Social media intelligence, presented by Wendy MoeSocialMedia.org
In her presentation, University of Maryland's Marketing professor and Director of the MS in Marketing Analytics, Wendy Moe, discusses current ways we measure and track social media, what is wrong with these common ways, and what we can do to fix them.
She goes over that you need to track your brand behavior in order to accurately track your social media.
Amplifying media impact with earned social mediaMichael Wolfe
This document discusses how earned social media, such as customer conversations on social platforms, amplifies the impact of traditional and digital media. It finds that a metric called the Semantic Engagement Index (SEI) strongly correlates with brand sales and is a better indicator than likes/shares. Case studies show the customer experience component represented by the SEI is often the largest driver of sales. The SEI also enhances the impact of other media channels, increasing their contributions to sales. So measuring earned social media provides insights into the customer experience and its effect on marketing across all channels.
Brooks Aukamp - Combating Crisis Situations on TwitterAutumn Quarantotto
The document discusses how Twitter can be used as an essential tool for crisis management. It provides examples of how companies like Ford, Airbnb, and JetBlue have effectively used Twitter to clarify situations, advance positive messaging, and engage audiences during times of crisis. The document also outlines best practices for crisis communications on Twitter, such as giving the brand a human face, leveraging executives, activating third parties, using immersive formats, and maintaining an always-on approach to build momentum and allow for quick responses if needed.
Charm Bianchini - A Three Step Process to Better Customer Engagement Autumn Quarantotto
The document outlines a 3-step process for effective customer engagement: 1) Listen to customer data from multiple channels, 2) Learn insights from the data by creating a single source of truth and aligning teams, and 3) Engage customers with personalized, timely stories delivered across channels. Some tips for each step include tracking behaviors, supplementing data, creating organizational alignment, personalizing content, and using triggers. The goal is to understand customer needs and provide value over just focusing on volume.
Mia Vallo - How to Prove the Value of Your Social Media CampaignsAutumn Quarantotto
This document outlines five steps to effectively measure social media:
1. Develop a framework with social and business objectives, key performance indicators (KPIs), and secondary metrics.
2. Focus on metrics that matter like reach, engagements, actions, and audience insights.
3. Find the right tools to track metrics, support business needs, and aggregate data from multiple accounts.
4. Look beyond numbers to gain insights by asking questions about trends, outliers, and problems to solve.
5. Listen to audiences to understand sentiments, feedback, mentions, trends, and influencers.
A view of the customer experience through the consumer journeySKIM
Customer satisfaction can be measured across the consumer journey, each point being evaluated and rated by customers on how satisfied they are at that specific point in time. However, with the consumer journey becoming so intricate and interconnected through numerous channels, looking at these individual points in isolation is no longer accurate and can be deceiving.
Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of consumer journey.
We shared insights from our journey mapping studies as we see tremendous value when understanding customer experience from this perspective.
Employee Advocacy on Social Media by Kevin Stewartsmcslc
This document describes an employee advocacy platform called EveryoneSocial. It notes that corporate media is less trusted, social media advertising costs are rising, and employee advocacy is growing in importance. Employee advocacy is effective because employees have many social connections and 92% of people trust recommendations from people they know. The platform provides curated content for employees to share, allows companies to automate content curation, and gives visibility into employee sharing and engagement. It benefits both companies through organized sharing and visibility, and employees through appropriate content and establishing thought leadership.
Insivia Seminar Series: Video & Animation MarketingInsivia
This document discusses video and animation marketing. It begins by defining content marketing and noting an upcoming seminar on the topic. It then provides statistics on video usage and the benefits of using video for marketing purposes. These benefits include boosting conversion rates, improving SEO, being cost effective, and being social media friendly. The document also notes that videos are 53 times more likely to achieve a page one search engine ranking and discusses various video distribution and marketing strategies. It concludes by looking at the future of online video and animation.
Social media intelligence, presented by Wendy MoeSocialMedia.org
In her presentation, University of Maryland's Marketing professor and Director of the MS in Marketing Analytics, Wendy Moe, discusses current ways we measure and track social media, what is wrong with these common ways, and what we can do to fix them.
She goes over that you need to track your brand behavior in order to accurately track your social media.
