Unit Outline BUS301 - Integrated Capstone Project Unit Coordinator Dr. Chun Jiang Email Address [email protected] Lecture Time N/A Seminar/Workshop Time Week 3, Monday 10:00am-1:00pm; Week 7, Monday 10:00am-1:00pm; Week 11, Monday 10:00am-1:00pm; Week 14, Monday 10:00am-1:00pm; Consultation Times Monday 1pm-3pm. For additional consultation times you should email me and request an appointment. Block/Trimester Trimester 2 Year 2017 1 UNIT OUTLINE CONTENTS:- Section 1: General Information 1.1. Administrative details 1.2. Core or elective unit 1.3. Unit weighting 1.4. Student workload 1.5. Mode of delivery 1.6. Pre-requisites 1.7. Other Resource requirements Section 2: Academic Details 2.1 Unit Content and Structure 2.2 Student learning outcomes 2.3 Link to graduate attributes 2.4 Unit content and structure 2.5 Seminar/Workshop Topics 2.6 Teaching methods/strategies 2.7 Student assessments 2.8 Prescribed and recommended readings Section 3: Academic Misconduct &Plagiarism 3.1 Definitions 3.2 Dealing with academic misconduct 3.3 Penalties for academic misconduct Section 4: Assessment Submission 4.1 Assignment submission 4.2 Penalties for late submission of assignments 4.3 Assignment submission using ‘Turnitin’ Section 5: Appeals Section 6: Special Consideration Section 7: Course Evaluation and Development Section 8: Quality Assurance SECTION 1: GENERAL INFORMATION 1.1 Administrativedetails: Associated higher education awards Duration Level Unit Coordinator Bachelor of Business 14 weeks AQF Level 7 Dr. Chun Jiang 1.2 Core or elective unit Core Unit Elective Unit Other (Please specify below): Mandatory unit for Bachelor of Business (Professional Accounting), Bachelor of Business (Business Management) and Bachelor of Business (Communication & Public Relations) 1.3 Unitweighting Unit credit points Total course credit points 6 Credit Points ; 144 Credit Points Bachelor of Business 1.4 Student workload Indicate below, the expected student workload per Session for this unit: No. timetabled hours/Session* No. personal study hours/Session** Total workload hours/Session*** 3 hours face-to-face Seminar 6 9 * Total time spent per Session at lectures, tutorials, seminars, workshops, clinical and other placements, etc. ** Total time students are expected to spend per Session in studying, completing assignments, etc. *** That is,* + ** = work load hours. 1.5 Delivery mode Tick all applicable delivery modes for the subject: Face to face on site E-learning (online) Intensive (provide details) Block release (provide details) Work-integrated learning activity Mixed/blended Distance/independent learning (un-timetabled) Full-time Part-time External Fast track (provide details) Other (please specify) 1.6 Pre-requisites Are students required have undertaken a prerequisite or co-requisite subject for this subject? Yes ...

1. Unit Outline
BUS301 - Integrated Capstone Project
Unit Coordinator
Dr. Chun Jiang
Email Address
[email protected]
Lecture Time
N/A
Seminar/Workshop Time
Week 3, Monday 10:00am-1:00pm;
Week 7, Monday 10:00am-1:00pm;
Week 11, Monday 10:00am-1:00pm;
Week 14, Monday 10:00am-1:00pm;
Consultation Times
Monday 1pm-3pm. For additional consultation times you should
email me and request an appointment.
Block/Trimester
Trimester 2
Year
2017
1
UNIT OUTLINE
CONTENTS:-
Section 1: General Information

2. 1.1. Administrative details
1.2. Core or elective unit
1.3. Unit weighting
1.4. Student workload
1.5. Mode of delivery
1.6. Pre-requisites 1.7. Other Resource requirements
Section 2: Academic Details
2.1 Unit Content and Structure
2.2 Student learning outcomes
2.3 Link to graduate attributes
2.4 Unit content and structure
2.5 Seminar/Workshop Topics
2.6 Teaching methods/strategies
2.7 Student assessments
2.8 Prescribed and recommended readings
Section 3: Academic Misconduct &Plagiarism
3.1 Definitions
3.2 Dealing with academic misconduct
3.3 Penalties for academic misconduct
Section 4: Assessment Submission
4.1 Assignment submission
4.2 Penalties for late submission of assignments
4.3 Assignment submission using ‘Turnitin’
Section 5: Appeals Section 6: Special Consideration
Section 7: Course Evaluation and Development
Section 8: Quality Assurance
SECTION 1: GENERAL INFORMATION
1.1 Administrativedetails:

3. Associated higher education awards
Duration
Level
Unit Coordinator
Bachelor of Business
14 weeks
AQF Level 7
Dr. Chun Jiang
1.2 Core or elective unit
Core Unit
Elective Unit
Other (Please specify below):
Mandatory unit for Bachelor of Business (Professional
Accounting), Bachelor of Business (Business Management) and
Bachelor of Business (Communication & Public Relations)
1.3 Unitweighting
Unit credit points
Total course credit points
6 Credit Points
; 144 Credit Points Bachelor of Business
1.4 Student workload
Indicate below, the expected student workload per Session for
this unit:

