We(Vantage Circle) provide an employee engagement program for corporate emploees to enjoy access to corporate pricing and exclusive offers on products and services from 300 + brands across India.
This document discusses B2B branding. It begins by defining B2B and how it differs from B2C. B2B branding requires a holistic approach and is more focused than branding to the general public due to factors like fewer customers and closer relationships. Building a B2B brand involves understanding the buying process, which can include different types of purchases and roles within the buying center. Successful B2B brands create trust and confidence among all partners in the buying process. The document also discusses guiding principles of B2B branding and potential pitfalls.
Fogg aims to build its brand presence online through a social media marketing campaign. The objectives are to reach a larger millennial audience, gain consumer insights, and build the Fogg brand. The proposed campaign includes social media activations through promotions on Facebook and Instagram, contests and giveaways, and a social cause campaign around elections in India. Analytics will track campaign performance and the results will be used to refine future strategy.
Nike is an American multinational corporation that designs, develops, manufactures, and markets athletic footwear, apparel, equipment, accessories, and services. It was founded in 1964 as Blue Ribbon Sports and later changed its name to Nike in 1978. Nike utilizes global and local marketing strategies to maintain its position as a leader in the footwear and athletic apparel industries. The company focuses on product innovation, brand building through partnerships and sponsorships, and personalized marketing approaches.
Nike uses several strategies to attract consumers, including telling meaningful stories that sell aspirations, creating viral moments, innovating technologies, and engaging on social media. Some key tactics are developing emotional ads, partnering with Google for a soccer app allowing fans to personalize highlights, and producing popular YouTube series. Nike also drives innovation with products like Flyknit shoes and self-lacing sneakers. While these strategies help Nike dominate the athletic wear market, they also increase costs and face challenges from emerging competitors.
Nike is the world's largest supplier of athletic shoes and apparel. It employs over 44,000 people worldwide and had over $24 billion in revenue in 2012. Nike utilizes digital marketing strategies like their Nike+ social platform and FuelBand to interact with customers and gamify workouts. They run campaigns like "Fuel Your Team" and "The Chance" to further engage customers online. Nike is also shifting to a mobile-first approach to e-commerce to meet changing customer expectations.
Bill Bowerman and Phil Knight co-founded Blue Ribbon Sports in the 1960s, which later became Nike in 1971. They focused on innovative shoes. In 1971, Nike introduced its first shoe with the waffle sole, which became a footwear sensation for its lightweight design and grip. In 1984, Nike signed Michael Jordan and released the iconic Air Jordan 1 shoes, which helped define Nike's brand identity. Nike has since grown into a leading sportswear company known for its performance athletic shoes and apparel, as well as large-scale marketing campaigns featuring famous athletes.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
This document discusses B2B branding. It begins by defining B2B and how it differs from B2C. B2B branding requires a holistic approach and is more focused than branding to the general public due to factors like fewer customers and closer relationships. Building a B2B brand involves understanding the buying process, which can include different types of purchases and roles within the buying center. Successful B2B brands create trust and confidence among all partners in the buying process. The document also discusses guiding principles of B2B branding and potential pitfalls.
Fogg aims to build its brand presence online through a social media marketing campaign. The objectives are to reach a larger millennial audience, gain consumer insights, and build the Fogg brand. The proposed campaign includes social media activations through promotions on Facebook and Instagram, contests and giveaways, and a social cause campaign around elections in India. Analytics will track campaign performance and the results will be used to refine future strategy.
Nike is an American multinational corporation that designs, develops, manufactures, and markets athletic footwear, apparel, equipment, accessories, and services. It was founded in 1964 as Blue Ribbon Sports and later changed its name to Nike in 1978. Nike utilizes global and local marketing strategies to maintain its position as a leader in the footwear and athletic apparel industries. The company focuses on product innovation, brand building through partnerships and sponsorships, and personalized marketing approaches.
Nike uses several strategies to attract consumers, including telling meaningful stories that sell aspirations, creating viral moments, innovating technologies, and engaging on social media. Some key tactics are developing emotional ads, partnering with Google for a soccer app allowing fans to personalize highlights, and producing popular YouTube series. Nike also drives innovation with products like Flyknit shoes and self-lacing sneakers. While these strategies help Nike dominate the athletic wear market, they also increase costs and face challenges from emerging competitors.
