Combining Multiple Marketing Strategies In A Digital Format Pam Balthazor
Presentation from 2013 Digital Marketing for Medical Devices
Effective use of multi-channel marketing in medical devices
Case study examples of iPad utilization for sales force
Personalized apps for sales
This document appears to be an internship report submitted by Mr. Ameya S Kulkarni to his educational institution, Vivekanand Education Society’s Institute of Management Studies & Research. The report details his summer internship at Harbinger Knowledge Products Pvt. Ltd, where he studied the use of marketing automation tools to improve sales cycles. It includes sections on the company and industry analysis, his training and skills acquired during the internship working with the Callidus Cloud marketing automation platform, data collection, conclusions and recommendations.
The State of Customer Experience Management in Belgiumweave Belgium
This document presents the results of a study on customer experience management in Belgium conducted by Weave. The study assessed 24 major companies across 4 industries: energy, retail banking, telecommunications, and transportation. The main findings were:
1) While companies recognize the importance of customer experience, none rated their performance as satisfactory, showing they are struggling to implement effective customer experience programs.
2) Companies lack a well-articulated and shared customer experience vision and fail to integrate customer segments and lifecycles into their strategies.
3) There is a need for organizations to better understand customers' perspectives and use insights to improve experience. However, only 8% of companies effectively do this.
4) Engaging employees
How Modern CMOs Create Employee Engagement, Advocacy and Marketing Results SocialChorus
Learn more about how the employee advocacy and employee engagement movements are converging and what marketing and communications leaders need to know.
Opportunity Execution Project 2 (OEP)
SkillOut.com – Collaborative Learning Cloud is a proof of new innovative ideas helping tear down the walls of the current education system.
Collaborative Learning Cloud System (CLCS) provides learning environment for different types of the target audience, supporting infrastructure, content development, consulting services and post-learning infrastructure and environment.
We must invent a new system from scratch:
with the new technologies from today,
using the latest knowledge about learning (neuroscience),
taking into account the needs of tomorrow.
This document provides an overview of Kellogg School of Management's online Product Strategy program. The 8-week program teaches professionals how to manage products throughout their lifecycle from development to marketing. It covers topics like analyzing new product opportunities, designing business models, agile product development, and managing product evolution. Students learn from case studies of top companies and apply concepts through exercises. The program is suitable for professionals involved in product management from various industries seeking to drive growth through strategic product strategies. It is led by renowned Kellogg professor Mohanbir Sawhney, an expert in marketing, innovation, and technology.
This document provides a final report on a capstone project conducted by Mariana Tello and Mihail Chirichenko for Student Competitions AB. The project involved developing and implementing a new product called MiniComs, which are smaller, more scalable versions of the company's existing full competitions. Over the 6-month project, Tello and Chirichenko created a technical platform for MiniComs, ran pilot MiniComs for two companies, conducted market research, and contacted over 100 potential company clients. While initial goals and timelines were overly optimistic, regular communication helped realign expectations. The project confirmed MiniComs' potential to help Student Competitions achieve its strategic goals through a more standardized,
Universities must prepare students for a digital world by focusing on interdisciplinary experiential learning and developing digital literacy. Trends show employers value skills like design thinking, data science, communication and creativity over technical skills alone. An integrated digital marketing curriculum using tools like the Adobe Experience Cloud can provide hands-on learning across multiple courses and degrees. This approach creates opportunities for industry partnerships, collaborative projects, and portfolio work while also enhancing the university's own marketing efforts.
Combining Multiple Marketing Strategies In A Digital Format Pam Balthazor
Presentation from 2013 Digital Marketing for Medical Devices
Effective use of multi-channel marketing in medical devices
Case study examples of iPad utilization for sales force
Personalized apps for sales
This document appears to be an internship report submitted by Mr. Ameya S Kulkarni to his educational institution, Vivekanand Education Society’s Institute of Management Studies & Research. The report details his summer internship at Harbinger Knowledge Products Pvt. Ltd, where he studied the use of marketing automation tools to improve sales cycles. It includes sections on the company and industry analysis, his training and skills acquired during the internship working with the Callidus Cloud marketing automation platform, data collection, conclusions and recommendations.