4. No. timetabled hours/Session*
No. personal study hours/Session**
Total workload hours/Session***
3 hours face-to-face Seminar
6
9
* Total time spent per Session at lectures, tutorials,
seminars, workshops, clinical and other placements, etc.
** Total time students are expected to spend per Session in
studying, completing assignments, etc. *** That is,* + ** =
work load hours.
1.5 Delivery mode
Tick all applicable delivery modes for the subject:
Face to face on site
E-learning (online)
Intensive (provide details)
Block release (provide details)
Work-integrated learning activity
Mixed/blended
Distance/independent learning (un-timetabled)
Full-time
Part-time
External
Fast track (provide details)
Other (please specify)

5. 1.6 Pre-requisites
Are students required have undertaken a prerequisite or co-
requisite subject for this subject?
Yes No
If YES, provide details of the prerequisite or co-requisite
requirements below.
1.7 Other resource requirements
Do students require access to specialist facilities and/or
equipment for this unit (e.g. special computer access/physical
education equipment)?
Yes No
SECTION2: ACADEMIC DETAILS
2.1 Unit Content and Structure
This unit is designed to allow students to undertake a
comprehensive business project that is relevant with their
specialisation. It can be provided by industry partners or
through a simulated business scenario. It can be supervised
jointly by experienced academic staff and industry experts. This
is a designated capstone project, allowing students to bring
together and apply material learnt in the course to a real world
problem.

6. 2.2 Student learning outcomes
After successfully completing this unit, a student will be able
to:
Graduate Attribute achieved
Complete appropriate advanced level research that identifies
and provides assistance in solving real world problems at
professional accounting, management, or public relations areas
in a practical business setting
Disciplinaryknowledge,Problemsolving;S
ocialResponsibility,Criticalthinking, Communication Skills,
Plan and conduct a project to solve a professional accounting,
management, or public relations problem in a practical business
setting
Disciplinaryknowledge,Problems olving;SocialResponsibility
Identify advanced capacity to recognise the importance of
considering for any business problem the wider business
contexts such as accounting and financial implications;
management implications; public relations implications; human
resource management implications, organizational structure
implications, and/or other organizational resource implications
Disciplinaryknowledge,Problems olving, SocialResponsibility,
Criticalthinking, Communication Skills,
Demonstrate ability in incorporating the wider business context
implications in a comprehensive research based report on the
solution to a professional accounting, management and/or public
relations problem in a practical business setting
Disciplinaryknowledge,Problems olving, SocialResponsibility,
Criticalthinking, Communication Skills,
Communicate effectively the outcomes of conducting a research
based project to solve a professional accounting, management
and/or public relations problem in a practical business setting
Disciplinaryknowledge,
Problemsolving,Communication
Skills,SocialResponsibility

7. 2.3 Link to graduate attributes
In this unit, students will be encouraged and facilitated to
develop the graduate attributes of:
· Knowledge Skills: To be able to reason, question and analyse
information regarding professional accounting, management
and/or public relations in a practical business setting; and
commit to continuous learning in the changing business
environment.
· Problem solving skills: To be able to integrate and synthesise
learning and knowledge from a range of sources and
environments so creative solutions to a practical business
setting;
· Communication Skills: High level written communication
skills in a range of formats, considering audience needs and
appropriate to real world business situations; and oral
communication skills in a range of contexts and considerate to
audience needs .
· Ethic/Social Responsibility: Apply ethical, social and
intercultural perspectives in solving real world problems a
practical business setting
2.4 Lecture Schedule
Week No.
Topic
Topic Learning Outcomes
On completion of this topic students will be able to:
Week 1
Students form groups and register capstone project topics
•

8. Students will voluntarily form groups. There would be no more
than FOUR (4) people in each group.
•
Once the group is formed, students will need to register their
proposed capstone project topics. If the project is a real world
project, students need to provide the details of proposed
company profile and a Permission Letter from the company.
•
If the students have difficulties in finding real world company
for this capstone project, the lecturer will assign a simulated
business scenario to the students.
Week 2
Students draft a plan on how this capstone project being
processed
•
Complete a concise plan on how to process this capstone
project.
Week 3
Students make a presentation in class to outline how to process
the capstone project.
•
The presentation should show the concise plan on how to
achieve the outcomes in their specialisation relevant capstone
project.
Week 4
Students commence their capstone project.
•
Students can consult with their project instructors (academic
staffs or industry experts) about any assistance if required.
Week 5
Capstone project continues ...
•

9. Students can consult with their project instructors (academic
staffs or industry experts) about any assistance if required.
Week 6
Capstone project continues ...
•
Students can consult with their project instructors (academic
staffs or industry experts) about any assistance if required.
Week 7
Students submit the First Progress Report
•
Students need to present the challenges and solutions associated
with doing the project.
Week 8
Capstone project continues ...
•
Students can consult with their project instructors (academic
staffs or industry experts) about any assistance if required.
Week 9
Capstone project continues ...
•
Students can consult with their project instructors (academic
staffs or industry experts) about any assistance if required.
Week 10
Capstone project continues ...
•
Students can consult with their project instructors (academic
staffs or industry experts) about any assistance if required.
Week 11
Students submit the Second Progress Report
•
Students need to present the challenges and solutions associated
with doing the project.
Week 12
Capstone project continues ...
•
Students can consult with their project instructors (academic

10. staffs or industry experts) about any assistance if required.
Week 13
Capstone project continues ...
•
Students can consult with their project instructors (academic
staffs or industry experts) about any assistance if required.
Week 14
Students submit the completed capstone project report and make
the final presentation
•
•
Length of the report: max 50 - 60 A4 - pages of text, excluding
executive summary, exhibits, bibliography and appendices.
Presentation will be 30 minutes for each group and a peer
review/ remark will be made during presentation.
2.5 Teaching methods/strategies
This unit is delivered through seminars, and project based
consultation.
Sessions will introduce new material that is part of the unit and
provide the opportunity to review and reinforce understanding
of material covered in previous sessions. These sessions will be
delivered interactively, with opportunities for students to
answer questions. Students will also work in formal and
informal groups to engage with discussion questions, debate
issues, critically evaluate case studies, Unit related information
will be provided electronically on the online e-learning system
– Moodle (http://ee.edu.au/elearning/moodle/login/).

