Ways Web 2.0 applications are used in the Fletcher L. Byrom Earth and Mineral Sciences Library at Penn Sate.

1. EMSL 2.0 Web 2.0 Applications on the Fletcher L. Byrom Earth and Mineral Sciences Library Homepage

2. What is Web 2.0?

3. What is Web 2.0? The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking.

4. EMSL Web 1.0 Home Page

5. Current EMSL Homepage

6. EMSL on Twitter

7. EMSL on Facebook

8. EMSL using AIM Wimzi

9. EMSL using StumbleUponPhotoBlog It

10. EMSL RSS Feeds

11. Why do Web 2.0 at all? Use as a marketing tool Connect to our undergraduate and graduate constituencies – be where they are Create online “front door” into our library Keep up with ever-evolving technologies No “out-of-pocket” costs (staff time does cost $) Allows us to make instant changes

12. Twitter

13. Twitter on EMSL Home Page

14. Why Tweet? Market your services

15. Tweet about Services

16. Why Tweet? Market your services Engage Your Patrons

17. Tweet to Engage your Patrons

18. Why Tweet? Market your services Engage your Patrons Advertise your Collections

19. Tweet to Advertise your Collections

21. 42% have some or graduated college

26. Results link visitors to Penn State’s CAT

27. Records include books, CD’s, DVD’s

30. StumbleUpon a Book Cover Want this from WorldCat? But can’t write this?

31. Why StumbleUponPhotoblog It? Add book covers to your website Add a current periodicals covers

32. StumbleUpon a “Current” Current Periodical Cover Want this from a publisher website? But can’t write this?

33. Current Periodical Covers from Publisher Websites

34. Right-click on an image StumbleUponPhotoBlog It!

35. Copy and Paste A video showing this process is available at http://www.screencast.com/users/ssroth/folders/Jing/media/d4210f89-335a-41d3-8eb2-4ec660f5e2c9

36. AIM Wimzi on EMSL Home Page

38. Instantly have a private conversation with website visitors

40. Facebook on EMSL Home Page

42. 25.2% (18-24 years old)

43. 24.9% (25-35 years old)

44. Average user has 130 friends on the

45. There are more than 65 million active users currently accessing Facebook through their mobile devices

48. Library info (brief intro., address, phone number, and hours of operation)

49. Website’s URL

50. Rss Feed from WorldCat (automatic posts/updates)

52. Puts us where our patrons are

53. Web 2.0 might be “transformational”

54. Creates a portal to our library/services

55. Recent studies show- “Sharing” accounts for 1/3 web traffic - Entry thru “sharing” results in more engagement in the site

56. More resources Groundswell : Winning in a World Transformed by Social Technologies, by Charlene Li HC79.I55.L48 2008 The Value of Sharing: Social Engagement http://sharethis.com/blog/2009/12/16/the-value-of-sharing-social-engagement/#STS=g44m33aj.zql Video showing how to capture cover art http://www.screencast.com/users/ssroth/folders/Jing/media/d4210f89-335a-41d3-8eb2-4ec660f5e2c9 2.0 Tool Talk: A Supervisor’s Guide to Today’s Communications Tools ttps://wikispaces.psu.edu/display/MSVLibraries/2+Oh!+Tool+Talk