Harmonisation of digital life - Innovation in devices, mobility and connectivity continue to drive the way we use everyday services, socialise and communicate.
verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
WiFi Offload Strategy for Telcos-OperatorsGreen Packet
Given the increase in the number of permutations of device and content available out there, a move towards web-based cloud solutions will inevitably form the need for more mobility and efficiency in delivery. This paper will discuss the implications of the emergence of multifunction, multi-radio systems and multiplatform application and services that are driving forward seamless mobility in the pretext of “now” that allows users to transparently access network connections and ensure session persistence across varied connections for consistent experience together.
Consumers’ expectation is rising for highly visual and engaging content. Using a seasoned systems integrator and Agile methodology, organizations can effectively and quickly test and deploy multiscreen video delivery, thus meeting consumer expectations.
verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
WiFi Offload Strategy for Telcos-OperatorsGreen Packet
Given the increase in the number of permutations of device and content available out there, a move towards web-based cloud solutions will inevitably form the need for more mobility and efficiency in delivery. This paper will discuss the implications of the emergence of multifunction, multi-radio systems and multiplatform application and services that are driving forward seamless mobility in the pretext of “now” that allows users to transparently access network connections and ensure session persistence across varied connections for consistent experience together.
Consumers’ expectation is rising for highly visual and engaging content. Using a seasoned systems integrator and Agile methodology, organizations can effectively and quickly test and deploy multiscreen video delivery, thus meeting consumer expectations.
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
Rising Stars - Presentation by Gianluca D´Agostino, Founder & CEO of Neomobile at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
The expanding Out-of-Home infrastructure now encompasses not only bought and owned media, but also devices such as mobile, laptop and tablet that are all used primarily while out of home. This convergence of media is driven by the evolving consumer landscape, which is why our Hot Topics for 2014 primarily focus on the intersection of where technology meets media on a multi-platform level.
As a result of the rapid proliferation of mobile devices and screen options we are seeing a significant increase in location-based marketing, as well as the need for value. The momentum behind environment awareness is adding a layer of context that allows applications to be grounded in utility rather than pure entertainment, providing consumers with a more useful and engaging connection.
Our 2014 Hot Topics include a full range of themes including real-time optimization, borrowed formats, smart devices and OOH’s affect on the speed of delivery.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
Technology Trends & Strategies for 2014. How to prepare your company for next wave of IT & Cloud computing focused on mobile applications and user experience
Sales in een recessie. Geven we de markt de schuld of gaan we iets doen?
Laggards hebben het zwaar en geven de markt de schuld... Stars in sales hebben nu hun finest hour.
Kansen genoeg, maar je moet ze willen en kunnen zien.
Kansen liggen daar waar jij bedrijven in verwarring kunt helpen om hun doelen voor reorganisatie, krimp, overname en bezuinigingen te realiseren.
Zoek de mensen achter de reorganisatie, krimp, overname en bezuinigingen.
Begin met realiseren dat de wereld en de klant nu echt veranderd zijn en dat het dus tijd wordt voor waarde en relevantie.
Stop met old school sales... om te beginnen met die oude behoeftenanalyse.
Klanten weten feilloos welke problemen en behoeften ze hebben en kunnen prima aangeven welke oplossing ze willen. Waarom zou je tijd verdoen aan behoeftenanalyse
Laat de klant twijfelen over zijn eigen oplossing, daag ze uit, stel hun oplossing ter discussie en.. versterk hun oplossing.
9 must do’s:
1. neem afstand van de gedachte dat de recessie eens weer over gaat
2. kijk Boiler Room keer op keer
3. lees salesblogs en magazines
4. zoek de schuld nooit buiten jezelf
5. neem nooit genoegen met je resultaten
6. benader elk succes alsof je de lotto hebt gewonnen
7. be present! zorg dat je er bent en gezien wordt
8. volg onze trainingen en seminars
9. wees onbaatzuchtig en vergeet ‘voor wat hoort wat’
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
Rising Stars - Presentation by Gianluca D´Agostino, Founder & CEO of Neomobile at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
The expanding Out-of-Home infrastructure now encompasses not only bought and owned media, but also devices such as mobile, laptop and tablet that are all used primarily while out of home. This convergence of media is driven by the evolving consumer landscape, which is why our Hot Topics for 2014 primarily focus on the intersection of where technology meets media on a multi-platform level.
As a result of the rapid proliferation of mobile devices and screen options we are seeing a significant increase in location-based marketing, as well as the need for value. The momentum behind environment awareness is adding a layer of context that allows applications to be grounded in utility rather than pure entertainment, providing consumers with a more useful and engaging connection.
