This document summarizes the production plans for stickers and postcards to promote Backstitch, a sewing store. For stickers, the plan is to create circular stickers featuring the store's logo, website, and a cartoon bobbin. 350 stickers will cost £15 to print. For postcards, the plan is to create A5 postcards with the store's information, logo, and photos on the front and back. 250 postcards will cost £87.69 to print. The total budget for the graphic design, printing, and distribution is £524.69. The launch date for the marketing campaign using the stickers and postcards is March 3rd, 2015.

1. Production plan 1 (STICKERS)

2. Description Time spent Price Total
Image Capture & record of meeting 2 Hours £3.79 £7.58
Image editing 4 Hours £3.79 £15.16
Initial sticker planning 2 Hours £3.79 £7.58
Notes being taken 20 minutes £0.13 £0.13
Initial post card planning 6 Hours £3.79 £22.74
Note editing and Finalising 1 Hours £3.79 £3.79
Contacting client 4 Hours £3.79 £15.16
Finalising ides (stickers &postcard –
front and back)
6 Hours £3.79 £22.74
printing stickers – 6.5cm width x
600 copies
1 Hours £54.00 £54.00
Printing postcards A5 X 40 copies 1 Hours £1,800 £1,800
Bus time travel – 30 minutes one
way (30 min x 4 travels)
2 Hours £8.40 £16.80
Travel to bus stop from college 10 minutes £0.06 £0.06
Travel from bus stop to Burwash
Manner
10 minutes £0.06 £0.06
Meeting running time x2 2 Hours 10 minutes £3.60 £7.64
Grand Total £1,981.02

4. The Route We Will Be Taking by bus and foot

7. We had to asked the client if there was any promotional offers
she would like to include in the typography of the design. Also
need to understand whether the print based advert we was
going to create needed to be a classic design that can be used
over and over again so the client saves cost. on the other hand
if she wanted to make the advert more seasonal that would be
trending on holidays ect. however, this will bump up
production cost depending on colour and quantity of objects
on the design. This was not included in the brief the client sent
over so it would be an important to enlighten the client if they
had not thought of.

8. With the stickers we stuck to the basic concept of the original stickers that
Backstitch have already. They are circle stickers which can be used when a
customer buys a product from the store. Alice (our client) uses a paper carrier
bag for the customers items, in some cases these bag will need to be closed up,
this is when Alice can use her stickers to close up the back or give to a customer
to take home. This design is to catch the consumers eyes, to be subtly draw
attention to the consumers.
The position in the market for these stickers wont be so high as it can only reach
customers in the store or locally. These stickers have to be distributed and can be a
slow process to bring customers in. however we can put these stickers out on the
market, such as putting them our for sale on their website or sending them through
letter boxes.

9. The target audience are mainly for (ages 12 - 65) women however can also be
for men. These people can be interested in sewing or crafting, or also for those
who would like to add an extra curriculum and are interesting in exploring and
developing their love for fabrics.
There isn’t many classes out there for students to join at a reasonable price.

10. Started with three initial designs that we
showed the client to, she ranked them in
preference order and what she wanted
changed. So taking all that into consideration
focused on no.1 design and experiment with
reversing the colour and adding the logo in.

11. • High quality pixelated logo (already used for backstitch)
• Adobe Illustrator
• Adobe Photoshop
• Graphics tablet
• Picture of a bobbin from her store ideally can be cartooned
Launch date for finished print advertisement:
• Print Advertisement and Campaign complete: 19th February
2015
• Launch date: 3nd March 2015 ( colours are the clients own,
therefore they don’t go out of season due to it being the theme
identity of the shop)

12. Working 10.5 hours in the week on the final print advertisement
would be equal to around £420 for a graphic designer.
• According to cost helper
(http://smallbusiness.costhelper.com/graphic-designer.html ):
A freelance graphic designer can charge anything from £13-
£230 per hour, although the average charges £43 - £49.
Numerous sources on the web say they would accept no less
than £40 an hour for an experienced designer. Therefore if we
charged £40 per hour for 10.5 hours, it would typically cost
£420.

13. We also previously worked out it would be another £20.80 for 550 which is more than
enough minimum would be £15 for 100- 350 for print cost of the stickers.
• https://www.digitalprinting.co.uk/products/round-stickers/39/
I would recommend the quote for £15 for 350, 51mm diameter as it’s the cheapest
amount for more than enough also taking into consideration does her shop get more
customers than 350 a month.
Total: £435

14. There are a very few legal or ethical issues that will be avoided, however:
• The final design only feature the client’s logo and web address and bobbin, due to
copyright
• The design only includes the website address, the logo, the colour pallet (given to us
by client), and a threading bobbin, it’s not offensive in any way.
We will make sure that we don’t mislead our consumers. The images we have for our
advert ideas, will only be of products from backstitch showing what they sell this wont
be misleading as we not be using it in any content that is not relevant to the brand or
its identity.
There are a very few legal or ethical issues that will be avoided, however the final
design only feature the client’s logo and web address and bobbin, due to copyright.
The design only includes the website address, the logo, the colour pallet (given to us
by client), and a threading bobbin, it’s not offensive in any way.

