The document discusses opportunities and challenges of social media in 2013. It mentions two publications from 2011, and plans for a website launch in mid-2013. It also outlines a strategic digital framework that categorizes brands into four types - under the radar, functional, preferred, and sensitive - and recommends different tactics for each, such as doing something different, community management, nurturing communities, and reassurance.

1. enjeux et opportunités du Web social en 2013
picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann
http://oran.ge/slides
> dîner-débat du club des partenaires IT
Paris, 30 janvier 2012
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2. 2 publications en 2011
> http://precommerce.com > http://amonboss.com
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3. sortie prévue : mi … 2013
http://amonboss.com
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4. éléments de stratégie digitale
4 types of brands (Synthesio)
under the radar functional preferred sensitive
either it works or fix heath, safety,
characteristics little or no buzz
it!
conversations
children
community
do something management nurture
tactics different (forums/social community (ies)
reassure
media)
Hervé Kabla & Yann Gourvennec : Social Media Taught to my boss, 2011
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5. thank you
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6. interact with us online
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http://www.facebook.com/orange
http://live.orange.com http://slideshare.net/orange
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