The document provides instructions for Project 2 in an English 202 course. Students will research a career field or specific job to write a white paper and event flyer for the University of Idaho's Career Services office. They have two options for the field to research - professional writing or another field of their interest. The white paper must include at least three required graphics comparing statistical data and be 1,500 words. It will provide career information for students. A flyer must also be created to advertise a career fair, adhering to the university's branding guidelines. Upon completing the project, students should be able to analyze data, design effective graphics and documents, and compose materials that meet a client's needs and brand.

1. English 202 Introduction to Professional Writing Page 1 of 2
Project 2: Explore a Field to Write for a Client
In this project, you will situate your interests and career goals by conducting research to
write for a client. Your client will be the University of Idaho’s Career Services office. You
will play the hypothetical role of a professional writer hired by Career Services to research a
career field or specific job within this field; you will compose a white paper based on those
findings and create an event flyer for a career fair. Both of these will need to adhere to the
UI brand identity guidelines. You will have two options to choose from based on your
interests:
Option 1. If you are interested in pursuing professional writing as a career, explorethis field
or a specific job within this field.
Option 2. If you are not interested in pursuing a career in professional writing, explore
another field you are interested in or a specific job within that field.
Once you have chosen an option, you will develop at least six research questions and
conduct research to answer those questions using the U.S. Bureauof Labor Statistics
website and at least three other reputable sources. Then you will write up the findings from
your research in a marketing-type white paper that could be used by UI Career Services to
create brochures and other career information materials for students.
Your white paper must include several graphics, including
 At least one bar or column chart that compares statistical data at the national-level
(US) and two other state-levels;
 A pie chart that compares percentages;
 A line graph that shows a trend over time.
You will decide the specific information that you want to show with these graphics. All
graphics need to be created by you using UI colors and other elements of brand identity,
but you may use source graphics as a model for the ones you create. Your graphics should
be labeled (figure 1, figure 2, etc.), captioned, and referred to in paragraphs by label.
Finally, to practice creating eye-catching flyers and posters using CRAP principles, you will
create a flyer for the UI Career Fair.
Project Deliverables:
Deliverable 1: Marketing White Paper of about 1,500 words plus the three
required graphics. Course materials will explain the required format for the
white paper.
Deliverable 2: Event Flyer for a UI Sponsored Career Fair.
Audience: University of Idaho’s Career Center (client) and the audience
your client wants to reach (students who are about to graduate).

2. English 202 Introduction to Professional Writing Page 1 of 2
Purpose: Adhere to UI brand identity guidelines to compose a marketing white
paper and event flyer that will meet the needs of the client’s target audience.
Learning Objectives
After completing this project, you should be able to:
 gather statistical data and analyze this data, along with other relevant information, to
uncover trends and make comparisons;
 graphically represent data by choosing the appropriate type of graphic for data
comparisons;
 apply principles of effective document design and prose style for maximum readability;
 apply principles of effective graphic design to create an event flyer;
 compose a white paper and event flyer that adhere to a client's brand.
Requirements and Guidelines. The above information is a description of this project,
the basic requirements, deliverables, and learning objectives. Additional explanations
about concepts you will need to apply, requirements, and "how to" guidelines to meet
expectations for each deliverable are covered in other course materials.