesen CASH & CARRY MARKETS − FEGRO / SELGROS (GER) − Handelshof Management GmbH (GER) − METRO Group (A/GER/RUS) − RATIO Handel GmbH & Co. KG (GER) − Wasgau (GER)
- 26. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN PHARMACY DEALERS −ANZAG −Celesio −Flemming Dental −GEHE −Intermed Service −Kohlpharma −NOWEDA −PHÖNIX −SANACORP 26Copyright © Gerd Giesen REFERENCES DRUGSTORES − Budnikowsky (GER) − dm-drogerie markt (GER) − Droga Raia(BR) − Drogaria São Paulo (BR) − Marionnaud (A.S.Watson Group/Hutchison Whampoa HKG) − Müller Ulm (GER) − Onofre e Droga Band (BR) − Rossmann/Kloppenburg (GER) − Schlecker/Ihr Platz (GER) − Ultra Farma(BR)
- 27. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN REFERENCES DEPARTMENT STORES El Corte Inglés S.A. (E/P) Galeria Kaufhof (GER) Galeries Lafayette (F) Grupo Ikesaki (BR) Harrods (UK) KARSTADT (GER) KMART (CZ) Kotva a.s. (CZ) Tesco Stores ČR a.s. (CZ) 27Copyright © Gerd Giesen REFERENCES DISCOUNTERS Aldi Süd / Nord (GER) Hofer (A) LIDL (GER) Netto Markendiscount (GER) Norma (GER) Penny Markt (GER) Blokker Nederland B.V. (NL) MAIL ORDER La Redoute (F)
- 28. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN REFERENCES HARDWARE STORES / DIY − Argos Home Retail Group (GB) − Bauhaus (GER) − BauMax Group (A) − BayWa (GER) − Globus Group: hela Profi Zentrum (GER) − GROUPE ADEO (F): Leroy Merlin, Bricomart, Bricocenter − Hellweg (GER) − Hornbach (GER) − Jumbo-Markt AG (CH) − Kingfisher plc (UK): B&Q, Castorama, Brico Depot − OBI GmbH & Co. Deutschland KG (GER) − Praktiker / Max Bahr (GER) − Rewe Group: toom BauMarkt (GER) − ZEUS / hagebaumarkt (GER) 28Copyright © Gerd Giesen
- 29. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN REFERENCES GARDEN CENTERS/-FILIALISTS − Bellandris-Mein Gartencenter (GER) − botanic (F) − Dehner (GER) − Floraland (Zeus) (GER) − GBC (A) − JARDINARIUM (E) − Pflanzen-Kölle Gartencenter (GER) − SAGAFLOR AG Vertriebssystem Bellandris (GER) − verdecora (E) 29Copyright © Gerd Giesen
- 30. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN REFERENCES FURNITURE STORES/-FILIALISTS − Domäne (GER) − Hans Segmüller Polstermöbelfabrik GmbH & Co.KG (GER) − Höffner (Krieger) (GER) − Kika / Leiner (A) − Möbel Kraft (GER) − POCO (GER) − Porta (GER) − SB-Möbel Boss (GER) − Sconto Möbel-Sofort (GER) − XXXL Lutz, Möma, Siegle (Hiendl) (GER) 30Copyright © Gerd Giesen
- 31. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN REFERENCES BEVERAGE WHOLESALERS (GER) − Ahlers Getränke − Behn Getränke − Bley & Bley − BSC GmbH − Brunnenkopp KG − Bührmann Weine − Epping Gastroservice − Getränke Hoffmann (GAM) − Getränke Horst Lehmann − Getränke Pfeiffer (GAM) − NGV - Nordmann Gruppe − Hellwege − HeVo Vertriebs GmbH 31Copyright © Gerd Giesen − Krämer GmbH − Löffelsend & Wein Compagny GmbH − Menke & Stein Gruppe − Meyer Getränke − Orterer Getränke (GAM) − Rössler GmbH − Korn Josef A. GmbH & Co − Rügen C&C − WSK GmbH − Waldhoff Gruppe
- 32. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN CONTENTS PROFILE SERVICE OFFER TARGET GROUPS AND TARGET MARKETS REFERENCES CONTACT DETAILS 32Copyright © Gerd Giesen
- 33. MANAGEMENT STRATEGY PERFORMANCE GERDGIESEN CONTACT DETAILS MANAGEMENT STRATEGY PERFORMANCE GERD GIESEN Neuer Wall 50 20354 Hamburg Germany Phone +49 (0)40 822186-339 Fax +49 (0)40 822186-450 Mobile +49 (0)173 4113294 E-Mail: office@msp-giesen.com Website: www.msp-giesen.com VAT Identification No.: DE 273060678 33Copyright © Gerd Giesen