The document provides guidelines for writing a marketing white paper, including defining different types of white papers and describing the required structure. It recommends organizing the body of the white paper using IMRaD structure (Introduction, Methods, Results, Discussion). The summary will focus on presenting the key findings from research into a past crisis communication event in order to persuade PR professionals to use the company's crisis management services.
Joel Bolton, Ph.D. MGT660 Syllabus Fall 2022 Page 7 of 14 simisterchristen
Joel Bolton, Ph.D. MGT660 Syllabus Fall 2022
Page 7 of 14
APPENDIX B – Firm Project
Imagine that you have been hired to consult a Fortune 500 firm. The firm needs strategic advice related
to external and internal problems. Your task is to identify the problems and propose solutions. Some of
the executives did not attend business school at USM, so you will need to provide clear and
comprehensive explanations for your recommendations. If you impress them, you will collect your fee
and probably be invited for future engagements. If not, you have wasted valuable time and injured your
professional reputation with many involved parties. You might even lose your apartment.
I am giving you the freedom to choose your own firm for this project, but no two students will analyze
the same firm. You are limited to the 2021 Fortune 500 (see list under the Documents module in
Canvas), and you must email me your “Top 5” list of prioritized choices as soon as possible. The first
student to choose a firm (as evidenced by time/date stamp on the email to [email protected]) will
get to analyze that firm. The deadline for choosing your firm is 9/18/2022.
You may use any source of information and must document your sources and references appropriately.
The finished product will be an original analysis paper that will ultimately be the primary content of your
Presentation. The Firm Project paper must be submitted electronically through the Turnitin Assignment
link found in the Canvas writing module by 11:59pm on 11/20/2022.
The required format of the paper is as follows: 12-point Times New Roman font, double-spaced, margin
of 1” on all sides, and page numbers in the lower right corner of each page. The paper should be
consistent and compliant with APA, MLA, or some such other common writing standard for manuscripts
in an academic context. You must use current firm-specific accounting data (as of 12/31/2021 if
available) as appropriate for the firm analysis. The length of the properly formatted Firm Project
document should be approximately 20-25 pages.
Project Outline
1. Situation Analysis (40%)
a. SWOT Analysis (20%) – Strengths, Weaknesses, Opportunities, Threats
i. In table form, present a 2x2 matrix which displays the top two entries that are
relevant to your focal firm in each of the four categories
1. This will require one 2x2
table (see example at right).
ii. In paragraph form, explain the items
in section 1.a.i. above.
b. Firm-level trend analysis (20%)
i. In table form, present data from the
focal firm and two industry
competitors (from same 4-digit SIC)
with four important financial ratios
over at least four years.
1. For more information, drill
down to 4-digit SIC at
https://www.barchart.com/stocks/sectors/industry-rankings/sic
ii. In paragraph form, explain the data trends in section 1.b.i. above.
positive negative
Strengths Weaknesses
(example #1) (example #1)
(example #2) (example ...
Running head COMPANY NAME – BUSINESS PLAN .docxtodd271
Running head: COMPANY NAME – BUSINESS PLAN 1
COMPANY NAME – BUSINESS PLAN
5
Company Name- Business Plan
First Name Last Name
Due: Week 10, worth 150 points
Length: The assignment should be 10 to 30 pages, excluding title page and reference page
Important:
· This assignment consists of two documents- Business Plan (Word) and Excel document (the Financials). Both must be submitted for grading. You will have two attachments to the submission.
· Revise the components of the following previously submitted sections based on the feedback you have received. The new sections are: the executive summary and the ethics and social responsibility plan.
· Review the description of this assignment in the course guide or Blackboard and use the tips provided along with this template to help you in your writing.
· Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section.
Notes:
· Please remove the text in red throughout the paper and replace with your information.
· Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.
· Use APA format. Your will respond to each question using indented paragraphs in font Times New Roman, size 12.
· The references must be on a separate page at the end of the paper.
Company Name- Business Plan Draft
Executive Summary
· Write a one to three (1–3) page executive summary for your business plan, in which you justify:
· A clear and concise business concept.
· A thoroughly planned business concept.
· A capable management structure.
· A clear-cut market need.
· Significant competitive advantages for your business.
· Realistic financial projections.
· That investors have an excellent chance to make money.
Note: Read Chapters 4 and 18 of the course text: Successful Business Plan. Use the plan preparation worksheets on pp. 58–61 and the sample executive summaries on pp. 62–66 to help guide you, choose to write either a synopsis summary or a narrative summary, and include highlights from the each section of your business plan.
Business Plan
Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.
Company Description (Assignment 1)
Industry Analysis and Trends (Assignment 1)
Target Market (Assignment 2)
Competition (Assignment 2)
Strategic Position & Risk Assessment (Assignment 1)
Marketing Plan & Sales Strategy (Assignment 2)
Operations Plan (Assignment 3)
Technology Plan (Assignment 3)
Management & Organization (Assignment 3)- see note below
Ethics & Social Responsibility (Assignment 3)
The Financials (Week 7 Discussion- the written section)- see note below
Note: The Financials and the Management description—must spark enough interest to convince a reader to continue. Enhance the two sections and be convincing so that investors will be m.
Definition of business plan, the purpose of business plan, the important elements, and the standard format of the business plan. The characteristics of a good business plan, format and minimum requirement required by financial institutions and government agencies.
Cada vez más organizaciones necesitan para medir su cobertura de los medios de comunicación a nivel mundial, pero ¿cómo pueden hacer esto rentable? Este trabajo tiene un enfoque muy granular para ayudar al lector a definir las metas y objetivos de negocio, determinar las medidas adecuadas, analizar las necesidades de los medios de comunicación de contenidos, evaluar los sistemas de tablero de instrumentos, determinar los procesos del lenguaje y el análisis, desarrollo de cuadros de mando de medición, seleccione los servicios de proveedores, vender las soluciones internamente, y , evaluar su éxito. Pros y los contras claras a todas las opciones se ofrecen, lo que permite al lector a un equilibrio entre los tres elementos esenciales en competencia: la calidad, velocidad y costo.
Joel Bolton, Ph.D. MGT660 Syllabus Fall 2022 Page 7 of 14 simisterchristen
Joel Bolton, Ph.D. MGT660 Syllabus Fall 2022
Page 7 of 14
APPENDIX B – Firm Project
Imagine that you have been hired to consult a Fortune 500 firm. The firm needs strategic advice related
to external and internal problems. Your task is to identify the problems and propose solutions. Some of
the executives did not attend business school at USM, so you will need to provide clear and
comprehensive explanations for your recommendations. If you impress them, you will collect your fee
and probably be invited for future engagements. If not, you have wasted valuable time and injured your
professional reputation with many involved parties. You might even lose your apartment.
I am giving you the freedom to choose your own firm for this project, but no two students will analyze
the same firm. You are limited to the 2021 Fortune 500 (see list under the Documents module in
Canvas), and you must email me your “Top 5” list of prioritized choices as soon as possible. The first
student to choose a firm (as evidenced by time/date stamp on the email to [email protected]) will
get to analyze that firm. The deadline for choosing your firm is 9/18/2022.
You may use any source of information and must document your sources and references appropriately.
The finished product will be an original analysis paper that will ultimately be the primary content of your
Presentation. The Firm Project paper must be submitted electronically through the Turnitin Assignment
link found in the Canvas writing module by 11:59pm on 11/20/2022.
The required format of the paper is as follows: 12-point Times New Roman font, double-spaced, margin
of 1” on all sides, and page numbers in the lower right corner of each page. The paper should be
consistent and compliant with APA, MLA, or some such other common writing standard for manuscripts
in an academic context. You must use current firm-specific accounting data (as of 12/31/2021 if
available) as appropriate for the firm analysis. The length of the properly formatted Firm Project
document should be approximately 20-25 pages.
Project Outline
1. Situation Analysis (40%)
a. SWOT Analysis (20%) – Strengths, Weaknesses, Opportunities, Threats
i. In table form, present a 2x2 matrix which displays the top two entries that are
relevant to your focal firm in each of the four categories
1. This will require one 2x2
table (see example at right).
ii. In paragraph form, explain the items
in section 1.a.i. above.
b. Firm-level trend analysis (20%)
i. In table form, present data from the
focal firm and two industry
competitors (from same 4-digit SIC)
with four important financial ratios
over at least four years.
1. For more information, drill
down to 4-digit SIC at
https://www.barchart.com/stocks/sectors/industry-rankings/sic
ii. In paragraph form, explain the data trends in section 1.b.i. above.
positive negative
Strengths Weaknesses
(example #1) (example #1)
(example #2) (example ...
Running head COMPANY NAME – BUSINESS PLAN .docxtodd271
Running head: COMPANY NAME – BUSINESS PLAN 1
COMPANY NAME – BUSINESS PLAN
5
Company Name- Business Plan
First Name Last Name
Due: Week 10, worth 150 points
Length: The assignment should be 10 to 30 pages, excluding title page and reference page
Important:
· This assignment consists of two documents- Business Plan (Word) and Excel document (the Financials). Both must be submitted for grading. You will have two attachments to the submission.