Nike is the world's largest supplier of athletic shoes and apparel. It employs over 44,000 people worldwide and had over $24 billion in revenue in 2012. Nike utilizes digital marketing strategies like their Nike+ social platform and FuelBand to interact with customers and gamify workouts. They run campaigns like "Fuel Your Team" and "The Chance" to further engage customers online. Nike is also shifting to a mobile-first approach to e-commerce to meet changing customer expectations.
Bill Bowerman and Phil Knight co-founded Blue Ribbon Sports in the 1960s, which later became Nike in 1971. They focused on innovative shoes. In 1971, Nike introduced its first shoe with the waffle sole, which became a footwear sensation for its lightweight design and grip. In 1984, Nike signed Michael Jordan and released the iconic Air Jordan 1 shoes, which helped define Nike's brand identity. Nike has since grown into a leading sportswear company known for its performance athletic shoes and apparel, as well as large-scale marketing campaigns featuring famous athletes.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
This document discusses branding strategies and brand architecture. It defines different types of brands like corporate brands, family brands, and individual brands. It also defines brand modifiers. The document discusses different brand architecture structures like monolithic, endorsed, and independent brands. It provides examples of each structure and discusses their advantages and disadvantages. The key points are that brand architecture should reflect business strategy, be simple, flexible, consistent with brand values, and designed for customer needs.
This document discusses how integrated marketing communications (IMC) can be used to build brand equity. IMC uses a variety of communication channels, such as advertising, promotions, public relations, and social media, in a coordinated way to create a unified brand message and experience for customers. The goal of IMC is to move customers from their current knowledge and perceptions of a brand to the desired knowledge and perceptions defined in the brand's positioning, personality, and values. The document outlines different IMC options and provides criteria for determining the optimal mix of channels to effectively reach the target audience.
A brand is more than just a product or logo - it is the identity and reputation that differentiates a company's offerings from competitors. Building a strong brand is important for both large multi-national companies and small businesses alike. Key aspects of developing a brand include selecting a memorable name, developing consistent branding and messaging, committing resources to build brand awareness over time, and measuring the return on branding investments through customer loyalty and perceptions.
This document contains information about media planning for a L'Oreal Paris campaign. It discusses the consumer journey and key tasks in each stage (Seek, Involve, Act, Share). It then outlines L'Oreal's online value proposition and strategies to build trust and create a touch/feel experience. The document also discusses media mix strategies like reach, frequency, share of voice. It proposes a new "Women of Worth" campaign to pay tribute to working women and their relationships. Strategies to amplify the campaign message through TV ads, hashtags, awards are also mentioned.
Amazon- Online Reputation Management- Case StudySaket Toshniwal
Amazon seeks to be the most customer-centric company for consumers, sellers, enterprises, and content creators. Its principles include customer obsession, inventing and simplifying, thinking big, earning trust, and delivering results. Amazon handles a wide range of products across various categories like electronics, general merchandise, media, and more through both B2C and B2B business models on its e-commerce marketplace. It aims to provide genuine quality products at the best price with fast delivery while maintaining highly loyal and satisfied customers.
The document identifies youth, women, and netizens as the three best digital subcultures for brands to target for brand advocacy. Youth can provide "mind share" through their influence as early adopters and trend-setters. Women influence "market share" as information collectors and household managers. Netizens influence the "heart share" through social connections and by contributing online content, creating emotional bonds with brands. These three groups are the most likely to advocate for brands due to their large numbers, influential subcultures, and strong online presence.
Products are created to provide value to customers and are composed of goods and services. Product mapping involves defining relationships between products, product lines, and families to provide visibility into a company's product ecosystem. It also includes cross-mapping products to other business architecture domains like strategies, capabilities, value streams, and business units. Maintaining accurate product mappings requires governance to ensure changes are reflected.
The document provides an overview of a branding project. It discusses key aspects of branding including research and analysis, branding strategy, brand design, brand essence, brand assets, brand message, and brand management. The overview outlines the branding process and different stages including market research, defining the branding strategy, designing brand touchpoints, developing the brand essence, managing brand assets, crafting the brand message, and ongoing brand management.