Amplifying media impact with earned social mediaMichael Wolfe
This document discusses how earned social media, such as customer conversations on social platforms, amplifies the impact of traditional and digital media. It finds that a metric called the Semantic Engagement Index (SEI) strongly correlates with brand sales and is a better indicator than likes/shares. Case studies show the customer experience component represented by the SEI is often the largest driver of sales. The SEI also enhances the impact of other media channels, increasing their contributions to sales. So measuring earned social media provides insights into the customer experience and its effect on marketing across all channels.
Brooks Aukamp - Combating Crisis Situations on TwitterAutumn Quarantotto
The document discusses how Twitter can be used as an essential tool for crisis management. It provides examples of how companies like Ford, Airbnb, and JetBlue have effectively used Twitter to clarify situations, advance positive messaging, and engage audiences during times of crisis. The document also outlines best practices for crisis communications on Twitter, such as giving the brand a human face, leveraging executives, activating third parties, using immersive formats, and maintaining an always-on approach to build momentum and allow for quick responses if needed.
Charm Bianchini - A Three Step Process to Better Customer Engagement Autumn Quarantotto
The document outlines a 3-step process for effective customer engagement: 1) Listen to customer data from multiple channels, 2) Learn insights from the data by creating a single source of truth and aligning teams, and 3) Engage customers with personalized, timely stories delivered across channels. Some tips for each step include tracking behaviors, supplementing data, creating organizational alignment, personalizing content, and using triggers. The goal is to understand customer needs and provide value over just focusing on volume.
Mia Vallo - How to Prove the Value of Your Social Media CampaignsAutumn Quarantotto
This document outlines five steps to effectively measure social media:
1. Develop a framework with social and business objectives, key performance indicators (KPIs), and secondary metrics.
2. Focus on metrics that matter like reach, engagements, actions, and audience insights.
3. Find the right tools to track metrics, support business needs, and aggregate data from multiple accounts.
4. Look beyond numbers to gain insights by asking questions about trends, outliers, and problems to solve.
5. Listen to audiences to understand sentiments, feedback, mentions, trends, and influencers.
A view of the customer experience through the consumer journeySKIM
Customer satisfaction can be measured across the consumer journey, each point being evaluated and rated by customers on how satisfied they are at that specific point in time. However, with the consumer journey becoming so intricate and interconnected through numerous channels, looking at these individual points in isolation is no longer accurate and can be deceiving.
Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of consumer journey.
We shared insights from our journey mapping studies as we see tremendous value when understanding customer experience from this perspective.
Employee Advocacy on Social Media by Kevin Stewartsmcslc
This document describes an employee advocacy platform called EveryoneSocial. It notes that corporate media is less trusted, social media advertising costs are rising, and employee advocacy is growing in importance. Employee advocacy is effective because employees have many social connections and 92% of people trust recommendations from people they know. The platform provides curated content for employees to share, allows companies to automate content curation, and gives visibility into employee sharing and engagement. It benefits both companies through organized sharing and visibility, and employees through appropriate content and establishing thought leadership.
Insivia Seminar Series: Video & Animation MarketingInsivia
This document discusses video and animation marketing. It begins by defining content marketing and noting an upcoming seminar on the topic. It then provides statistics on video usage and the benefits of using video for marketing purposes. These benefits include boosting conversion rates, improving SEO, being cost effective, and being social media friendly. The document also notes that videos are 53 times more likely to achieve a page one search engine ranking and discusses various video distribution and marketing strategies. It concludes by looking at the future of online video and animation.
How to spell ROI in social media marketingCurtis Howe
SMRT Social has been in business for 9.5 years helping hundreds of businesses reach their goals through social media. They offer services related to social media advertising, content marketing, social media posting, reviews, and more. Their presentation will discuss how social media affects businesses, the latest trends in social media use, how to identify effective social media strategies, and how to measure ROI from social media. They will provide examples of key social media metrics like engagement rates, click through rates, and call/message rates.
Keynote Bizplay 2013: Gamification and Banking: Breaking a lance for gaming i...Maarten Molenaar
Keynote presentation at Bizplay 2013 at Karlsruhe. In this presentation I show my vision on gamification and how we implement this at Rabobank Netherlands.
It's a new era for sales. The modern sales process is now driven by revolutionary levels of connectivity to customers and prospects. Through social media, wireless data, SMS messaging, and unified communications, the traditional sales force is ever evolving to become smarter, faster and more connected than ever before.
Check out these statistics about the new era sales, and learn how important social media, CRM, collaboration and content can be to making your sales process more efficient and successful.