· Revise the components of the following previously submitted sections based on the feedback you have received. The new sections are: the executive summary and the ethics and social responsibility plan.
· Review the description of this assignment in the course guide or Blackboard and use the tips provided along with this template to help you in your writing.
· Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section.
Notes:
· Please remove the text in red throughout the paper and replace with your information.
· Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.
· Use APA format. Your will respond to each question using indented paragraphs in font Times New Roman, size 12.
· The references must be on a separate page at the end of the paper.
Company Name- Business Plan Draft
Executive Summary
· Write a one to three (1–3) page executive summary for your business plan, in which you justify:
· A clear and concise business concept.
· A thoroughly planned business concept.
· A capable management structure.
· A clear-cut market need.
· Significant competitive advantages for your business.
· Realistic financial projections.
· That investors have an excellent chance to make money.
Note: Read Chapters 4 and 18 of the course text: Successful Business Plan. Use the plan preparation worksheets on pp. 58–61 and the sample executive summaries on pp. 62–66 to help guide you, choose to write either a synopsis summary or a narrative summary, and include highlights from the each section of your business plan.
Business Plan
Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.
Company Description (Assignment 1)
Industry Analysis and Trends (Assignment 1)
Target Market (Assignment 2)
Competition (Assignment 2)
Strategic Position & Risk Assessment (Assignment 1)
Marketing Plan & Sales Strategy (Assignment 2)
Operations Plan (Assignment 3)
Technology Plan (Assignment 3)
Management & Organization (Assignment 3)- see note below
Ethics & Social Responsibility (Assignment 3)
The Financials (Week 7 Discussion- the written section)- see note below
Note: The Financials and the Management description—must spark enough interest to convince a reader to continue. Enhance the two sections and be convincing so that investors will be m.
Definition of business plan, the purpose of business plan, the important elements, and the standard format of the business plan. The characteristics of a good business plan, format and minimum requirement required by financial institutions and government agencies.
Cada vez más organizaciones necesitan para medir su cobertura de los medios de comunicación a nivel mundial, pero ¿cómo pueden hacer esto rentable? Este trabajo tiene un enfoque muy granular para ayudar al lector a definir las metas y objetivos de negocio, determinar las medidas adecuadas, analizar las necesidades de los medios de comunicación de contenidos, evaluar los sistemas de tablero de instrumentos, determinar los procesos del lenguaje y el análisis, desarrollo de cuadros de mando de medición, seleccione los servicios de proveedores, vender las soluciones internamente, y , evaluar su éxito. Pros y los contras claras a todas las opciones se ofrecen, lo que permite al lector a un equilibrio entre los tres elementos esenciales en competencia: la calidad, velocidad y costo.
Write a five to seven (5-7) page paper in which you1. Compare a.docxambersalomon88660
Write a five to seven (5-7) page paper in which you:
1. Compare and contrast the major characteristics of the political and reform eras of policing.
2. Identify the skills and knowledge that are imparted to police trainees during their academy training and explain the importance of these skills in relation to real world applications.
3. Provide your own definition of community-policing and explain the difference between community policing and traditional policing.
4. Critically examine the important elements of implementation and evaluation phases of community policing and problem solving.
5. Determine the top five (5) qualities that detectives and undercover officers need to possess (one [1] being the most important). Provide a rationale for your response.
6. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. T.
This is a power point file with embedded spreadsheets that anyone can use to assess the health of their business just before Covid-19. It is the first of five modules.
Project Plans Each student will submit two project plan.docxwkyra78
Project Plans
Each student will submit two project plans: a draft project plan and a final project plan.
The first plan is due in Module 2 and the final project plan is due in Module 3. The
purpose of the project plans are to demonstrate mastery of project planning using an
applied context. The draft project plan includes all of the project plan elements covered in
Module 1 and 2. The final project plan includes all of the project plan elements covered
in all three modules.
Draft Project Plan 1
The initial project plan will include the following:
Problem, need, or vision statement
Project Definition or Statement of Work, which includes the following:
o Project objectives or performance criteria
o Assumptions, constraints, and limitations
o Project work requirements: Summary of deliverables
Major responsibilities
Work Breakdown Structure (WBS) down to the work package level
Preliminary Schedule (with event milestones and exit criteria for each milestone)
Final Project Plan 2
The final project plan will include all the elements of the project plan 1 updated, plus the
following elements:
Required resources (people-organization, equipment, materials, and facilities)
Linear Responsibility Matrix: Project organization chart
End-item specifications (such as reference documents, engineering specifications,
regulatory codes, etc.)
Control system (documentation, procedures, and evaluation)
Communication plan (flow of project information to stakeholders)
Quality management plan (methods to be utilized to manage quality and project
processes)
Detailed project schedule (CPM diagram with the critical path identified)
Risk response plan
Change management plan or amendments procedure
Procedures and Criteria
1. Pick a potential project of interest.
2. The project must meet the following criteria:
A job or problem with multiple and sequential tasks
Performed only once (not repetitive in nature)
Has defined start and end points in time (start time and a deadline)
A budget or a limited source of funds
A defined scope of work
Specific performance requirements
More than one person is involved in the project
3. Develop the draft project plan 1 with all of the required elements in Module 2.
4. Update the project plan as you gain more information during the course modules
5. Develop the final project plan during Module 3 and submit via Blackboard
Examples of Possible Projects
Group project for another class
Home improvement project
Auto restoration project
Wedding
Graduation party
Senior project (with a group)
Business start-up
Theatre production
Product development project
Musical recital
Chamber mixer
Holiday parade
Charity fundraiser
Group Vacation
Project Plans Grading Criteria
Each plan will be graded using the following criteria:
Table 1.
Points Plan Content
Plan Organization,
Consistency, and F ...
HS 3073 Health Promotion Program Planning Project Draft PazSilviapm
HS 3073
Health Promotion Program Planning Project
Draft Report Guidelines
This course focuses on the design of effective health education/promotion programs to promote the health
and well-being of individuals and communities. You are allowed to work in teams of no more than 3
members, or submitted your project individually. Each team /project will complete 2 draft reports – each
composing a portion of the entire program planning process. These draft reports will be revised to
compose the Final Program Planning Project Paper, which is due at the end of the semester.
Note: This project is a reflection of the work accomplished by each team if you chose the team option.
Failure to contribute a fair share of the workload to the project reflects a lack of professionalism and
integrity and could result in removal from the team and/or a loss of points. I expect each student to be
a strong, contributing team player.
Content and Format Specifications
1) Document Format: Submit each draft report as a Word document.
2) Typing Requirements: The length of each report will vary, depending on the required contents. Use
12-point font and double spacing; set margins at 1 inch on each side (top, bottom, left, and right). Be
sure to include page numbers. See the APA Publication Manual (6th ed.) for guidelines regarding
tables, figures, graphs, and appendices.
3) Content: Draft reports must include the content specified for each of the sections listed in the
guidelines. Use headings/sub-headings to delineate content for each section.
4) Writing Mechanics: In order to be an effective planner, you need to be a clear thinker and writer.
Therefore, writing mechanics matter. I will deduct points for writing errors, such as misspelled
words, sentence fragments, run-on sentences, disorganized thoughts, lack of flow, etc.
5) Formatting and References: All in-text citations and the reference list must adhere to APA format.
Also, tables, figures, and appendices should be formatted according to APA. See the APA Publication
Manual (6th ed.) for details. Be careful not to plagiarize.
6) Cover Page: Each draft report should include a cover page with the following information:
➢ Draft Report #[report number]: [Report Title] Example: Draft Report #1: Needs
Assessment & Community Partner
➢ Key Health Issue & Target Population
➢ Student Names
➢ Course Number and Title
➢ Semester
➢ Date Submitted
DRAFT REPORT #2
STAKEHOLDERS, SUPPORTERS, & MARKETING
MISSION STATEMENT, GOALS, & OBJECTIVES
Key Leaders/Stakeholders and Supporters
➢ Identify key leaders/stakeholders who would be involved in decisions and actions related to
the selected health issue. These stakeholders can be leaders within the community and/or
members of agencies/organizations that serve the priority population.
➢ Each team will interview one stakeholder.
➢ Briefly describe whom you interviewed and the information ...
Theory Analysis 1The purpose of the assignment is to prepare stu.docxrandymartin91030
Theory Analysis 1
The purpose of the assignment is to prepare students to read and comprehend research articles in the field of communication studies. Students will develop a deeper understanding of one area of research for the main topic area.
