1) Webinfinity argues that existing PRM systems are outdated and do not provide simple, elegant digital experiences like users have come to expect. 2) The document outlines issues with current PRM solutions like fragmented systems, poor content management, difficulty scaling, and lack of effective measurements. 3) Webinfinity presents a new vision for PRM called a "single digital fabric" that integrates all systems and content into a unified, next-generation partner experience.

1. Redefining
the Partner
Experience —
Now

2. Webinfinity: Redefining the Partner Experience — Now | 2
If You’re Relying on Yesterday’s
PRM Technology, You’re Already
Losing the Game
PRM systems have always been cumbersome and at least slightly inadequate. Even
today — as the demand for PRM is growing and technology is advancing at seemingly
breakneck speed in every other corner of our lives — PRM is at best failing to meet its
potential in one or more critical ways. All of this is especially true for the technology
industry, which arguably operates the most complex channel and partner ecosystem in
the business universe.
For example, no PRM system until now has come close to doing for strategic business-to-
business content marketing and engagement what has been achieved in the world
of business-to-consumer content marketing.
Traditional approaches to PRM — and that means everything up to this
point — no longer meet the standard of good design. Companies, their
customers, and their partners have come to expect simple and elegant
digital experiences from every online experience.
Their partner experience should be no exception.
No one has ever loved partner
relationship management (PRM)
systems. They’ve never really
worked the way each person
in the chain really wished they
would. They’ve always been
something of a necessary evil.

3. Webinfinity: Redefining the Partner Experience — Now | 3
So why have partner experiences lagged?
Because until now, no company had the magical mix of technological
vision combined with deep consulting, rich understanding of the
total content matrix, and design-led solutions in the PRM and
partner space.
Webinfinity believes it’s time to stop thinking about PRM and start
thinking about the partner experience and what that means from a
content-driven perspective of the channel environment. It’s time a
company creatively and keenly focused its technology on taming and
illuminating what PRM has really become: digital experiences driven by
interactions across myriad systems and content sources — structured
and unstructured alike.
That’s the new vision of PRM. The new world of PRM.
And now, it’s here.

4. Webinfinity: Redefining the Partner Experience — Now | 4
While the Demand for PRM Grows,
the Market Lacks a Leader
PRM has already shifted toward a digital experience platform
market — and it’s a market that’s growing and coming into focus.
“Digital experience vendors recognize the need for a broad,
well-integrated set of capabilities and have gone on a
spending spree to either buy or build this out. Vendors hope
to expand their relationships within an account and become
‘sticky’ to stakeholders across technology, marketing, and
business roles.”
— The Forrester Wave™: Digital Experience Platforms, Q4 2015
Forrester goes on to state that while Adobe stands out for its integration efforts, Acquia,
Demandware, and Salesforce shine with their cloud strategies. Meanwhile, Episerver, IBM,
Oracle, and SAP are “rationalizing their portfolios.”
SECTION 1: THE MARKET IS GROWING, BUT PRM REMAINS BROKEN

5. Webinfinity: Redefining the Partner Experience — Now | 5
Regardless of what you call this technology, how you compare its features, or how you measure any vendor’s differentiators, one fact is
crystal clear: It’s a market with a technology that is still emerging, still taking shape. We agree with how Gartner explains this, based
on its research:
“Whether called digital experience platforms, customer experience platforms, or user
experience platforms, the technology for creating effective, high-fidelity user experiences
across a breadth of services and across channels and devices continues to emerge. And the
sites and apps created by a UXP can be deployed across multiple channels and devices. …
By 2017, the user experience platform market will have fully emerged.”
— Market Guide for User Experience Platforms, Gartner, 2015
For example, business-to-consumer content marketing has seen tremendous growth, adoption, and success. But for businesses-
to-business marketing — and especially with channel partners — companies have lagged in adopting even the most foundational
requirements for content marketing success.
Research by SiriusDecisions says poor content management is a “silent killer” of sales opportunities.1
1 https://www.highspot.com/resource/fixing-the-sales-content-problem/

6. 1
2
3
4
5
Webinfinity: Redefining the Partner Experience — Now | 6
“The partner experience is the exact same principal as the
customer experience,” says Curtis Bingham, executive director of
the Chief Customer Officer Council. “Companies need to change
their attitude and behavior toward their partners so that they
treat them as well as they do customers. If there is no partner
engagement, the company has limited ability to influence the
customer experience at the far end.”2
• SiriusDecisions and other research firms have noted
that B2B organizations have been unable to measure
the process by which their content is created and the
performance of that content after it’s activated.
• Forrester’s research has shown that bad partner
experiences will negatively impact any company’s
competitiveness, and fragmented and inefficient PRM
systems will degrade efficiency.
All of that paints a harsh reality when you consider that even
the best PRM vendors lead only in some areas while lagging in
others, and no vendor has best-of-breed offerings in all six of what
Forrester considers a PRM’s core building blocks.
Channel-based companies, and especially those in the
technology sector, meanwhile, continue to suffer from:
Fragmented and inefficient systems
Poor content management
Solutions that are difficult to scale
Bad partner experiences that impact competitiveness
Lack of effective measurements and metrics to optimize
performance
Even Today’s Best PRM Solutions Are
Broken and Hurting You
SECTION 2: EVEN THE CURRENT GENERATION IS WEAK
Even if you’re using one of today’s best PRM solutions, you’re relying on outdated technology and
suffering as a result. Don’t take our word for it.
2 http://www.business2community.com/customer-experience/
brand-deliver-partners-critical-customer-experience-01659334#FkrQbhBDyIp1w2fW.97