Dabur is an Indian FMCG company founded in 1884. It has undertaken brand revitalization and reinforcement efforts over time. This included launching new products and marketing programs to educate customers and revitalize brands. It also worked to reinforce brands through new logo, packaging designs, and ensuring product innovation. Dabur restructured by cutting low-contribution brands, positioning as an herbal specialist, and entering new areas to target youth. It changed its branding strategy from umbrella to focus on power brands like Dabur, Vatika, Anmol, Real and Hajmola. Product line extensions further diversified offerings to different audiences. These strategies helped Dabur renew interest, increase market share, and move
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Jeff Bezos founded Amazon in 1994 as an online bookstore and has since expanded it into a global e-commerce platform selling a wide variety of products. Amazon launched its cloud computing platform AWS in 2006 and now offers services like Amazon Prime, Amazon Music, and Amazon Video. Through strategic acquisitions and innovations in areas like drone delivery, Amazon has established itself as a leader in online retail, cloud computing, and digital content.
Bata aims to leverage social media to reach new audiences, build relationships with younger generations, and advance brand advocacy. Currently, Bata's social media presence is underdeveloped. This one-year plan outlines goals to increase engagement on platforms like Facebook, Twitter, YouTube, and Instagram through consistent, relevant content. Key tactics include contests, promotional activities, and community management to improve Bata's online presence and influence. Progress will be analyzed through metrics like followers, likes, comments, and sales. The plan aims to establish Bata as a fashionable yet affordable brand.
There are many factors that influence the success of new products. Understanding how consumers view a company's brand is often the most important factor. Companies have two options when branding new products - launch under an existing parent brand or create a new brand. Launching under a parent brand can provide benefits but risks diluting the parent brand. Consumer research is key to understanding brand associations and whether consumers will accept a brand in a new product category. Getting this right is important to the success of a new product launch.
Myntra is an Indian online fashion retailer established in 2007 with headquarters in Bangalore. It was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra sells over 100 brands and focuses on usability, 24/7 support, fast shipping, and hassle-free returns. It has received several awards and is among the top 10 e-commerce companies in India.
Anyone launching a product or service, whether on-line or off-line, will put a lot of thought into what to offer and how to go about offering it. In particular, most businesses invest a lot of time and money in creating a brand which will appeal to consumers and set its products or services apart from competitors. For this reason, a business will not want anyone else pretending to be associated with it and piggy-backing on its reputation. The brand of a business is an example of intellectual property, and can be one of the most valuable assets of the on-line business. As an example, when the infamous boo.com went into liquidation, the most sought after assets of the business were the domain name and trade marks; in other words, the boo.com brand. It is therefore important to a business to secure the rights in its brand.
The document discusses key concepts in brand management including defining a brand, the importance of branding, the brand management process, challenges in brand management, and Keller's Customer-Based Brand Equity model which identifies the steps of establishing brand identity, brand meaning, brand response, and brand relationships to build strong brand equity. It provides examples of different strategies for positioning a brand including using product attributes, technology, benefits, user categories, in relation to competitors, or as an integrator.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
The document discusses Dove's brand strategy and positioning. It aims to redefine beauty standards and empower women by making them feel more confident and optimistic about their natural beauty. Dove products are designed to nourish skin and hair from within in order to repair damage and strengthen hair, reducing hair fall and breakage. The brand also runs an educational self-esteem project to help young people improve their self-esteem.
The document outlines the 10 Cs of employee engagement according to an article by Gerard H. Seijts and Dan Crim. The 10 Cs are: connect, career, clarity, convey, congratulate, contribute, control, collaborate, credibility, and confidence. Leaders are encouraged to foster these 10 Cs to increase employee engagement by connecting with employees, providing career opportunities, communicating clearly, providing feedback, recognizing contributions, encouraging collaboration, maintaining credibility, giving employees control, and instilling confidence. Highly engaged employees are more productive and care about the company's success.
Qualtrics- How to implement an employee lifecycle program in your organisatio...Qualtrics
Join Rachel Barker and Jason Matthews from Qualtrics as they present how organisations can implement and employee lifecycle program using the Qualtrics platform.