Instructions:
1. Using the peer reviewed research article you found on video games. Complete the areas below by providing:
a. a citation for the article in APA format
b. the purpose of the study
c. the type of study
d. the methodology used in the study
e. the results
f. a personal reaction
Student’s Name
COM520
Theory Analysis #
APA Citation:
Purpose of Study:
Type of Study:
Methodology:
Results:
Personal Reaction:
Running head: COMPANY NAME 1
21 ForEver
Company Description and SWOT analysis
LaTina Hamm
Strayer University
BUS 599
Dr. Andrea Banto
July 28, 2019
Company Description and SWOT analysis
21 ForEver was established to offer a healthy, all-natural organic beverage supplement. It is essential to want to remain youthful, as you get older, the need for more nutirients and a much more active life style for the older generation is what is most desired. Studies have proven the less active you become once your are older, the greater the need for a boost. 21 ForEver offers just that! It’s invention was because of the limited number of healthy beverages supplements available on the market. 21 ForEver beverages are organic, all-natural with with no pesticides, or artificial sweeteners, colors, or preservatives. 21 ForEver has become a household name with the introduction of "Very Berry" a new addition to 21 FoEver. The growth of 21 ForEver has resulted in this wonderful beverage being found in larger retail stores such as Whole Foods Groceries, Wegmans, and Walmart. The future for 21 ForEver will launch its new vegetable beverage drink line that will appeal to vegans.
Mission Statement
21 ForEver is a cost-effective NAB that is healthy and guarantees that you will live a
much healthier life by incorporating this fantastic beverage which offers more vegetables
compared to beverages in its class on the market today. 21 ForEver desires that consumers will
choose 21 ForEver because we pride our ability to be an organic pesticide-free, all-natural
product. Free of artificial colors, flavors, and sweeteners. 21 ForEver stands proudly
behind its brand which helps to accomplish its mission
Trends in the industry
· 21 ForEver will market via the Pop-Up Shop Trend, where you set temporary retail establisments.
· The desire to consume organic beverages have affected supermarket chains. Although organic beverages are generally high in comparison to sugary drinks, many consumers are switching to organic to promote a healthier lifestyle ("Top 10 Natural & Organic Food Trends for 2019,"n.d.) 21 ForEver has projections future growth rate:
· Have the products p.
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
com 295,uop com 295,uop com 295 entire course,uop com 295 week 1,uop com 295 week 2,uop com 295 week 3,uop com 295 week 4,uop com 295 week 5,uop com 295 communication process,uop com 295 business communications,uop com 295 knowledge check,uop com persuasive presentation,uop com 295 checkpoint introductions,uop com 295 incorporating feedback,com 295 resume review,uop com 295 capstone,uop com 295 tutorials,com 295 assignments,com 295 help
NEW PRODUCT DEVELOPMENT FOR THE COMPANY DELL INC.ANALYZING THE.docxhenrymartin15260
NEW PRODUCT DEVELOPMENT FOR THE COMPANY DELL INC.
ANALYZING THE BUSINESS PERFORMANCE OF BRANT FREEZER COMPANY
NEW PRODUCT DEVELOPMENT FOR THE COMPANY DELL INC.
Napier Mosley
University of Phoenix
BUS/475 – Integrated Business Topics
Petra Yurchich
Running head: BUSINESS PERFORMANCE ANALYSIS 1
ANALYZING THE BUSINESS PERFORMANCE OF BRANT FREEZER COMPANY
Tenets of creating a new organization with a new service charter in the Dell, Inc. organization
Introduction
In any business, the main aim of developing a new product is to improve customer service and consequentially the company income and its portfolio in general. Bringing a new product to the market place is most often provoked by change in consumer preferences, competition factors as well as advancement in technology and a new idea that needs to be taken to consideration. In our case study the three factors are applicable as they all cut across the objectives and mission of the company. As such, proper research for strategies on what to develop and how to do it is crucial for a successful venture. Dell, Inc. is a worldwide company whose objective is to empower communities to use technology for prosperity. Dell provides the technological tools that are necessary and crucial for everyone to achieve their dreams. Whether at home, school, organizations and governments, Dell is always at the forefront in delivering the necessary tools for achieving more. The focus should therefore be , how better Dell could assist communities build themselves efficiently, develop the mechanism and make them readily available for this wide market.
Type of product
Successful ideas are those that are centered on understanding the market requirements, which would in turn be molded into smart products that meet and even go beyond the customer expectations. Financial management has since been a problem to the whole world from governmental institutions to small enterprises and even individuals. Wealth is what measures the capacity to sustain life in any given community. Misappropriation of wealth is like a “hole in the bucket of wealth” and one of the loopholes that lead to this menace is lack of intelligent systems that could assist manage and report financial aspects of any entity that generates and spends money. The type of product in question is an Electronic Resource Planning software.
Building the product
As aforementioned, a myriad of communities around the globe are in dire need of systems that could assist them build themselves and progress through proper fiscal management. To the Dell fraternity, that is a wide market to tap into. Ordinarily, new products could have either of the attributes:
- They could be have never been marketed by Dell , Inc. but have been taken up by other companies or
- They could be original creations being taken in for the first time.
The product that is proposed in this text has evidently been in the market having been sold by the major players in the IT business.
1. Statement of Course ObjectivesThe objective of the Directed.docxgasciognecaren
1. Statement of Course Objectives
The objective of the Directed Readings is to provide an organized and systematic study and research arrangement. This arrangement is expected to facilitate completion of course goals, and to add valuable experience for the student's career.
The main focus of the research will be … some introduction, motivation.
In this project, I will analyze … I will also analyze …
At the end of this project, I hope to better understand … I am a … major, and I am interested in a career in … Accordingly, I think acquiring an understanding of these issues would be valuable in the future because …
2. Bibliography
For the study, the student will use various sources including media coverage, prior published research articles and books, case studies, as well as financial data.
Media coverage
The use of business media coverage should help to give a 'current-event' type feel to the research. These media include WSJ, NYT, Forbes among others.
Research articles and books
Case studies
Financial data
The student may use different online resources such as academic journals and industry databases to further the research.
Macroeconomic data
Institutional data
3. Methodology
Depending upon the nature of the proposed topic, the student is expected to … (how you will go about conducting research on the topics you proposed, is it qualitative vs. quantitative, where will you draw your sources of information, how will you structure/draft your reports ….)
4. Evaluation
Evaluation for course grade will be based on the following considerations:
· Importance of identified topics.
· Breadth and depth of review of existing and concurrent studies.
· Analyzing the topics: method, rigor, depth.
· Positioning this research in broader perspective and convey the findings effectively.
Case Study objective and instructions:
Objective:
This assessment relates to the unit learning outcomes as in the unit descriptor. This assessment is designed to evaluate student’s ability to identify the key phases of projects and to successfully manage the projects by using various IT project management tools and techniques.
The following ULOs are assessed in this assessment.
LO1 Demonstrate ability to skillfully manage projects by putting to effective use various IT project management tools and techniques.
LO2 Critically analyze project parameters and identify the key processes from the available project management book of knowledge in practical case scenarios.
INSTRUCTIONS
In this assignment you will use the IT project management knowledge area and the tools used in project initiation and planning to prepare a project charter for the Case Studybelow. Make sure to analyse the project management parameters and identify the actors relevant to the case study and mention the project scope, constraints and assumptions.
For this assessment, you will prepare a project charter based on the business case given below. Your report should be limited to approx. 1.
Prevention Program Essay Instructions•Develop your own pre.docxstilliegeorgiana
Prevention Program Essay Instructions
• Develop your own prevention program for substance abuse. Include in the design your:
• Target audience
• How your program will reach your target audience (e.g. where it will be held)
• What information will be presented/discussed in your program
• The format in which that information will be presented
• Specific strategies you might use to reduce the likelihood that an individual might engage in substance abuse in the future
Please be sure to defend or justify each of these elements. For example, explain why you believe your prevention program will be the most effective if it is geared toward your chosen target audience.
• Based on your impressions of the reading and notes, what is the one key factor that will help facilitate lower levels of substance dependence in substance abuse treatment? Briefly explain why you highlighted the factor you chose, and discuss how your program helps to cultivate or strengthen that factor in your participants.
Assignment Expectations and Grading Criteria
This will be a 3 page, double spaced paper.
Please write your answers in paragraph form, in 12 point font, double spaced. Points will be taken away if answers are submitted in bullet point form or in incomplete-sentences.
Include a cover page that lists your name, the title of your paper, and your institution (Georgia Southern University).
Be sure to include a running head at the top of each page (according to APA format), and include a reference page. The cover and reference pages are not included in the three page requirement. An abstract is not necessary.
Assignments must be submitted in APA format, and all sources used (including lecture slides or the textbook) must be cited and referenced.
