This document summarizes Orange Group's social media presence and engagement in July 2012. It shows that Orange had over 5 million likes on Facebook worldwide, with the largest numbers of likes in France and Poland. On Twitter, Orange's main corporate account had over 16,000 followers, with most followers in the UK and France. The document also provides examples of Orange's most engaging social media posts and analyzes the reach of an Orange event on Twitter.

1. Social Media
Orange Group
july2012
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orange.com

2. Social Media &
Orange Group top accounts
likers and followers Orange Corporate - Facebook
UK
Orange Corporate page: 235 328 likers +7%
vs june 12
Orange Worldwide likers Orange Worldwide followers
5 06 2 275 76 3 380 25,4% Poland
Other countries 43,8%
9,3% France
Orange Polska
8,9%
Likers : 889 070 Orange Corporate
Orange France Followers : 601 Likers : 235 328
5,1% 7,6%
Tunisia
Likers : 495 616 Followers : 16 665 source: socialbakers Romania UK july 2012
Orange Corporate - Twitter
Poland
@orange: 16 665 followers +33%
vs june 12
Dominican Republic Other
Orange Romania USA
2% 8%
Spain 3%
Likers : 186 772 3%
Poland 8%
43% UK
France 33%
Orange Dominicana source: Twitter july 2012
Likers : 249 619
Followers : 59 268 Orange Jordan Orange Corporate - top engaging posts
Likers : 209 602
Followers : 3 540
Orange France network breakdown : 34 tweets
from @orange retweeted 600 times
Orange Tunisia UEFA 2012 pictures : 423 likes, 31 comments, 21 shares
Likers : 484 195 &
Followers : 20 653
Orange network breakdown : 396 likes, 215 comments
46 shares
source: socialbakers july 2012 source: socialbakers july 2012
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orange.com

3. Social Media &
Twitter international telco Twitter Orange account Orange event with Tweetreach
@orange
level of engagement followers evolution Tour de France event
+87%
vs may 12
total people reached* with the search «#TDF12 and Orange» : 1 144 904
#1 90,2 UK O2 31 july
for a total of 795 tweeterers**
118 381 followers 16 674
20000 followers
#2 83,8 USA ATT 20 june
12 328 split of tweet type over 1 month top 5 twitterers over 795
141 217 followers followers
(based on the total number of impressions ***)
@replies
15000 20 may
9 422 5%
#3 77,6 FRA @Orange followers
@orange 1 335 702 impressions
16 665 followers @Cath_woman 1 152 813 impressions
36%
10000 retweets @orangesportfr 790 268 impressions
SFR_Groupe 59%
#4 56,4 FRA
8 453 followers
regular tweets @foursquare 444 748 impressions
@marilor 347 874 impressions
5000
#5 46,9 UK Vodafone_Group 1-May 10-May 20-May 31-May 10-Jun 20-Jun 30-Jun 10-Jul 20-Jul 31-Jul
11 671 followers
source: Tweet level by Edelman july 2012 source: Twitter counter july 2012 source: Twitter counter july 2012
blog live orange
July visits and popular articles
16th
812visits 1200 132 articles
Tour de France 2012
#TDF12
900
654 tweets 51 shares 46 shares 3 gplus 5 comts
in
visits/day
600
531 les jeux concours du Tour de France #TDF12
300 8 48 les twittos de l’île de La Reunion font leur aperitweet #ocn974
1 2
10 illustrations et infographies du Tour de France #TDF12
0 3 23
source: Google Analytics
1-Jul 10-Jul 20-Jul 31-Jul july 2012
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orange.com

4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
*reach is the total number of unique Twitter users
facebook polls and shares who received tweets
**a tweeterer is a Twitter user
***each receipt of a tweet is called an impression
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
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