This document discusses branding strategies and brand architecture. It defines different types of brands like corporate brands, family brands, and individual brands. It also defines brand modifiers. The document discusses different brand architecture structures like monolithic, endorsed, and independent brands. It provides examples of each structure and discusses their advantages and disadvantages. The key points are that brand architecture should reflect business strategy, be simple, flexible, consistent with brand values, and designed for customer needs.
This document discusses how integrated marketing communications (IMC) can be used to build brand equity. IMC uses a variety of communication channels, such as advertising, promotions, public relations, and social media, in a coordinated way to create a unified brand message and experience for customers. The goal of IMC is to move customers from their current knowledge and perceptions of a brand to the desired knowledge and perceptions defined in the brand's positioning, personality, and values. The document outlines different IMC options and provides criteria for determining the optimal mix of channels to effectively reach the target audience.
A brand is more than just a product or logo - it is the identity and reputation that differentiates a company's offerings from competitors. Building a strong brand is important for both large multi-national companies and small businesses alike. Key aspects of developing a brand include selecting a memorable name, developing consistent branding and messaging, committing resources to build brand awareness over time, and measuring the return on branding investments through customer loyalty and perceptions.
This document contains information about media planning for a L'Oreal Paris campaign. It discusses the consumer journey and key tasks in each stage (Seek, Involve, Act, Share). It then outlines L'Oreal's online value proposition and strategies to build trust and create a touch/feel experience. The document also discusses media mix strategies like reach, frequency, share of voice. It proposes a new "Women of Worth" campaign to pay tribute to working women and their relationships. Strategies to amplify the campaign message through TV ads, hashtags, awards are also mentioned.
Amazon- Online Reputation Management- Case StudySaket Toshniwal
Amazon seeks to be the most customer-centric company for consumers, sellers, enterprises, and content creators. Its principles include customer obsession, inventing and simplifying, thinking big, earning trust, and delivering results. Amazon handles a wide range of products across various categories like electronics, general merchandise, media, and more through both B2C and B2B business models on its e-commerce marketplace. It aims to provide genuine quality products at the best price with fast delivery while maintaining highly loyal and satisfied customers.
The document identifies youth, women, and netizens as the three best digital subcultures for brands to target for brand advocacy. Youth can provide "mind share" through their influence as early adopters and trend-setters. Women influence "market share" as information collectors and household managers. Netizens influence the "heart share" through social connections and by contributing online content, creating emotional bonds with brands. These three groups are the most likely to advocate for brands due to their large numbers, influential subcultures, and strong online presence.
Products are created to provide value to customers and are composed of goods and services. Product mapping involves defining relationships between products, product lines, and families to provide visibility into a company's product ecosystem. It also includes cross-mapping products to other business architecture domains like strategies, capabilities, value streams, and business units. Maintaining accurate product mappings requires governance to ensure changes are reflected.
The document provides an overview of a branding project. It discusses key aspects of branding including research and analysis, branding strategy, brand design, brand essence, brand assets, brand message, and brand management. The overview outlines the branding process and different stages including market research, defining the branding strategy, designing brand touchpoints, developing the brand essence, managing brand assets, crafting the brand message, and ongoing brand management.
Dabur is an Indian FMCG company founded in 1884. It has undertaken brand revitalization and reinforcement efforts over time. This included launching new products and marketing programs to educate customers and revitalize brands. It also worked to reinforce brands through new logo, packaging designs, and ensuring product innovation. Dabur restructured by cutting low-contribution brands, positioning as an herbal specialist, and entering new areas to target youth. It changed its branding strategy from umbrella to focus on power brands like Dabur, Vatika, Anmol, Real and Hajmola. Product line extensions further diversified offerings to different audiences. These strategies helped Dabur renew interest, increase market share, and move
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Jeff Bezos founded Amazon in 1994 as an online bookstore and has since expanded it into a global e-commerce platform selling a wide variety of products. Amazon launched its cloud computing platform AWS in 2006 and now offers services like Amazon Prime, Amazon Music, and Amazon Video. Through strategic acquisitions and innovations in areas like drone delivery, Amazon has established itself as a leader in online retail, cloud computing, and digital content.