This assignment is worth 75 points.
http://bas.sagepub.com/
Business & Society
http://bas.sagepub.com/content/51/3/355
The online version of this article can be found at:
DOI: 10.1177/0007650312446441
2012 51: 355 originally published online 6 June 2012Business Society
Judy N. Muthuri, Jeremy Moon and Uwafiokun Idemudia
Developing Countries
Corporate Innovation and Sustainable Community Development in
Published by:
http://www.sagepublications.com
On behalf of:
International Association for Business and Society
can be found at:Business & SocietyAdditional services and information for
http://bas.sagepub.com/cgi/alertsEmail Alerts:
http://bas.sagepub.com/subscriptionsSubscriptions:
http://www.sagepub.com/journalsReprints.navReprints:
http://www.sagepub.com/journalsPermissions.navPermissions:
http://bas.sagepub.com/content/51/3/355.refs.htmlCitations:
at DALHOUSIE UNIV on November 8, 2012bas.sagepub.comDownloaded from
http://bas.sagepub.com/
http://bas.sagepub.com/content/51/3/355
http://www.sagepublications.com
http://www.iabs.net
http://bas.sagepub.com/cgi/alerts
http://bas.sagepub.com/subscriptions
http://www.sagepub.com/journalsReprints.nav
http://www.sagepub ...
MGT 550 Final Project Guidelines and Rubric Overview .docxjessiehampson
MGT 550 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a strategic communication case study.
Effective communication skills are critical to success in almost all managerial positions. Several challenges exist surrounding the creation and implementation of
effective communications both internally (inside organizations between individuals and groups) and externally (outside organizations with markets, partners,
and other third parties). Technology, change, and the various needs of stakeholders are just a few of the concerns that impact business communications. This
course is designed to help you communicate effectively in a variety of business settings with both internal and external stakeholders. Effective communication is
a necessary tool for managing people and organizations.
In this project, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and
address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a strategic
communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and
influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an
organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of
communications and mediums, as well as evaluating effectiveness. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),”
refer to the MGT-550 Textbook/Case Study Bundle mentioned in the syllabus.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Differentiate appropriate communication strategies that address a variety of audiences
Generate clear communication materials that promote strategic goals
Develop communications using change management principles for supporting employee development
Determine strategies to assess the reception of communication for informing appropriate next steps
Analyze sources of conflict for determining appropriate communication response techniques for internal and external stakeholders
Prompt
Your strategic communication case study should answer the following prompt: What messages should be communicated in response to the presented issue,
who are the target audiences of the messages, and how will the messages be delivered? Additi.
Saylor URL: http://www.saylor.org/books Saylor.org
4
Chapter 1
Mastering Strategy: Art and Science
L E A R N I N G O B J E C T I V E S
After reading this chapter, you should be able to understand and articulate answers to the following
questions:
1. What are strategic management and strategy?
2. Why does strategic management matter?
3. What elements determine firm performance?
Strategic Management: A Core Concern for Apple
The Opening of the Apple Store
Image courtesy of Neil Bird, http://www.flickr.com/photos/nechbi/2058929337.
March 2, 2011, was a huge day for Apple. The firm released its much-anticipated iPad2, a thinner and
faster version of market-leading Apple’s iPad tablet device. Apple also announced that a leading publisher,
Random House, had made all seventeen thousand of its books available through Apple’s iBookstore.
Apple had enjoyed tremendous success for quite some time. Approximately fifteen million iPads were sold
in 2010, and the price of Apple’s stock had more than tripled from early 2009 to early 2011.
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.saylor.org/books
http://www.flickr.com/photos/nechbi/2058929337
Saylor URL: http://www.saylor.org/books Saylor.org
5
But future success was far from guaranteed. The firm’s visionary founder Steve Jobs was battling serious
health problems. Apple’s performance had suffered when an earlier health crisis had forced Jobs to step
away from the company. This raised serious questions. Would Jobs have to step away again? If so, how
might Apple maintain its excellent performance without its leader?
Meanwhile, the iPad2 faced daunting competition. Samsung, LG, Research in Motion, Dell, and other
manufacturers were trying to create tablets that were cheaper, faster, and more versatile than the iPad2.
These firms were eager to steal market share by selling their tablets to current and potential Apple
customers. Could Apple maintain leadership of the tablet market, or would one or more of its rivals
dominate the market in the years ahead? Even worse, might a company create a new type of device that
would make Apple’s tablets obsolete?
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.saylor.org/books
Saylor URL: http://www.saylor.org/books Saylor.org
6
1.1 Defining Strategic Management and Strategy
L E A R N I N G O B J E C T I V E S
1. Learn what strategic management is.
2. Understand the key question addressed by strategic management.
3. Understand why it is valuable to consider different definitions of strategy.
4. Learn what is meant by each of the 5 Ps of strategy.
What Is Strategic Management?
Issues such as those currently faced by Apple are the focus of strategic management because they help
answer the key question examined by strategic management—“Why do some firms outperform other
firms?” More specifically, strategic management examines how actions and .
Saylor URL: http://www.saylor.org/books Saylor.org
4
Chapter 1
Mastering Strategy: Art and Science
L E A R N I N G O B J E C T I V E S
After reading this chapter, you should be able to understand and articulate answers to the following
questions:
1. What are strategic management and strategy?
2. Why does strategic management matter?
3. What elements determine firm performance?
Strategic Management: A Core Concern for Apple
The Opening of the Apple Store
Image courtesy of Neil Bird, http://www.flickr.com/photos/nechbi/2058929337.
March 2, 2011, was a huge day for Apple. The firm released its much-anticipated iPad2, a thinner and
faster version of market-leading Apple’s iPad tablet device. Apple also announced that a leading publisher,
Random House, had made all seventeen thousand of its books available through Apple’s iBookstore.
Apple had enjoyed tremendous success for quite some time. Approximately fifteen million iPads were sold
in 2010, and the price of Apple’s stock had more than tripled from early 2009 to early 2011.
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.saylor.org/books
http://www.flickr.com/photos/nechbi/2058929337
Saylor URL: http://www.saylor.org/books Saylor.org
5
But future success was far from guaranteed. The firm’s visionary founder Steve Jobs was battling serious
health problems. Apple’s performance had suffered when an earlier health crisis had forced Jobs to step
away from the company. This raised serious questions. Would Jobs have to step away again? If so, how
might Apple maintain its excellent performance without its leader?
Meanwhile, the iPad2 faced daunting competition. Samsung, LG, Research in Motion, Dell, and other
manufacturers were trying to create tablets that were cheaper, faster, and more versatile than the iPad2.
These firms were eager to steal market share by selling their tablets to current and potential Apple
customers. Could Apple maintain leadership of the tablet market, or would one or more of its rivals
dominate the market in the years ahead? Even worse, might a company create a new type of device that
would make Apple’s tablets obsolete?
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.saylor.org/books
Saylor URL: http://www.saylor.org/books Saylor.org
6
1.1 Defining Strategic Management and Strategy
L E A R N I N G O B J E C T I V E S
1. Learn what strategic management is.
2. Understand the key question addressed by strategic management.
3. Understand why it is valuable to consider different definitions of strategy.
4. Learn what is meant by each of the 5 Ps of strategy.
What Is Strategic Management?
Issues such as those currently faced by Apple are the focus of strategic management because they help
answer the key question examined by strategic management—“Why do some firms outperform other
firms?” More specifically, strategic management examines how actions and .
12 Writing Reports and ProposalsLearning ObjectivesAfter study.docxmoggdede
12 Writing Reports and Proposals
Learning Objectives
After studying this chapter, you will be able to
1. 1 Explain how to adapt to your audiences when writing reports and proposals, and describe the choices involved in drafting report and proposal content.
2. 2 Identify five characteristics of effective writing in online reports, and explain how to adapt your writing approach for wikis.
3. 3 Discuss six principles of graphic design, and identify the most common types of visuals used to present data, information, concepts, and ideas.
4. 4 Explain how to integrate visuals with text effectively and how to verify the quality of your visuals.
On the Job: Communicating at Warby Parker Eyeing a New Way to Sell Eyeglasses
When a company sets out to disrupt an entire industry, it’s not surprising that its communication efforts don’t follow all the old rules, either.
Much of the worldwide market for eyeglasses is controlled by the Italian company Luxottica, which owns such well-known brands as Ray-Ban and Oakley and manufactures glasses for a host of high-fashion labels, from Dolce & Gabbana to Versace. Luxottica also operates more than 7,000 retail stores, including LensCrafters and Sunglass Hut. If you’ve ever purchased a pair of prescription glasses or sunglasses, chances are you’ve done business with Luxottica in one form or another. And business has been very good for Luxottica, earning it some 80 percent of the global market for glasses.
Much of the remaining 20 percent of the market is in the hands of Costco and Walmart, two companies that compete on cost more than fashion. Between high fashion on one hand and low prices on the other, these three giants seem to have wrapped up the market.
Neil Blumenthal and David Gilboa’s unconventional ideas behind the eyewear startup Warby Parker is reflected in the company’s cheeky communication style.
Wenn Ltd/Alamy
Neil Blumenthal and David Gilboa looked at the data and drew a different conclusion, however. They believed an opportunity existed for a company to compete on fashion and price. Together with University of Pennsylvania classmates Andrew Hunt and Jeffrey Raider, they crafted a business model that combines fashion-forward designs and a brand image that appeals to younger consumers with the operational efficiency of online commerce. Echoing their unconventional aspirations, they named the company Warby Parker after two characters from the works of the Beat Generation writer Jack Kerouac.