11. 2.5.1 What is expected of you as a student
Attend your scheduled seminar/workshop and seek feedback
from your teacher on your project.
Read appropriate sections of the recommended academic
readings, Make an appropriate project progress report and
submit the reports during the seminars..
2.5.2 Getting help before an issue becomes a problem
It is most important that you understand the requirements of this
unit by reading all supplied documentation. If you need
assistance or clarification for any part of this course, please
contact your lecturer in the first instance, either via email or as
appropriate during timetabled sessions.
2.5.3 Attendance
Students are expected to attend every scheduled seminar for this
unit as per their timetable. Unavoidable non-attendance due to
illness or circumstances beyond your control must be supported
by appropriate documentation in order to request any possible
special consideration. Other non-attendance may result in no
marks for the assessment task.
2.6 Student assessment:
Learning outcomes for subject
Assessment Tasks
Type of Assessment
When assessed – year, session and week
(for example, year 1, semester 1, week 1)
Weighting
(% of total marks for subject)
Complete appropriate advanced level research that identifies

12. and provides assistance in solving real world problems at
professional accounting, management, or public relations areas
in a practical business setting.
Capstone Project - Project Plan and Presentation
The presentation should show the concise plan on how to
achieve the following outcomes in their capstone project. The
following emphasis should be made in their presentation:
· Identification of the professional accounting, management
and/or public relations issues to be considered in the project
· How to complete the research for the chosen project including
appropriate analysis and justification
· What would be the key secondary data and how the data
sources can be discovered for the project
· Develop a strategy to address the issues identified for the
project including consideration of: accounting, management,
public relations implications; and/or other organizational
resource implications.
Week 3
10%
Plan and conduct a project to solve a professional accounting,
management, or public relations problem in a practical business
setting.
Identify advanced capacity to recognise the importance of
considering for any business problem the wider business
contexts such as
accounting and financial implications; management
implications; public relations implications; human resource
management implications, organizational structure implications,
and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context

13. implications in a
comprehensive research based report on the solution to a
professional accounting, management and/or public relations
problem in a practical business setting.
Complete appropriate advanced level research that identifies
and provides assistance in solving real world problems at
professional accounting, management, or public relations areas
in a practical business setting.
Capstone Project - First Progress
Report
The progress report should present the challenges and solutions
associated with doing the project.
Week 7
20%
Plan and conduct a project to solve a professional accounting,
management, or public relations problem in a practical business
setting.
Learning outcomes for subject
Assessment Tasks
Type of Assessment
When assessed – year, session and week
(for example, year 1, semester 1, week 1)
Weighting
(% of total marks for subject)
Identify advanced capacity to recognise the importance of

14. considering for any business problem the wider business
contexts such as
accounting and financial implications; management
implications; public relations implications; human resource
management implications, organizational structure implications,
and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context
implications in a
comprehensive research based report on the solution to a
professional accounting, management and/or public relations
problem in a practical business setting.
Complete appropriate advanced level research that identifies
and provides assistance in solving real world problems at
professional accounting, management, or public relations areas
in a practical business setting.
Capstone Project –Second
Progress Report
The progress report should present the challenges and solutions
associated with doing the project.
Week 11
20%
Plan and conduct a project to solve a professional accounting,
management, or public relations problem in a practical business
setting.
Identify advanced capacity to recognise the importance of

15. considering for any business problem the wider business
contexts such as
accounting and financial implications; management
implications; public relations implications; human resource
management implications, organizational structure implications,
and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context
implications in a
comprehensive research based report on the solution to a
professional accounting, management and/or public relations
problem in a practical business setting.
Learning outcomes for subject
Assessment Tasks
Type of Assessment
When assessed – year, session and week
(for example, year 1, semester 1, week 1)
Weighting
(% of total marks for subject)
Complete appropriate advanced level research that identifies
and provides assistance in solving real world problems at
professional accounting, management, or public relations areas
in a practical business setting.
Capstone Project - Final Report and Presentation
The final project report and presentation should demonstrate the
following outcomes:
· Completion of appropriate advanced level research that

16. identifies and provides assistance in solving the accounting,
management, and/or public relations problems identified for the
project
· Advanced level planning to facilitate the conduct of the
project
· Consideration, where appropriate, of the accounting,
management, or public relations implications, and other
organizational resource implications of the project
· Advanced ability to communicate effectively the research
processes and outcomes of the project
Week 14
50%
Plan and conduct a project to solve a professional accounting,
management, or public relations problem in a practical business
setting.
Identify advanced capacity to recognise the importance of
considering for any business problem the wider business
contexts such as
accounting and financial implications; management
implications; public relations implications; human resource
management implications, organizational structure implications,
and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context
implications in a
comprehensive research based report on the solution to a
professional accounting, management and/or public relations
problem in a practical business setting.

