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DSP premium audience network & native ads 2019

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Native ads for Premium Brands

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DSP premium audience network & native ads 2019

  1. 1. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY
  2. 2. Iris's the first & the leading Data-driven Digital Marketing Agency specializing in Healthcare & Beauty Market. We works with clients to deliver digital solutions – whether that's marketing, development or strategy – through the analysis of data and the execution of insights Our Data-driven model offer clients many benefits: 1. Clarity and transparency: We make decisions through data analysis so our clients will have access to similar insights, tools and report. 2. Faster decision making: We are able to make recommendations to the client with clear justifications and goals. This means the client is faster to market with agency deliverables and can react quickly to make the most of competitive opportunities. 3. Better agency performance: There are fewer mistakes made through execution and clearer communication between the client and the agency. This means higher quality results, with better returns on investment, delivered at a lower overall cost.
  3. 3. IRIS DEMAND SIDE PLATFORM POWERED BY TENMAX TECHNOLOGY PREMIUM AUDIENCE NETWORK & NATIVE ADS
  4. 4. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency AGENCY PARNER IN ASIA with dsp
  5. 5. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency BRAND PARNER IN ASIA with dsp
  6. 6. Real-Time Bidding Technology Publisher Advertiser ADEX DMP DSPSSP RTB AI BigData Re-Targeting MachineLearning Supply-Side Platform AD Exchange Center Data Management Platform Demand-Side Platform
  7. 7. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency IRIS MAXIMIZE YOUR AD PERFORMANCE
  8. 8. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency Multi- Devices PC Phone Tablet Period By day By hour Cities/ Provinces Ho Chi Minh Ha Noi Da Nang Operating System iOS Android Windows Session Frequency By number By time By creative Domain & Placement Domain Domain Groups Placement 50 Audience Types Mom & Baby Audience Se Finance-Driven Audience Car-Obsessed Audience 25 Article Categories Business Beauty Education Keyword Keyword Targeting Exclude keyword Gender Male Female Age 0-17 18-34 35-55 Supply Web Mobile Web App MULTIPLE OPTIMIZE METHOD
  9. 9. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency Activity & Hobbit Food & Drink Entertainment Travel Fashion ToyFun MovieCoupon Finance Credit Card Finance Business Property Investment Insuranc e Music SexualBaby 18+ Cleaning Supplies CookHouseware Gardening Car Speaking Game Education Books Social Internet TelecomSoftware 3C Technology AlcoholE-commerce RestaurantPetBeverageFood SnacksDessert Home & Family Travel Airline News and PoliticsNews Political Issues Law & Goernment BeautyCosmetic Surgery Shopping Auto ScienceArt ArtHealthHealth GymMedicine Sport TARGETING BY 50 TYPES OF AUDIENCE
  10. 10. Game NewsBusiness Real Estate Education Shopping Travel HealthTelecom History Humanity Food Finance Sports Politics Beauty Science Movies 3C Pets Social Family Music Car Literature 25 Article Categories By-Content Optimization 25 Article Categories
  11. 11. HCMC 32.36% Ha Noi 28.7% PC 47.78% Mobile/Tablet 52.22% Viet Nam Traffic Profile • Monthly Impression:280M+