The quest to connect with buyers in a market dominated by a handful of major corporations gives Warby Parker’s communication efforts a different look and feel. You won’t find supermodels posing on yachts in the company’s promotional campaigns. You’re more likely to find a blog post about what company employees are reading or a wistful goodbye note to a summer intern heading back to high school.
The company’s “annual reports” are a great example of how unconventional thinking can lead to communications that connect ...
Write a five to seven (5-7) page paper in which you1. Compare a.docxambersalomon88660
Write a five to seven (5-7) page paper in which you:
1. Compare and contrast the major characteristics of the political and reform eras of policing.
2. Identify the skills and knowledge that are imparted to police trainees during their academy training and explain the importance of these skills in relation to real world applications.
3. Provide your own definition of community-policing and explain the difference between community policing and traditional policing.
4. Critically examine the important elements of implementation and evaluation phases of community policing and problem solving.
5. Determine the top five (5) qualities that detectives and undercover officers need to possess (one [1] being the most important). Provide a rationale for your response.
6. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. T.
This is a power point file with embedded spreadsheets that anyone can use to assess the health of their business just before Covid-19. It is the first of five modules.
Project Plans Each student will submit two project plan.docxwkyra78
Project Plans
Each student will submit two project plans: a draft project plan and a final project plan.
The first plan is due in Module 2 and the final project plan is due in Module 3. The
purpose of the project plans are to demonstrate mastery of project planning using an
applied context. The draft project plan includes all of the project plan elements covered in
Module 1 and 2. The final project plan includes all of the project plan elements covered
in all three modules.
Draft Project Plan 1
The initial project plan will include the following:
Problem, need, or vision statement
Project Definition or Statement of Work, which includes the following:
o Project objectives or performance criteria
o Assumptions, constraints, and limitations
o Project work requirements: Summary of deliverables
Major responsibilities
Work Breakdown Structure (WBS) down to the work package level
Preliminary Schedule (with event milestones and exit criteria for each milestone)
Final Project Plan 2
The final project plan will include all the elements of the project plan 1 updated, plus the
following elements:
Required resources (people-organization, equipment, materials, and facilities)
Linear Responsibility Matrix: Project organization chart
End-item specifications (such as reference documents, engineering specifications,
regulatory codes, etc.)
Control system (documentation, procedures, and evaluation)
Communication plan (flow of project information to stakeholders)
Quality management plan (methods to be utilized to manage quality and project
processes)
Detailed project schedule (CPM diagram with the critical path identified)
Risk response plan
Change management plan or amendments procedure
Procedures and Criteria
1. Pick a potential project of interest.
2. The project must meet the following criteria:
A job or problem with multiple and sequential tasks
Performed only once (not repetitive in nature)
Has defined start and end points in time (start time and a deadline)
A budget or a limited source of funds
A defined scope of work
Specific performance requirements
More than one person is involved in the project
3. Develop the draft project plan 1 with all of the required elements in Module 2.
4. Update the project plan as you gain more information during the course modules
5. Develop the final project plan during Module 3 and submit via Blackboard
Examples of Possible Projects
Group project for another class
Home improvement project
Auto restoration project
Wedding
Graduation party
Senior project (with a group)
Business start-up
Theatre production
Product development project
Musical recital
Chamber mixer
Holiday parade
Charity fundraiser
Group Vacation
Project Plans Grading Criteria
Each plan will be graded using the following criteria:
Table 1.
Points Plan Content
Plan Organization,
Consistency, and F ...
HS 3073 Health Promotion Program Planning Project Draft PazSilviapm
HS 3073
Health Promotion Program Planning Project
Draft Report Guidelines
This course focuses on the design of effective health education/promotion programs to promote the health
and well-being of individuals and communities. You are allowed to work in teams of no more than 3
members, or submitted your project individually. Each team /project will complete 2 draft reports – each
composing a portion of the entire program planning process. These draft reports will be revised to
compose the Final Program Planning Project Paper, which is due at the end of the semester.
Note: This project is a reflection of the work accomplished by each team if you chose the team option.
Failure to contribute a fair share of the workload to the project reflects a lack of professionalism and
integrity and could result in removal from the team and/or a loss of points. I expect each student to be
a strong, contributing team player.
Content and Format Specifications
1) Document Format: Submit each draft report as a Word document.
2) Typing Requirements: The length of each report will vary, depending on the required contents. Use
12-point font and double spacing; set margins at 1 inch on each side (top, bottom, left, and right). Be
sure to include page numbers. See the APA Publication Manual (6th ed.) for guidelines regarding
tables, figures, graphs, and appendices.
3) Content: Draft reports must include the content specified for each of the sections listed in the
guidelines. Use headings/sub-headings to delineate content for each section.
4) Writing Mechanics: In order to be an effective planner, you need to be a clear thinker and writer.
Therefore, writing mechanics matter. I will deduct points for writing errors, such as misspelled
words, sentence fragments, run-on sentences, disorganized thoughts, lack of flow, etc.
5) Formatting and References: All in-text citations and the reference list must adhere to APA format.
Also, tables, figures, and appendices should be formatted according to APA. See the APA Publication
Manual (6th ed.) for details. Be careful not to plagiarize.
6) Cover Page: Each draft report should include a cover page with the following information:
➢ Draft Report #[report number]: [Report Title] Example: Draft Report #1: Needs
Assessment & Community Partner
➢ Key Health Issue & Target Population
➢ Student Names
➢ Course Number and Title
➢ Semester
➢ Date Submitted
DRAFT REPORT #2
STAKEHOLDERS, SUPPORTERS, & MARKETING
MISSION STATEMENT, GOALS, & OBJECTIVES
Key Leaders/Stakeholders and Supporters
➢ Identify key leaders/stakeholders who would be involved in decisions and actions related to
the selected health issue. These stakeholders can be leaders within the community and/or
members of agencies/organizations that serve the priority population.
➢ Each team will interview one stakeholder.
➢ Briefly describe whom you interviewed and the information ...
Theory Analysis 1The purpose of the assignment is to prepare stu.docxrandymartin91030
Theory Analysis 1
The purpose of the assignment is to prepare students to read and comprehend research articles in the field of communication studies. Students will develop a deeper understanding of one area of research for the main topic area.
Instructions:
1. Using the peer reviewed research article you found on video games. Complete the areas below by providing:
a. a citation for the article in APA format
b. the purpose of the study
c. the type of study
d. the methodology used in the study
e. the results
f. a personal reaction
Student’s Name
COM520
Theory Analysis #
APA Citation:
Purpose of Study:
Type of Study:
Methodology:
Results:
Personal Reaction:
Running head: COMPANY NAME 1
21 ForEver
Company Description and SWOT analysis
LaTina Hamm
Strayer University
BUS 599
Dr. Andrea Banto
July 28, 2019
Company Description and SWOT analysis
21 ForEver was established to offer a healthy, all-natural organic beverage supplement. It is essential to want to remain youthful, as you get older, the need for more nutirients and a much more active life style for the older generation is what is most desired. Studies have proven the less active you become once your are older, the greater the need for a boost. 21 ForEver offers just that! It’s invention was because of the limited number of healthy beverages supplements available on the market. 21 ForEver beverages are organic, all-natural with with no pesticides, or artificial sweeteners, colors, or preservatives. 21 ForEver has become a household name with the introduction of "Very Berry" a new addition to 21 FoEver. The growth of 21 ForEver has resulted in this wonderful beverage being found in larger retail stores such as Whole Foods Groceries, Wegmans, and Walmart. The future for 21 ForEver will launch its new vegetable beverage drink line that will appeal to vegans.
Mission Statement
21 ForEver is a cost-effective NAB that is healthy and guarantees that you will live a
much healthier life by incorporating this fantastic beverage which offers more vegetables
compared to beverages in its class on the market today. 21 ForEver desires that consumers will
choose 21 ForEver because we pride our ability to be an organic pesticide-free, all-natural
product. Free of artificial colors, flavors, and sweeteners. 21 ForEver stands proudly
behind its brand which helps to accomplish its mission
Trends in the industry
· 21 ForEver will market via the Pop-Up Shop Trend, where you set temporary retail establisments.
· The desire to consume organic beverages have affected supermarket chains. Although organic beverages are generally high in comparison to sugary drinks, many consumers are switching to organic to promote a healthier lifestyle ("Top 10 Natural & Organic Food Trends for 2019,"n.d.) 21 ForEver has projections future growth rate:
· Have the products p.