17. Communicate effectively the outcomes of conducting a research
based project to solve a professional accounting, management
and/or public relations problem in a practical business setting.
2.6.1 Assessment
Assessment Requirements:
You are required to conduct an integrated project to reflect your
knowledge and skills that acquired during your degree study.
Your project can be a real world situation, e.g., your current or
previous employer (please get permission from them before
start), or any company that you are familiar with. Otherwise,
you can choose from a case that is listed in below table:
TABLE1.List of Cases
CaseCaseTitleVideoTitleURL
1
MysticMonkCoffee
MonksSell Coffee to RaiseFunds forMonastery
https://www.youtube.com/watch?v=QyFxDUDFB_4
1
MysticMonkCoffee
Profit-SharingintheCoffeeIndustry
https://www.youtube.com/watch?v=TmLLyKIukSI
2
Airbnbin 2016: A Business ModelfortheSharingEconomy

18. Airbnb’sInternationalGrowthStrategy
https://www.youtube.com/watch?v=QsF4VHriFFY
2
Airbnbin 2016: A Business ModelfortheSharingEconomy
Airbnb’sVPofProductonGrowthan dPlanningfortheFuture
https://www.youtube.com/watch?v=o1RMH8WQt AQ
3
Amazon.com’sBusinessModelandItsEvolution
Amazon.comBusinessStrategyin2000 s–Profitvsgrowth–
LongRunwayforSuccess
https://www.youtube.com/watch?v=lvzrRx5-He4
4
CostcoWholesalein2016:Mission,BusinessModel,andStrateg y
JimCramerDiscussesWhyCostcoI sKing
https://www.youtube.com/watch?v=mCU1hLF7jE0
4
CostcoWholesalein2016:Mission,BusinessModel,andStrateg y
NightlyBusinessReport:CostcoS trikesaNewDeal
https://www.youtube.com/watch?v=05Oji32ZYks
5
CompetitionintheCraftBeerIndustryin 2016
USCraftBeerProducersLookingtoC onquerOverseasMarkets
https://www.youtube.com/watch?v=yRU6V20RQb A
5
CompetitionintheCraftBeerIndustryin 2016
IstheCraftBeerMarketGettingTooCro wded?
https://www.youtube.com/watch?v=BbSnoTBZVk8
6
TOMSShoesin2016:AnOngoingDedicationtoSocialResponsibi
lity
TOMS:TheBusinessofFootwearandPh ilanthropy

19. https://www.youtube.com/watch?v=TvVIe_W9epI
6
TOMSShoesin2016:AnOngoingDedicationtoSocialResponsibi
lity
TOMSLaunchesOne-for-
OneCoffeeCompany/Fortune
https://www.youtube.com/watch?v=EtKsC8BlYhw
7
Fitbit,Inc.:HastheCompanyOutgrown Its Strategy?
FitbitCEO:WeDon’tTargetSameCon sumerasApple
https://www.youtube.com/watch?v=7EIpglbm7bs
7
Fitbit,Inc.:HastheCompanyOutgrown Its Strategy?
Fitbit CEO: Upping theWellnessGame/
https://www.youtube.com/watch?v=yobOs-mgHmE
8
UnderArmour’sStrategyin 2016– How Big a Factor Can
theCompanyBecomeinthe$250BillionGlobalMarketforSports
ApparelandFootwear?
HowUnderArmourOvercameItsU
nderdogOdds/HowIMadeIt/CNB C
https://www.youtube.com/watch?v=Q3VO2pGMIok
8
UnderArmour’sStrategyin 2016– How Big a Factor Can
theCompanyBecomeinthe$250BillionGlobalMarketforSports
ApparelandFootwear?
UnderArmour'sGamePlan
https://www.youtube.com/watch?v=i4S08VwUMgw
9
lululemonathletica,inc.in2016:CantheCompanyGetBackonTrack

20. ?
lululemonathletica:Don'tCustomize,Co nfigure
https://www.youtube.com/watch?v=dKuyxgpX6po
9
lululemonathletica,inc.in2016:CantheCompanyGetBackonTrack
?
lululemonResaleIsBigBusiness
https://www.youtube.com/watch?v=eVtqvXMd2fo
10
GapInc.:CanItDevelopaStrategytoConnectwithConsumersin2016
?
WhyIsGapClosing175StoresinNorthAme rica
https://www.youtube.com/watch?v=TdARiQIrFgE
10
GapInc.:CanItDevelopaStrategytoConnectwithConsumersin2016
?
GAPInc.toOpenStoreinIndia
https://www.youtube.com/watch?v=NvTFvw6E53Y
11
Uberin2016:CanItRemaintheDominantLeaderoftheWorld’sFa st-
EmergingRidesharing Industry?
Uber’sPlantoGetMorePeopleintoFewerCars/ TravisKalanick
https://www.youtube.com/watch?v=pb--rJGgVIo
11
Uberin2016:CanItRemaintheDominantLeaderoftheWorld’sFa st-
EmergingRidesharing Industry?
Uber’sBusiness Model: ARare LookattheNumbers
https://www.youtube.com/watch?v=2yc6N_Ofycw
12