Learn more about the social sales revolution here: bit.ly/social-sales-revolution
A holistic approach to marketing, customers, media requires a similar approach to measurement, allocation and optimization. But attribution modeling in an organization often seems overwhelming – requiring high and mid-level buy-in and overcoming massive organizational inertia. Lets break this down. 3 Day Blinds markets across all possible channels. CRO Dan Williams explains how the company built a model that accounts for the complex interactions between his digital and offline marketing spend.
The Future of Customer Service (Social Customer Care) Brand Embassy
The document discusses the future of customer service and how digital transformation is affecting the industry. It notes that young consumers increasingly expect digital customer care like social media, chat, and self-service options rather than traditional phone calls. The Brand Embassy platform aims to meet these new expectations by providing a unified social customer service environment across multiple digital channels. This allows companies to provide an integrated, engaging customer experience while serving more customers with fewer agents.
Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it's difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram de Jonge, Senior Account Relationship Manager, will walk you through key tactics for better and effective measurement.
As the digital marketing landscape continues to evolve in 2016, brands require to better suit consumer preferences, adapt to new technologies and preserve their position in a more crowded online marketplace. In my view there is a more urgent need to focus on developing user-centric approaches through data-driven technologies in order to achieve your business objectives.
Last week our Google Partners Connect Event brought eager business owners and leading digital experts together under one roof to discuss the key principles of Google AdWords marketing and how it can help to grow your business.
• According to BIA/Kelsey data, mobile search comprised 81.8 billion
searches in 2015.
• Alphabet (parent of Google) announced late in 2015 that mobile
search overtook searches done on the desktop.
• They expect to see a 23% increase in mobile searches and a
decrease in desktop searches.
• Those trends are expected to continue.
Marketing is dead. The future is all about communication.Saeed El-Darahali
The document discusses how traditional marketing is dead and the future is about personalized communication and customer engagement. It provides examples of how Beyoncé dropped her album without traditional marketing. Traditional marketing approaches like advertising are no longer effective given that buyers ignore them and CEOs are frustrated by a lack of measurable results. The future is about community marketing, maintaining consistent messaging online, connecting all communications, and keeping conversations ongoing with customers through engagement.
This document discusses the importance of relevance for marketers. It notes that most customers leave websites without converting due to lack of relevance. It then outlines five trends driving the need for relevance: the rise of mobile, use of data to personalize experiences, new technology enabling personalized nurturing, improved ability to predict success, and fusion of advertising and marketing tech. The document advocates that platforms must be relevant early and often, on and off desktop, and to known and anonymous users across the web. It stresses measuring relevance and using relevance marketing to build relationships and drive results.
Launching a breakthrough innovation: Unspoken™ SKIM
1. UnspokenTM is a new mobile-based technology developed by SKIM that uses implicit research techniques to screen and optimize various stimuli like ads, messages, and product concepts.
2. It uses an intuitive swiping exercise and choice comparisons to understand subconscious preferences, then identifies which stimuli will maximize a brand's market share based on choice modeling algorithms.
3. The technology provides improved engagement over traditional explicit survey methods by keeping respondents interested through its interactive mobile interface.
User Generated Content: "Strategies for Driving Sales Online & In-Store"iMedia Connection
This document summarizes a presentation about using user generated content to drive online and in-store sales. It discusses how consumer expectations have changed to demand transparency and reviews from other customers. Speakers from PowerReviews and Room & Board explore how reviews impact purchases across channels and how Room & Board integrated reviews to increase sales both online and in stores. The case study shows how Room & Board collects reviews from multiple channels and saw reviews increase page views, time on site, and conversions both online and in stores.
The document discusses challenges facing retailers in the omni-channel environment, including a lack of digital strategy, inconsistent inventory data across channels, and inability to personalize experiences for customers. It notes trends like most retail sales being digitally impacted and customers expecting personalized service. To address these challenges, the document recommends that retailers create a single view of product data and a consistent customer experience across all touchpoints by implementing a product information management system. This allows accurate inventory visibility, a unified brand experience, and fulfillment through personalization.
To build strong in-house programmatic teams, brands must hire talent that understands strategy, planning, testing and learning, measurement, data use, and how to recommend scalable solutions. Agencies have long targeted tech talent, so brands need to understand what skills to look for, such as the ability to map out clear plans, leverage available customer data, and provide actionable results and recommendations.