7. Webinfinity: Redefining the Partner Experience — Now | 7
Adobe’s
integrated platform
… mostly supports
marketing.
Impartner …
features a legacy
user experience.
Allbound … suffers
from weak core
functionality.
SAP hybris …
has a raft of
not-yet-mature
products.
IBM’s portfolio
rationalization
… lacks shared
urgency.
Relayware … is
fatally fragmented.
Sitecore … is not
yet battle-tested.
Salesforce …
requries infinite
customization
and needs more
integration.
Oracle’s
integration …
hinges on cloud.
Demandware’s
cloud and partner
strategies … have
pricing that limits
relevance.
Acquia’s
platform … lacks
breadth.
FORRESTER’S 2015 ASSESSMENT OF THE TOP PLAYERS IN THE GAME
What’s the common denominator all of those vendors lack?
What’s the one glaringly absent element that would make you
say, “Yes, that’s it!”
The catalyst for disrupting this market in a way that benefits any
company whose lifeblood depends on partner relationships and
management is simply this:
People expect simple and elegant digital experiences in every
aspect of their lives. Their partner experience should be no
exception. Traditional approaches to PRM do not meet the
new standards of invisible integration and quality design that
people have come to expect in the rest of their online lives.

8. Webinfinity: Redefining the Partner Experience — Now | 8
Disrupting the PRM Market:
A Single Digital Fabric
It’s time to redefine the partner experience through solution-
driven technology and channel-led consulting experiences
that weave PRM systems and content together in a single
digital fabric. Nothing less than that will shift things in a way
that addresses what companies, analysts, and partners all say is
missing — even from today’s best PRM technology.
Imagine a PRM that disrupts the market rather than simply offering one more
variation on an increasingly confusing theme. Imagine a PRM that:
• Creates an experience of a “single pane of glass” for the
entire user community
• Presents all of a company’s systems, all of its content,
from any channel, any source — unadulterated
• Provides a scalable, best-in-class, next-generation partner
and user experience right out of the box
• Leverages Amazon Web Services (AWS) infrastructure:
enterprise-grade technology proven by some of the world’s
largest companies
• Coexists with any system of record, including Salesforce
SECTION 3: GAME CHANGER

9. Webinfinity: Redefining the Partner Experience — Now | 9
An advantageous market disrupter will offer a user experience that places the digital
universe in proper order. It will simplify and enhance digital experiences by weaving user
interactions across multiple systems and content — structured and unstructured alike — in
a single digital fabric.
A platform that dramatically changes the game will not be a traditional PRM in any way.
It won’t merely rip and replace legacy systems. It will create an elegant user experience
that integrates and enhances a company’s existing PRM assets, from system-of-record
software to any type of content.
IMAGINE LIVING WITH YOUR CURRENT PRM FUNCTIONALITY
AND REFINING IT OVER TIME. THAT CONCEPT ALONE WOULD
REPRESENT A WHOLE NEW INFRASTRUCTURE.
The critical difference between a valid market disrupter and anything in the market today
will be its integration of multiple systems and content sources in a single digital layer,
developed by a team that combines technology insight with years of consulting expertise
to solve the most complex channel puzzles.
The unique results and business benefits are obvious: a better partner
experience for everyone in the partnership with measurable results,
ongoing support and refinement, and a commitment to long-term
success. That’s Webinfinity.

10. UNIFORM TAGGING MODEL
UNSTRUCTURED
DATA
Video
PDF
Word
Excel
STRUCTURED
DATA
Partner Data
Contact Data
Leads
Opportunities
PRM FUNCTIONS
Business Planning
MDF
Partner Marketing
Partner Education
Webinfinity: Redefining the Partner Experience — Now | 10
The Creative Disrupter Revealed
Webinfinity may seem new to
the PRM scene. As a company
it is. But its founders are not.
Webinfinity was born from 17 years
of PRM-related domain expertise
and technology innovation. It has
created a new SaaS platform built
from the ground up to support its
founders’ next-generation vision
of PRM: a single digital fabric for
every piece and type of content
and every PRM function.
SECTION 4: WEBINFINITY