21. PaneraBreadCompanyin2016
–
IstheCompany’sStrategytoRejuvenatetheCompany’sGrowth
Working?
PaneraBreadKicksTurnaroundPlanintoHighG
earafterInterestfromActivistLuxorCapital
https://www.youtube.com/watch?v=Lhui00Z5v8g
12
PaneraBreadCompanyin2016
–
IstheCompany’sStrategytoRejuvenatetheCompany’sGrowth
Working?
PaneraBread:PinnacleoftheB akery-CaféCategory
https://www.youtube.com/watch?v=4tahwpPORh8
13
ChipotleMexicanGrillin2016:CantheCompanyRecoverfromIts
E.coliDisasterandGrowCustomerTrafficAgain?
TheSecretRecipeofChipotle'sSuccess
https://www.youtube.com/watch?v=xeGZqnBRbHA
13
Chipotle Mexican Grill in2016:Can the Company Recover from
ItsE.coliDisasterandGrowCustomerTrafficAgain?
Bill
AckmanIsGoingtoMakeChipotleGrea tAgain
https://www.youtube.com/watch?v=FrVxBSKn5rk
14
GoPro’sStruggle for Survival in2016
GoProCEOonNewCameraDrone,Com panyPerformance
https://www.youtube.com/watch?v=LOZB-UV71NI
14
GoPro’sStruggle for Survival in2016

22. CEO:LeadingGoProIslikeRacinga Car
https://www.youtube.com/watch?v=co5I0JA34nI
15
TeslaMotorsin2016:WillItsStrategyBeDefeatedbyLowGasoline
PricesandMountingCompetition?
Tesla'sBatteryMarketingStrategyIsB rilliant: Patterson
https://www.youtube.com/watch?v=9cdW1xDUdRA
15
TeslaMotorsin2016:WillItsStrategyBeDefeatedbyLowGasoline
PricesandMountingCompetition?
TeslaNowtheMakeroftheWorld'sFa stestProduction Car
https://www.youtube.com/watch?v=hc1W2kE4T-s
16
The South African Wine
Industryin2016:WhereDoesItGofromHere?
SouthAfrica’sBoomingWineIndustry
https://www.youtube.com/watch?v=1zz1ZQG6H0M
16
The South African Wine
Industryin2016:WhereDoesItGofromHere?
Opportunities&ChallengesinS.A.’sWin eIndustry
https://www.youtube.com/watch?v=0m7FwzPlfT
0
17
FordMotorCompany:NewStrategiesforInternationalGrowth
Ford’sEurope’sSUVStrategywithJimF arley,CEOatFrankfurtIAA
https://www.youtube.com/watch?v=HS8TI93eX-Y
17

23. FordMotorCompany:NewStrategiesforInternationalGrowth
InnovationIsKeytoFord’sStrategy:Ji mBuczkowski
https://www.youtube.com/watch?v=YnRiUAu0Vj8
18
TheGreenMusicCenteratSonoma StateUniversity
GreenMusicCenter//CorporateSt ory
https://www.youtube.com/watch?v=8C9wLQPTlis
19
Ricoh CanadaInc.
RicohAmericasCorporationI nterview(EN)
https://www.youtube.com/watch?v=jlTCCHzGgQ8
19
Ricoh CanadaInc.
Ricoh-BusinessTransformationCrossMedia2012
https://www.youtube.com/watch?v=tMQAdk6AHu8
20
MondelēzInternational:HasCorporateRestructuringProducedS
hareholderValue?
WhyHersheyRejectedMondelez’s $23BTakeoverOffer
https://www.youtube.com/watch?v=pZ2I1Y4RGqc
20
MondelēzInternational:HasCorporateRestructuringProducedS
hareholderValue?
Mondelez CEO onTurnaround: "Be Straightwithpeople"
https://www.youtube.com/watch?v=Lo—UseFhCE
21
LMVHin 2016:It’s DiversificationintoLuxuryGoods
LouisVuittonRulesGlobalLuxuryasTo pBrandof2015
https://www.youtube.com/watch?v=nMtCQAdFIpY

24. 21
LMVHin 2016:It’s DiversificationintoLuxuryGoods
InsideLouisVuitton'sSuccess
https://www.youtube.com/watch?v=UfyOpfSRLdE
22
RobinHood
SherylSandberg:WhatILearnedfrom Google
https://www.youtube.com/watch?v=7TWI8L2oWYo
22
RobinHood
InsightsonLeadership:SaraBlakely,S
irRichardBranson,andRichardAnder sononAdvice
https://www.youtube.com/watch?v=UKhEuKVk0Jc
23
Dilemma at Devil'sDen
ChipotleServesUptheAmericanD ream/MadMoney/CNBC
https://www.youtube.com/watch?v=DDn4zFWD4TE
23
Dilemma at Devil'sDen
Apple,StarbucksShowHowaWinni
ngCultureLeadstoaHigherStock
https://www.youtube.com/watch?v=3eplgBcxk2U
24
SouthwestAirlinesin2016:
Culture,Values,andOperatingPractices
SouthwestCEO:CompetitiveEnvironm entImpactsFares
https://www.youtube.com/watch?v=FI6dT0zMRB4
24
SouthwestAirlinesin2016:
Culture,Values,andOperatingPractices

