This document summarizes Orange Group's social media presence and engagement in June 2012. It shows that Orange had over 4.8 million likes on Facebook, with the largest numbers of likes in France, Poland, and Tunisia. On Twitter, Orange's main account had over 13,000 followers. It also provides data on social media metrics like reach and engagement for Orange events and blogs.

1. Social Media
Orange Group
june 2012
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orange.com

2. Social Media &
Orange Group top accounts
likers and followers Orange Corporate - Facebook
Romania
Orange Corporate page: 225 341 likers +6%
vs may 12
Orange Worldwide likers Orange Worldwide followers
4 83 2 132 73 5 249 26,1% Poland
Other countries 43,3%
9,2% Tunisia
Orange Polska
Likers : 843 024 Orange Corporate 9%
5%
Orange France Followers : 544 Likers : 225 341
7,4% France
Romania
Likers : 478 636 Followers : 13 242 source: socialbakers UK june 2012
Orange Corporate - Twitter
Poland
@orange: 13 242 followers +3%
vs may 12
Other
Dominican Republic
Orange Romania USA 2% 10%
Likers : 171 422 Spain
3%
4%
Poland 6%
43% UK
32%
France
Orange Dominicana source: Twitter june 2012
Likers : 238 991
Followers : 55 192 Orange Jordan Orange Corporate - top engaging posts
Likers : 205 292
Followers : 3 235
Marseille 1ère ville couverte en #4G par #Orange
&
visit the brand new Orange.com website !
Orange Tunisia
Likers : 458 589
Followers : 19 550 Do you remember your first mobile phone ? What was it ?
source: socialbakers june 2012 source: socialbakers june 2012
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orange.com

3. Social Media &
Twitter international telco Twitter Orange account Orange event with Tweetreach
@orange
level of engagement followers evolution Roland Garros event
+68%
vs april 12
total people reached* with the search «#RG12 and Orange» : 327 871
#1 FRA @Orange 80,8 30 june for a total of 576 tweeterers**
13 242 followers 15000
13 202
followers
#1 UK O2 80,8 20 may
split of tweet type over 1 month top 5 twitterers over 576
80 907 followers 9 422 @replies
(based on the total number of impressions ***)
12000 10 apr followers 6%
#3 USA ATT 76,6 8 137
@orange 403 058 impressions
136 318 followers followers @afpfr 53 698 impressions
26%
9000 retweets @frenchweb 42 870 impressions
#4 FRA SFR_Groupe 55,2 68% @orange_es 42 513 impressions
8 242 followers regular tweets
@MartinMedus 35 343 impressions
#5 UK Vodafone_Group 39,7
6000
1-Apr 10-Apr 20-Apr 30-Apr 10-May 20-May 30-May 10-Jun 20-Jun 30-Jun
11 367 followers
source: Tweet level by Edelman june 2012 source: Twitter counter june 2012 source: Twitter counter june 2012
blog live orange
June visits and popular articles
8th
1371visits 2000 168 articles
#Euro2012 & Roland Garros
1500 #Euro2012
938 tweets 350 shares 75 shares 69 gplus 3 comts
in
visits/day
1000
1781 the new 2012 Roland Garros poster : what’s your take ?
500 22
in 8
#leweb12 – comment se faire remarquer par des influenceurs lors d’un salon
46
naissance d’un nouveau blog Orange Business Services !
0 42
source: Google Analytics
1-Jun 5-Jun 10-Jun 15-Jun 20-Jun 25-Jun 30-Jun june 2012
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orange.com

4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
*reach is the total number of unique Twitter users
facebook polls and shares who received tweets
**a tweeterer is a Twitter user
***each receipt of a tweet is called an impression
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
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