This document summarizes Orange Group's social media presence in January 2012 across multiple platforms: 1) Orange Group pages on Facebook saw fan base growth ranging from 5-16% compared to December 2011, though engagement rates remained low at 0.01-0.12%. 2) The @Orange Twitter account grew 24% over December 2011 and had over 5,000 followers. 3) Visits to Orange's blog peaked at over 500 visits on January 25th during a competition, with an average of around 400 visits per day.

1. Social Media
Orange Group
january 2012
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orange.com

2. Social Media
Orange Group pages Orange Group pages @Orange page
fan base engagement rate* countries split
+9,3% France:
fans* *measures interactions vs total fan posts Fan base for +16%
Fan base for : Orange page : 148 557
vs dec11
Orange Worldwide : 3,173,714 likers
Orange Corporate 148 557 +12%* Orange Corporate 0,03%
24,9% Poland
Orange Dominicana 172 102 +5%* Orange Tunisie 0,01%
Orange fan 306 464 +6%* Orange Polska 0,05% Other 44,4%
countries
Orange Tunisie 318 113 +4%* Orange fan 0,06% 8,9%
Tunisia
Orange France 329 587 +14%* Orange France 0,10%
Orange Dominicana 0,12%
8,3%
Orange Polska 410 965 +10%*
5,6% 8,7% United
Kingdom
United States France
source: socialbakers *jan 2012 vs dec 2011 source: socialbakers jan 2012 source: facebook jan 2012
brands pages international telco pages french telco pages
fan base fan base fan base
& engagement rate & engagement rate & engagement rate
engagement rate engagement rate engagement rate
Orange Corporate 148 557 0,03% Orange Corporate 148 557 0,03% B&You 55 170 0,70%
DT AG 19 878 0,37% 133 851 0,12%
BNP Paribas 138 320 0,08% Sosh
Telmex 44 663 0,04%
Air France 605 439 0,12% Bouygues Telecom 166 428 0,23%
O2 UK 345 769 0,22%
Microsoft 1 206 790 0,06% Orange FR 318 113 0,11%
Verizon 2 061 884 0,01%
Amex 2 374 158 0,12% SFR 606 779 0,39%
AT&T 1 870 213 0,01%
Orange Worldwide 3 173 714 Orange Worldwide 3 173 714 Orange Worldwide 3 173 714
source: socialbakers jan 2012 source: socialbakers jan 2012 source: socialbakers jan 2012
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orange.com

3. Social Media &
Twitter organic progression Twitter international telco blog live orange January
@orange :
@orange Tweet level evolution visits over january 25th
+24% #can2012 554
vs dec 11 visits
600 competition beginning
6000 #1 UK O2 79,7
64 311 followers
20 jan 400
5406
followers #2 USA ATT 74,4 visits/day
5000 119 057 followers
31 dec 200
10 dec 4586
#3 FRA @Orange 67,8
followers
5 684 followers
4000 4194
followers
0
01-jan 05-jan 10-jan 15-jan 20-jan 25-jan 31-jan
#4 FRA SFR_Groupe 44,5
6252 followers 1 share 52 shares
in
3000
01-dec 10-dec 20-dec 31-dec 10-jan 20-jan 31-jan
#5 UK Vodafone_Group 39,7
9 698 followers 37 articles posted 10 coms
534 tweets
source: Twitter Counter jan 2012 source: Tweet level by Edelman jan 2012 source: Google Analytics jan 2012
Orange event with Tweetreach
tweetreach Alpe d’Huez Cinema Festival
318
tweets
total people reached* with the search
split of tweet type
@replies «@festivalpedhuez» : 55 823 top 5 twitterers over 60 based on the impressions***
over 6 days
60 tweeterers**
@Orange_Cinema 290 207 people reached
14%
@orange 239 742 people reached
*reach is the total number of unique
Twitter users who received tweets
46% @FredMyscreens 239 652 people reached **a tweeterer is a Twitter user
retweets ***each receipt of a tweet is called
an impression
regular tweets 40% @aoperto 131 309 people reached
@celine_louis 117 757 people reached
source: Tweetreach jan 2012
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4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
facebook polls and shares
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
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