Bata aims to leverage social media to reach new audiences, build relationships with younger generations, and advance brand advocacy. Currently, Bata's social media presence is underdeveloped. This one-year plan outlines goals to increase engagement on platforms like Facebook, Twitter, YouTube, and Instagram through consistent, relevant content. Key tactics include contests, promotional activities, and community management to improve Bata's online presence and influence. Progress will be analyzed through metrics like followers, likes, comments, and sales. The plan aims to establish Bata as a fashionable yet affordable brand.
There are many factors that influence the success of new products. Understanding how consumers view a company's brand is often the most important factor. Companies have two options when branding new products - launch under an existing parent brand or create a new brand. Launching under a parent brand can provide benefits but risks diluting the parent brand. Consumer research is key to understanding brand associations and whether consumers will accept a brand in a new product category. Getting this right is important to the success of a new product launch.
Myntra is an Indian online fashion retailer established in 2007 with headquarters in Bangalore. It was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra sells over 100 brands and focuses on usability, 24/7 support, fast shipping, and hassle-free returns. It has received several awards and is among the top 10 e-commerce companies in India.
Anyone launching a product or service, whether on-line or off-line, will put a lot of thought into what to offer and how to go about offering it. In particular, most businesses invest a lot of time and money in creating a brand which will appeal to consumers and set its products or services apart from competitors. For this reason, a business will not want anyone else pretending to be associated with it and piggy-backing on its reputation. The brand of a business is an example of intellectual property, and can be one of the most valuable assets of the on-line business. As an example, when the infamous boo.com went into liquidation, the most sought after assets of the business were the domain name and trade marks; in other words, the boo.com brand. It is therefore important to a business to secure the rights in its brand.
The document discusses key concepts in brand management including defining a brand, the importance of branding, the brand management process, challenges in brand management, and Keller's Customer-Based Brand Equity model which identifies the steps of establishing brand identity, brand meaning, brand response, and brand relationships to build strong brand equity. It provides examples of different strategies for positioning a brand including using product attributes, technology, benefits, user categories, in relation to competitors, or as an integrator.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
The document discusses Dove's brand strategy and positioning. It aims to redefine beauty standards and empower women by making them feel more confident and optimistic about their natural beauty. Dove products are designed to nourish skin and hair from within in order to repair damage and strengthen hair, reducing hair fall and breakage. The brand also runs an educational self-esteem project to help young people improve their self-esteem.
The document outlines the 10 Cs of employee engagement according to an article by Gerard H. Seijts and Dan Crim. The 10 Cs are: connect, career, clarity, convey, congratulate, contribute, control, collaborate, credibility, and confidence. Leaders are encouraged to foster these 10 Cs to increase employee engagement by connecting with employees, providing career opportunities, communicating clearly, providing feedback, recognizing contributions, encouraging collaboration, maintaining credibility, giving employees control, and instilling confidence. Highly engaged employees are more productive and care about the company's success.
Qualtrics- How to implement an employee lifecycle program in your organisatio...Qualtrics
Join Rachel Barker and Jason Matthews from Qualtrics as they present how organisations can implement and employee lifecycle program using the Qualtrics platform.
The Manager's Pyramid of Employee EngagementDavid Zinger
The document describes the "Pyramid of Employee Engagement" which is made up of 12 building blocks that form a pyramid structure. At the base are blocks like enhancing wellbeing, enlivening energy, and leveraging strengths. Higher blocks include fostering recognition, building relationships, and path progress. Achieving results and maximizing performance sit at the top of the pyramid. The pyramid framework can be used to climb and improve levels of employee engagement by focusing on the different blocks.
Employee Engagement: What is it? How Do You Improve it? 10 Best Practices fro...Qualtrics
Engaged employees are more productive, contribute more to the bottom line, generate higher customer ratings, and help you attract new talent. On the flip side, actively disengaged employees cost the US approximately half a trillion dollars per year.
Join us to learn the best practices from Mike Schroeder, CEO of TNS Employee Insights, on how to design employee engagement surveys, measure engagement and, most importantly, improve employee engagement in your organization.
What is modern employee engagement and why is it important? With key stats and quotes from industry experts and professionals, we look at how you can create and maintain an engaged culture suitable for 21st century businesses.