25. SouthwestAirlinesCEOonR elationshipwithTSA,FAA
https://www.youtube.com/watch?v=j0ibULnU8_s
25
Rosen Hotels &Resorts:
DeliveringSuperiorCustomerService
TheHospitalityBusiness:AdaptingtoSu rvive-CountingtheCost
https://www.youtube.com/watch?v=m5yRTUpXxR M
25
Rosen Hotels &Resorts:
DeliveringSuperiorCustomerService
Harris
Rosen’61,President&COOofRosenH
https://www.youtube.com/watch?v=I8rJhWiU_dU
26
NucorCorporationin2016:ContendingwiththeChallengesofL ow-
CostForeignImportsandWeakDemandforSteelProducts
WhatSteelSaysAboutthe U.S.Economy
https://www.youtube.com/watch?v=ga0TcBTT
7ZM
27
TimCook’sLeadershipandManagementStyle:BuildingHis
OwnLegacyatApple
AppleCEOTimCook:OptimismfortheF uture/MadMoney/CNBC
https://www.youtube.com/watch?v=kFdUa_WeTcQcQ
27
TimCook’sLeadershipandManagementStyle:BuildingHis
OwnLegacyatApple
Apple:FiveYearswithTimCook
https://www.youtube.com/watch?v=LLBRVZk9Ynk
28

26. NCAAFootball:IsItWorthIt?
IsItTimetoPayCollegeAthletes?
https://www.youtube.com/watch?v=Q8lKwKbvKT Y
28
NCAAFootball:IsItWorthIt?
Crossfire:ShouldCollegeAthletesBe Paid?
https://www.youtube.com/watch?v=a8Q-L5yr0Lw
29
Rhino
PoachinginSouthAfrica:DoNationalParksHaveSufficientReso
urcestoFightWildllifeCrime?
RhinoWards:HuntingPoachersinKruge
rNationalPark/SpecialReport
https://www.youtube.com/watch?v=IV9dBOtSiOw
29
Rhino
PoachinginSouthAfrica:DoNationalParksHaveSufficientReso
urcestoFightWildllifeCrime?
CombatingRhinoPoachinginAfricaw ithDrones
https://www.youtube.com/watch?v=paSVWkOfSW
Q
30
ConflictPalmOilandPepsiCo’sEthicalDilemma
WhyPalmOilProductionIsGoingG reen
https://www.youtube.com/watch?v=LlGj7Wx1azE
30
ConflictPalmOilandPepsiCo’sEthicalDilemma
TheHuman Costof ConflictPalm Oil
https://www.youtube.com/watch?v=BHreDVWW0 Fo
Requirements:

27. a) You can choose to conduct this project individually or in
Group;
b) Submit the progress reports (no more than 2 pages);
c) Submit the final Project Report.
In your project report, you can address one or more aspects
from the following key areas to discuss:
· Industry and competitive analysis
· Company resources and capabilities
· Global or multinational strategy
· E-business strategy issues
· Diversification strategies and the analysis of multi-business
corporations
· Financial conditions and financial analysis
· Staffing, people management, incentives and rewards
· Organizational structure, core competencies, competitive
capabilities, staffing
· Policies, procedures, operating systems, best practices,
continuous improvement
· Corporate culture issues
· Ethics, values, social responsibility
· Corporate communication and public relations
In your final report, you need include:
Section 1.
Executive Summary;
Section 2.
Background of the company / topic being studied;
Section 3.
Issues / Problems that being analysed;
Section 4.
Detailed analysis of the identified issues by referring to

28. disciplinary knowledge and skills learnt from your degree;
Section 5.
Recommend solution / Suggestions
Section 6.
Plan of your career or future study(Must individually complete)
Your report must be submitted electronically through
“Turnitin”.
Total words: 3000 words
In order for students to be eligible to submit the Final Project
Report AND to receive a pass grade in any Academic Unit,
students must meet ALL of the following criteria:
a. Attend at least 50% of scheduled seminar/workshop sessions;
b. Submit the progress report;
c. Achieve an overall mark of at least 50% in the unit**.
Special Consideration section below for more information.
Note** A student who fails the unit but achieves an overall
mark of 30% or more will be eligible to resubmit the Project
Report.
If a student fails the final exam when a pass in the final exam is
required to pass the unit,the maximum total mark that can be
awarded for the unit is 44.If a student passes the final exam and
the total mark for the unit is between45and49,a conceded pass
will be awarded. A conceded pass cannot be awarded to a
student who fails the final exam when a pass in the final exam
is required to pass the unit.
Failure to meet these required standard swill result in a fail in
this unit. The final grades in the unit and in each of the

29. assessment tasks will be allocated according to the following
scale:
Grade
Score
HighDistinction(HD)
85-100
Distinction(D)
75-84
Credit(C)
65-74
Pass(P)
50-64
PC(PassConceded)
Concessionalpass whichallowsprogressionto
anotherunitfor whichtheformerunitisapre-requisite45-49
F(Fail)
0-44
WD(withdrawnfromunit)
Denotes that a student withdrew from the unit after the census
date. Under extenuating circumstances a WD may be granted.
DEF(DeferredAssessment)
Denotes that a deferral has be engranted to a formal
examination or assessment via special consideration
2.7 Prescribed and recommended readings:
N/A
Online Learning Support
Lecture slides and/or other teaching resources will be available
prior to the lecture, please check at least twice per week