The State of Customer Experience Management in Belgiumweave Belgium
This document presents the results of a study on customer experience management in Belgium conducted by Weave. The study assessed 24 major companies across 4 industries: energy, retail banking, telecommunications, and transportation. The main findings were:
1) While companies recognize the importance of customer experience, none rated their performance as satisfactory, showing they are struggling to implement effective customer experience programs.
2) Companies lack a well-articulated and shared customer experience vision and fail to integrate customer segments and lifecycles into their strategies.
3) There is a need for organizations to better understand customers' perspectives and use insights to improve experience. However, only 8% of companies effectively do this.
4) Engaging employees
How Modern CMOs Create Employee Engagement, Advocacy and Marketing Results SocialChorus
Learn more about how the employee advocacy and employee engagement movements are converging and what marketing and communications leaders need to know.
Opportunity Execution Project 2 (OEP)
SkillOut.com – Collaborative Learning Cloud is a proof of new innovative ideas helping tear down the walls of the current education system.
Collaborative Learning Cloud System (CLCS) provides learning environment for different types of the target audience, supporting infrastructure, content development, consulting services and post-learning infrastructure and environment.
We must invent a new system from scratch:
with the new technologies from today,
using the latest knowledge about learning (neuroscience),
taking into account the needs of tomorrow.
This document provides an overview of Kellogg School of Management's online Product Strategy program. The 8-week program teaches professionals how to manage products throughout their lifecycle from development to marketing. It covers topics like analyzing new product opportunities, designing business models, agile product development, and managing product evolution. Students learn from case studies of top companies and apply concepts through exercises. The program is suitable for professionals involved in product management from various industries seeking to drive growth through strategic product strategies. It is led by renowned Kellogg professor Mohanbir Sawhney, an expert in marketing, innovation, and technology.
This document provides a final report on a capstone project conducted by Mariana Tello and Mihail Chirichenko for Student Competitions AB. The project involved developing and implementing a new product called MiniComs, which are smaller, more scalable versions of the company's existing full competitions. Over the 6-month project, Tello and Chirichenko created a technical platform for MiniComs, ran pilot MiniComs for two companies, conducted market research, and contacted over 100 potential company clients. While initial goals and timelines were overly optimistic, regular communication helped realign expectations. The project confirmed MiniComs' potential to help Student Competitions achieve its strategic goals through a more standardized,
Universities must prepare students for a digital world by focusing on interdisciplinary experiential learning and developing digital literacy. Trends show employers value skills like design thinking, data science, communication and creativity over technical skills alone. An integrated digital marketing curriculum using tools like the Adobe Experience Cloud can provide hands-on learning across multiple courses and degrees. This approach creates opportunities for industry partnerships, collaborative projects, and portfolio work while also enhancing the university's own marketing efforts.
Four tips for ensuring a great customer experience in the healthcare industryBrandworkz
Power in the healthcare industry has moved from the providers to the patients. This presentation sets out four tips that the healthcare industry must adopt to deliver a great customer experience .
Best Digital marketing institute in Bhubaneswarkeyurpandya21
Learn digital marketing from 퐂퐡퐞퐭퐚퐧퐢퐬퐜퐡퐚퐮퐡퐚퐧 퐏퐫퐞퐦퐢퐞퐫 퐃퐢퐠퐢퐭퐚퐥 퐌퐚퐫퐤퐞퐭퐢퐧퐠 퐈퐧퐬퐭퐢퐭퐮퐭퐞 it provide best practical based training program in Bhubaneswar. It provides 100% internship based training program and helps student get the placed in MNC.
This document provides an overview of the Postgraduate Diploma in Digital Business program offered by Emeritus Institute of Management in collaboration with Columbia Business School Executive Education and MIT Sloan. The program is aimed at helping participants design digital strategies and evaluate business models to grow their organizations in the digital age. It covers key domains like digital transformation, digital business models, digital marketing strategy, and platform business models. The 9-month program involves video lectures, case studies, simulations, and a capstone project. It is taught by faculty from top institutions and industry experts, and provides a certificate upon completion.
The document outlines a marketing plan for Profeso, an app that aims to make lectures more interactive by providing professors with tools to visually represent concepts. The plan involves conducting surveys of professors that show interest is highest among mechanical engineering professors. The goal is to raise brand awareness, promote problem recognition, and drive app downloads. The strategy uses a social media campaign called #MakeLearningGreatAgain to highlight the app's benefits. Tactics include Facebook ads, Google ads, blogs, and building an engaged online community. The implementation period is 3 months with a target of 50,000 users to evaluate through analytics and A/B testing.
