SlideShare a Scribd company logo
“Employer of Choice’’ and its Impact on
Attracting Talented Human Capital
Presented by:
Amanda Nader
Miriam Moussa
Globalization
Workforce
instability
Change in
technology
EMPLOYER
OF CHOICE
Employees will
LOVE and be
PROUD to work
for YOU !!!!!!
What does Employer of Choice mean?
What does Employer of Choice mean?
• PRACTICES
• POLICIES
• BENEFITS
• WORK CONDITIONS
•ATTRACT
•OPTIMIZE
•HOLD
TOP TALENT
EMPLOYER
OF CHOICE
What is behind Employer of Choice?
Impress
Customers,
Members &
Clients
Low
Turnover
Level
Low Hiring
Costs
Higher
Productivity
Employer Branding
Top Brainpower
Be
trusted
Find
Keep
Steps to stay the first on the market
Consider
the
Audience
Research &
Advisory
Services
Activation &
Talent
Sourcing
KPI
Development
& Tracking
• Know people hope to hire
• Create Message to attract
them
• Be aware about Employment
Value Proposition (EVP)
• Make sure of the Value offered
• Communication & Marketing
• Choose the best talent candidate
• Set Key Performance Indicator
• Keep track of Performance Level
Strategies used in Building Employer Of
Choice
Strategy 1: Design Competitive Job Offers
Opportunities for Development & Growth
Job Security
Friendly Working Environment
High Starting Salary JOB OFFER 1
JOB OFFER 2
Strategy 2: Create Interesting &Challenging
Work
KSAO’s &
Ambition’s
Employee
Challenging &
Interesting Work
Strategies
Strategy 3: Empower Employees
Creating
Environment
of Trust
Helping
Employees learn
from Success
Analyze Failures
Allow
employees
to have input
Ability to openly
share
Suggestions &
Ideas
Commitment &
Loyal
Control
Decision’s
Employees
Way they
Perform Core
Functions
Make progress
on Goal’s
Employees
Get Out Of The
Kitchen
Enrich Job
Work on Coaching
Provide
Feedback
Listen to
Employees
Create an Open
Door Policy
Find Talents of
Employees
Delegate Tasks Clearly
& Briefly
Strategy 4: Recognize and Reward Employees
• Equity in Pay (Fair Pay)
• Provide good Compensation & Benefits
Programs(Tangible/Intangible Rewards)
Strategy 5 : Invest Learning by Providing
Training and Development
Important
for Data
Transfer
Adds
Flexibility &
Efficiency
Retention
Tools
Helps
Business
run better
Recruiting
Tools
Promotes
Job
Satisfaction
Development
Strategy 6: Provide Career Path, Employee
Development and Leadership Engagement
• Clear Path to Promotions
• Regular & Fair Performance Appraisal
• Continuous T&D programs
• Coaching and Mentoring Programs
• Succession Planning Programs
Strategy 7: Create a Strong Identity
and Engaging Culture
Companies need to create:
Friendly Working Environment(Extended Family)
Trust-Based & Open Culture
Fun at Work
A culture based on Respect & Fairness
Culture
of
Company
Respect
& Trust
Learning
& Caring
Fairness &
Openness
Flexibility
Provide
Opportunities
Risk
Taking
Strategy 8: Encourage Work-Life Balance
Opportunity
to Job Share
Work-Life
Balance
Strategy 9: Provide Job Security
Job
Security
Stability in
Career
Performing
Best
Peace of Mind
Family
Commitment
Financial
Security
Strategy 10: Creating Robust Internal
Communication Infrastructure
Intranet
Employee openly ask
questions to their
Leaders which are
then answered
directly
Blogs/ wikis:
Share Ideas and
Thoughts on the Spot
&Discus current topics
Learning
Management
System
E-Learning
Benefits and Advantages of Employer of
Choice
1- Marketing & Recruiting
2-Optimize Performance
3-Retention of Talented Employees
4-Higher Attractiveness to Customers & Investors
5-Exciting Environment:“The Place where Employees
Dream to be”
CASE STUDY-GENERAL ELECTRIC
• UAE
• OIL & GAS Division
Population 570
Sample 300
Survey conducted on GE’s Employees
Results
6% 10%
30%
54%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Senior management at GE leads by
example, demonstrates strong
leadership skills, respect and trust
employees
2%
10%
35%
53%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Employee's job satisfaction is a top
priority of senior management
11%
19%
30%
20%
0%
10%
20%
30%
40%
Strongly
Disagree
Disagree Agree Strongly
Agree
GE's policies for promotion and
advancement are always fair
11%
19%
30%
40%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Management at GE believes that
the Feedback is the breakfast of
champions
8% 11%
38% 43%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Management believes in Open
Door policy, information and
knowledge are shared openly
within this organization
Results
14%
20%
36%
30%
0%
10%
20%
30%
40%
Strongly
Disagree
Disagree Agree Strongly
Agree
Leaders at GE are considered to be
mentors and even parents
5% 10%
35%
50%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Employees strongly agreed that they are
living in a very friendly place where
individuals works in teams, share a lot of
themselves. It’s like an extended family
7%
16%
30%
47%
0%
10%
20%
30%
40%
50%
Strongly
Disagree
Disagree Agree Strongly
Agree
Environment at GE supports a balance
between work and personal life
4%
15%
45%
36%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Success at GE is defined in terms of
sensitivity to customers and concern for
people
3% 7%
40%