11. 1
2
3 The Uniform Tagging Model™ also makes it possible for Webinfinity to
integrate with systems of record in a way that enables bidirectional updates.
Users can operate within any system of record — Salesforce, for example
— “in the background,” without leaving the Webinfinity platform.
SYSTEM OF RECORD INTEGRATION
Webinfinity: Redefining the Partner Experience — Now | 11
By applying a User
Experience Platform model
developed out of channel
consulting and design
experience, Webinfinity is
years ahead of its PRM
competitors. It is a vanguard
User Experience Platform —
and the only one dedicated
exclusively to PRM.
It’s a unique approach to PRM that gives partner programs years of competitive
advantage based on three key innovations:
Webinfinity has developed a method to analyze and create usable intelligence
from the vast wealth of unstructured data available on the web, without
custom coding and complex data models. This allows Webinfinity customers
to move at the speed of their business. It enables everyone in their channel
ecosystem to be more effective and make decisions faster. Our technology
abstracts structured and unstructured content alike through our Uniform
Tagging Model™. This allows Webinfinity to interact with any type of content
in a single interface and present it through a single pane of glass.
Just as in life, each Webinfinity experience is unique. Each experience is
based on the unique needs and preferences of the specific user. The Uniform
Tagging Model™ enables publishers and users to curate and refine elegant
user experiences, eliminating the frustration of fruitless searches and multiple
systems with their clunky, outdated user interfaces.
TAGS
ROLE-DRIVEN INTERFACE

12. Webinfinity: Redefining the Partner Experience — Now | 12
91% 89% 85% 83% 80%
With deep roots in solving channel and
partner experience challenges, Webinfinity
has built an implementation and service
methodology that supports each customer
for rapid near-term results, provides
measurable success over the long haul,
and gives them flexibility to build out their
platform as their needs and capacity grow.
Webinfinity measures everything and
conducts Quarterly Business Reviews
(QBRs) with every client. We assess
performance and offer suggested
refinements that either we perform or help
the client do themselves.
Turning the corner on the PRM path starts
with getting content distribution right.
That’s why Webinfinity technology places
a content-centric approach at the center
of all of a client’s PRM functions and
methodologies. Then they’re empowered to
realize the vision of a single digital fabric
for all their PRM functions.
More Than Technology Dropped on the Doorstep
PARTNER EXPERIENCE SATISFACTION RATINGS*
delivers
business value
easy to find
what you need
easy-to-use, easy-
to-understand
navigation
“extremely useful”
self-service
features
next-generation
user experience a
“big” improvement
* Aggregated Webinfinity user satisfaction surveys

13. Webinfinity: Redefining the Partner Experience — Now | 13
The Future of PRM: Already in Use by
Industry-leading Companies
Because of its world-class software and best-practice consulting and support services, Webinfinity is trusted
by some of the world’s leading technology companies that depend on great partner relationships.
SECTION 5: CLIENTS
Publicly traded, FY 2016 revenues:
$4 billion
Publicly traded, FY 2016 revenues:
$5.5 billion
Publicly traded, FY 2015 revenues:
$1.05 billion

14. Webinfinity: Redefining the Partner Experience — Now | 14
The New Order: Where the Rubber Meets the Road
From CA Technologies to
Verizon to Firmenich, when
you strip away all of the
technological talk, Webinfinity
has redefined the user
experience in a way that
gives companies — especially
technology companies — five
key benefits.
SECTION 6: FEATURES AND BENEFITS
1
Requiring no code, no customization, and no technical expertise, you can
easily deploy Webinfinity in a fraction of the time of its competitors, yet with an
unparalleled partner and user experience.
FAST DEPLOYMENT
2
By aggregating and augmenting existing systems, Webinfinity clearly delivers its
own ROI, while critically maximizing investments in existing platforms.
MEASURABLE ROI
3
Weaving together all of a customer’s systems and content sources, Webinfinity
creates a “single pane of glass” experience for the user community — regardless
of the speed or complexity of any back-office growth and evolution.
EASY, ASSURED SCALABILITY
4
Built on the Amazon Web Services (AWS) infrastructure, with enterprise-grade
technology proven by some of the world’s largest companies, Webinfinity
provides a best-in-class, next-generation partner and user experience right out of
the box.
READY TO RUN
5
Based on transaction volumes — not on punitive user licenses or heavy
implementation costs — Webinfinity pricing is simple to understand and scale,
based on measurable success.
FAIR PRICING

15. Webinfinity: Redefining the Partner Experience — Now | 15
Webinfinity redefines the partner experience
by weaving systems and content together
into a single digital fabric.
It’s born from and delivered with incredibly
deep channel knowledge and experience, to
drive greater revenue, increased productivity,
maximized deal flow, and enhanced
partner satisfaction.

16. About Webinfinity
Webinfinity redefines the partner experience by weaving together
systems and content in a single digital fabric. Traditional approaches
to PRM no longer meet the standards of good design. People expect
simple and elegant digital experiences in every aspect of their lives.
Their partner experience should be no exception. Headquartered in
Huntington, N.Y., we’re online at www.webinfinity.com.