30. through the online Moodle
site:http://ee.edu.au/elearning/moodle
SECTION 3: ACADEMIC MISCONDUCT & PLAGIARISM
3.1. Definitions
3.1.1 Academic Misconduct
Academic misconduct is defined as acting dishonestly or
unfairly inconnection with any examination or other academic
work. It includes:
a) With holding or falsifying information relevant for
admission, advanced standing,deferred assessment or leave of
absence;
b) presentingcopied, falsified or improperly obtained data
asifitwere there sultof laboratory
work,fieldtripsorotherinvestigatorywork;
c)
includinginthestudent’sindividualworkmaterialwhichistheresulto
fsignificantassistancefromanotherpersonifthat assistancewas
unacceptableaccordingtotheinstructionsorguidelinesforthatwork;
d)
assistinganotherstudentinthepresentationofthatstudent’sindividu
alworkinawaythatisunacceptableaccordingto
theinstructionsorguidelinesforthatwork;
3.1.2. Cheating
Cheating inassessment tasks
(includingexaminations,assignments,practicalsandtests)includes,
butisnotlimitedto:
a.
communicatinginanexamination,orothertest,withothercandidates,
orbringingintotheexaminationroomanyte
xtbook,notebook,memorandum,otherwrittenmaterialormechanica
ldevice orany otheritemnot authorisedby the personwho
settheexaminationortheExaminationsSupervisorinChargeorother

31. supervisorofatest;
b.
usinganelectronicdevice(includingmobilephones)contrarytothedi
rectionsoftheExaminationsSupervisorinC
hargeandcontrarytotheExamrules
c.
writinganexaminationanswer,orconsultinganypersonormaterials,
foranexaminationanswer,outsidetheconfi
nesoftheexaminationroom,withoutpermissiontodoso;
d. attempting to
readotherstudents'workinanexamination,or,inothercircumstances
,withouttheirpermission;
e.
whereindividualworkisrequired,makingavailablenotes,papersora
nswersrelatedtothecontentofanexaminati
onorassignment(inwhateverform)toothers,withoutthepermissiono
ftheTeacheroftheUnit;
f. where individualworkis required,receivinganswers,
notesorpapersrelatedto
thecontentofanexaminationorassignment(inwhateverform)froma
notherstudent,oranothersource,withoutth
epermissionoftheTeacheroftheUnit;and
g. notfollowing the directions
oftheExaminationsSupervisorin Charge
includingseatinglocationandmovementabouttheexaminationroom
.
3.1.3Plagiarism
Plagiarismmeansknowinglypresentingtheworkorpropertyofanoth
erpersonasifitwereone'sownwithoutappropriate
acknowledgementorreferencing.Itincludes:
a) wordforword copyingofsentencesorparagraphs
fromoneormoresources whicharethe

32. workordataofotherpersons(includingbooks,article'sthemes,unpub
lishedworks,workingpapers,seminarandco
nferencepapers,internalreports,lecturenotes,tapesorworksofcreat
ivearts);
b) closelyparaphrasingsentences,paragraphsorthemes;
c)
usinganotherperson'sideas,workorresearchdatawithoutdueackno
wledgment;
d)
submittingworkwhichhasbeenproducedbysomeoneelseonthestude
nt'sbehalfasifitweretheworkofthestudent;
e)
submittingone'sownpreviouslyassessedorpublishedworkforassess
mentorpublicationelsewhere,withoutappr
opriateacknowledgement;
f)
copyingorsubmittingcomputerfilesinwholeorinpartwithoutindicat
ingtheirorigininthecaseofcollaborativeprojects,
falselyrepresentingtheindividualcontributionsofthecollaborating
studentswhereindividualcontributionsaretobei dentified.
3.2 DealingwithAcademicMisconduct
TheInstitutewillimposeseriouspenaltiesonthosestudentswhoarefo
undtohavebreachedthispolicy.Alldetailsforstud
entsandlecturersonhow
tomakeanddealwithallegationsofacademicconductaresetouti
n“Student Academic
Integrity Policy”
3.3 PenaltiesforAcademicMisconduct (Extracted from “Student
Academic Integrity Policy” Section 4.3.2) If any form of
student misconduct is found to have occurred, a range of actions
may be taken or penalties imposed.
(a). Remedial action such as counselling or training on proper
academic conventions and techniques and/or allowing the
student to re-attempt the assessment item without loss of marks;
(b). Allowing the student to re-attempt the assessment item with

33. a capped mark;
(c). Allowing the student to complete a new piece of work with
a capped mark;
(d). Excluding any parts resulting from dishonest practices and
referring the assessment item for a remark appropriate to the
work completed;
(e). Awarding no marks for the assessment item;
(f). award a fail grade in a course or courses;
(g). impose a suspension, with or without conditions, for a
specified period of time;
(h). impose an exclusion, with or without conditions, for a
specified period of time, at the end of which the student will be
required to apply for re-admission to the Institute; and/or (i).
expel the student from the Institute.
SECTION 4: ASSIGNMENT SUBMISSION
4.1 AssignmentSubmission
All arrangementsfor assignmentsubmissionandthe
methodto be used areto
bemadebetweenthelecturerandstudents.Inmost cases, students
will requested to submit the softcopy of assignment through the
Moodle e-learning system and a hardcopy to be submitted in
class or before 11-59pm on the due date. If a student is absent
from class on the day the assignment is due to
behandedin,thestudentisrequested tohand inonthenext day of
duedate.
Ifstudentsareabsent fromclass onthedayofan
assessmentthen theymaybe eligible
forspecialconsiderationoranextension(seesection5below),depend
ingonthereasonfortheirabsence.
4.2 PenaltiesforLateSubmissionofAssignment
Whereanassignmenttaskissubmittedaftertheduedateandwherenoe