Our 2014 Hot Topics include a full range of themes including real-time optimization, borrowed formats, smart devices and OOH’s affect on the speed of delivery.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
Technology Trends & Strategies for 2014. How to prepare your company for next wave of IT & Cloud computing focused on mobile applications and user experience
Sales in een recessie. Geven we de markt de schuld of gaan we iets doen?
Laggards hebben het zwaar en geven de markt de schuld... Stars in sales hebben nu hun finest hour.
Kansen genoeg, maar je moet ze willen en kunnen zien.
Kansen liggen daar waar jij bedrijven in verwarring kunt helpen om hun doelen voor reorganisatie, krimp, overname en bezuinigingen te realiseren.
Zoek de mensen achter de reorganisatie, krimp, overname en bezuinigingen.
Begin met realiseren dat de wereld en de klant nu echt veranderd zijn en dat het dus tijd wordt voor waarde en relevantie.
Stop met old school sales... om te beginnen met die oude behoeftenanalyse.
Klanten weten feilloos welke problemen en behoeften ze hebben en kunnen prima aangeven welke oplossing ze willen. Waarom zou je tijd verdoen aan behoeftenanalyse
Laat de klant twijfelen over zijn eigen oplossing, daag ze uit, stel hun oplossing ter discussie en.. versterk hun oplossing.
9 must do’s:
1. neem afstand van de gedachte dat de recessie eens weer over gaat
2. kijk Boiler Room keer op keer
3. lees salesblogs en magazines
4. zoek de schuld nooit buiten jezelf
5. neem nooit genoegen met je resultaten
6. benader elk succes alsof je de lotto hebt gewonnen
7. be present! zorg dat je er bent en gezien wordt
8. volg onze trainingen en seminars
9. wees onbaatzuchtig en vergeet ‘voor wat hoort wat’
Free traffic is key to protect your margin. In a specially created SEO session, you'll learn how to drive more traffic through Search Engine Optimization. Keyword research, ranking factors, site architecture, and SEO tools are just some of the topics covered in this session.
HOW FUTURISTIC TECHNOLOGY CAN CHANGE FUTURE OF MOBILE APP DEVELOPMENTTekRevol LLC
The world of technology and mobile app development is demanding developers to have a more future-oriented mindset. The future of mobile apps is heavily dependent on the evolution of technology. As technology grows, its use cases will create more dynamic change within the app development world. Mobile app technology is diverse and can help break barriers of personalization and convenience. These technologies have immense potential, and when hiring app developers, app development companies have to ensure compliance with these changes. For developers, it is essential to gain expertise concerning these technologies to ensure their applications are competitive and set industry standards.
Get more information about software development. We are providing the best information which helps you to develop customized software for your business.
Today, technology should play a central role in all aspects of government. Agencies already using digital technology are experiencing myriad benefits, ranging from increased efficiency of citizen-facing services, to the ability to better conduct internal processes.
If you are interested in learning more about the benefits of the federated approach to video and mobility, visit http://hubs.ly/H018Mjg0
Vendor hype has devalued the promise of unified communications and threatens to cause confusion with the move to cloud computing. In the absence of clear and unambiguous explanations of the benefits of embarking on such projects, end users could be forgiven for thinking that these are technologies without a purpose. However, a revolution is underway, bringing with it real benefits to enterprises and to workers.
Your IT network’s under increasing pressure. Customers expect to reach you through any channel and device, with a consistent experience every time. Employees rely on mobile devices to collaborate wherever they are.
The software development sector is constantly expanding, creating a plethora of opportunities for organizations, startups, and entrepreneurs. We provide valuable information that helps you in software development for your business.
La movilidad digital será, junto con las aplicaciones en la nube, unos de los principales impulsores de la transformación digital en los próximos años. El informe analiza las últimas tendencias en movilidad digital.
Viability of bring your-own-computer BYOC programsMasaf Dawood
The confluence of powerful hand held devices, and a broadband network at home has created the desire for employees to expect the same level of connectedness in the enterprise space/workplace. Businesses are feeling the pressure to develop a hybrid support approach that also includes Gen Y and Gen Z workers, who are technology savvy and would like to use these devices in the workplace. What is un-clear is how some of the programs aimed at integrating users own devices will work with the existing IT/framework and this paper attempts to provide a balanced approach to analyze the problem and propose a solution.
By: Masaf Dawood
Equinix Performance Hub gives Enterprise Networks a Giant BoostEquinix
Learn how this powerful solution can help you reimagine your network and deliver significant performance results.
With the explosion of cloud traffic growth, demands on enterprise networks are changing fast. Fortunately, we have a solution.
