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1. How to integrate the modern 70 year-old
in a connected society.
L5 Assignment – IDEO U
Photo by pmhp

2. 1 Capture Individual Data Points
2 Connect Data Points
3 Craft Insights
4 Storytell

3. CAPTURE DATA POINTS
Visual
limitations
Memory
limitations
Motor
disabilities
Hearing
disabilities
Most adults are
not aware about
new ways of
communication
7.9% of Latin
America internet
users are +55
Lack of
accessibility
on apps
There is a big gap
between adults
engagement and
new technologies
Intuitive
products
Education
programs for
adults
They want to be
connected with
their doctors
Adults need quick
solutions to
relevant issues
They want to be
close with their
relatives
Engage
adults with
technology
Train adults with
new ways of
communication
How to integrate the modern 70 year-old in a connected society

4. 1 Capture Individual Data Points
2 Connect Data Points
3 Craft Insights
4 Storytell

5. How to integrate the modern 70 year-old in a connected society
Limitations Actual Context What they need Challenges
• Visual limitations
• Memory limitations
• Motor disabilities
• Hearing disabilities
• Most adults are not aware
about new ways of
communicationMemory
limitations
• 7.9% of Latin America
internet users are +55*
• Lack of accessibility on
applications
• There is a big gap
between adults
engagement and new
technologies
• Intuitive products
• Education programs for
adults
• They want to have control
of their health status
• Quick solutions to
relevant issues
• They want to be close with
their relatives
• Engage adults with
technology
• Train adults with new
ways of communication
• Integrate accessibility
techniques into product
development
CONNECT DATA POINTS
* source: comScore

6. 1 Capture Individual Data Points
2 Connect Data Points
3 Craft Insights
4 Storytell

7. How to integrate the modern 70 year-old in a connected society
Limitations
CRAFT INSIGHTS
• In order to integrate adults in a connected society, technology has to be
accesible for everyone.
• Accessibility has to be a MUST to integrate adults in a connected society.
To integrate, technology has to be accesible.

8. How to integrate the modern 70 year-old in a connected society
Challenges
CRAFT INSIGHTS
• In order to integrate adults in a connected society, they have to understand
technology.
• To engage adults with technology, they have to be trained.
To integrate, adults need to be engaged.

9. How to integrate the modern 70 year-old in a connected society
What they need
CRAFT INSIGHTS
• Adults wants to translate traditional interactions to new technologies.
• Adults wants to be more connected with their relatives.
To connect, technology has to be more intuitive for adults.

10. How to integrate the modern 70 year-old in a connected society

11. Agustin Schelstraete
Thanks!