How to use social medias for employee branding and reference check, use of social media pros and cons

1. ONLINE EMPLOYEE BRANDING
&
REFERENCE CHECK USING SOCIAL MEDIA
BEHAVIOUR
RESHMA RAMESH
RAJADHANI BUSINESS SCHOOL

2. Social Media By The Numbers
• Three Hundred Forty six million people globally read blogs.
• Seven Hundred million number of photos added to
Facebook monthly
• 273.1 minutes on average spent watching online video each
month
• 55% internet users who have uploaded and share photos
• 57% users who have joined a social network.
• 93% people expect companies to have social media presence

3. The power of Brands
Who would you like to work for?

4. EMPLOYEE BRANDING
The process by which employees internalize the desired brand
image and are motivated to project the image to customers and
other organisational constituents

5. Objectives Of Employee Branding
 Expansion of employee empowerment
 Improvement of employee loyalty
 Improvement in reputation of company in the market
 Increase in the motivation level

6. EMPLOYER BRANDING
Employment branding is “the package of functional,
economical and psychological benefits provided by employer
and identified with employing organisation.”

7. Benefits Of Employer Branding
• Significant decrease in cost per hire.
• Help to differentiate the organisation.
• Pride in people working for the organisation.
• Stronger reputation in the marketplace.
• High performing employees.

8. Employer Branding – A Three Step Process

9. REFERENCE CHECK
A reference check is when an employer contacts
a job applicant’s previous employers, schools,
colleges and other source to learn more about his
or her employment history, educational
background and qualification for a job.

10. REFERENCE CHECK
Medias used:-
 Facebook
 LinkedIn
 Google+
 Twitter

11. FACEBOOK

12. LinkedIn

13. GOOGLE+

14. TWITTER

15. PROS
• Learn about who your candidate really is
• Easy background check
• Social media checks are great for spotting a specific red
flags
• Recommendations can be added advantage
• Opportunity for candidate

16. Cons
• You might end up wasting time
• Invading privacy and knowledge of personal matter
• You could end up on shaky legal ground
• Amount of information control
• Lack of reliability