Davis Baker is a PPC team lead who discusses using principles from behavioral economics to improve PPC campaigns. He outlines four key principles - social proof, scarcity, anchoring, and framing - and how to apply each in PPC text ads. For example, with social proof showcase that others are choosing the product; with scarcity communicate urgency using countdowns; with anchoring compare benefits to the initial information; and with framing present facts in the most positive light. The goal is to tap into human irrational tendencies to influence choices by how information and options are presented.
Digital Marketing: A how-to-guide for effectively harnessing the power of the...Podium
We all know the internet can be a powerful marketing tool. What isn’t as clear is what’s the most effective way to harness its power. This presentation will delve into emerging trends in digital marketing and simple hacks your dealership can implement to increase not only traffic to your website but also foot traffic through your showroom doors. Key takeaways include:
1. An easy explanation of the complex Digital Marketing Ecosystem
2. What steps your dealership must take to drive traffic and sales opportunities
3. How your online reputation can have a positive or negative impact on your success
4. Strategies for improving your online reputation
This document discusses the importance of reputation management for small e-commerce retailers and provides tips for best practices. It notes that consumers highly value recommendations from friends and other users. The history of online reputation management for small businesses is reviewed, highlighting the growth of social media. Key points in handling customer feedback are outlined, including not ignoring issues but also not overreacting. A case study of GoGreenSolar shows how proactively seeking feedback on platforms like Facebook helped increase sales by 20% monthly. The tips for retailers emphasize moving from reactive to proactive reputation management and making it easy for customers to provide feedback.
Falcon.io | 2021 Trends Virtual Summit - Data PrivacyFalcon.io
Two years after Cambridge Analytica, personal data is still at the forefront of the conversation. Consumers all vehemently care about what companies do with their data. Privacy is on everyone’s mind (not just the older, wealthier bracket). The pandemic has only accelerated these concerns, which marked 2020 as a significant year for data management. As businesses face new technological challenges amid COVID-19, the topic of privacy has drawn an increasingly bright spotlight. This sensitivity regarding data privacy has only been growing — and companies are responding accordingly.
Data Cartography: The Journey to Existence Mapping Chris Dancy
Quantified Self 2013 Conference
http://quantifiedself.com/conference/San-Francisco-2013/schedule.php
October 10, 2013
30 Slides, 7.5 minutes, 1 story.
For three years I've has been using low-friction data collection to capture hundreds of elements of his life into a repository for search, visualization and analysis.
MEDIA and PRESS INFORMATION: http://chrisdancy.pressfolios.com/
Feel free to reach out at chris.dancy@gmail.com, +1-303- 872-0786, or by texting "chrisdancy" to 50500.
The document summarizes an upcoming experiential 2-week Lean Startup workshop at NYU's ITP program from January 11-22, 2016. The workshop will teach students entrepreneurship and customer development skills through hands-on exercises like customer interviews, business model design, and prototype testing. Led by instructors Jen van der Meer and Christin Roman, students will work in teams to identify problems, design solutions, gather customer feedback, and iterate on their ideas. The goal is to help students prepare for entrepreneurship by developing a customer-focused mindset and business model skills. The workshop is open to all NYU students and will provide mentorship, networking opportunities, and a $200 tuition to fund customer testing.
Strata Open Data its not Just for Govts_2.11.2014Jen van der Meer
This document summarizes Jen van der Meer's presentation on open data. It discusses how open data is not just for governments but also has benefits for businesses through new products, services and economic value. Examples are given of open data fueling demand, such as flu tracking and Yelp reviews. While closed data limits sharing and scientific progress, open data has positive externalities by benefiting others. The presentation calls for more public-private partnerships and startups to advance open data and interconnect information for social good.
How to spell ROI in social media marketingCurtis Howe
SMRT Social has been in business for 9.5 years helping hundreds of businesses reach their goals through social media. They offer services related to social media advertising, content marketing, social media posting, reviews, and more. Their presentation will discuss how social media affects businesses, the latest trends in social media use, how to identify effective social media strategies, and how to measure ROI from social media. They will provide examples of key social media metrics like engagement rates, click through rates, and call/message rates.
Keynote Bizplay 2013: Gamification and Banking: Breaking a lance for gaming i...Maarten Molenaar
Keynote presentation at Bizplay 2013 at Karlsruhe. In this presentation I show my vision on gamification and how we implement this at Rabobank Netherlands.
It's a new era for sales. The modern sales process is now driven by revolutionary levels of connectivity to customers and prospects. Through social media, wireless data, SMS messaging, and unified communications, the traditional sales force is ever evolving to become smarter, faster and more connected than ever before.