15. Production Plan 2 (POSTCARDS)

16. For the post card we decided that we will have an A5 size post card, with simple
classy style. At the front of the post card we though of putting her social media
networks, logo and her slogan. Keeping it with simple information and then on
the back of the post card we will put the backstitch address, map and contact
details.
The position in the market for these post cards wont be so high as it can only reach
customers in the store or locally however may reach more people than the stickers.
These postcards have to be distributed and can be a slow process to bring customers
in however as these post cards have backstitches information and contact details
customers are most likely to be coming through the door. These postcards can be
posted through letterboxes around town to reach more consumers.

17. The target audience are mainly for (ages 12 - 65) women however can also be
for men. These people can be interested in sewing or crafting, or also for those
who would like to add an extra curriculum and are interesting in exploring and
developing their love for fabrics.
There isn’t many classes out there for students to join at a reasonable price.
Postcards are mainly for those for who are in education so that colleges and
universities can hand them to their students. As well as for elderly people as
they can receive it through post and can reach to the location using the
postcard.

18. For each idea that we presented we noted on the idea which she liked, disliked and
any changes would like to be made. We also recorded our whole meeting so we
could track back later on to see if there was anything else we missed.
POSTCARDS:
Client didn't really like the use of
people so had to come up with a new
concept if we where to do the
postcard idea.

20. • High quality pixelated logo (already used for backstitch)
• Adobe Illustrator
• Adobe Photoshop
• Graphics tablet
• Picture of a bobbin from her store ideally can be cartooned
• DSLR Camera
Launch date for finished print advertisement:
• Print Advertisement and Campaign complete: 19th February
2015
• Launch date: 3nd March 2015 ( colours are the clients own,
therefore they don’t go out of season due to it being the theme
identity of the shop)

21. Working 10.5 hours in the week on the final print advertisement would be
equal to around £420 for a graphic designer.
• According to cost helper (http://smallbusiness.costhelper.com/graphic-
designer.html ): A freelance graphic designer can charge anything from £13-
£230 per hour, although the average charges £43 - £49. Numerous sources
on the web say they would accept no less than £40 an hour for an
experienced designer. Therefore if we charged £40 per hour for 10.5 hours,
it would typically cost £420.
We looked on Vista print. The cost of 100 printing post cards A5 £26.24.
to print at least 2000 post cards to distribute in the store, university’s,
colleges and around town will cost £524.80. as well as the charge for
the graphic designer. £420 is what a professional graphic designer
would charge for the hours they put into it and for the design. We took
this all into account and the amount of profit she makes in her store
and came up with the quote of £40 per hour. Which would all add up to
£420.

22. For our postcards we have use women as our icon however this can come across as
sexists. As many males are interested in sewing and fashion also the more higher up
we go in the fashion industry we will notice how many of them are males.
Not only will it offend gender but also age and size. The model we had in mind was a a
pretty young adult who has a well sized figure. This can offend elder women and also
younger girls. Also our image is quite high market this also goes against what our
client had said, as she wanted it to be simple, homely and classy.
We also made sure that we designed the map ourselves and not copied it off from a
another site. We did reference from Google map but made sure we made its in our
colour range and the format was unique.

23. Final Production Plan

24. These are the three pieces that we designed. Alice (our
client thought that concept 1 was too busy. She liked our
second and third design however wanted it to look classy
as well as being simple and clear.
We decided to make improvements from what our client
has said. We will make sure that the post cards have all the
main information such as location, slogan, website and her
social networking sites. As well as putting what she offers
briefly.
• Concept 1
Concept 2
Concept 3

25. Back of postcard FINAL
Front of postcard FINAL
We took into consideration what the client
wanted, and we have changed a few parts to the
design like, minimising the social networks and
she also preferred the to be written then having
the social network logo. We added her logo with
the green circle behind the ‘B’ from concept
1,2,and 3. we made sure that the companies
name was big and bold with the website below it.
We kept her slogan in as this will give the
consumers a feel of her company and their aim.
We used our own photographs that we had taken
from her store to show what they offer. On the
back of the post card we have put backstitch
contact details.
By keeping the post cards simple, clear and classy
we have achieved what our client had imagined
us to design and it is ideal for her.