GetTrained - App Marketing Plan Presentation by Ishan DarwhekarIshan Darwhekar
GetTrained is an Idea for a Hypothetical App wherein Users can Purchase and Pursue Training Internships on Non-Technical Subjects like for betterment of Communication Skills or Personality Development etc. This Presentation is a concise Marketing Plan to depict the Idea for the App clearly.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
The document outlines the objectives, education background, internship experience, and achievements of Apoorv Shrivastava. His objective is to work in a dynamic sales and marketing environment where he can learn and contribute to organizational success. He has an MBA in marketing from Xavier Institute of Management and interned at HCL Infosystems analyzing branding strategies for Microsoft phones. He has received certifications in digital marketing, lean management, and social media marketing.
Proposed for Paine College in Augusta, GA. James Moss.
The proposal outlines a Business Marketing Certification Program at Paine College that would provide students with comprehensive business and entrepreneurship training, including specialized digital marketing skills and certifications from the American Marketing Association. Students would gain hands-on experience developing advertising campaigns and content for the school's digital media outlets. The program schedule includes both in-person and online courses on topics such as strategic marketing, targeting digital audiences, and ethical issues in business. It aims to cultivate students' entrepreneurial skills and prepare them for a wide range of business careers.
Leading universities across the world use Gecko to improve the way they recruit students, drive efficiencies in enquiry acquisition and increase conversion rates. Read their stories and get inspired by their success.
Collegis Education provides integrated enrollment management capabilities and higher education strategies combining marketing and technology. They help institutions attract more qualified students through services like digital media, search engine optimization, and customized websites. They also help enroll students through CRM implementation, admissions training, and online applications. Additionally, they help retain students with support services like online student experiences and data integration. Collegis has partnerships with over 40 institutions and has helped many schools achieve double-digit enrollment growth through these customized and holistic solutions.
This is a presentation I gave to a group of professionals at an e-learning user conference in 2007. Having built a successful e-learning business, I created this presentation for those interested in similar ventures. It is more a list of things to consider before jumping in over your head in developing an e-learning business.
Business APAC Proficient E-Learning Solution Providers of 2020Business APAC
The document summarizes the impact of the COVID-19 pandemic on education and e-learning platforms. It features eWyse as a top e-learning solutions provider. eWyse offers custom e-learning courses and learning management systems utilizing trends like microlearning, mobile learning, and blended learning. The pandemic has increased demand for e-learning solutions. The document also profiles Automated Learning Corporation and discusses how the pandemic is accelerating companies' adoption of e-learning to train remotely.
Pfizer launched a mobile learning app called Roket to build sales proficiency among its 2,500 medical representatives in India. The app allows representatives to learn through quizzes, videos, and materials anytime on their iPads. It also integrates coaching forms filled out by managers. Since launching in 2015, usage has increased and proficiency scores have risen from 48% to 72% within 16 weeks, showing the success of mobile learning in improving sales performance.
The 10 best ed tech companies across the globe 2020.Merry D'souza
Nowadays, digital and personalized learning tools like that of Ouriginal, are becoming essential. They are now not only important as a tool to enable online courses through a new medium but are also needed to ensure institutional quality control. This is a major shift and Ouriginal is playing a vital role in this. With the exponential growth in demand for Ed-Tech solutions, the company will be enabling new ways of learning and teaching in a new, digitized world.
The document discusses Oxagile, a software development company specializing in e-learning technologies. It provides customized e-learning solutions using video streaming and real-time communication. Oxagile has successfully completed dozens of e-learning projects for clients like MIT. It focuses on innovation through investment in staff education and an R&D program focused on video-based learning and real-time communication.
2020's most innovative e learning solution provider.Merry D'souza
Most innovative e-learning solution provider september 2020; Insights Success published latest edition in september Most innovative e-learning solution provider.
This document summarizes Skillsoft's cloud-based learning solutions for organizations. It outlines that Skillsoft helps organizations build learning cultures to improve employee performance and business outcomes. Skillsoft provides comprehensive online content and tools to deliver targeted learning across devices. It partners with organizations to develop customized learning strategies and tracks learning impact and ROI. Skillsoft has over 6,000 customers and supports 19 million learners globally with its expertise and experience in online learning.