Check out these statistics about the new era sales, and learn how important social media, CRM, collaboration and content can be to making your sales process more efficient and successful.
Learn more about the social sales revolution here: bit.ly/social-sales-revolution
A holistic approach to marketing, customers, media requires a similar approach to measurement, allocation and optimization. But attribution modeling in an organization often seems overwhelming – requiring high and mid-level buy-in and overcoming massive organizational inertia. Lets break this down. 3 Day Blinds markets across all possible channels. CRO Dan Williams explains how the company built a model that accounts for the complex interactions between his digital and offline marketing spend.
The Future of Customer Service (Social Customer Care) Brand Embassy
The document discusses the future of customer service and how digital transformation is affecting the industry. It notes that young consumers increasingly expect digital customer care like social media, chat, and self-service options rather than traditional phone calls. The Brand Embassy platform aims to meet these new expectations by providing a unified social customer service environment across multiple digital channels. This allows companies to provide an integrated, engaging customer experience while serving more customers with fewer agents.
Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it's difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram de Jonge, Senior Account Relationship Manager, will walk you through key tactics for better and effective measurement.
As the digital marketing landscape continues to evolve in 2016, brands require to better suit consumer preferences, adapt to new technologies and preserve their position in a more crowded online marketplace. In my view there is a more urgent need to focus on developing user-centric approaches through data-driven technologies in order to achieve your business objectives.
Last week our Google Partners Connect Event brought eager business owners and leading digital experts together under one roof to discuss the key principles of Google AdWords marketing and how it can help to grow your business.
• According to BIA/Kelsey data, mobile search comprised 81.8 billion
searches in 2015.
• Alphabet (parent of Google) announced late in 2015 that mobile
search overtook searches done on the desktop.
• They expect to see a 23% increase in mobile searches and a
decrease in desktop searches.
• Those trends are expected to continue.
Marketing is dead. The future is all about communication.Saeed El-Darahali
The document discusses how traditional marketing is dead and the future is about personalized communication and customer engagement. It provides examples of how Beyoncé dropped her album without traditional marketing. Traditional marketing approaches like advertising are no longer effective given that buyers ignore them and CEOs are frustrated by a lack of measurable results. The future is about community marketing, maintaining consistent messaging online, connecting all communications, and keeping conversations ongoing with customers through engagement.
This document discusses the importance of relevance for marketers. It notes that most customers leave websites without converting due to lack of relevance. It then outlines five trends driving the need for relevance: the rise of mobile, use of data to personalize experiences, new technology enabling personalized nurturing, improved ability to predict success, and fusion of advertising and marketing tech. The document advocates that platforms must be relevant early and often, on and off desktop, and to known and anonymous users across the web. It stresses measuring relevance and using relevance marketing to build relationships and drive results.
Launching a breakthrough innovation: Unspoken™ SKIM
1. UnspokenTM is a new mobile-based technology developed by SKIM that uses implicit research techniques to screen and optimize various stimuli like ads, messages, and product concepts.
2. It uses an intuitive swiping exercise and choice comparisons to understand subconscious preferences, then identifies which stimuli will maximize a brand's market share based on choice modeling algorithms.
3. The technology provides improved engagement over traditional explicit survey methods by keeping respondents interested through its interactive mobile interface.
User Generated Content: "Strategies for Driving Sales Online & In-Store"iMedia Connection
This document summarizes a presentation about using user generated content to drive online and in-store sales. It discusses how consumer expectations have changed to demand transparency and reviews from other customers. Speakers from PowerReviews and Room & Board explore how reviews impact purchases across channels and how Room & Board integrated reviews to increase sales both online and in stores. The case study shows how Room & Board collects reviews from multiple channels and saw reviews increase page views, time on site, and conversions both online and in stores.
The document discusses challenges facing retailers in the omni-channel environment, including a lack of digital strategy, inconsistent inventory data across channels, and inability to personalize experiences for customers. It notes trends like most retail sales being digitally impacted and customers expecting personalized service. To address these challenges, the document recommends that retailers create a single view of product data and a consistent customer experience across all touchpoints by implementing a product information management system. This allows accurate inventory visibility, a unified brand experience, and fulfillment through personalization.
To build strong in-house programmatic teams, brands must hire talent that understands strategy, planning, testing and learning, measurement, data use, and how to recommend scalable solutions. Agencies have long targeted tech talent, so brands need to understand what skills to look for, such as the ability to map out clear plans, leverage available customer data, and provide actionable results and recommendations.