This document outlines key concepts for employee engagement from A to Z. It emphasizes that engagement begins with acceptance of all employees and ensuring everyone benefits. Strong leadership is needed to connect all parts of the organization and sustain engagement over time. Engagement provides energy that drives great performance when employees' work flows like water. It is important for managers to view employees as human beings and unlock their potential through meaningful work. Ultimately, engagement creates results when the focus is on purpose, understanding others, and a shared sense of "we" over "me".
Employee engagement is not an exact science. So far, the whole concept has been built on HR experience, positive phycology and business models that engage a company’s talent towards a productive culture of success.
At the core of employee engagement, similar to any company’s foundation, are some values. These values determine the why, how and what of that company, presumably.
In today’s economy, you’re building your company brand both through external as well as internal efforts. Playing two battlefields at the same time can prove to be tricky, that’s why some companies decide to focus their resources only on the external branding front. Meanwhile, they neglect their internal environment, failing to provide an engaging, challenging and appealing workplace.
Enters talent management. A grey area where an HR manager meets a Talent Manager/Chief Happiness Officer. Confusing? Yes. And if it’s confusing for the person actually holding that position, imagine what it does to the employees he or she is supposed to be engaging.
So, we came up with 25 ideas that can save a manager in need of some inspiration. Enjoy!
15 Employee Engagement activities that you can start doing nowHppy
As a manager, keeping employees engaged is a major challenge but also opportunity. To achieve engagement, efforts must align with business strategy. The HR function is essential to define an engagement strategy aligned with organizational goals. There are many activities that can boost engagement, such as involving employees in business planning, knowledge sharing programs, learning opportunities, recognition of efforts, and encouraging career development.
Employee engagement impacts nearly every area of business, from productivity to retention, and even operating costs. You can improve engagement by mastering the five elements.
This document discusses employee engagement and provides information on defining engagement, measuring engagement, and strategies for improving engagement. Some key points:
- Employee engagement refers to an employee's emotional commitment and positive attachment to their organization. Highly engaged employees are enthusiastic about their work and further the interests of the organization.
- Common models for measuring engagement include the Gallup Q12 survey, which measures 12 factors like clear expectations, resources, development opportunities, and praise. Other models look at engagement drivers like career development, leadership, rewards, and work-life balance.
- Managers play a critical role in driving engagement through coaching, communicating goals, team development initiatives, and believing in employees' abilities. Regular communication, feedback
This document discusses employee engagement and its importance. It defines three levels of employee engagement: actively engaged employees who strive to meet and exceed expectations; not engaged employees who feel overlooked and have unproductive relationships; and actively disengaged employees who undermine others and damage the organization. Factors that influence engagement include importance, attrition rates, productivity, costs, and innovation. Measuring engagement involves listening, surveying current levels using tools like the Gallup Q12, and analyzing survey results.
The document outlines an employee engagement program created by DUPLAYS to encourage healthy lifestyles and social interaction among employees through various sports, fitness, and team building activities. The program includes options such as weekly sports leagues, one-day events, and wellness programs. DUPLAYS would organize and provide all necessary logistics, equipment, and venues. The goal is to improve employee health, bonding, and productivity outside of work.
Uncover the reasons why insurance agents need a digital marketing strategy to reach their target audience. Insurance agents can utilize digital marketing to retain business, generate new leads, and much more.
Pekka Koskinen (Leadfeeder,Founder & CEO) "How to reach $150k MRR without sal...Anna Vodyanitskaya
"1. Building blocks of a high growth inbound marketing driven business model.
2. Acquiring users and keeping them paying.
3. Most important KPIs and tools."
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
The document discusses building and launching products. It provides three case studies of product failures and analyzes what caused each failure. It then discusses the importance of building product intuition by immersing oneself in the industry and shipping products. It introduces several paradigms for building the right product, such as starting with "no", focusing on the problem, using an "acid test" for new features, and setting goals for each release. The document emphasizes spending time understanding the problem before development and applying lessons to ensure new products solve user needs.
