The tattoo studio is holding a cover-up competition to give clients a chance to transform tattoos they regret into something they can feel proud of. To enter, clients need to share the competition post on social media, tag friends, and email a photo of the existing tattoo along with contact details by December 31st. Selected entries will receive a free cover-up, while unselected entries can get a discounted cover-up. After the work is complete, before and after photos will be posted online for public voting, with prizes for voters and clients. The competition aims to help clients feel great about their tattoos.