Why You Need an Educational App_ Look into educational app benefits (1).docxLucentasolutions
Discover why educational apps are essential tools for empowering learning in today's digital age. Explore the benefits and significance of educational apps, and learn how they revolutionize teaching and learning. Find out how Lucenta Solutions can help you create engaging and effective educational apps tailored to your needs.
The document discusses the challenges of providing adequate training to employees, especially deskless workers, and how this impacts risk management and insurance. It introduces Marsh Learning Companion, a solution developed with EdApp, that delivers mobile-first microlearning courses to help organizations train their entire workforce, including frontline and deskless workers. The solution provides targeted content, analytics on learning outcomes, and has been successfully implemented across industries to improve training completion rates and risk mitigation.
This training program is designed to enhance the skills and competencies of construction project managers in Malaysia by ensuring they meet the national competency standards developed by industry experts, allowing projects to be managed more effectively and improving quality at construction sites. The course covers important aspects of project management like planning, coordination, control and meeting client requirements on time and on budget. Completing the training provides qualifications and career advancement for construction project managers.
Project Description : After 10 years of working in the construction industry, you and 4 of your friends want to start up a construction company with RM 1 million as capital.
Four tips for ensuring a great customer experience in the healthcare industryBrandworkz
Power in the healthcare industry has moved from the providers to the patients. This presentation sets out four tips that the healthcare industry must adopt to deliver a great customer experience .
Best Digital marketing institute in Bhubaneswarkeyurpandya21
Learn digital marketing from 퐂퐡퐞퐭퐚퐧퐢퐬퐜퐡퐚퐮퐡퐚퐧 퐏퐫퐞퐦퐢퐞퐫 퐃퐢퐠퐢퐭퐚퐥 퐌퐚퐫퐤퐞퐭퐢퐧퐠 퐈퐧퐬퐭퐢퐭퐮퐭퐞 it provide best practical based training program in Bhubaneswar. It provides 100% internship based training program and helps student get the placed in MNC.
This document provides an overview of the Postgraduate Diploma in Digital Business program offered by Emeritus Institute of Management in collaboration with Columbia Business School Executive Education and MIT Sloan. The program is aimed at helping participants design digital strategies and evaluate business models to grow their organizations in the digital age. It covers key domains like digital transformation, digital business models, digital marketing strategy, and platform business models. The 9-month program involves video lectures, case studies, simulations, and a capstone project. It is taught by faculty from top institutions and industry experts, and provides a certificate upon completion.
The document outlines a marketing plan for Profeso, an app that aims to make lectures more interactive by providing professors with tools to visually represent concepts. The plan involves conducting surveys of professors that show interest is highest among mechanical engineering professors. The goal is to raise brand awareness, promote problem recognition, and drive app downloads. The strategy uses a social media campaign called #MakeLearningGreatAgain to highlight the app's benefits. Tactics include Facebook ads, Google ads, blogs, and building an engaged online community. The implementation period is 3 months with a target of 50,000 users to evaluate through analytics and A/B testing.
GetTrained - App Marketing Plan Presentation by Ishan DarwhekarIshan Darwhekar
GetTrained is an Idea for a Hypothetical App wherein Users can Purchase and Pursue Training Internships on Non-Technical Subjects like for betterment of Communication Skills or Personality Development etc. This Presentation is a concise Marketing Plan to depict the Idea for the App clearly.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
The document outlines the objectives, education background, internship experience, and achievements of Apoorv Shrivastava. His objective is to work in a dynamic sales and marketing environment where he can learn and contribute to organizational success. He has an MBA in marketing from Xavier Institute of Management and interned at HCL Infosystems analyzing branding strategies for Microsoft phones. He has received certifications in digital marketing, lean management, and social media marketing.
Proposed for Paine College in Augusta, GA. James Moss.
The proposal outlines a Business Marketing Certification Program at Paine College that would provide students with comprehensive business and entrepreneurship training, including specialized digital marketing skills and certifications from the American Marketing Association. Students would gain hands-on experience developing advertising campaigns and content for the school's digital media outlets. The program schedule includes both in-person and online courses on topics such as strategic marketing, targeting digital audiences, and ethical issues in business. It aims to cultivate students' entrepreneurial skills and prepare them for a wide range of business careers.