50%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
GE offers an open, entrepreneurial,
flexible and creative working
environment
Results
8%
16%
40% 36%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Management understands and realizes
that building the knowledge capacity
of its employees is a necessary strategy
for business success
7% 10%
31%
52%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Management believes in executive
coaching, mentoring programs,
professional development classes, and
training to best facilitate employee growth
5%
15%
43% 37%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
agree
GE has strong organizational
infrastructure that uses sophisticated
technology to train talented employees
and fully funds all Continuing
Professional Development
8% 12%
30%
50%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Employees feel that their work is
challenging, stimulating and
rewarding
4% 8%
40%
48%
0%
20%
40%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
Management at GE place high
importance on the health and safety of
its employees
Results
5%
10%
39%
46%
0%
10%
20%
30%
40%
50%
Strongly
Disagree
Disagree Agree Strongly
Agree
Compensation at GE is fair and
competitive in the market
3%
12%
35%
50%
0%
10%
20%
30%
40%
50%
60%
Strongly
Disagree
Disagree Agree Strongly
Agree
GE offers unusual and attractive perks
10%
90%
How likely are you to change your
employer during the next 12
months?
likely
unlikely 84%
16%
I am very satisfied with my job
likely
88%
12%
I would highly recommend GE to my
friends and family
likely
unlikely
Results
79%
21%
I feel personally driven to help this
organization succeed and will go beyond
what's expected of me to ensure that it
does
likely
unlikely
8%
92%
I am actively looking for a job outside GE
likely
unlikely
75%
25%
I get excited about going to work
likely
unlikely 85%
15%
I feel completely involved in my work
likely
unlikely
91%
9%
GE has a name you can trust
likely
unlikely
92%
8%
GE is looked upon as a prestigious
company to work for and known for
Employer of Choice or Great Place to
work for!
Likely
Unlikely
Interview with the Levant Talent Manager at GE
• Training & Development( 50-65 training hours)
• Career Path
• Open Culture
• Healthy & diverse working environment
• Recognition & Rewards( Benefits & Perks)
• Good Reputation (Prestigious Name)
Recommendations
To conduct Job Satisfaction Survey
To conduct Stay Interview
Use employees Feedback Surveys
Conclusion
Employer of Choice
Attract RetainStrategies
Employer of Choice’’ and its impact

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Employer of Choice’’ and its impact

  • 1. “Employer of Choice’’ and its Impact on Attracting Talented Human Capital Presented by: Amanda Nader Miriam Moussa
  • 3. Employees will LOVE and be PROUD to work for YOU !!!!!! What does Employer of Choice mean?
  • 4. What does Employer of Choice mean? • PRACTICES • POLICIES • BENEFITS • WORK CONDITIONS •ATTRACT •OPTIMIZE •HOLD TOP TALENT EMPLOYER OF CHOICE
  • 5. What is behind Employer of Choice? Impress Customers, Members & Clients Low Turnover Level Low Hiring Costs Higher Productivity
  • 7. Steps to stay the first on the market Consider the Audience Research & Advisory Services Activation & Talent Sourcing KPI Development & Tracking • Know people hope to hire • Create Message to attract them • Be aware about Employment Value Proposition (EVP) • Make sure of the Value offered • Communication & Marketing • Choose the best talent candidate • Set Key Performance Indicator • Keep track of Performance Level
  • 8. Strategies used in Building Employer Of Choice
  • 9. Strategy 1: Design Competitive Job Offers Opportunities for Development & Growth Job Security Friendly Working Environment High Starting Salary JOB OFFER 1 JOB OFFER 2
  • 10. Strategy 2: Create Interesting &Challenging Work KSAO’s & Ambition’s Employee Challenging & Interesting Work Strategies
  • 11. Strategy 3: Empower Employees Creating Environment of Trust Helping Employees learn from Success Analyze Failures Allow employees to have input Ability to openly share Suggestions & Ideas Commitment & Loyal Control Decision’s Employees Way they Perform Core Functions Make progress on Goal’s Employees
  • 12. Get Out Of The Kitchen Enrich Job Work on Coaching Provide Feedback Listen to Employees Create an Open Door Policy Find Talents of Employees Delegate Tasks Clearly & Briefly
  • 13. Strategy 4: Recognize and Reward Employees • Equity in Pay (Fair Pay) • Provide good Compensation & Benefits Programs(Tangible/Intangible Rewards)
  • 14. Strategy 5 : Invest Learning by Providing Training and Development Important for Data Transfer Adds Flexibility & Efficiency Retention Tools Helps Business run better Recruiting Tools Promotes Job Satisfaction Development
  • 15. Strategy 6: Provide Career Path, Employee Development and Leadership Engagement • Clear Path to Promotions • Regular & Fair Performance Appraisal • Continuous T&D programs • Coaching and Mentoring Programs • Succession Planning Programs
