Web 2.0 and Medicine

Web 2.0
& Medicine

Iris Thiele Isip Tan MD, FPCP, FPSEM
Clinical Associate Professor,
UP College of Medicine
MS Health Informatics (cand.)
Section of Endocrinology, Diabetes &
Metabolism, Department of Medicine
Philippine General Hospital

Philippine Rheumatology Association 5 Feb 2011

Web 2.0

Blogs Podcasts Wikis
RSS Tagging
Social Media Vodcasts

Smartphones
HTC Desire by Eric Homfeldt, 9 Feb 2010.
http://www.ﬂickr.com/photos/3bilder/4406656206/

Web 1.0 vs Web 2.0 by Andre Pan, 5 Sept 2006.
http://www.ﬂickr.com/photos/popoever/234877734/

http://blog.vovici.com/blog/bid/18085/Web-1-0-vs-Web-2-0
Accessed 27 Jan 2011

“Distributed
technologies built to
integrate, that
collectively transform
mass participation into
valuable emergent
outcomes.”
Ross Dawson
Future Exploration Network

Harness collective intelligence ...
Tim O’Reilly

Digital Native
“native speaker” of the
digital language of the
Internet

Digital Immigrant
not born in the digital
world but have
adopted new
technology

Prensky M. “Digital Natives, Digital
Immigrants” From On the Horizon
NCB University Press 9(5), Oct 2001

Eysenbach G. J Med Internet Res 2008;10(3)

Are you stuck in Web 1.0?
PubMed Google Scholar Medline Plus

Blogs Podcasts
Wikis RSS
Tagging Vodcasts
Social Media

http://www.blogcatalog.com/blogs/webdesign-social-marketing-
gadget-tech-and-web-20-news Accessed 27 Jan 2011

Blog A personal diary.
A daily pulpit.
short for “web log” A collaborative space.
A political soapbox.
A breaking-news outlet.
A collection of links.
Your own private thoughts.
Memos to the world.

http://www.blogopreneur.com/2006/12/27/blogs-versus-forums/ Push-Button Publishing
Accessed 27 Jan 2011

http://lupusurvivor.com
http://despitelupus.blogspot.com
http://headstrongwithlupus.blogspot.com
http://sistersagainstlupus.blogspot.com

Medscape Blogs
http://blogs.medscape.com/brunooliveira
http://blogs.medscape.com/elizabethtindall

http://services.psoriasis.org/drtellme/
http://rawarrior.com

http://www.webicina.com/rheumatology/

Playable On Demand
Podcasts
+ Broadcast
Vodcasts
Series of digital ﬁles
(audio or video)
Released episodically
Often downloaded through
web syndication

Image from http://fuzionpodcastnetwork.com/ http://en.wikipedia.org/wiki/Podcast

iTunes U
iPod nano image from http://www.ableweb.org/news/fall2009/ﬁrstpage-f09pub.htm

Channel
RSS Feed
Really Simple Syndication Webfeed

Format used to publish
frequently updated works
Full or summarized text
Metadata (publishing dates and
authorship)

For readers to subscribe to
timely updates of websites
Aggregate feeds into one
place
http://en.wikipedia.org/wiki/File:Feed-icon.svg http://en.wikipedia.org/wiki/RSS

Find the RSS icon on your favorite page
Click to subscribe!

Webicina
PeRSSonalized Rheumatology

Rheumatology: Images in Clinical Medicine
http://clinicalcases.org

Wiki
Hawaiian word for “quick”

Website that allows creation
and editing of any number of
interlinked web pages via a
web browser
Often used to create
collaborative works

http://en.wikipedia.org/wiki/File:Wikipedia-logo-v2.svg http://en.wikipedia.org/wiki/Wiki

http://askdrwiki.com
http://www.wikimd.org

Tag
Tagging A non-hierarchical keyword or
term assigned to a piece of
information
Description that allows item
to be found again by
browsing or searching

Tag Cloud
A visual depiction of user-
generated tags
Importance of each tag is
shown with font size or color
http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg

http://en.wikipedia.org/wiki/Tag_cloud

Social Media Internet-based applications
that allow the creation and
exchange of user-generated
content

Six types
Collaborative projects
Blogs and microblogs
Content communities
Social networking sites
Virtual game worlds
Virtual communities
http://en.wikipedia.org/wiki/Social_media

Twitter Tweet
140-character message

Using Twitter
Find and follow
Check it often
Take it with you

Hashtag (#)
Keyword for tweets

http://www.ﬂickr.com/photos/svartling/3638204140/ http://support.twitter.com

Live-tweeting at medical conferences
Sharing links/articles of interest

140 Health Care Uses of Twitter
http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/

http://techcrunch.com/2010/09/14/the-new-twitter/

“Mobile technology
has the potential to
revolutionize the way
physicians practice
medicine.”

Burdette et al. Clin Inf Dis 2008;47:117-22

http://www.ﬂickr.com/
photos/3bilder/4406656206/

More than
basic
cellphone
capabilities
http://www.gomonews.com http://www.macworld.com

SMS Miniature
MMS No industry computer
Voice calls standard with phone
Phonebook deﬁnition capability
Wikipedia
http://www.unwiredview.com

Smartphone
Do you own one?

Smartphone Platform
Market Share
Palm
Google
6%
9%
Microsoft
16% 43% RIM

Apple 26%
comScore Feb 2010 USA

US Physicians Using
a Smartphone

No
smartphone 36%

36% 27% iPhone

64%
37% Blackberry

2009 Manhattan Research Study “Taking the Pulse”

Social Media
Meets Mobile

http://londoncalling.co/2009/10/when-social-
media-meets-mobile-a-perfect-match/

RSS reader

lifehacker.com

http://www.mobiletor.com

!ank Y"
http://www.endocrine-witch.net

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