Leading universities across the world use Gecko to improve the way they recruit students, drive efficiencies in enquiry acquisition and increase conversion rates. Read their stories and get inspired by their success.
Collegis Education provides integrated enrollment management capabilities and higher education strategies combining marketing and technology. They help institutions attract more qualified students through services like digital media, search engine optimization, and customized websites. They also help enroll students through CRM implementation, admissions training, and online applications. Additionally, they help retain students with support services like online student experiences and data integration. Collegis has partnerships with over 40 institutions and has helped many schools achieve double-digit enrollment growth through these customized and holistic solutions.
This is a presentation I gave to a group of professionals at an e-learning user conference in 2007. Having built a successful e-learning business, I created this presentation for those interested in similar ventures. It is more a list of things to consider before jumping in over your head in developing an e-learning business.
Business APAC Proficient E-Learning Solution Providers of 2020Business APAC
The document summarizes the impact of the COVID-19 pandemic on education and e-learning platforms. It features eWyse as a top e-learning solutions provider. eWyse offers custom e-learning courses and learning management systems utilizing trends like microlearning, mobile learning, and blended learning. The pandemic has increased demand for e-learning solutions. The document also profiles Automated Learning Corporation and discusses how the pandemic is accelerating companies' adoption of e-learning to train remotely.
Pfizer launched a mobile learning app called Roket to build sales proficiency among its 2,500 medical representatives in India. The app allows representatives to learn through quizzes, videos, and materials anytime on their iPads. It also integrates coaching forms filled out by managers. Since launching in 2015, usage has increased and proficiency scores have risen from 48% to 72% within 16 weeks, showing the success of mobile learning in improving sales performance.
The 10 best ed tech companies across the globe 2020.Merry D'souza
Nowadays, digital and personalized learning tools like that of Ouriginal, are becoming essential. They are now not only important as a tool to enable online courses through a new medium but are also needed to ensure institutional quality control. This is a major shift and Ouriginal is playing a vital role in this. With the exponential growth in demand for Ed-Tech solutions, the company will be enabling new ways of learning and teaching in a new, digitized world.
The document discusses Oxagile, a software development company specializing in e-learning technologies. It provides customized e-learning solutions using video streaming and real-time communication. Oxagile has successfully completed dozens of e-learning projects for clients like MIT. It focuses on innovation through investment in staff education and an R&D program focused on video-based learning and real-time communication.
2020's most innovative e learning solution provider.Merry D'souza
Most innovative e-learning solution provider september 2020; Insights Success published latest edition in september Most innovative e-learning solution provider.
This document summarizes Skillsoft's cloud-based learning solutions for organizations. It outlines that Skillsoft helps organizations build learning cultures to improve employee performance and business outcomes. Skillsoft provides comprehensive online content and tools to deliver targeted learning across devices. It partners with organizations to develop customized learning strategies and tracks learning impact and ROI. Skillsoft has over 6,000 customers and supports 19 million learners globally with its expertise and experience in online learning.
Why You Need an Educational App_ Look into educational app benefits (1).docxLucentasolutions
Discover why educational apps are essential tools for empowering learning in today's digital age. Explore the benefits and significance of educational apps, and learn how they revolutionize teaching and learning. Find out how Lucenta Solutions can help you create engaging and effective educational apps tailored to your needs.
The document discusses the challenges of providing adequate training to employees, especially deskless workers, and how this impacts risk management and insurance. It introduces Marsh Learning Companion, a solution developed with EdApp, that delivers mobile-first microlearning courses to help organizations train their entire workforce, including frontline and deskless workers. The solution provides targeted content, analytics on learning outcomes, and has been successfully implemented across industries to improve training completion rates and risk mitigation.
This training program is designed to enhance the skills and competencies of construction project managers in Malaysia by ensuring they meet the national competency standards developed by industry experts, allowing projects to be managed more effectively and improving quality at construction sites. The course covers important aspects of project management like planning, coordination, control and meeting client requirements on time and on budget. Completing the training provides qualifications and career advancement for construction project managers.
Project Description : After 10 years of working in the construction industry, you and 4 of your friends want to start up a construction company with RM 1 million as capital.
The document discusses 5 key trends in learning technology for 2013:
1. Integration of learning systems with other talent management and business systems to improve workforce analytics and ROI.
2. Growth of mobile learning to engage employees anywhere through shorter courses and job aids on smartphones and tablets.
