An introduction to planning online stakeholder engagement and to considering some of the practicalities around digital engagement for Scottish Government policy teams.
2024: The FAR, Federal Acquisition Regulations, Part 32
Online stakeholder engagement
1. In this session we will
- introduce the concept digital engagement
- discuss how to start creating a digital engagement
strategy
- have the opportunity to address your specific
questions and work with you to start developing a
digital engagement plan
Digital stakeholder engagement
Participation Week
2. Using digital tools and techniques to
involve more people in the development
of better, more accountable
and evidence-based policies.
Growing an online community through conversation,
useful and unique content and by gaining trust.
Building on your existing stakeholder engagement
methods and skills.
What is it?
3. “The Government I lead will be the most open
and accessible Scotland has ever had.”
“Fostering a sense of participation… is about
handing decision-making powers
back to communities.”
“Cabinet papers should clearly specify how the
particular proposal…has or will be developed
with the benefit of stronger community
engagement and participation.”
Context
4. What we do
Work with you to give bespoke advice, support and training
to carry out engagement using digital tools platforms.
What we don’t do
Manage your web and social media presences.
eConsultation
Revamping how we consult with citizens
Skills
Helping to make the SG a truly digital organisation
Experimentation
Developing innovative solutions to policy challenges
Digital Engagement Team
5. Developing a suite of guidance & training:
Community Management •
eConsultation •
Digital engagement methodologies •
Blogging •
Skills
6. Developing bespoke digital engagement
solutions to policy challenges, using a range
of tools and techniques.
*Not* doing the same thing again.
Creativity!
Experimentation
7. Definine your goals
Be specific
Don’t take everything on at once. Pick
something specific to focus on. Start small-
do a few things really well.
Creating a DE strategy
8. Identify your target audience
Who are you trying to reach and engage?
Reach wider! Communicate better with your
existing stakeholders and find new stakeholders.
Creating a DE strategy
9. What incentive are you giving people to engage
with you?
Think about the value you are adding for people.
Your content and activity should be unique,
useful and useable.
Creating a DE strategy
10. Use the correct platform - don't make your
audience come to you.
Do some research to find where people are
already. Remember: you might be coming late
to the party.
Creating a DE strategy
11. Ensure that you have resources - develop a
plan that you can effectively implement.
Digital engagement is a way to augment
traditional engagement activity. It should be
resourced and planned for just as face to face
meetings and events are.
Creating a DE strategy
12. Consider how you will analyse and report
performance as well as useful business
intelligence that comes out of interactions and
conversations.
Creating a DE strategy
13. What are you trying to do?
Gather wider or more detailed feedback
Crowdsource
Create or take part in debate and discussion
Co-create and collaborate
Work out loud
Maintain or get credibility and trust
Build a community of interest or practice
Build your digital skills
Outcomes-focused
The referendum put into sharp focus the popular desire to engage with the democratic process, and the power and ubiquity of the online tools that facilitate this engagement.
Digital engagement is using blogs, social media, websites, web based audio, video and image tools and techniques to involve more people in the development of better, more accountable and evidence-based policies. This is about extending the reach of your traditional stakeholder engagement activity by *augmenting with digital activity and presences.
The Digital Engagement Team is committed to responding to this through three main strands:
To improve the existing consultation system by making them digital first.
To create a suite of guidance and training to help develop staffs digital skills and awareness
To run digital engagement experiments that will build a knowledge base…
The referendum put into sharp focus the popular desire to engage with the democratic process, and the power and ubiquity of the online tools that facilitate this engagement.
Digital engagement is using blogs, social media, websites, web based audio, video and image tools and techniques to involve more people in the development of better, more accountable and evidence-based policies. This is about extending the reach of your traditional stakeholder engagement activity by *augmenting with digital activity and presences.
The Digital Engagement Team is committed to responding to this through three main strands:
To improve the existing consultation system by making them digital first.
To create a suite of guidance and training to help develop staffs digital skills and awareness
To run digital engagement experiments that will build a knowledge base…
The First Minister has repeatedly voiced her commitment to making the Scottish government more open and participative.
Context
The First Minister has repeatedly voiced her commitment to making the Scottish government more open and participative.
From PFG: ‘We need to make sure we hear and understand people’s views on what will make the most difference to their lives. That kind of direct, open and accessible engagement will define the government that I lead.’
Scottish Approach
identifying *assets
platforms for *co-production
platforms for *collaboration
Post-referendum excitement- growth of participation approaches and activity over SG.
‘The referendum put into sharp focus the popular desire to engage with the democratic process, and the power and ubiquity of the online tools that facilitate this engagement.’
Current environment- increased awareness and scrutiny of government activity, increased involvement in local democratic activity, desire of citizens to be involved in the business of government (as opposed to the politics of government)
The referendum put into sharp focus the popular desire to engage with the democratic process, and the power and ubiquity of the online tools that facilitate this engagement.
Digital engagement is using blogs, social media, websites, web based audio, video and image tools and techniques to involve more people in the development of better, more accountable and evidence-based policies. This is about extending the reach of your traditional stakeholder engagement activity by *augmenting with digital activity and presences.
The Digital Engagement Team is committed to responding to this through three main strands:
To improve the existing consultation system by making them digital first.
To create a suite of guidance and training to help develop staffs digital skills and awareness
To run digital engagement experiments that will build a knowledge base…
We want to make sure that we are not just focussing on the tool, but on the goals we want to achieve.
Resource
We are working to build capacity of staff so our recommendations will almost always include plans or tasks that you will need to make time and space for within your team, as opposed to buying in resource.
Community management
This is online stakeholder engagement and management. Building a community around you, building trust among that community and keeping it active and informed requires some level of oversight or management. Consider how you can build this role into your work or project. Who will take it on? Can it be a partnership arrangement?
Possible increase in incoming correspondence
Widening your reach and asking more people for their insight, opinions or input can mean you have more information and data coming in to process and analyse. Having time, space and capacity for this is something to consider.
Analysis
Analysing the performance of your online engagement activity as well as using the information that is produced by your communities for business insight will take some time and resource.