Davis Baker is a PPC team lead who discusses using principles from behavioral economics to improve PPC campaigns. He outlines four key principles - social proof, scarcity, anchoring, and framing - and how to apply each in PPC text ads. For example, with social proof showcase that others are choosing the product; with scarcity communicate urgency using countdowns; with anchoring compare benefits to the initial information; and with framing present facts in the most positive light. The goal is to tap into human irrational tendencies to influence choices by how information and options are presented.
Digital Marketing: A how-to-guide for effectively harnessing the power of the...Podium
We all know the internet can be a powerful marketing tool. What isn’t as clear is what’s the most effective way to harness its power. This presentation will delve into emerging trends in digital marketing and simple hacks your dealership can implement to increase not only traffic to your website but also foot traffic through your showroom doors. Key takeaways include:
1. An easy explanation of the complex Digital Marketing Ecosystem
2. What steps your dealership must take to drive traffic and sales opportunities
3. How your online reputation can have a positive or negative impact on your success
4. Strategies for improving your online reputation
This document discusses the importance of reputation management for small e-commerce retailers and provides tips for best practices. It notes that consumers highly value recommendations from friends and other users. The history of online reputation management for small businesses is reviewed, highlighting the growth of social media. Key points in handling customer feedback are outlined, including not ignoring issues but also not overreacting. A case study of GoGreenSolar shows how proactively seeking feedback on platforms like Facebook helped increase sales by 20% monthly. The tips for retailers emphasize moving from reactive to proactive reputation management and making it easy for customers to provide feedback.
Falcon.io | 2021 Trends Virtual Summit - Data PrivacyFalcon.io
Two years after Cambridge Analytica, personal data is still at the forefront of the conversation. Consumers all vehemently care about what companies do with their data. Privacy is on everyone’s mind (not just the older, wealthier bracket). The pandemic has only accelerated these concerns, which marked 2020 as a significant year for data management. As businesses face new technological challenges amid COVID-19, the topic of privacy has drawn an increasingly bright spotlight. This sensitivity regarding data privacy has only been growing — and companies are responding accordingly.
Data Cartography: The Journey to Existence Mapping Chris Dancy
Quantified Self 2013 Conference
http://quantifiedself.com/conference/San-Francisco-2013/schedule.php
October 10, 2013
30 Slides, 7.5 minutes, 1 story.
For three years I've has been using low-friction data collection to capture hundreds of elements of his life into a repository for search, visualization and analysis.
MEDIA and PRESS INFORMATION: http://chrisdancy.pressfolios.com/
Feel free to reach out at chris.dancy@gmail.com, +1-303- 872-0786, or by texting "chrisdancy" to 50500.
The document summarizes an upcoming experiential 2-week Lean Startup workshop at NYU's ITP program from January 11-22, 2016. The workshop will teach students entrepreneurship and customer development skills through hands-on exercises like customer interviews, business model design, and prototype testing. Led by instructors Jen van der Meer and Christin Roman, students will work in teams to identify problems, design solutions, gather customer feedback, and iterate on their ideas. The goal is to help students prepare for entrepreneurship by developing a customer-focused mindset and business model skills. The workshop is open to all NYU students and will provide mentorship, networking opportunities, and a $200 tuition to fund customer testing.
Strata Open Data its not Just for Govts_2.11.2014Jen van der Meer
This document summarizes Jen van der Meer's presentation on open data. It discusses how open data is not just for governments but also has benefits for businesses through new products, services and economic value. Examples are given of open data fueling demand, such as flu tracking and Yelp reviews. While closed data limits sharing and scientific progress, open data has positive externalities by benefiting others. The presentation calls for more public-private partnerships and startups to advance open data and interconnect information for social good.