  12. 12. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency •TuoiTre, ThanhNien, 24h, LaoDong, MotTheGioi, BaoDatViet, DocBao, VietNamPlus, DaiKyNguyen, TienPhong, VTC, Tin247, KienThuc, VietBao, DanViet, VOV, PetroTimes, TinTuc, DocBao, PhapLuatSo, PLO, VnTimes GENERAL NEWS •Zing, Yan, Wap, Blogtamsu, TheBox, Go, RingRing, Tiin, VietGiaiTri, GioiTreViet, BaoDuHoc, Yeah1, Saostar, Phuot, DuLichBuiENTERTAINMENT •PhuNuVaGiaDinh, Eva, Guu, Emdep, PhuNuNews, Webtretho, NgoiSao, PhuNuToday, PhuNuNet, Marry, DepPlus, Dep, MeVaBe, LamChaMe, AloBacSi, DieuTri, NgoiSao, NauNgon, GiaDinhOnline, GiaDinhVn, Mecuti FAMILY – WOMEN – HEALTH •DoanhNhanSaiGon, TiepThiGiaDinh, NhipCauDauTu, TapChiTaiChinh, NguoiTieuDung, TheSaigonTimes, BrandsVietnam, Bloomberg, CoPhieu68, MuaBanNhaDat, BizLive, DanKinhTe, VinaCorp, QuanTri FINANCE – BUSINESS •2Banh, MotoSaigon, TestXe, OtoSaigon, HoiXe, BongDa, TinTheThao, BongDaPlus, TheThao247, Ole, TheThaoVanHoa, TinhTe, Download, NhatTao, TaiMienPhi, SpeedTest, TechZ, Cnet, QuanTriMang AUTO – SPORT –TECHNOLOGY HUNDREDS OF PUBLISHER
  13. 13. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency •VN Ngày Nay, Báo Mới, Tin Nóng 24h, Đọc Báo Mới, Tin Mới Nhất, Báo Công An, Tin Tức 24h, Vietnamnet, Báo Pháp Luật, Tuổi TrẻGENERAL NEWS •NhacCuaTui, Garena, ZingTV, Clip TV, Xem Tivi Online, Lịch Vạn Niên, La Bàn, Câu Hay Ý Tuyệt, Ahihi, Clip Hài Giải Trí – Clip Vui, Hài TVENTERTAINMENT •B612, BeautyPlus, Camera360, Mocha, Sổ Tay Bệnh Lý, DrOH Bác Sĩ Nhà Tôi, BHYT, BIBABO - An Tâm Làm Mẹ, Chăm Sóc Em BéFAMILY – WOMEN – HEALTH •vStock, StockNews, Chứng Khoán Cơ Bản, Bất Động Sản, Tin Bất Động Sản, Landber – Kênh Bất Động Sản, Tin Nhanh Bất Động Sản, Lãi Suất Ngân Hàng, Thông Tin Tài Chính, Tin Tức Tài Chính FINANCE – BUSINESS •Football Live Scores, Tỉ Số Trực Tiếp, BongDa24h, Fitneasy Cho Người Việt, Compass, Wifi Master Key, Clean Master, Bảng Giá Xe AUTO – SPORT – TECHNOLOGY HUNDREDS OF PUBLISHER APPLICATION
  14. 14. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency Real Time Respond Performance Report ü Trend analysis ü Multiple Ads Metric ü Review ads based on various grouping method ü Download report in Csv document REALTIME PERFORMANCE TRACKING & REPORT
  15. 15. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency ü Conversion Tracking ü Third Party Tracking ü UTC code allow to sync multiple media including FB Ads & GDN FULL SALE FUNNEL CONVERTION TRACKING
  16. 16. AD optimization Audience NATIVE AD IS MORE REAL NATIVE
  17. 17. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency • 2 habits of online users: Banner Blindness & Ad Block • This decreases ad effectiveness. Advertisers lose faith into banner ads & change to more engagement platform like Facebook Ads ONLINE BEHAVIOUR OBSTACLES
  18. 18. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency Tài trợ ASUS vietnam CTR 4x 1.52x 1.53x Memory Purchasing Desire Compared to traditional BannerAd Low interruption Decommer- cialization Lift Brand Preference Ads that fit to your website contents NATIVE ADS BETTER PERFORMANCE
  19. 19. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency Premium Native Networks Multi-targeting Methods Exclusive Customized Service Techniques Supporting Ads that fit to your contents NATIVE ADS BETTER PERFORMANCE
  20. 20. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency n Campaign:ASUS VN_PR Native ad n Schedule:10 days n Average VCTR:0.51% n Creative: NATIVE ADS SHOWCASE
  21. 21. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency NATIVE ADS SHOWCASE
  22. 22. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency SCREENSHORT
  23. 23. RATECARD IRIS DEMAND SIDE PLATFORM POWERED BY TENMAX TECHNOLOGY
  24. 24. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency CPC Impression Viewable vCTR Click Media Cost 3500 10,000,000 6,500,000 0.50% 32,500 113,750,000 1. Fixed Cost per click: 3,500 vnd/CPC 2. Min Bid Cost per impression: 10,000 vnd/CPM 3. Example plan: RATECARD
  25. 25. Thank you! IRIS DEMAND SIDE PLATFORM POWERED BY TENMAX TECHNOLOGY PREMIUM AUDIENCE NETWORK & NATIVE ADS

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