eng2research analysis

1. Sundry Shops
Adele Lu / Chloe Teh / Dana Kan / Danica Gan / Ong Von Wan / Phares Phung / Shum Li Sze

2. What?
- Dry food, herbs and traditional medicine sold by Chinese
people
- Normally inherited and continued by the next generations of
the family
- The shop is the pride of the family

3. Key Summary
+We researched and interviewed 2 businesses of the same
industry in different geographical locations
+Perniagaan Lee Min, located in Puchong
+KwongTuck Sundries and Liquors Sdn.Bhd, located in
Georgetown, Penang
+The differences in environment and other external factors
lead to different business outcomes

4. History of Sundry Shop
+Chinese were engaged in mining activities
as well as businesses
+Chinese started to sell goods such as dry
food, herbs and traditional medicine
+Normally inherited by the next generations
of the family
+Surname is often used as name of shop

5. History of Perniagaan Lee Min
+Started 30 years ago by Mr Lee’s father
+Currently run by the second generation
of the Lee family
+Shop has not changed since they started

6. Perniagaan Lee Min
+Location: Jalan Kinrara,
Puchong
+30 years old
+One storey with spacious
storeroom at the back of
the shop

7. +100 to 200 customers of all ages
+Customers are treated with sincerity
+Mr Lee discourages young people to run a
traditional sundry shop

8. Products sold at
Perniagaan Lee Min

9. Competitors of Business:
1. 7-Eleven
2. Wah Foong Supermarket
3. Home’s Mini Market

10. Strategy Employed
+Mr Lee pays attention to quality of
services and products
+Customers are greeted politely and
provided assistance
+Mr Lee also provides medical advices
+Customers are regular
+Products are fresh and reliable
+Prices are affordable and reasonable

11. History of KwongTuck Sundries & Liquors
Sdn.Bhd
+ Has been in business for 185 years
+ Family business operated by the Kwongs
from the 18th century
+ Has been on the newspapers
+ Current owner is the 4th generation of the family

12. KwongTuck Sundries and Liquors Sdn.Bhd
+Location: Georgetown, Penang
+Kwong means sociable and Tuck
means good personality

13. Products sold here:

14. +Around 60-100 customers a day
+5 employees
+opening hours: 8am-5pm
+Technology was introduced in April
last year

15. Competitors of Business:
1. Syarikat Loh Yoon Poon
2. VengTaat Soon Enterprise SdnBhd
3. KhoonLokMedicine
4. WengHengMedicineSdnBhd

16. Strategy Employed
+ Prices are reasonable
+ Customers are treated with honesty
+ Provides customers with fresh sundry items

17. Perniagaan Lee Min
(Selangor)
KwongTuck Sundries & Liquors Sdn.Bhd (Penang)
i. Number of Competitors 3 4
ii. Barrier to Entry Low. The business has less competition. Good customer count.
Experience gained overtime. Master’s Degree in Business
necessary to start.
Low. The business has less competition around. Customer
count is steady. Experience is necessary but can be gained
overtime.
iii. Variety / Uniqueness of
Products
Standardised traditional product. Traditional and Local Products.
iv. Pricing Power Low. They have less power to control the pricing of their
products as it is mutually affected by their competitors.
Pricing range from competitors does not differ too much. But
stays reasonable and honest to the price.
Low. They have less power to control the pricing of their
products as it is mutually affected by their competitors.
Pricing range from competitors does not differ too much.
v. Special Traits Honest, humble and stay loyal to customers. Never cheat. Traditional, Down-to-Earth.
vi. Competition type Monopolistic Competition Monopolistic Competition
COMPARATIVE ANALYSIS OF BUSINESS’ COMPARATIVE TRAITS

18. Perniagaan Lee Min
(Selangor)
Similarities KwongTuck Sundries &
Liquors Sdn.Bhd (Penang)
0 Number of Branches 0
Traditional Sundries and
Liquor
Main Product Traditional Sundries and
Liquor
Passed down by founder.
Interest of founder.
Prompt of business Passed down by founder.
Interest of founder.
Home based Business Operation Home based
Work until the retirement
age then hopefully pass
on to next generation.
Future Plans Pass on to next
generations.
Down to Earth.
Traditional.
Strategy Humble and Honest.
Traditional.
Perniagaan Lee Min
(Selangor)
Differences KwongTuck Sundries &
Liquors Sdn.Bhd (Penang)
2nd Generation Generation of Owner 4th Generation
2 employees Workforce 5 employees
100-200 Number of customers 60-100
3 Competitors 4
Selangor Location Penang
Summary of both businesses

19. Nature of Market
+ Focused business sector
+ Weak barriers to entry
+ Reasonable price and good quality of products

20. Obstacles faced by
new businesses
+Heavy Competition
+Commercialisation
+Financial Issues

21. Recommendations
+Systematize
+Up to date
+Increase variety

22. Thank You