This document outlines the agenda and lessons learned from a Lean LaunchPad class at NYU. The agenda shows that the class covered topics like business models, customer development, and product development over multiple sessions from February to May. For the last session, the document discusses that it was a "Lessons Learned" day where student teams shared major insights, pivots, and metrics from building their businesses. It then outlines five key lessons learned from running the class: 1) Asking for help from mentors; 2) Preparing for being wrong in hypotheses; 3) Viewing pivots as getting closer to vision, not flip-flopping; 4) Incorporating more UX help earlier; 5) Keeping track
Why do we start startups? A good question for the inaugural class of the NYC Media Lab: The Combine. Covering Motivation, Lean, Business Model Canvas, the Rich/King Dilemma, and Scale Outcomes
This document describes a 2-week Lean Startup workshop at NYU ITP in January 2016. The workshop will introduce participants to Lean startup methodology through lectures, videos, role plays, customer interviews and mentorship. Participants will form teams around ideas and problems, conduct customer development activities like 30 customer interviews per team per week, and present hypotheses and learning daily. The goal is for participants to learn how to validate ideas, build and test minimum viable products, and develop scalable and sustainable business models. Mentors from startups, venture capital and NYU will provide guidance and feedback to help participants supercharge their network capital.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
Here's my collection of Marketing & Product Management best practices, appropriate to B2B tech companies. Would love to hear from comments and suggested improvements and additions!
The way customers engage with companies is shifting from telephones and email to social and mobile applications.
A social media strategy has now become a survival tool for almost all corporates to understand consumer preferences and perceptions towards their products, services and care
Social Media has changed the way we all serve and support our customers
Your customers have transitioned from tethered and tolerant to mobile and multitasking. To meet customers’ ever-growing expectations, you must ensure their experiences are pain-free by delivering proactive and engaging interactions across the entire customer journey.
During this webinar, Engaging the Digital Customer: Experiences that Drive Revenue and Loyalty, industry analyst Paul Greenberg will discuss ways to increase customer value, including:
* Understanding how and when to interact with customers
* Considerations for systems of engagement
* Role of proactive engagement to drive revenue
* Detailed use case from strategy to implementation
The document discusses the 4 proven marketing systems - Reputation, Reach, Resell, and Referral (R4 framework) - that every business must optimize to maximize revenue growth. It states that 95% of small businesses are missing at least 2 of these 4 critical systems. The systems are reputation management through online reviews, reaching customers through search, social media and mobile, reselling to customers through SMS/mobile coupons, and generating referrals through a referral system. Optimizing these 4 systems can lead to 25% growth individually or over 100% growth combined.
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
Social CRM DeMystified: The Business & Customer Benefits Mzinga
The document discusses social CRM, including its definition, benefits, and how companies can get started with it. Social CRM is defined as transforming the customer experience through collaboration and engagement between customers and businesses. It provides benefits such as reducing costs, improving customer loyalty, and gaining market insights. The document provides examples of how companies have used social CRM and recommends businesses determine goals, recruit champions, focus on value, and monitor efforts.
Social Media Business Intelligence (SNHU Bootcamp Presentation)wedu, Inc
This document provides guidance on social media business intelligence and metrics. It discusses identifying successes and implementing changes to maximize returns from social media ventures. Attendees will learn how to measure social media metrics, understand successes, and make improvements. The document emphasizes that learning is the primary goal and provides tips on determining key performance indicators, qualitative and comparative measurement, integrating offline activities, and paying attention to details like inactivity, drop points, behavioral triggers, and business alignment.
At The End of every B is a C: B2B Customer Engagement with Paul GreenbergDale Roberts
There is no more B2B or C2C, only Human to Human. Customer engagement is the number one priority for every business. All organisations are figuring out how to engage customers and keep them engaged. What do you have to do? Who else does this well? What are the benefits?
The answers to these differentiate companies in busy markets and are the source of sustainable and profitable business. Paul Greenberg, author of CRM at the Speed of Light, known as the bible of CRM, will help you figure that out.
Social media is a fundamental shift in how people communicate rather than just a passing fad. It allows for more customer engagement through feedback and sharing experiences which builds brand equity. Companies that embrace social media by acting as content providers and listening to customers rather than traditional advertisers will be more successful.
The Future of Marketing Survey - JP Consumer Results AdobeJapanPR
This document summarizes the results of a survey on marketing and personalization conducted with 1,002 Japanese consumers in August 2021. Some key findings include:
- Only half of Japanese consumers value personalization, most preferring personalized offers or discounts. Younger generations are more open to recommendations.
- Helpful information and personalized recommendations are most likely to drive brand loyalty.
- Consumers find tailored communications via email, websites and apps most important. They care less about personalized digital ads.
- Email is the preferred channel for receiving offers, though younger consumers are more open to social media, text or chatbots.
- Timeliness and relevancy are most important for making email marketing useful. Frequency
Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your brand wherever they are—whether it’s researching products and services on your website, downloading deals via a mobile app, flipping through a catalog, engaging on social media, or visiting your brick-and-mortar store. While it can be challenging to implement omni-channel customer service, the rewards are worth it, such as ROI, consumer insights, and increased sales.
