1. Group leader : Ng Hong Bin
Group Members: Yong Sing Yew
Kong Zhen Chung
Welson Lum Wei Jiunn
Chong Yu Xuan
Chong Wai Loon
BAK KUT TEH
2. Compare Two Businesss – Bak Kut Teh
Restaurants
Ah Cham Bak Kut Teh -
Klang
Sun Fong Bak kut Teh – Kuala
Lumpur
Introduction
3. Ah Cham Bak Kut Teh
• Located at Jalan Meru, Klang.
• Only has one generation and doesn’t have any branches yet.
• Founded by an old lady called Ah Cham, and her eldest son in
1995.
4. • The main product of this restaurant is Bak Kut Teh which serves
in soup and sauce form.
A three person clay pot Bak Kut
Teh (Soup) at RM 39.00
A one person clay pot Bak Kut
Teh (Sauce) at RM 14.00
Chinese Donuts (油条) at RM 1.00 Chinese Traditional Tea at RM5.00
5. During the early years, Ah Cham and her family was extremely
poor. Hence, Ah Cham opened a Bak Kut Teh restaurant to search
for prosperity.
For its recent development, Ah Cham’s business recently is not as
good as past few years.
Doesn’t have any future plan for her business.
6. Sun Fong Bak Kut Teh
• Located at Jalan Imbi, Kuala Lumpur.
• There are totally 4 branches, 2 branches located at Kuala Lumpur,
Malaysia and 2 branches located at Jakarta, Indonesia.
• The business was established since 1971 by Mr Low Kok Cheng
which is the father of current owner.
7. They serve Bak Kut Teh in soup and sauce form.
They also serve other dishes like seafood, fried dishes,
porridge, and etc.
8. The reason he started this business is to let more people taste
the real traditional Bak Kut Teh.
Decide to open one more franchise in Jakarta and plan to
expand their business to Macau, Australia, and China.
9. Comparative Analysis of the
BusinessAh Cham Bak Kut
Teh
Sun Fong Bak Kut
Teh
• Approximately 500-1000
shops of competitors in
Klang.
• Jalan Imbi has only 3
shops of competitors.
Top Competitors
Hon Ki Bak Kut Teh Ah Her Bak Kut Teh Ah Hee Bak Kut Teh Yu Yi Bak Kut Teh
10. The Competitors
Ah Cham Bak Kut Teh’s
competitors
Sun Fong Bak Kut Teh’s
competitors
• Hon Ki Bak Kut Teh
-does not provide good
services.
• Ah Her Bak Kut Teh
- new opening shop.
• Yu Yi Bak Kut Teh
- cheaper products.
- business hours 6 a.m. to
9 p.m.
• Ah Hee Bak Kut Teh
- business hours from
5 a.m. to 2 p.m.
- only weekdays.
11. Strategies Employed By the Business
Ah Cham Bak Kut Teh
• Open the shop early in the
morning
• Good services
• Cordial attitudes
Sun Fong Bak Kut Teh
• Open the shop early in the
morning.
• Has branches of shops.
• Promoting
12. Summary Table
Name of shop Ah Cham Bak Kut Teh Sun Fong Bak Kut Teh
Similarities 1) Both of them sell the same product --Bak Kut Teh.
2) Both of the restaurants do not rise their price at
will because they have their own regular customers.
13. Summary Table
Ah Cham Bak Kut Teh Sun Fong Bak Kut Teh
Differences Menu
1) No proper menu 1) a nicely designed menu
is provided
Advertising
2) None 2) social media, internet
and airplane catalogue
14. Summary Table
Ah Cham Bak Kut Teh Sun Fong Bak Kut Teh
Current
Branches
3)None 3) 4 branches, 2 in Malaysia, 2 in
Jakarta, Indonesia.
Price
4) The product price for single
person is RM13.
4) The product price for a single
person is RM15.
15. Summary Table
Ah Cham Bak Kut Teh Sun Fong Bak Kut Teh
Future plan 5) None 5) planning to expand to
Macau or China
Shop
Characteristic
6) outdoor shade ,does not
have air conditioning.
6) Separated into 2 parts, air
conditioned indoor rooms and
outdoor.
16. Obstacles Faced By New
Businesses
•Financing Problems
•Market Competitions
•Quality of the Food
•Getting Customers
21. Recommendation
Ah Cham Bak Kut Teh
Improve skills and strategies to manage the business.
Provide a proper menu.
Serve different types of food.
Need to be renovated.
22. Sun Fong Bak Kut Teh
Open branches in western countries.