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
LinkedIn grew from 500,000 members in 2003 to over 500 million members in 2016 through focus on multiple growth channels and principles of product quality. The growth team identified viral growth through member connections and search engine optimization of profiles as initial core growth channels. They emphasized measuring all growth tactics back to core metrics like member retention and economic value. Continuous testing and prioritization across growth channels helped optimize and sustain rapid expansion internationally.
it is the t for them who feel they cant do anything but which makes you hay when you willsee it it is very bad that is known as social you cant think what can it do for you inyour life you can understand even i can understand
Building a Community of Half a Billion by Aatif Awan, VP Growth, LinkedInTraction Conf
LinkedIn grew from 500,000 members in 2003 to over 500 million members in 2016 through focusing on quality growth over quantity and investing in multiple scalable growth channels. The company identified viral growth through member connections and search engine optimization of profiles as its initial core growth channels. LinkedIn also emphasized continuous experimentation through A/B testing of new growth strategies and prioritizing efforts based on their potential impact on the core goal of creating economic opportunities for members.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
The document provides an overview of an integrated digital marketing webinar presented by HCL Technologies. It discusses key challenges faced by different functions like marketing, sales, service and IT in achieving integrated digital marketing. It then presents HCL's solution approach including an integrated digital platform, components of the platform, and the reference architecture. The document also discusses HCL's managed services and various engagement models. It provides examples of case studies where HCL helped customers in digital transformation.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
The document summarizes a presentation by a PayPal product manager on using data to drive product decisions. The presentation covers how PayPal's product managers use various data sources and analysis techniques like funnel analysis, cohort analysis, segmentation analysis, and A/B testing to minimize fraud losses while ensuring a good user experience. It provides examples of the types of insights and questions that can be answered through different data analysis approaches to help identify issues, prioritize opportunities, and measure the success and impact of product changes.
First Insight: Focuse on Marketing ExcellenceAct-On Software
The document summarizes an interview with Donna Lehmann, Director of Marketing Communications at First Insight Corporation, about their experience implementing the Act-On marketing automation platform. Some key points:
1) First Insight faced challenges with campaign visibility, marketing asset development, and high email bounce rates with their previous system. Act-On helped address these issues.
2) Implementation took only a few weeks and they quickly saw results, including a 50% increase in inside sales and a 100% increase in response rates for campaigns.
3) Donna praised Act-On for being easy to use with no IT support needed and for delivering significant improvements and ROI for First Insight's marketing efforts.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
The document provides an overview of topics related to marketing management, including case studies on Google and Under Armour's marketing strategies. It discusses market surveys conducted on music streaming platforms and customer relationships. It also covers developing a new social media planning product called "Paper Saver", including prototyping, features, pricing, packaging, branding, promotion, distribution channels, and filing patents and trademarks.
The document provides a strategy recommendation for a shoe company. It summarizes the company's background, including that it was established in 2006 and currently has 4 stores. It identifies areas for innovation, such as leveraging IT to improve sales, customer satisfaction, and inventory management. It proposes next steps like conducting a market survey, analyzing products, and designing a new marketing model. The consultant would document current processes, gather stakeholder needs, and provide a recommendation kit and project proposal to modernize operations through e-commerce and technology.
This document outlines how agencies can develop a new sustainable revenue stream through a strategic partnership with Act-On Software. It acknowledges challenges in the industry like decreasing budgets, increased competition, and demands for accountability. It then discusses how marketing automation can help agencies generate more revenue with smaller budgets by closing the loop between sales and marketing. A partnership provides agencies tools to better manage clients and campaigns, improve efficiency, and stabilize revenue. Case studies show partners achieving higher revenue, better client results, and happier employees. The document encourages scheduling a demo to learn more.
The document discusses how agencies can develop new sustainable revenue streams using marketing automation. It acknowledges challenges in the industry like decreasing budgets and increased competition. It then outlines benefits of a strategic partnership with Act-On Software, including stabilized revenue, less speculative work, and better client results. Case studies show partners increasing revenue, efficiency and client satisfaction while saving time. The presentation encourages agencies to schedule a demo to learn more.
This document discusses value creation in business. It defines value creation as the primary aim of any business entity, created through knowledge and creativity. Specifically:
- Value is created by understanding customer needs and innovating products/processes to provide consistent usefulness to customers. This differentiates offerings and fosters repeat purchases.
- Employees must also feel a sense of purpose and accomplishment, not just compensation, so value must be created for workers to motivate them.
- Finally, investors require consistently high returns on their capital, which can only be achieved by delivering sustained value to customers. Successful businesses therefore integrate value creation across customers, employees, and owners.