As we head into the holiday season and a new year, join our panel of experts and us to learn how to provide a consistent, complementary journey for consumers. By 2017, 50 percent of all U.S. retail sales will be omni-channel, according to Forrester Research. Are you ready to capture these customers and leave your competitors behind? This live, one-hour webinar will help prepare your brand as we discuss:
· All the benefits of omni-channel customer service
· Obstacles to keeping up with the consumer’s shopping journey
· Technology hurdles that can hinder your omni-channel customer service
· Real-life success stories of brands providing seamless customer service
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
This document provides an overview of a marketing and public relations course. It discusses determining marketing and PR needs, developing a positioning statement, choosing appropriate strategies like influencer marketing, advertising, and digital engagement. It also covers budgeting, measuring effectiveness, and factors to consider when hiring an agency or consultant. The purpose is to equip students with an understanding of fundamental marketing functions and how to apply modern tactics based on goals.
How to Trigger Repeat Behaviors and Increase User Engagement Branch
This document discusses engagement and how to trigger repeat behaviors on mobile apps. It provides examples of how companies can use customer data from mobile interactions to better understand purchasing habits and design loyalty programs. Specifically, it finds that orders from multiple devices generate more value, apps that create relevant engagement increase brand perception, and addressing lapses in app use can boost retention. The document emphasizes testing engagement strategies with data and aligning mobile touchpoints to customer goals.
Humanizing Social Media Strategy For Business - Where is the Love?Jay Massey
The document discusses strategies for humanizing social media for businesses. It argues that social media was created for human connections, not businesses, and companies should listen to consumers to engage authentically. It also stresses the importance of transparency, long-term engagement, and letting go of control to have effective conversations on social media. Measurement of social media success should focus on qualitative responses rather than just metrics.
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Similar to Energy digital summit 012215 final public.pptx (20)
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
1. Listening to, engaging with and caring
for customers with social storytelling
Engaging with more customers more effectively and efficiently while driving loyalty
26. § Social agents are able to handle 4-8 times more issues/
hour than phone agents (Garner 2012)
§ Preemptive SCS (reaching out) can reduce call
volumes 30% and increase customer retention 3-5%
(Enkata 2012)
§ SCS costs 1/6th the cost of phone interactions,
1/3-1/5 the cost of email interactions (NM Incite 2012)
Is SCS a big deal? These stats speak for themselves.
Social Customer Service (SCS)
$5 / $10 / $15
27. Within a few
days or so
Within
5 minutes
Within
15 minutes
Within
30 minutes
Within
one hour
More than one
hour, but later
same day
From days to hours to now minutes and seconds…
The Customer’s Expectations Are Changing, too.
How soon after you
contact a brand on
social media do you
expect a response?
Source: Edison Research
28. 2,500+
followers
@BofA_Help still can’t get the
mobile check deposit app to
work. crashes every time I
submit check for deposit #fail
Adam Brown @adamcb
Social Customer Service is Engagement at Scale
Support
Case
44. There are a lot of things you
can measure…
• Number of followers
• Number of updates
• Number of engagements (likes, shares,
comments, favorites, retweets)
• Number of views/downloads
• Net positive mentions (and negative)
• SOV versus competitors
• Net potential reach
• Customer service requests
• Customer service resolutions
• Positive mentions of a product
• Likes of posts about the product
• Likes of other company posts
• SOV of chatter about the product
• Sentiment changes on product chatter
• Click-thrus to product Web page
• Sales conversions from Web page
click-thrus
• Click-thrus to other earned/owned
properties
• Coupon and promo redemptions
46. REVENUE
Making a Dollar
COST SAVINGS
Saving a Dollar
For your organization, is success defined more around…
Social Sales
Lead Generation
Productivity Gains/Operational Efficiency
Business Insights
Crisis Avoidance
Social Customer Service
Media Efficiency
47. BRAND & DIGITAL
• Net Advocacy Score (Our own real-time NPS)
• Overall Brand Sentiment
• Share of Voice
• Facebook PTA and Twitter Hashtag Usage
• Attributable Site/App Traffic
• Friends & Followers*
CSAT
• Customer Touches (Directed & Undirected)
• Overall Brand Sentiment
• Pre & Post-Interaction Sentiment
FINANCIAL
• Cost Avoidance
• Attributable Redemption (Coupons)
• Attributable Sales
Using established KPIs that are trusted in your organization…