This document discusses employer of choice and its impact on attracting talented human capital. It defines employer of choice as practices, policies, benefits, and work conditions that attract, optimize, and retain top talent. The document outlines 10 strategies for becoming an employer of choice including competitive job offers, interesting work, empowering employees, recognition, training, career paths, culture, work-life balance, job security, and communication. It also provides a case study of General Electric in the UAE and results from a survey showing high job satisfaction. The interview subject cites training, career paths, culture, benefits, and reputation as factors in GE's success as an employer of choice. The document recommends continued surveys and using employee feedback to maintain employer