The document discusses rational use of energy in cooling systems. It introduces different types of cooling technologies including dry cooling, evaporative cooling, and compression cooling. It explains that compression cooling, which uses chillers, accounts for 90% of cooling applications. The document then provides details on each type of cooling and gives examples of how energy can be saved through various measures like optimizing temperatures, avoiding oversizing, using variable speed drives, implementing free cooling, recovering waste heat, and improving controls. Specific case studies show energy savings of up to 50% are possible through these kinds of efficiency improvements.