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
com 295,uop com 295,uop com 295 entire course,uop com 295 week 1,uop com 295 week 2,uop com 295 week 3,uop com 295 week 4,uop com 295 week 5,uop com 295 communication process,uop com 295 business communications,uop com 295 knowledge check,uop com persuasive presentation,uop com 295 checkpoint introductions,uop com 295 incorporating feedback,com 295 resume review,uop com 295 capstone,uop com 295 tutorials,com 295 assignments,com 295 help
NEW PRODUCT DEVELOPMENT FOR THE COMPANY DELL INC.ANALYZING THE.docxhenrymartin15260
NEW PRODUCT DEVELOPMENT FOR THE COMPANY DELL INC.
ANALYZING THE BUSINESS PERFORMANCE OF BRANT FREEZER COMPANY
NEW PRODUCT DEVELOPMENT FOR THE COMPANY DELL INC.
Napier Mosley
University of Phoenix
BUS/475 – Integrated Business Topics
Petra Yurchich
Running head: BUSINESS PERFORMANCE ANALYSIS 1
ANALYZING THE BUSINESS PERFORMANCE OF BRANT FREEZER COMPANY
Tenets of creating a new organization with a new service charter in the Dell, Inc. organization
Introduction
In any business, the main aim of developing a new product is to improve customer service and consequentially the company income and its portfolio in general. Bringing a new product to the market place is most often provoked by change in consumer preferences, competition factors as well as advancement in technology and a new idea that needs to be taken to consideration. In our case study the three factors are applicable as they all cut across the objectives and mission of the company. As such, proper research for strategies on what to develop and how to do it is crucial for a successful venture. Dell, Inc. is a worldwide company whose objective is to empower communities to use technology for prosperity. Dell provides the technological tools that are necessary and crucial for everyone to achieve their dreams. Whether at home, school, organizations and governments, Dell is always at the forefront in delivering the necessary tools for achieving more. The focus should therefore be , how better Dell could assist communities build themselves efficiently, develop the mechanism and make them readily available for this wide market.
Type of product
Successful ideas are those that are centered on understanding the market requirements, which would in turn be molded into smart products that meet and even go beyond the customer expectations. Financial management has since been a problem to the whole world from governmental institutions to small enterprises and even individuals. Wealth is what measures the capacity to sustain life in any given community. Misappropriation of wealth is like a “hole in the bucket of wealth” and one of the loopholes that lead to this menace is lack of intelligent systems that could assist manage and report financial aspects of any entity that generates and spends money. The type of product in question is an Electronic Resource Planning software.
Building the product
As aforementioned, a myriad of communities around the globe are in dire need of systems that could assist them build themselves and progress through proper fiscal management. To the Dell fraternity, that is a wide market to tap into. Ordinarily, new products could have either of the attributes:
- They could be have never been marketed by Dell , Inc. but have been taken up by other companies or
- They could be original creations being taken in for the first time.
The product that is proposed in this text has evidently been in the market having been sold by the major players in the IT business.
1. Statement of Course ObjectivesThe objective of the Directed.docxgasciognecaren
1. Statement of Course Objectives
The objective of the Directed Readings is to provide an organized and systematic study and research arrangement. This arrangement is expected to facilitate completion of course goals, and to add valuable experience for the student's career.
The main focus of the research will be … some introduction, motivation.
In this project, I will analyze … I will also analyze …
At the end of this project, I hope to better understand … I am a … major, and I am interested in a career in … Accordingly, I think acquiring an understanding of these issues would be valuable in the future because …
2. Bibliography
For the study, the student will use various sources including media coverage, prior published research articles and books, case studies, as well as financial data.
Media coverage
The use of business media coverage should help to give a 'current-event' type feel to the research. These media include WSJ, NYT, Forbes among others.
Research articles and books
Case studies
Financial data
The student may use different online resources such as academic journals and industry databases to further the research.
Macroeconomic data
Institutional data
3. Methodology
Depending upon the nature of the proposed topic, the student is expected to … (how you will go about conducting research on the topics you proposed, is it qualitative vs. quantitative, where will you draw your sources of information, how will you structure/draft your reports ….)
4. Evaluation
Evaluation for course grade will be based on the following considerations:
· Importance of identified topics.
· Breadth and depth of review of existing and concurrent studies.
· Analyzing the topics: method, rigor, depth.
· Positioning this research in broader perspective and convey the findings effectively.
Case Study objective and instructions:
Objective:
This assessment relates to the unit learning outcomes as in the unit descriptor. This assessment is designed to evaluate student’s ability to identify the key phases of projects and to successfully manage the projects by using various IT project management tools and techniques.
The following ULOs are assessed in this assessment.
LO1 Demonstrate ability to skillfully manage projects by putting to effective use various IT project management tools and techniques.
LO2 Critically analyze project parameters and identify the key processes from the available project management book of knowledge in practical case scenarios.
INSTRUCTIONS
In this assignment you will use the IT project management knowledge area and the tools used in project initiation and planning to prepare a project charter for the Case Studybelow. Make sure to analyse the project management parameters and identify the actors relevant to the case study and mention the project scope, constraints and assumptions.
For this assessment, you will prepare a project charter based on the business case given below. Your report should be limited to approx. 1.
Prevention Program Essay Instructions•Develop your own pre.docxstilliegeorgiana
Prevention Program Essay Instructions
• Develop your own prevention program for substance abuse. Include in the design your:
• Target audience
• How your program will reach your target audience (e.g. where it will be held)
• What information will be presented/discussed in your program
• The format in which that information will be presented
• Specific strategies you might use to reduce the likelihood that an individual might engage in substance abuse in the future
Please be sure to defend or justify each of these elements. For example, explain why you believe your prevention program will be the most effective if it is geared toward your chosen target audience.
• Based on your impressions of the reading and notes, what is the one key factor that will help facilitate lower levels of substance dependence in substance abuse treatment? Briefly explain why you highlighted the factor you chose, and discuss how your program helps to cultivate or strengthen that factor in your participants.
Assignment Expectations and Grading Criteria
This will be a 3 page, double spaced paper.
Please write your answers in paragraph form, in 12 point font, double spaced. Points will be taken away if answers are submitted in bullet point form or in incomplete-sentences.
Include a cover page that lists your name, the title of your paper, and your institution (Georgia Southern University).
Be sure to include a running head at the top of each page (according to APA format), and include a reference page. The cover and reference pages are not included in the three page requirement. An abstract is not necessary.
Assignments must be submitted in APA format, and all sources used (including lecture slides or the textbook) must be cited and referenced.
This assignment is worth 75 points.
http://bas.sagepub.com/
Business & Society
http://bas.sagepub.com/content/51/3/355
The online version of this article can be found at:
DOI: 10.1177/0007650312446441
2012 51: 355 originally published online 6 June 2012Business Society
Judy N. Muthuri, Jeremy Moon and Uwafiokun Idemudia
Developing Countries
Corporate Innovation and Sustainable Community Development in
Published by:
http://www.sagepublications.com
On behalf of:
International Association for Business and Society
can be found at:Business & SocietyAdditional services and information for
http://bas.sagepub.com/cgi/alertsEmail Alerts:
http://bas.sagepub.com/subscriptionsSubscriptions:
http://www.sagepub.com/journalsReprints.navReprints:
http://www.sagepub.com/journalsPermissions.navPermissions:
http://bas.sagepub.com/content/51/3/355.refs.htmlCitations:
at DALHOUSIE UNIV on November 8, 2012bas.sagepub.comDownloaded from
http://bas.sagepub.com/
http://bas.sagepub.com/content/51/3/355
http://www.sagepublications.com
http://www.iabs.net
http://bas.sagepub.com/cgi/alerts
http://bas.sagepub.com/subscriptions
http://www.sagepub.com/journalsReprints.nav
http://www.sagepub ...
MGT 550 Final Project Guidelines and Rubric Overview .docxjessiehampson
MGT 550 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a strategic communication case study.
Effective communication skills are critical to success in almost all managerial positions. Several challenges exist surrounding the creation and implementation of
effective communications both internally (inside organizations between individuals and groups) and externally (outside organizations with markets, partners,
and other third parties). Technology, change, and the various needs of stakeholders are just a few of the concerns that impact business communications. This
course is designed to help you communicate effectively in a variety of business settings with both internal and external stakeholders. Effective communication is
a necessary tool for managing people and organizations.
In this project, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and
address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a strategic
communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and
influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an
organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of
communications and mediums, as well as evaluating effectiveness. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),”
refer to the MGT-550 Textbook/Case Study Bundle mentioned in the syllabus.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Differentiate appropriate communication strategies that address a variety of audiences
Generate clear communication materials that promote strategic goals
Develop communications using change management principles for supporting employee development
Determine strategies to assess the reception of communication for informing appropriate next steps
Analyze sources of conflict for determining appropriate communication response techniques for internal and external stakeholders
Prompt
Your strategic communication case study should answer the following prompt: What messages should be communicated in response to the presented issue,
who are the target audiences of the messages, and how will the messages be delivered? Additi.