26. Back of postcard FINAL
Front of postcard FINAL
Information: Vista Print
Quantity – 250
Flat Size – A5
Feature - Square Corners
Paper Type – Gloss Adhesive
Price - £87.69

27. We presented our designs to Alice Synge who
said, her favourites were both concept 1 and 2,
and however they weren’t the final product.
Alice liked certain things in each concept 1- the
green circle behind the ‘B’, but she thought the
white writing would be too hard to read
although she like the white boarder. Concept
2- she liked the style in which I did the bobbin
as it was clearer but her logo wasn’t on it so
there was no brand identity. She suggested we
merge the two ideas together. She also
suggested using the colour pallet she given us
to change the colour of the bobbin to add
more colour.
• Concept 1
Concept 2

28. We took into consideration what the client wanted,
and we have changed a few parts to the design like,
adding in her logo with the green circle behind the ‘B’
from concept 1 and adding the styling of the bobbin
from concept 2. However, she did say she preferred
the white board although trying it out the light green
back ground made the logo of the ‘B’ blend in which
wasn’t clear for the audience to recognise her brand
identity. We thought it looked more pleasing having a
balance of two greens by making it the boarder. We
presented the final designs to Alice Synge who said,
she defiantly thinks this is the best design of what
she’s seen previously she was concerned why we
didn’t change the boarder and after explaining she
was on the same page and agreed with our creative
direction.

29. Information: Digital Printing
Quantity – 350
Flat Size - 51mm Diameter
Paper Type – Gloss Adhesive
Paper Weight – 120gsm
Price - £15

30. Time Scale
January 9th 2015 researching potential clients.
January 12th 2015 selecting a client, reading their brief and brainstorming ideas.
January 13th - 14th 2015 exploring ideas, researching information (costs and places) and
developing an presentation for the client.
January 15th – 16th 2105 developing rough ideas to show our client.
January 20th 2015 meeting our client.
January 21st – 23rd 2015 developing our ideas and prototypes for our client.
January 26th 2015 feed back from client
January 27th – 28th 2015 work from the clients feed back and develop more ideas.
January 29th 2015 develop a file with all our designs information for our client.
January 30th 2015 meeting with the client 2pm
February 2nd – 6th 2015 work on our final pieces for post cards and stickers.
February 9th – 13th 2015 final are worked on from the feed back and A1 sheet is made.
Launch date for finished print advertisement:
• Print Advertisement and Campaign complete: 19th February 2015
• Launch date: 3nd March 2015 (beginning of spring, has to be trending forecast for summer as
fabrics, classes, making summer clothes in march ready for summer)

31. • Photoshop (college)
• Mac (college)
• Tablet (college)
• Images from store (graphic designers)
• Camera (college)
• Internet (college)
• Colour pallet (client)
• Hd logo image (client)
• Brief from client
• Pens (graphic designers)
• Papers (college)
• Book (sharmin)
• Google (research)
All of the above we need to use throughout and mainly whilst designing our final
designs. We made sure that we have access to all of the above and we asked for
some samples (such as sold stickers, logo and bags) from our client.

32. Labour has previously been worked out for 10.5 hours is £420. This includes 2
graphic designers one designing the stickers using Photoshop that will be a circular
shape in 51mm in diameter the content will include the green from the clients
colour pallet and the website as well as a bobbin that’s been cootnised The second
graphic designer will be working on the postcard while sticker is being done they
will be designing on Photoshop a A5 two sided postcard covering social media of
the company and where it is located and using imagery from when we visited the
backstitch store. The budget for the production of the products the graphic
designer will need for the stickers is £15 that’s covers Quantity – 350, Flat Size -
51mm Diameter, Paper Type – Gloss Adhesive, Paper Weight – 120gsm,Price - £15
From Digital Printing Company, the budget for production of postcards are £87.69
that will also cover Quantity – 250, Flat Size – A5,Feature - Square Corners, Paper,
Type – Gloss Adhesive, Price - £87.69, from Vista Print.
Altogether this will cost £420+£15+£89.69= £524.69 this will also cover distribution
costs

33. There are a very few legal or ethical issues that will be avoided, however:
• The final design only feature the client’s logo and web address and bobbin, due to
copyright
• The design only includes the website address, the logo, the colour pallet (given to us
by client), and a threading bobbin, it’s not offensive in any way.
We will make sure that we don’t mislead our consumers. The images we have for our
advert ideas, will only be of products from backstitch showing what they sell this wont
be misleading as we not be using it in any content that is not relevant to the brand or
its identity.
There are a very few legal or ethical issues that will be avoided, however the final
design only feature the client’s logo and web address and bobbin, due to copyright.
The design only includes the website address, the logo, the colour pallet (given to us
by client), and a threading bobbin, it’s not offensive in any way.
We also made sure that we designed the map ourselves and not copied it off from a
another site. We did reference from Google map but made sure we made its in our
colour range and the format was unique.

34. We made an A1 to display each
phase we went through from initial
design to the final outcome. We
produced two designs for two
products - a postcard and a sticker,
that would be manufactured to the
client's desirable quantity.