3. Development of content that can be rapidly deployed across different platforms including social and mobile with a focus on usability.
4. Leveraging learning systems to deliver training to external audiences like customers to generate new revenue streams.
5. Using learning and development to retain top talent and critical skills by identifying skills gaps and creating career paths for high potentials.
Sewells Competence Development Model for the Digital AgeSewells MSXI
The world of automotive retail has clearly intersected with the digital age. Technology now pervades
almost every component, from the products that are sold and serviced, to the marketing channels that
are used to disseminate information, to the way customers communicate and share experiences. Despite
these revolutionary times, the need for dealerships to develop competent individuals who can engage
with customers remains critical to automotive retail success.
The document discusses 5 key trends in learning technology for 2013:
1. Integration of learning systems and data is essential for analytics and workforce insights.
2. Mobile learning is growing rapidly and content needs to be designed for multiple platforms.
3. Rapid content creation and social/mobile-first design are important for quick deployment.
4. Learning programs can be extended to external partners and customers to generate revenue.
5. Targeted development programs are needed to retain top talent and critical roles.
The document discusses workforce marketing and how to align employees' social media presence and messaging with company branding. It describes how most employees' LinkedIn profiles lack key company keywords and are misaligned with the company message. The Ajax workforce marketing approach provides tools and training to optimize employees' LinkedIn profiles and give them branded messaging to use consistently, improving communication and amplifying the company brand. Services include developing branded messaging, profile optimizations, training, and analytics to measure the impact on business metrics like sales.
Best Training Institute in Noida - Training BasketTraining Basket
Training Basket is a leading IT Training Institute in Noida for Industrial Training. We conducts IT Software, Hardware, and Network & Security Courses Training. If you are looking for Best Training Institute in Noida contact Training Basket. Interested students can visit our center Training Basket. Students who are pursuing any IT Professional Course like M.C.A, B.C.A, B.Tech etc. They can get admission in Training Basket because Training Basket gives you Best Job Placement assistance support after completion of course. @ https://trainingbasket.in/placement-noida/
Source URL: https://issuu.com/trainingbasketamazing/docs/newsletter_tb_february_training_bas
This document summarizes the results of a study on the impact of brand storytelling online across Asia-Pacific markets. The study surveyed 2,200 consumers across 10 countries on their interactions with brands in various sectors. It aimed to understand how exposure to branded content online influences purchase behavior. Key findings include:
1) Consumers who actively follow brands on social media have higher rates of purchase, advocacy and engagement than those who do not engage with branded social content.
2) Advocacy and purchase amounts varied significantly across different industry sectors and countries in the region.
3) Regularly sharing valuable, relevant content that aligns with a brand is an effective way to build trust and influence consumer decisions over the
This document provides an overview of a 2014 research report by Waggener Edstrom Communications (WE) on the impact of brand storytelling through digital content across Asia-Pacific. Some key findings:
- WE conducted a survey of 2,200 consumers across 10 Asia-Pacific markets to understand how exposure to branded content online impacts purchase behavior, advocacy, and engagement.
- The survey examined these impacts across several business sectors, including mobile devices, consumer electronics, food/beverage, personal care, travel, and healthcare.
- Early results showed storytelling and purchase intent are linked, with consumers exposed to branded content online more likely to recommend brands and engage in related activities.
- However, fully understanding
Tips for Successful eLearning App Development for 2024.pdfJPLoft Solutions
Entrepreneurs seeking transformative solutions for educational apps are considering custom eLearning app development. This is evident in universities' administrative and academic offices, making it essential for principals who navigate the ever-changing educational landscape. With the growth of the EdTech business, the requirement for bespoke eLearning has grown.
SmartCare is launching a new child care management software called SmartTrack. Their 2016 marketing communication plan includes 6 tactics: 1) Expanding their social media presence, 2) Creating valuable content, 3) Optimizing their website, 4) Attending conferences and trade shows, 5) Using direct response ads, and 6) Sponsoring charitable causes. Each tactic has goals and metrics for measurement, and an ROI analysis estimates returns from their marketing investments.