Saylor URL: http://www.saylor.org/books Saylor.org
4
Chapter 1
Mastering Strategy: Art and Science
L E A R N I N G O B J E C T I V E S
After reading this chapter, you should be able to understand and articulate answers to the following
questions:
1. What are strategic management and strategy?
2. Why does strategic management matter?
3. What elements determine firm performance?
Strategic Management: A Core Concern for Apple
The Opening of the Apple Store
Image courtesy of Neil Bird, http://www.flickr.com/photos/nechbi/2058929337.
March 2, 2011, was a huge day for Apple. The firm released its much-anticipated iPad2, a thinner and
faster version of market-leading Apple’s iPad tablet device. Apple also announced that a leading publisher,
Random House, had made all seventeen thousand of its books available through Apple’s iBookstore.
Apple had enjoyed tremendous success for quite some time. Approximately fifteen million iPads were sold
in 2010, and the price of Apple’s stock had more than tripled from early 2009 to early 2011.
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.saylor.org/books
http://www.flickr.com/photos/nechbi/2058929337
Saylor URL: http://www.saylor.org/books Saylor.org
5
But future success was far from guaranteed. The firm’s visionary founder Steve Jobs was battling serious
health problems. Apple’s performance had suffered when an earlier health crisis had forced Jobs to step
away from the company. This raised serious questions. Would Jobs have to step away again? If so, how
might Apple maintain its excellent performance without its leader?
Meanwhile, the iPad2 faced daunting competition. Samsung, LG, Research in Motion, Dell, and other
manufacturers were trying to create tablets that were cheaper, faster, and more versatile than the iPad2.
These firms were eager to steal market share by selling their tablets to current and potential Apple
customers. Could Apple maintain leadership of the tablet market, or would one or more of its rivals
dominate the market in the years ahead? Even worse, might a company create a new type of device that
would make Apple’s tablets obsolete?
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.saylor.org/books
Saylor URL: http://www.saylor.org/books Saylor.org
6
1.1 Defining Strategic Management and Strategy
L E A R N I N G O B J E C T I V E S
1. Learn what strategic management is.
2. Understand the key question addressed by strategic management.
3. Understand why it is valuable to consider different definitions of strategy.
4. Learn what is meant by each of the 5 Ps of strategy.
What Is Strategic Management?
Issues such as those currently faced by Apple are the focus of strategic management because they help
answer the key question examined by strategic management—“Why do some firms outperform other
firms?” More specifically, strategic management examines how actions and .
Saylor URL: http://www.saylor.org/books Saylor.org
4
Chapter 1
Mastering Strategy: Art and Science
L E A R N I N G O B J E C T I V E S
After reading this chapter, you should be able to understand and articulate answers to the following
questions:
1. What are strategic management and strategy?
2. Why does strategic management matter?
3. What elements determine firm performance?
Strategic Management: A Core Concern for Apple
The Opening of the Apple Store
Image courtesy of Neil Bird, http://www.flickr.com/photos/nechbi/2058929337.
March 2, 2011, was a huge day for Apple. The firm released its much-anticipated iPad2, a thinner and
faster version of market-leading Apple’s iPad tablet device. Apple also announced that a leading publisher,
Random House, had made all seventeen thousand of its books available through Apple’s iBookstore.
Apple had enjoyed tremendous success for quite some time. Approximately fifteen million iPads were sold
in 2010, and the price of Apple’s stock had more than tripled from early 2009 to early 2011.
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.saylor.org/books
http://www.flickr.com/photos/nechbi/2058929337
Saylor URL: http://www.saylor.org/books Saylor.org
5
But future success was far from guaranteed. The firm’s visionary founder Steve Jobs was battling serious
health problems. Apple’s performance had suffered when an earlier health crisis had forced Jobs to step
away from the company. This raised serious questions. Would Jobs have to step away again? If so, how
might Apple maintain its excellent performance without its leader?
Meanwhile, the iPad2 faced daunting competition. Samsung, LG, Research in Motion, Dell, and other
manufacturers were trying to create tablets that were cheaper, faster, and more versatile than the iPad2.
These firms were eager to steal market share by selling their tablets to current and potential Apple
customers. Could Apple maintain leadership of the tablet market, or would one or more of its rivals
dominate the market in the years ahead? Even worse, might a company create a new type of device that
would make Apple’s tablets obsolete?
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.saylor.org/books
Saylor URL: http://www.saylor.org/books Saylor.org
6
1.1 Defining Strategic Management and Strategy
L E A R N I N G O B J E C T I V E S
1. Learn what strategic management is.
2. Understand the key question addressed by strategic management.
3. Understand why it is valuable to consider different definitions of strategy.
4. Learn what is meant by each of the 5 Ps of strategy.
What Is Strategic Management?
Issues such as those currently faced by Apple are the focus of strategic management because they help
answer the key question examined by strategic management—“Why do some firms outperform other
firms?” More specifically, strategic management examines how actions and .
12 Writing Reports and ProposalsLearning ObjectivesAfter study.docxmoggdede
12 Writing Reports and Proposals
Learning Objectives
After studying this chapter, you will be able to
1. 1 Explain how to adapt to your audiences when writing reports and proposals, and describe the choices involved in drafting report and proposal content.
2. 2 Identify five characteristics of effective writing in online reports, and explain how to adapt your writing approach for wikis.
3. 3 Discuss six principles of graphic design, and identify the most common types of visuals used to present data, information, concepts, and ideas.
4. 4 Explain how to integrate visuals with text effectively and how to verify the quality of your visuals.
On the Job: Communicating at Warby Parker Eyeing a New Way to Sell Eyeglasses
When a company sets out to disrupt an entire industry, it’s not surprising that its communication efforts don’t follow all the old rules, either.
Much of the worldwide market for eyeglasses is controlled by the Italian company Luxottica, which owns such well-known brands as Ray-Ban and Oakley and manufactures glasses for a host of high-fashion labels, from Dolce & Gabbana to Versace. Luxottica also operates more than 7,000 retail stores, including LensCrafters and Sunglass Hut. If you’ve ever purchased a pair of prescription glasses or sunglasses, chances are you’ve done business with Luxottica in one form or another. And business has been very good for Luxottica, earning it some 80 percent of the global market for glasses.
Much of the remaining 20 percent of the market is in the hands of Costco and Walmart, two companies that compete on cost more than fashion. Between high fashion on one hand and low prices on the other, these three giants seem to have wrapped up the market.
Neil Blumenthal and David Gilboa’s unconventional ideas behind the eyewear startup Warby Parker is reflected in the company’s cheeky communication style.
Wenn Ltd/Alamy
Neil Blumenthal and David Gilboa looked at the data and drew a different conclusion, however. They believed an opportunity existed for a company to compete on fashion and price. Together with University of Pennsylvania classmates Andrew Hunt and Jeffrey Raider, they crafted a business model that combines fashion-forward designs and a brand image that appeals to younger consumers with the operational efficiency of online commerce. Echoing their unconventional aspirations, they named the company Warby Parker after two characters from the works of the Beat Generation writer Jack Kerouac.
The quest to connect with buyers in a market dominated by a handful of major corporations gives Warby Parker’s communication efforts a different look and feel. You won’t find supermodels posing on yachts in the company’s promotional campaigns. You’re more likely to find a blog post about what company employees are reading or a wistful goodbye note to a summer intern heading back to high school.
The company’s “annual reports” are a great example of how unconventional thinking can lead to communications that connect ...
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2. Table of Contents
Types of White Papers 3-10
Marketing White Paper Requirements and Guidelines 11
Audience and Purpose 12
Required Structure 13
Creating the Title Page 14-15
Creating the Table of Contents 16
Writing the Executive Summary 17-19
Writing the Introduction 20-22
Writing the Methodology 23-24
Writing the Results 25-27
Writing the Discussion / Conclusion 28
Writing the Bibliography 29
2
3. WHITE PAPERS
There are Three Types of White Papers
• Position White Papers
• Technical White Papers
• Marketing White Papers
3
4. POLITICAL
REPRESENTATION
& SOCIALINCLUSION:
, Cmupamth • :111d)
uf Buli'ia, Co lomlna ,
Ecuador.• nd uat mab
--..._~ .....,...
Position White Papers
The term white paper was
originally used to describe a report
that states the social or political
position of an organization or think
tank.
4
5. NationalWaterResearchI
l ■ ■ W II II NIH PAPfR
DirectPotableReuse:
Benefitsfor PublicWater
Supplies,Agriculture,
the Environment,and
EnergvConservation
EDWARD SCHAOl'Dl'A, GtOAG! TCHDUMIOt.OUII .
H AAOUl L l ( 1tUICNl, ~ TMASHI As.u,,,o
0.,,.,-0fOllll,.,>tJ E.___ , _
U..-,.ofCMl<>rnia,Dnoo
I.
Q)
C.
ca
D.
,------ - -- -...Jl!!!!L,-.-----,r,
Virtual izing HPC and
Techn ical Comput ing with
VMware vSphe re
vmware
Comparison of RAID
lype s:
so ft ware v&. Tn..te
Hard w are RAID
Technical White Papers
Technical White Papers present the
results of tests or research findings
aimed at solving problems.
