This document discusses cloud computing and the global cloud market. It defines cloud computing as a technology that provides centralized data storage and access to applications over the internet. The global cloud market is rapidly growing and is projected to reach $270 billion by 2020. Major players in the cloud market include Amazon, Google, IBM, and Microsoft. The document also examines factors driving cloud adoption, various cloud services models (IaaS, PaaS, SaaS), security and privacy concerns, and opportunities for growth in different geographic regions around the world.

1. Cloud Computing
and Global Market
By,
SURAJ B
A Stroll through the

2. To begin with…..
• Cloud is simply a storage space, to be more accurate, it
provides seemingly unlimited storage space.
• It ensures availability and accessibility of data at any
time.
• Cloud computing is an internet-based technology that
serves a centralized data source to remote devices
connected via ‘Internet or intranet’.
• Yes, it is a virtual storage area.

3. To define it in another way….
• An approach to consume technology in a pay-as-you-go
model where consumers only pay for what they use.
Or……
• A buyer centric view of technology where applications
are available, through purchase, rental or even
development, wherever and whenever.

4. To put it in an even simpler way……
It provides secure access to all your applications and data from any
network device.

5. Evolution chart

6. Categorized into:
• Deployment model based services- Public, Private and
Hybrid…

7. And….
• Cloud Services- predominantly SaaS, PaaS, IaaS
• And AaaS (Advertising as a service), BPaaS (Business
Process as a service).

8. SaaS
• Software as a service
• Software is deployed as a hosted service and accessed
over the internet.
• Features: It is open & flexible
• It is easy to upgrade, deploy and use.

9. PaaS
• Platform as a service
• Provides all the facilities necessary to the complete
process of building and delivering web applications and
service, all available over the Internet.
• Entirely virtualized platform has:
• 1 or more servers, OS, specific applications.
• Features: DBMS, Server software
• Features: Support & Storage

10. IaaS
• Infrastructure as a service
• Delivers basic storage and computing capabilities over
the network.
• Server, storage system, switches, router etc…
are provided to handle the workload.
• Features: Service Provider owns,
houses, runs and maintains the equipment.
• Client pays on a per use basis.

11. We’ve been using it for long…. Surprised??
And many more………..

12. Global Players in the Cloud Market

13. Private cloud vendors
• IBM
• Sun/Oracle
• VMWare
• 3tera
• Dropbox
Hosting services
from :
• GoDaddy
• HostGator
etc…

14. Even more players

15. The Indian competitors

16. The Global Perspective
• A Market survey says the cloud market will reach 270
billion dollars in 2020.
• This predicts a 143 billion dollars hit by 2013.
• The top five rankings for markets with the most robust
cloud policies went to Japan, Australia, Germany, the
United States, and France.
• Someone said, “Today there are 100 cloud companies
,in two years there will be 5000”

17. IT Strategy goes Green
• In theory, a shared resource like Amazon or Google's
public clouds can have higher utilization and thus greater
power efficiency.
• Cloud-based enterprise mobility reduces the significance
of device operating systems.
• This in turn provides easier multi-vendor support and
enabling access to applications from mass-market
handsets.
• It reduces the amount of data stored on the device

18. Global Cloud Market

19. The Driving factors
Note: Actual values of data after 2013 are better than the study results.
Scale: 0 to 10

20. Market share of key global companies
Results based on the revenue
Still confused how big it is????? Here’s more!!!

21. Cloud Market- Geographical Analysis
North America Latin America
Asia Pacific Europe
ROW
In 2013 By 2020
That’s right. Almost all of our favorite countries are fond of Cloud
Computing….

22. The fuzz in the cloud industry!!!
• The future lies in hybrid cloud opportunities.
• Emerging service models, such as Security as a service,
Gaming as a service, Hadoop as a service & so on…
• Adoption of cloud computing in various government
sectors.
• A major creator of opportunities in developing countries.
• Delivering services across extensive geographical
boundaries to cater increasing demands.

23. So, what’s the Strategy???
• A jackpot for potential new entrants and start ups.
• An excellent platform for partnerships in technology
industry.
• Innovations to tap dynamic market opportunities.
• An organization can boast about it’s enhanced product
portfolio.
• Excellent chance for expansion through acquisitions.

24. Emerging Global Scenario
• North America is the largest market for cloud computing,
thanks to the presence of major IT firms and high
awareness levels driving the market in the region.
• Asia-Pacific region is the fastest growing region for the
cloud market. The reason is due to the growing adoption
of IT services in developing countries.
• Also, an increasing broadband penetration and
emergence of small players attribute to the growth.

25. Contd……
• In order to leverage the growing demand, major players
have started their movement in the Europe.
• Europe is governed by specific set of government
regulations.
• Adoption of cloud in the oil and gas sector may help the
Africas and the Middle-East to witness a potential
growth.

26. Believe it or not, cloud is useful
• Healthcare, Gaming, Smart Cities, Banking etc….
• Broadband Connectivity
• Running sophisticated applications
• Rich media and Social Networking
• Location Services

27. What makes it useful???
• Reduced cost & Easier Collaboration
• It is scalable
• Increased Storage Capacity
• Backup and Recovery
• Environment friendly etc…

28. But, a coin has two faces…
• Common cons:-
• Cost of workload migration & fear of vendor lock-in
• High competition among small scale players
• Security & Privacy concerns
• Legal barriers
• Availability issues etc……

29. Conclusion
• There is no counter for the fact that cloud is growing
exponentially.
• It is still in the infant stage, pending a load of researches.
• Cloud creates opportunities in every industry, thus
placing itself safely in the market scenario.
• Provided the demerits are taken care of, rest assured,
cloud is the future.

30. References:
• Figures and statistics from OBRC Analysis conducted by
OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD.
• Google
• Template from fppt.com
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