1. INTRO SESSION
Digital Marketing WorkshopYassmin

4.  Write Date
 Your goal from workshop
 Your position after 20 years

5. Marketing
Product
Price
Place
Promotion
4P

6. Promotion
Advertising
Sales Promotion
PR
Direct Marketing
Online Marketing

7. Definitio
ns

8. Online Marketing
Titles
1. Online marketing
2. Internet Marketing
3. Digital Marketing
4. E-marketing
5. Electronic Marketing
6. Web Marketing

10. E- Commerce

11. Values of Online marketing

12. Be Marketer
1

13. Titles
Online
Marketer
E-
marketing
Specialist
Social
Media
Specialist
‫الكترونى‬ ‫مسوق‬
‫تسويق‬ ‫أخصائى‬
‫الكترونى‬
‫شبكات‬ ‫أخصائى‬
‫اجتماعية‬

14. 2

15. Personal Branding Online
3
Personal Branding

16. Steps to create personal
branding
1. Vision
2. Logo
3. Business Card
4. Activities ( Courses- Workshops _ models –
Training )
5. Choosing best social media tool ( Facebook
page – LinkedIn – Pinterest )
6. Creating premium content
7. Publishing content to social media

18.  Dividing to teams
 Team leader
 Business Name
 Slogan
 Description

19. Tools

20. Social
Media
Forums
Classified
ads
Directories
E-Mail
Marketing
Blog
Google
Adwords
SEO

21. Social Media
Social Media
1.Facebook
2.Twitter
3.LinkedIn
4.YouTube
5.Google Plus
6.Pinterest
7.Instagram

22. Facebook Channel
Business Account
Page
Event
Add Target
Audience
Group
Paid Ads

23. Workshop
1.Choose name for your “ Business
Account “
2. Choose name for your “ Business
Page “
3.Choose name for your “ Group“
4. Choose your “Keywords “ (
Specialized – Ads – General )

24. Task
1) 1- Create business facebook account
2) 2- Create business page with ( name , logo ,
slogan , profile picture & Cover photo )
3) 3- List of Competitors
4) 4- Target Audience ( Age – gender – places –
Marital status -
5) 4- Data ( Info – photo – videos )
6) 5- 5 Posts
7) 6- File Description

25. Search Keywords
1) 1- free download logo
2) 2- Free edit logo
3) 3- Free logo
4) 4- Free logo templates