5
6. HowTo
EffectivelyMarket
YourCompany&
PersonalBrandon
fWlffER
Molecularlnfonna
ManagementSyste
Patholog ists are Using
Revolut ionize Personaliz
PredictiveMedicine
WHITE PAPER:
How to Plan & Manage
Crisis Communicat ion in a Social World
VIEWNOW
Marketing White Papers
This type of white paper offers to
solve problems for a client or
customer. They are persuasive
documents aimed at selling
products and services.
Note: marketing white papers
are the most common type
found in internet searches.
You will be writing a marketing
whitepaper.
6
7. Formats and Platforms
White papers are composed in a
variety of formats and for delivery
across multiple platforms.
7
8. White Papers and Document Design
White papers are part of the
communication that businesses and
organizations use to present a brand
image.
Creating cohesive and consistent
looking communication across
platforms is important.
8
9. Adobe FrameMaker 12
XML/DITAauthoongand
wasneverthiseasy' mobdepubhsh1ng
Structured Authoring
Using structured authoring
software is a way of separating
content from format and document
design in order to produce
communication products that have
a consistent look and feel.
In this way, content that is
produced for one audience and
purpose can be adapted for
another. Adobe FrameMaker is a
popular structured authoring
software.
9
10. Structured Authoring and Your White Paper
You will not be using structured authoring software to write your
white paper, but you will be able to practice structured authoring
conceptually.
I will require a rule for how to organize the body of your white paper.
This rule is to use IMRaD structure to organize the content of your
paper, and it would be similar to a rule used in structured authoring
software for marketing white paper content.
The next section of this lecture, explains the requirements for the
white paper and also how to use IMRaD structure.
10
12. Audience and Purpose
Keep the hypothetical writing situation in mind to help you focus on
audience and purpose as you write.
• You work for a company that specializes in crisis communication
management.
• The purpose of your white paper is to present the findings from
your research about a specific crisis communication event that
was not handled well to PR professionals.
• These potential readers of your paper will visit your company’s
website to download and read white papers and other
communication about crisis management.
• Ultimately, the goal is to interest these professionals in using your
company’s services to help them plan how to manage a crisis
event.
12
13. Required Structure.
Organize your white paper using pages for some items and major
section headings for others:
Title (Page)
Table of Contents (Page)
Executive Summary (Page)
Introduction (Section Heading)
Methodology or Methods (Section Heading)
Results (Section Heading)
Discussion / Conclusion (Section Heading)
Bibliography (Page)
Appendix (Page)
13
14. Audience:
Marketing Health Care Service
"Stop/Alert/Danger " "Mourning" "Expensive"
Message:
Creating the Title Page
Use document design to
create visual interest but
apply what you learned
previously about graphic
design.
Notice how the colors in
these title pages do not
support the white paper’s
purpose. In fact, the colors
work against the message.
14
15. Audience:
Consulting Pharmaceutical
"Comfortable " "Caring"
Message:
Health Care
Mln.!P01 Wo<kRrlated
Upper Limb D1sor~
ln-o,,d
,naaffltllna~~s
"Concerned "
Examples of Effective Title Page Design
The color choices and design
elements support the
purpose of these white
papers.
15
16. Tabt. of COf'lttnts
.......,_,
1
: Classic
lludi111Sl------------ '
J~J'------------•
.....,,.. , : Contemporary
·-• ------------,......,,,__________~
ts
Tabl• of Contffll.S
,,,,.c~"'ttwt1"""'1
'1 !Classic
~"'"'p!fflimel(lcwl2')--------
~--P...,J/1------
Typ,e~tfl'..,W,fwwll l
Tabt. of COf'lltnlS
TYl'I!CIIAl"TU U:VU. jU.''tl. I )
T'ffc<M»1't■ u,u CU'-a.2)
~<MPff-ffll(W"ll.))
Contemporary
Creating the Table of Contents
Use dot leaders which are the periods
between an item in the TOC and the
corresponding page number(s).
Right-align page numbers.
The table of contents should also be
well-balanced on the page.
The automatic TOC feature in Word is
useful to learn because it does this
formatting for you.
16
17. Writing the Executive Summary
Rhetorically, an executive summary is written for a high-level
decision maker(s) who will not have time to read the entire paper.
Your purpose in writing a summary is to persuasively sell the
importance of crisis management and, of course, interest the
decision maker(s) to use your services. It is a summary that could
be also be used as a stand-alone document to serve as a preface to
a potential meeting with the decision maker.
Your summary needs to state the problem that your services are
promising to solve for the reader and show key findings from your
research. It should be written for an educated decision maker but
not be highly detailed in terms of methodology.
17
18. To write the summary:
• Write an engaging opening paragraph that reveals the problem,
• Summarize the key findings from your analysis, and
• End with lessons that can be learned from these findings that
reveals a need to use professional crisis management services.
18
19. Example of an Executive Summary
In today’s 24/7 media landscape, everything can quickly become a crisis,
and your business needs to prepare for how to manage not only the
possibility of your own crisis event but those of other brands who can open
your organization to more risk.
This white paper presents research findings from an analysis of the crisis
event and communication surrounding it that significantly damaged Food
Network star Paula Deen’s brand in 2013 and posed risks to all brands
associated with her.
The findings show how the Food Network and other companies associated
with Deen’s brand successfully managed their risk while Deen herself
mismanaged her communication so badly in her responses to the crisis that
she lost her million dollar food empire and permanently damaged her brand
for years to come. The difference in these crisis communication responses
illustrates the importance of crisis management.
The Food Network and other companies all had plans developed by crisis
management professionals while Deen did not.
19
20. Writing the Introduction
Rhetorically, the introduction of a marketing
white explains what you did.
To start the introduction you can either begin
with a brief background section that
summarizes the crisis event and then follow it
with a statement of purpose or do the reverse.
And your introduction needs to state the specific
research objectives.
Because an executive summary is not read by
all readers, it’s fine to repeat some of the
information from the summary in your
introduction.
20
21. Example of an Introduction
Introduction
This white paper presents research findings from an analysis of the crisis
event and communication surrounding it that significantly damaged Food
Network star Paula Deen’s brand in 2013 and posed risks to all brands
associated with her.
Background
On May 17, 2013, Paula Deen and her brother were sued by their former
restaurant manager, Lisa Jackson, for 1.2 million. Jackson claimed that the
Deen’s tolerated a racist workplace environment and made racist jokes and
comments themselves.
Although a judge ruled in favor of the Deen’s, what Paula Deen said during
a deposition triggered a crisis event that significantly damaged her brand in
just a little over a week.
21
22. Example continued
Objectives
The research objectives included investigating the following:
• how prior scandals involving Deen influenced public perceptions about
this crisis,
• how the media reported and influenced perceptions about the crisis,
• how Deen and her employer, Food Network, as well as other companies
responded to the crisis.
22
23. Writing the Methodology (or Methods)
Rhetorically, a methodology section
explains how you did the research.
Include the types crisis communication
data you gathered, the organizing
principles you applied using one or more
of the scholarly articles, and the method
used to code data.
23
24. Example
Methods
Communication data was gathered from popular digital sources and
included excerpts from articles about the crisis found in online news sources
as well as samples of public comments from readers.
The data was organized according to three phases of crisis communication
as described by Tulika Varma in [article title] and David Wahlberg in [article
title] and analyzed to determine how well the data fit this model.
• Phase 1: Denial
• Phase 2: Minimize Effects
• Phase 3: Resolution
Reader response data was coded inductively using Grounded Theory
methodology
24
25. Writing the Results
Rhetorically, the results present the
findings and what the findings mean.
How you organize this section is your
choice, but the organizing pattern should
take readers logically through the findings
and your analysis.
In the example about Deen’s crisis event,
the writer could organize the information
according to each phase of Varma’s crisis
event cycle.
25
26. So, first-level headings under results might be:
Phase 1: Denial
Phase 2: Minimize Effects
Phase 3: Resolution
A more complete definition of each phase would need to be given to
help readers follow the analysis.
Next, the writer would want to logically order the findings under each
corresponding phase using subheadings and interpret the
significance of the findings for readers.
Including some supporting visuals and graphics would be useful as
well.
26
27. 50
45
40
35
30
25
20
15
10
5
0
-
-
-
-
IPublicCommentsAbout PaulaDeen CrisisI
-
-NWord Double
Standard
-
-Southern Racism
-
- -Need Facts Blame Media
Requirements for the graphic representing coding data.
You will need to include at least one graphic that represents
findings from coding the data. Remember to label and caption your
graphic.
Figure 1: Themes in reader response comments to Huffington Post article.
27
28. Writing the Discussion / Conclusion
Rhetorically, this section should discuss
the overall conclusion about what
lessons were learned about the
importance of crisis management.
28
29. Writing the Bibliography
Compose a bibliography entry for all
sources you cite in the white paper.
Check with your instructor about what
documentation style is preferred.
29