34. xtensionhasbeengrantedbytheCoursecoordi
nator,thefollowingpenaltieswillapply:
10%perdayfromavailablemarksforuptosevencalendardays;thereaf
ternoacceptanceand a zeromarkwill be
awarded.E.g.essay20%willbereducedby2%perdayofyouroveralle
ssayavailablemarks.
Extensionscanonlybegrantedonmedicalgrounds(amedicalcertific
ateisrequired)orcompassionategrounds,andca nnot
begrantedbecauseofworkcommitments.Requestforextensionmust
besubmitted(withsupporting
documents)inwritingtoyourlecturerpriorto the
duedate.Extensionwillnotbegrantedifrequestismadeafterthedueda
te.
Extensionrequestaccompaniedbyamedicalcertificateisgrantedinth
efollowingmanner:
Thenumberofdayscoveredbythemedicalcertificatewillbeusedasab
asisforgrantingtheextension.Forexample,ifam
edicalcertificatecovers2workingdays,thestudentwillbegrantedwit
ha2dayextension.
Thiswillonlyapplyifthemedicalcertificatecoversaperiodof3-
workdayspriortotheduedate.Forexample,iftheduedateisFriday5Se
ptember2016,onlymedicalcertificatethatcover
stheTuesday,WednesdayandThursdaypriortoFriday5September20
16willbeconsidered.
Extensionrequestsoncompassionategroundswillbegrantedatthedis
cretionofthelecturersand/ortheUnitCoordinato
r.Latesubmissionpenaltyappliestoassignmentssubmittedafterthea
pprovedextensionperiod.
4.3 AssignmentSubmissionbyusing‘Turnitin’

35. Allessaybasedassignmentsmustbesubmittedto‘Turnitin’,whichisa
plagiarismpreventiontechnology.Yourlecturer maystillaskyou
tosubmitahardcopy,butasoftcopymustbeuploadedtothe‘Turnitin’
website.
4.3.1Turnitininstructions:
1.YouwillneedaClassIDandpassword,whichwillbesuppliedbyyour
lecturer.
2.Gotowww.turnitin.comandclickon‘NewUsers’
3.
Choose“Student”fromthedropdownbox,andthenfollowthestepstoc
reate anaccount.
4.
Forinstructionsonuploadingassignmentspleasesee‘Turnitin’Instr
uctionsQuickStartathttp://www.turnitin.com/
static/pdf/tii_student_qs.pdorusetheinstructionvideo
athttp://www.turnitin.com/static/videos/student_ppm.html
SECTION 5: APPEALS
Astudentmayappealagainstanassessmentdecision.Appealsmustbe
madeinwritingandlodgedwiththeCourseCoor
dinatorwithinfiveworkingdaysofthestudentreceivingwritten
notificationoftheassessmentresult.
Thegroundsuponwhichthestudentmayappealanassessmentdecisio
ninclude:
· demonstrating that themarkisinconsistentwiththe
assessmentrequirementsorwiththeassessmentcriteria;
· demonstratingunclearfeedback relating
totheassessmentorfeedback whichisinconsistent
withearlieradvice;
· documented difficulties in management and/or teaching of the
unit resulting in inequitable treatment or misinformed advice to
students regarding the completion of assessment, the assessment

36. requirements, or the assessment criteria.
For details about the appeal process,
pleaserefertoAssessment Appeals Policy.
Section 6–Special Consideration
Astudentwhoseworkduringasemesterorwhoseperformanceinanex
aminationorotherassessmenthasbeenaffected
byacuteillnessorotherexceptionalcausebeyondtheircontrolmayap
plyinwritingtotherelevantUnitCoordinatorforsp
ecialconsideration.Acceptedcausesofmisadventureareacuteillnes
s,lossorbereavement,orhardship/traumasuppo
rtedbyappropriateevidence.
Applications for specialconsiderations must
belodgedwiththeCourseCoordinator
andshouldbeaccompaniedbythesupportingdocumentation.Support
ingdocumentationmustbeprovidedandcanincl
udeoneormoreofthefollowing:
a) Evidenceprovided by
medicalpractitioners.Medicalcertificatesmuststatethatthestudent
wasunfittosittheexaminationontherelevantd
ateorunabletocompleteworkforassessmentonorbeforetherelevant
date.Whereastudenthasappliedforspecial
considerationinmorethanonesemester,theCollegeisentitledtoseek
fromthestudentthedetailsofspecificmedica lconditionssuffered.
b) Deathnoticeorcertificate.
c) Apolicereport.
d) Statutorydeclarationsfromstudentsorrelevantpeople.
Section7–Course Evaluation and Development
Each semester feedback is sought from students about the
courses offered and continual improvements are made based on
this feedback. In this unit of study, we will seek your feedback
through the teaching and unit of study evaluation process.
Students are encouraged to complete these evaluations.

37. Section 8–Quality Assurance
Elite Education Institute is actively monitoring student learning
and quality of the student experience in all its programs. A
random selection of completed assessment tasks may be used
for quality assurance, such as to determine the extent to which
course and unit of study program learning goals are being
achieved. The information is required for accreditation
purposes, and aggregated findings will be used to inform
changes aimed at improving the quality of Elite Education
Institute programs. All material used for such processes will be
treated as confidential and will not be related to course grades.
2
3