  • 16. Strategy 7: Create a Strong Identity and Engaging Culture Companies need to create: Friendly Working Environment(Extended Family) Trust-Based & Open Culture Fun at Work A culture based on Respect & Fairness Culture of Company Respect & Trust Learning & Caring Fairness & Openness Flexibility Provide Opportunities Risk Taking
  • 17. Strategy 8: Encourage Work-Life Balance Opportunity to Job Share Work-Life Balance
  • 18. Strategy 9: Provide Job Security Job Security Stability in Career Performing Best Peace of Mind Family Commitment Financial Security
  • 19. Strategy 10: Creating Robust Internal Communication Infrastructure Intranet Employee openly ask questions to their Leaders which are then answered directly Blogs/ wikis: Share Ideas and Thoughts on the Spot &Discus current topics Learning Management System E-Learning
  • 20. Benefits and Advantages of Employer of Choice
  • 21. 1- Marketing & Recruiting 2-Optimize Performance 3-Retention of Talented Employees 4-Higher Attractiveness to Customers & Investors 5-Exciting Environment:“The Place where Employees Dream to be”
  • 22. CASE STUDY-GENERAL ELECTRIC • UAE • OIL & GAS Division Population 570 Sample 300
  • 23. Survey conducted on GE’s Employees
  • 24. Results 6% 10% 30% 54% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Senior management at GE leads by example, demonstrates strong leadership skills, respect and trust employees 2% 10% 35% 53% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Employee's job satisfaction is a top priority of senior management 11% 19% 30% 20% 0% 10% 20% 30% 40% Strongly Disagree Disagree Agree Strongly Agree GE's policies for promotion and advancement are always fair 11% 19% 30% 40% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Management at GE believes that the Feedback is the breakfast of champions 8% 11% 38% 43% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Management believes in Open Door policy, information and knowledge are shared openly within this organization
  • 25. Results 14% 20% 36% 30% 0% 10% 20% 30% 40% Strongly Disagree Disagree Agree Strongly Agree Leaders at GE are considered to be mentors and even parents 5% 10% 35% 50% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Employees strongly agreed that they are living in a very friendly place where individuals works in teams, share a lot of themselves. It’s like an extended family 7% 16% 30% 47% 0% 10% 20% 30% 40% 50% Strongly Disagree Disagree Agree Strongly Agree Environment at GE supports a balance between work and personal life 4% 15% 45% 36% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Success at GE is defined in terms of sensitivity to customers and concern for people 3% 7% 40% 50% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree GE offers an open, entrepreneurial, flexible and creative working environment
  • 26. Results 8% 16% 40% 36% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Management understands and realizes that building the knowledge capacity of its employees is a necessary strategy for business success 7% 10% 31% 52% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Management believes in executive coaching, mentoring programs, professional development classes, and training to best facilitate employee growth 5% 15% 43% 37% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly agree GE has strong organizational infrastructure that uses sophisticated technology to train talented employees and fully funds all Continuing Professional Development 8% 12% 30% 50% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Employees feel that their work is challenging, stimulating and rewarding 4% 8% 40% 48% 0% 20% 40% 60% Strongly Disagree Disagree Agree Strongly Agree Management at GE place high importance on the health and safety of its employees
  • 27. Results 5% 10% 39% 46% 0% 10% 20% 30% 40% 50% Strongly Disagree Disagree Agree Strongly Agree Compensation at GE is fair and competitive in the market 3% 12% 35% 50% 0% 10% 20% 30% 40% 50% 60% Strongly Disagree Disagree Agree Strongly Agree GE offers unusual and attractive perks 10% 90% How likely are you to change your employer during the next 12 months? likely unlikely 84% 16% I am very satisfied with my job likely 88% 12% I would highly recommend GE to my friends and family likely unlikely
  • 28. Results 79% 21% I feel personally driven to help this organization succeed and will go beyond what's expected of me to ensure that it does likely unlikely 8% 92% I am actively looking for a job outside GE likely unlikely 75% 25% I get excited about going to work likely unlikely 85% 15% I feel completely involved in my work likely unlikely 91% 9% GE has a name you can trust likely unlikely 92% 8% GE is looked upon as a prestigious company to work for and known for Employer of Choice or Great Place to work for! Likely Unlikely
  • 29. Interview with the Levant Talent Manager at GE • Training & Development( 50-65 training hours) • Career Path • Open Culture • Healthy & diverse working environment • Recognition & Rewards( Benefits & Perks) • Good Reputation (Prestigious Name)
  • 30. Recommendations To conduct Job Satisfaction Survey To conduct Stay Interview Use employees Feedback Surveys