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Welcome to
[ ]Service Marketing
Topic: Service Marketing For Hospitality And Toursim
ENHANCING
SUPPLEMENTARY
SERVICES
examples of
Customized advice -
Personal counseling -
Tutoring/training in product use -
Management or technical consulting -
Consultation elements
Examples Of
Hospitality Elements
Lounges, waiting areeas, seating -
Weather protection -
Magazines, entertainment,news, -
newspapers -
Greeting
Transport
Waiting Facilities and Amenities
Food and Beverages
Toilet and Wash Rooms
Security
Examples Of
Safe Keeping Elements
− Child care, pet care
− Parking for vehicles, valet parking
− Coat rooms
− Baggage handling
− Storage space
− Safe deposit boxes
− Scurity personnel
Packaging -
Pickup -
Transportation an delivery -
Installation -
Inspection and diagnosis -
Cleaning -
Refueling -
Preventive maintenance -
Repair and renovation -
Caring for Possessions Customer
Bring With Them
Caring for goods purchased (or
rented) by costumers
Examples Of
Exception Elements
− Children’s needs
− Dietary requirements
− Medical or disability need
− Religious observances
Warranties and guarantees -
Resolving difficulties that arise from -
using the froduct -
Resolving diffilculties caused by -
accidents, service failures -
Assisting customers who have suffered -
an accident or a medical emergency -
Special request in advance of
service delivery
Problem solving
Handling special communications
− Complaints
− Compliments
− Suggestions
restitution
Refunds and compensation -
Free repair of defective goods -

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Enchancing supplementary services

  • 1. Welcome to [ ]Service Marketing Topic: Service Marketing For Hospitality And Toursim
  • 3. examples of Customized advice - Personal counseling - Tutoring/training in product use - Management or technical consulting - Consultation elements
  • 4. Examples Of Hospitality Elements Lounges, waiting areeas, seating - Weather protection - Magazines, entertainment,news, - newspapers - Greeting Transport Waiting Facilities and Amenities Food and Beverages Toilet and Wash Rooms Security
  • 5. Examples Of Safe Keeping Elements − Child care, pet care − Parking for vehicles, valet parking − Coat rooms − Baggage handling − Storage space − Safe deposit boxes − Scurity personnel Packaging - Pickup - Transportation an delivery - Installation - Inspection and diagnosis - Cleaning - Refueling - Preventive maintenance - Repair and renovation - Caring for Possessions Customer Bring With Them Caring for goods purchased (or rented) by costumers
  • 6. Examples Of Exception Elements − Children’s needs − Dietary requirements − Medical or disability need − Religious observances Warranties and guarantees - Resolving difficulties that arise from - using the froduct - Resolving diffilculties caused by - accidents, service failures - Assisting customers who have suffered - an accident or a medical emergency - Special request in advance of service delivery Problem solving Handling special communications − Complaints − Compliments − Suggestions restitution Refunds and compensation - Free repair of defective goods -