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Uploaded byYassmin Hassan
Intro session
This document provides an overview of digital marketing concepts including the 4Ps of marketing (product, price, place, promotion), different types of promotion, definitions of online marketing titles, values of online marketing, steps to create a personal brand online, and tasks for workshop participants to create a Facebook business account and page. Key topics covered include common online marketing titles, the importance of personal branding, how to choose a business name and keywords, defining a target audience, and posting content to social media.
Intro session
- 1. INTRO SESSION Digital MarketingWorkshopYassmin
- 4. Write Date Your goal from workshop Your position after 20 years
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- 8. Online Marketing Titles 1. Onlinemarketing 2. Internet Marketing 3. Digital Marketing 4. E-marketing 5. Electronic Marketing 6. Web Marketing
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- 11. Values of Onlinemarketing
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- 16. Steps to createpersonal branding 1. Vision 2. Logo 3. Business Card 4. Activities ( Courses- Workshops _ models – Training ) 5. Choosing best social media tool ( Facebook page – LinkedIn – Pinterest ) 6. Creating premium content 7. Publishing content to social media
- 18. Dividing toteams Team leader Business Name Slogan Description
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- 21. Social Media Social Media 1.Facebook 2.Twitter 3.LinkedIn 4.YouTube 5.GooglePlus 6.Pinterest 7.Instagram
- 22. Facebook Channel Business Account Page Event AddTarget Audience Group Paid Ads
- 23. Workshop 1.Choose name foryour “ Business Account “ 2. Choose name for your “ Business Page “ 3.Choose name for your “ Group“ 4. Choose your “Keywords “ ( Specialized – Ads – General )
- 24. Task 1) 1- Createbusiness facebook account 2) 2- Create business page with ( name , logo , slogan , profile picture & Cover photo ) 3) 3- List of Competitors 4) 4- Target Audience ( Age – gender – places – Marital status - 5) 4- Data ( Info – photo – videos ) 6) 5- 5 Posts 7) 6- File Description
- 25. Search Keywords 1) 1-free download logo 2) 2- Free edit logo 3) 3- Free logo 4) 4- Free logo templates