Equinix Performance Hub can improve the performance of your entire network — and give your users the experience they’re demanding — while simplifying your infrastructure.
This infopaper will show you how to take advantage of all the benefits Performance Hub has to offer.
CIO's implanting digital transformation strategies are facing increasing challenges on how to migrate security integrated hybrid technologies. Find out here the future of Future Networks today
I presented at a recent sales conference for a large security / IT solution provider on the evolution of the telco industry and the role security and protection plays in that evolution.
In summary: customer data, trust, security and protection are critical for operators to get right in this emerging environment.
Operators need an integrated security and protection layer, not point solutions for each service as is the case today. Protection from malware across all network services e.g. IP, SMS, MMS, WAP push, widgets, apps, etc. Protection in the network, in devices and in services.
SDP vendors need integrated security solution across network, services and end-points, which means a partnership with security / IT providers is key. Its a rapidly growing problem as its a highly profitable and more importantly safe criminal business compared to drugs smuggling or prostitution; hence a specialist security/protection partner is essential.
CTRM - The Next Generation - ComTechAdvisory Vendor Technical UpdateCTRM Center
There is no doubt that technology has undergone a sea-change over the last decade or so potentially making it possible to build and deploy software faster and more cost-effectively while offering a host of features that help users to work smarter, faster and with less opportunity for error. Additionally, the way that applications are designed and built has also changed to take better advantage of these technologies. While arguably there is no single technology that facilitates a paradigm shift in Commodity Trading and Risk Management (CTRM) software, when you combine advances in all areas of solution development and deployment technology, then such a leap forward is both likely and desirable.
Nowhere is the gap between the possibilities offered by these leaps in technology and what is available as commercial solutions more apparent than in the commodity trading and risk management software category. There are many aging, legacy, solutions still being utilized, marketed, and deployed and yet, this is an industry that is experiencing unprecedented demands and change, which in turn, are placing increasing demands on the software it utilizes. What most commodity firms are seeking is more agile software platforms that can allow them to adapt and evolve through these changes. This growing demand is also accentuated by the younger, more tech-savvy people entering the business whose expectations are not being met by many existing solutions.
Future of connectivity An initial perspective by Hossein Moiin, EVP and CTO a...Future Agenda
An initial perspective on the future of connectivity by Hossein Moiin, EVP and CTO at Nokia Networks. This is the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
Future of connectivity An initial perspective by Hossein Moiin, EVP and CTO a...
Tech Trends 2012
1. TECH HARMONISATION
TRENDS OF DIGITAL LIFE
Harmonisation Innovation in devices, mobility and connectivity
continue to drive the way we use everyday
of Digital Life services, socialise and communicate.
Consumers’ increasing desire to organise These requirements are no longer just
their digital content, access it seamlessly for the early adopters and technology
from different devices and to store enthusiasts. In fact, more than ever, with
everything in one place is transforming how the continuing popularity of smartphones
we live. Introducing connected consumers and other connected devices, this year will
who demand: be all about bringing the technology to the
masses. Here we present five consumer-
• To be online, and for their connection
led trends and their influences on the
to be seamless and integrated across
technology solutions that are enabled by
all devices
the digital ecosystem.
• Excellence as standard in terms of
available content and user experience
• Effortless access to content and
recommendations, safely and securely
• Harmonisation of their digital life, cross
platformisation throughout their entire
digital world
2. Harmonisation of Digital Life
ECOSYSTEM 2.0
This year the shift in focus will be from device
platform (OS) to accessing content via cloud-based
services. Device and OS are still important but
cloud-based services, the user experiences that
allow cross-device access to your digital life and digital
content, will play a vital role in managing people’s
digital life and driving greater loyalty. New entrants
to the market, providers who don’t necessarily own
an operating system, are presenting solutions to
consumers from a cloud perspective and changing
the face of the industry.
Mass market consumers are arguably even more
demanding than early adopters in terms of needing
solutions to work ‘straight out of the box’. Often
they are less engaged and less willing to customise
and manage the integration of their digital lives
themselves. Understanding the needs of these
consumers and their expectations of technology
solutions is paramount.
3. Harmonisation of Digital Life 7
1
Redefining Value
REACHING
THE CLOUD
Consumers increasingly realise that it’s not
just about best price – it’s about best value.