Similar to Employee engagement program-Vantage Circle (20)
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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3. Started operations in 2011
Offices now in Delhi, Hyderabad, Bangalore and Guwahati
4. MANAGEMENT TEAM
PARTHA NEOG – CEO
• Previously Product head of 99acres.com.
• Previously with BEL, Hughes in India, US and UK
• MBA (ISB) and B.Tech (NIT, Kurukshetra)
KC RAMAKRISHNA – COO
• Entrepreneur - Bootstrapped a STPI registered boutique enterprise s/w firm
specialising in Free and Open Source Software.
• Previously with Infosys, Conexant (Globespan Virata), VnVision holistic
management consultant
• B.Tech (NIT Kurukshetra)
ANJAN PATHAK – CTO
• Graduate of Computer Science and Engineering from VNIT Nagpur.
• 17 years of IT career as a freelance ecommerce consultant in the UK.
• He has been building enterprise web application for over a decade and has worked
for global giants like Tesco, Thomas Cook, Philips and Royal Mail.
5.
6. EMPLOYEE
BENEFITS
SINGLE DESTINATION FOR ALL EMPLOYEE
BENEFIT
EXCLUSIVE BENEFITS FOR CORPORATE
EMPLOYEES
Special corporate pricing from brands and vendors
SPECIAL INITIATIVES FOR SUB GROUPS OF
EMPLOYEES
OVER 15 LIFESTYLE CATEGORIES WITH 300+
BRANDS
7. NEGLECTED PRIVILEGE
PROGRAM
USER DISSATISFIED WITH
PROGRAM
Time and effort
in securing
privileges across
demographics
Communicate &
deliver
privileges across
depts., &
geographies
Handling
vendor
related
issues
Lack of
awareness
Customer
service
Limited
choice
Restrictions
–
geography,
availability,
on the go
8. EMPLOYEE
PRIVILEGES
ONE STOP SOLUTION - FREE OF COST
Branded as Corporate guidelines
• Customized Platform accessible at home and work
• Rapidly growing user base
• Completely free for employees and organization
WHY A PRIVILEGES PROGRAM
• Helps Employee engagement and retention
• Streamlining of processes and communication of benefits
to employees
• Strong SLAs and measurement of employee usage metrics
11. LISTING CURRENT PARTNERS
• Bringing on board all brands / vendors currently providing benefits to
employees
SPECIAL OCCASION CAMPAIGNS (OPTIONAL)
Gifts on Birthdays & Anniversaries
Gifts on completion of 5 years/ 10 years with the organization
FAMILY & DEPENDENTS FOCUSED CAMPAIGNS
Optional Add on account for family members
Special Benefits for family members
PHYSICAL MULTI BRAND EVENTS AT CORPORATE
LOCATIONS
Special Activities and offers across products and services
12. HOSTING
• White labeling of Website Domains & IP Addresses
• Links to be shared on internal networks
REGISTRATIO
N
• Voluntary Registration with corporate email ID
• Voluntary Registration through Single Sign-on Login
SECURITY
• Corporate Email IDs will not be shared with anyone
• 1024 bit security encryption for all user data
ADMIN
• Signing of MoU between Vantage Circle & Corporate
13.
14.
15. Employees can login from any place with an internet connection
Once they login they will see the various deals as shown below
16. Employees can browse through offers within various categories
If the employee is interested, they can click on any deal to get the
details as shown below with details on how to avail, etc.
17. Employees can avail the offer in three ways (always mentioned along with
the offer)
• If it is an online offer they click on “Get It” button to get the code. They then go to
the merchant site and while purchasing enters the coupon code to get the special
price
• If it is an offline vendor, employees click on “Get It” button to get the voucher in
their email. They take a printout of the voucher and take it to the merchant to
avail the offer
• In certain cases, employees can just show their ID card to avail the offer
In case of any issues, employee can drop a mail to
support@vantagecircle.com and issue will be resolved within 1
working day
18. REACH OUT TO US
• Sudharsan Narayanan | + 91- 9632777667
• Partha Neog | + 91- 9899001271
ALSO CHECK US OUT ONLINE
• https://www.vantagecircle.com/site/pressrelease
• https://www.facebook.com/vantagecircle
• Do also take a look at our CEO Partha speaking at the CII Forum