Similar to Encompass Communications and Learning Gamified Learning That Sticks (20)
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
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Encompass Communications and Learning Gamified Learning That Sticks
1. | |January 2020
1
CIOReview
CIOREVIEW.COM
FEBRUARY - 2021
ISSN 2644-237X
T h e N a v i g a t o r f o r E n t e r p r i s e S o l u t i o n s
The annual listing of 10 companies that are at the forefront of providing
Gamification services and transforming businesses
Encompass Communications and Learning
GAMIFICATION
2021
SERVICE
COMPANIES
Encompass Communications
and Learning
GAMIFICATION
2021
SERVICE
COMPANIES
MARCH
2. | |January 2020
2
CIOReview
O
nly 33 percent of U.S. employees
are engaged in their job according
to a Gallup State of the Global
Workplace report. Gamification may
help boost employee engagement and
improve productivity. However, too often
gamification platforms fail to deliver
because their content is not properly tailored
to learners’needs. Gamification can also
fall short when not used with other strategic
training tactics as part of a comprehensive
plan. Encompass Communications and
Learning, Inc. addresses these issues
with a wholistic approach. Leveraging
its extensive life sciences expertise and
customizable gamification platforms,
Encompass begins by assessing employee
knowledge and identifying opportunities
for improvement. The company then
makes customized recommendations
involving a blend of training tactics that
include gamification. “It’s gamification
with a purpose, gamification that’s
designed as part of a full learning journey,
so it makes a real impact,” says Jim
Gamgort, managing partner and chief
commercial officer, Encompass.
Encompass was founded in response to
the needs of life science companies whose
product launches
had fallen short
of expectations
due to gaps
in learning.
To close
these gaps,
Encompass
uses a host of
proven training
solutions in
conjunction
with two
dynamic, web-based gamification
platforms: JOURNEY and EXPEDITION
EVEREST. These tools provide fun,
challenge-based activities that introduce
or reinforce a wide variety of life sciences
topics, such as prescription and clinical
information, product label updates,
the market landscape, and competitive
entrants. “Encompass’s gamification
solutions make learning an enjoyable
experience while improving retention and
reinforcement of content,” explains Jon
Madden, managing partner, president and
CFO, Encompass. This, in turn, makes it
easier for learners to translate their new
knowledge into real-world applications
and prepare for corporate initiatives such
as a product launch or label change.
JOURNEY is designed to introduce
a topic and gradually enhance a learner’s
knowledge. For example, in the case of a
product launch, a learner would receive
information about the unmet patient need
as well as how the product works, is
accessed, and is paid for. EXPEDITION
EVEREST is designed to reinforce
learning and help individuals gain mastery
of a topic. Both are dynamic tools that
facilitate knowledge transfer.
JOURNEY and EXPEDITION
EVEREST feature powerful analytics so
once learners complete a challenge, they
provide participants and management
with user-friendly feedback and valuable
insights. A real-time leaderboard helps
boost participation and engagement, while
Encompass’s heat map and proprietary
PinPOINT ANALYTICS generate metrics
that show individuals and managers areas
of opportunity and strength.
Encompass also offers other
gamification solutions such as live game
shows and competitions, virtual games,
and eLearning simulations. The company’s
gamification platforms are rooted in
established design theories, including the
ARCS (Attention, Relevance, Confidence,
Satisfaction) Model of Motivational
Design, which is proven to increase learner
motivation. And as a full-service training
and communications company, Encompass
approaches every project with a unique
plan that uses innovative methods and
technologies. For example, the company’s
proven iEAR®
approach takes employees
on a learning journey from introduction to
exploration to application to reinforcement,
ensuring knowledge retention that
accelerates performance and results.
Moving forward, Encompass is
using its deep life sciences experience in
sales, medicine, marketing, commercial
operations, and market access to enhance
its solution portfolio, stay ahead of industry
trends, and meet its clients’ evolving needs.
This includes developing tools that help
life sciences sales representatives take an
omnichannel approach to communicating
with customers. In addition, Encompass
is working on harnessing the power of big
data to make gamification more effective.
“Our industry experience puts us in
a perfect position to navigate the waters
ahead and develop practical, applicable
solutions,” Madden says. “It’s all part of
our mission to help our clients and their
employees grow and thrive in a rapidly
changing world.”
SERVICE COMPANIES - 2021
10 MOST PROMISING
GAMIFICATION
Encompass Communications and Learning
Gamified Learning That Sticks
Jim Gamgort,
Managing Partner and
Chief Commercial Officer
Jon Madden,
Managing Partner, President and CFO