2012 is finally the year that cloud-based solutions Future Implications will tie consumers into digital ecosystems
will creep into the mainstream. This trend is driven but we may see the rise of a new business
by the ever-increasing use of smartphones, connected Most consumers still have a fragmented opportunity around the management of
devices and other advanced mobile applications, management of digital content. For these digital life for a fee.
customers simplicity and value are key. This The market for cloud-based mobile
in addition to the vast amount of content that has
year demand for cloud-based solutions will applications is expected to boom but the
become integral to consumers lives. As digital increase and the industry needs to educate big question is going to be usability versus
content increases consumers will seek services that consumers, not just high tech early adopters security. Consumers may be willing to pay
can dive into their personal data and effortlessly but everyday digital users, and explain how for peace of mind and guidance thereby
deliver content. they can organise their digital lives. providing an opportunity for premium
Cloud solutions offer internet-based computing The opportunity to target consumers secure and personalised service.
where shared information, software, and resources with cloud-based solutions is not just about
are accessible on demand. This is an essential shared content; it’s about ease of access.
35% of people globally say they would be
development to complement the ecosystem as it
prepared to pay more for products that
facilitates consistent service usage and storage make their lives easier (Source: GfK Roper
across any device. Cloud computing gives consumers TrendKey™ 3.1). For cloud-based services,
ease of access to all of their information without ‘easier’ means running in the background,
having to update all devices to one OS. a service that syncs content without the
consumer having to deal with complicated
settings or an unreliable service. Most
advances in technology are not widely
understood and, as such, tech companies
need to translate technology solutions into
consumer benefits. Cloud-based solutions
4. Harmonisation of Digital Life 9
2
Satisfaction
EXCELLENCE
AS STANDARD
In a world where consumer is king, they expect
to feel like one now and again, and demand royal
treatment from companies.
Not only do consumers want to buy perfect devices to Future Implications However, there are some key benefits
access their well-managed, easily-accessible content. that come from the traditional app store
They also want consistent high quality and a seamless In a world of never-ending new devices, screen such as discoverability and seamless ‘push’
user experience no matter what the device, where sizes and increased cross-platformisation, notifications. These functions improve
HTML5 is worth its weight in gold for the availability of content, the usability of
they are or what they are doing. Perceived satisfaction
consumer experience. Even better, it is simple products and services, and most importantly
of experiences and services will drive future purchase for developers and therefore easily-accessible. the quality of the experience. Big players will
decisions and, therefore, customer value. It will give everyday consumers the chance also compete against this model by offering
With smartphone penetration reaching new to have an excellent user experience as developers greater integration into their
highs and ownership of tablet computers becoming standard, without all the hassle and expense operating system in return for not doing
increasingly mainstream, more consumers are of having to update all of their devices. The web-enabled Web apps.
accessing content from a greater range of devices. introduction of HTML5 has already led to the The high expectations of consumers
demise of Flash which has become obsolete in should not be taken lightly. It is important to
HTML5 can offer a dynamic experience, incorporating
the mobile market. remember that we’re all influencers now. 34%
visuals, pictures, video and menu systems allowing
A further development of HTML5 is the of people globally agree with the statement
the user to control their experience of online use of the code alongside cloud technology ‘I go out of my way to tell other people about
content as opposed to being pushed through a to create app-like functionality for browsers. products and services that I really like’ (Source:
more traditional linear format. The code also allows This is significant as apps continue to be GfK Roper TrendKey™ 3.1).
developers to create visuals that use the same design, popular and integral to transforming the The use of blogs, forums and review sites
layout, and functionality across different platforms by user experience and driving consideration provide consumers with a whole new world
automatically adjusting to the screen size. and loyalty to operating systems, thereby of influence. The power of ‘word-of-mouth’
dictating device choice. With these new is well-documented but when the message
app stores, smaller players could enter the is negative the impact can make or break
market to compete with the traditional OS a product, brand or service in an instance,
app model. whether based on fact or not.
5. Harmonisation of Digital Life 11
3
Experience
SEAMLESS
EXISTENCE
As consumers become more sophisticated, the
focus turns from “what I’ve got” to “what I do.”
The internet has emerged as the key enabler in a Future Implications Not only are people using their PC’s
wireless ecosystem based on mobile devices being in the home but even laptops and tablets
connected to facilitate real-time communication. Differentiation for operators to monetise the are increasingly housebound and used as
Data-heavy services providing content & lifestyle smartphone market has been tough but in localised mobile devices, becoming part of the
the coming months value add will hold the home ecosystem. Developments in internet-
offerings are capitalising on this trend, but operators
key. There is an opportunity for operators enabled TVs are also growing rapidly and they
are finding it difficult to manage the increasing to take advantage of their relationship are quickly becoming the fourth screen in the
gap between data growth and data revenue. The with the consumer. Offering enhanced data ecosystem of connected devices.
importance of being connected socially and the need connectivity by subscription rather than by
to share experience in real-time is a significant driver device will be the operators’ business model
of augmented data usage. in the future – one connection for all devices,
The importance of being connected socially and all access points, whatever the location.
having a constant connection has implications for Consumers don’t care about data size, 3G
and 4G, switching between Wi-Fi etc. They
providers. Operators have introduced mobile-to-
simply want a seamless service. That’s a big
Wi-Fi roaming as a stopgap until 4G is rolled out challenge for operators because even 4G may
which enables automatic switching when a Wi-Fi not be able to cope as technology advances,
hotspot is located. This relieves pressure on current there will always be an upper threshold as
networks and provides an improved seamless service data demands continue to grow.
in terms of managing that data connection. It is not just mobile connections. The
desire for fully integrated in-home experience
is set to rise this year. 53% of females and
46% of males agree with the statement ‘I
enjoy spending a lot of my free time at home’
(Source: GfK Roper TrendKey™ 3.1).
6. Harmonisation of Digital Life 13
4 RIGHT HERE
RIGHT NOW
Instant Everywhere
What do I want? Everything.
When do I want it? Now!
Demand for instant gratification is not a new trend, Future Implications Providers will be able to piece together your
but advances in technology enabling tailored, instant exact location at any point, your purchase
and relevant information means that expectations are LBS will change the way we buy. Impulse history, your profile, your life every day,
on the rise for instant everywhere. The demand for purchases won’t be inspired by at-the- every year, and essentially they will be able
counter deals but from technology that to map your life.
deals and discounts has also been a widespread trend,
provides relevant content to consumers
no longer a sign of parsimony but something to be based on geo-marketing. This will
celebrated and shared. be further enhanced by Near Field
A location-based service (LBS) is an information or Communication (NFC), a technology that
entertainment service which is accessible through the allows devices to instantly and securely pass
mobile network and utilises the geographic position of information over a short distance, enabling
the mobile device. Location adds relevance for users, payment by simply ‘tapping’ a reader.
which is a key consumer trend, and offers a new way to Increasingly advertisers will use
location-based services to offer relevant
advertise products and services based on location.
discounts to get consumers into a store.
If payment is made through NFC the
purchase information is fed back to the
provider. This two-way activation of data
will mean that rather than just being a
mechanism for payments, NFC could also
be a data collection tool that holds the key
to targeted advertising towards customers
offering personalised benefits. However,
the main concern for many people will be
the detail of the information collected.
7. Harmonisation of Digital Life 15
5
Streamlined
GATE
KEEPERS
Less is more for some, but others just want to
bring a little order to their cluttered lives.
Consumers increasingly expect a convenient streamlined Future Implications providers, both established and new players
concierge service – someone to push personalised, in the market, will pose a real threat.
interactive content and recommendations. But on the The trade-off between the consumer The EU is currently revising its privacy
flip side people are also waking up to the reality of how advantages of personal data aggregation policy and wants to introduce a ‘right to
and the heightened level of ‘intrusion’ will be forgotten’. This could have a significant
much personal information they store online and the
be a growing concern this year. Trusted impact on online companies so consumer
privacy issues it presents. While consumers will continue brands will be in a strong position to privacy issues need to be managed
to embrace seamlessness, many will also place a premium balance ease of access and usability with effectively or face strict regulation as well
on feeling safe and secure. growing security concerns. 37% of the as a consumer backlash.
The data privacy concern for consumers is that global population agree with the statement
individually, pockets of data with different hosts may feel ‘It is better to buy well-known brands
safe and anonymous (e.g. your bank to hold your personal because you can rely on their quality’. This
details, your internet provider to collect online activity, is particularly true of men. (Source: GfK
Roper TrendKey™ 3.1).
your social network to monitor your behaviour). However,
Operators may have an opportunity to
if this information is brought together it paints a rich go beyond data and network connection
picture that could potentially breach personal privacy. to realise a whole new revenue stream. By
There must be an evolution in how customers capitalising on their image as a ‘trusted
approach technology as a response to the threat posed advisor’, and providing the seamless
by digital footprints to personal privacy. Consumer focus connection consumers so desire, operators
may currently be geared towards content and experience, will be in a strong position to affiliate
but security will be a key driver of loyalty in the future. with partners who will help to streamline
Produced by GfK in association with GfK Roper Consulting
consumer experience whilst providing
People will eventually want to set permissions with one TrendKey™ 3.1 is a Roper Consulting product that provides a set
customers with a safe and secure solution
‘gate keeper’ to manage their digital lives to their digital lives. However, other service
of actionable and research-based trends. For more information
please contact techtrends@gfk.com