The document discusses Cisco's employee advocacy program called #WeAreCisco. It describes how Cisco harnessed the voices of employees on Twitter and Instagram to build trust and brand awareness. Key aspects included listening for the #WeAreCisco hashtag, engaging employees as advocates, and spotlighting their original content. The program was later expanded to employee blogging and daily Snapchat takeovers. Trust was built by giving employees ownership, clear guidelines, and treating them as valued ambassadors for the Cisco brand.
How to Make Social Media and PR Work Together Like PB&JVerticalResponse
Special Guest: Sarah Evans, Professional Speaker at Sevans Strategy, Blogger at Sarah’s Faves and Chief Evangelist at Tracky
A self-described “social media freak,” Sarah Evans knows the power that social media can bring to the marketing table. Couple that with a hearty dose of public relations and you have a powerful one-two punch. Join us as we discuss various social media and PR strategies that can help take your business to the next level.
For more help and info with PR check out our free recorded webinar PR 101!
http://www.verticalresponse.com/marketing-resources/webinar/public-relations-101-covering-the-basics
he Art of Measuring Content Marketing Success - Content Marketing World Ashley Segura
Are you pumping out content and unsure if it's even producing results for your brand? You're not alone. Most businesses and brands produce content at high qualities without understanding if any of the content they're producing is actually moving the scale towards a real ROI.
In this Lunch & Learn at Content Marketing World we'll look at how to measure content and what kind of content will help you best produce the ROI your business needs.
Better manage your personal and professional social media time based on impact and effectiveness. Learn how to measure and analyze effectiveness and outcomes of social media such as Facebook, Instagram, YouTube, and LinkedIn.
Jerod Morris of Copyblogger gives reasons why brands should be utilizing podcasting in a big way at the 2015 SEJ Summit Dallas, sponsored by Searchmetrics.
Summary:
Copyblogger knows all too well the power of text content, yet recently they’ve shifted a significant portion of its media strategy to podcasting. Jerod will demonstrate why on-demand audio content is the present and the future of content marketing, and how this represents a land grab opportunity for big brands who in general have been slow to capitalize on this trend. He'll explain how brands can participate by either jumping into audio content creation or leveraging the best of what's already out there.
How to Make Social Media and PR Work Together Like PB&JVerticalResponse
Special Guest: Sarah Evans, Professional Speaker at Sevans Strategy, Blogger at Sarah’s Faves and Chief Evangelist at Tracky
A self-described “social media freak,” Sarah Evans knows the power that social media can bring to the marketing table. Couple that with a hearty dose of public relations and you have a powerful one-two punch. Join us as we discuss various social media and PR strategies that can help take your business to the next level.
For more help and info with PR check out our free recorded webinar PR 101!
http://www.verticalresponse.com/marketing-resources/webinar/public-relations-101-covering-the-basics
he Art of Measuring Content Marketing Success - Content Marketing World Ashley Segura
Are you pumping out content and unsure if it's even producing results for your brand? You're not alone. Most businesses and brands produce content at high qualities without understanding if any of the content they're producing is actually moving the scale towards a real ROI.
In this Lunch & Learn at Content Marketing World we'll look at how to measure content and what kind of content will help you best produce the ROI your business needs.
Better manage your personal and professional social media time based on impact and effectiveness. Learn how to measure and analyze effectiveness and outcomes of social media such as Facebook, Instagram, YouTube, and LinkedIn.
Jerod Morris of Copyblogger gives reasons why brands should be utilizing podcasting in a big way at the 2015 SEJ Summit Dallas, sponsored by Searchmetrics.
Summary:
Copyblogger knows all too well the power of text content, yet recently they’ve shifted a significant portion of its media strategy to podcasting. Jerod will demonstrate why on-demand audio content is the present and the future of content marketing, and how this represents a land grab opportunity for big brands who in general have been slow to capitalize on this trend. He'll explain how brands can participate by either jumping into audio content creation or leveraging the best of what's already out there.
Past, Present & the Future of Quizzing.in ...
QuizWorks has now acquired Quizzing.in completely and is now an Online Brand of the Offline Quiz Services company.
Alex Jones Brighton SEO 21 - How to engage and grow talent in high performing...Alex Jones
In this talk, Alex will explore and offer strategic advice on engaging employees and cultivating high-performing digital teams.
It’s crucial that, as leaders, we take time to understand how to make our staff feel both professionally and personally engaged. A happy and motivated team will offer higher contributions to a business and, ultimately, to our own personal satisfaction at work.
Alex’s talk will offer actionable advice, techniques and frameworks for leaders to help them engage their teams, deliver improved results and cater for future business growth.
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusStacey MacNaught
Here's the deck for a talk I gave at Digital Olympus in June 2018 about building links when you're not in the fortunate position of having the time or budget needed for a big bang content project. I covered 3 tactics plus some tools and services to help acquire links when you don't have the luxury of building big content assets to support you.
I meet lots of recruiters who have got zero ROI from Twitter – and yes – this is normally due to a total lack of the “I” in the ROI. I published a blog about it recently, added it to my LinkedIn Publisher and it went MAD! It popped up all over the place, including LinkedIn's Pulse (Flattered I be!)
#RecruitClever
So I ran a webinar around this theme and show you lovely recruiters what I think you should do with it. We run half day sessions on this, so this 45 minute webinar focused on some quick wins.
Read more on our blog: http://www.barclayjones.com/blog/social-media-for-recruiters/how-recruiters-can-actually-use-twitter/
Is Combining Search, Social and Content Impossible for Big Brands? By Andrew ...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world.
How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.
Social Media on a Budget: for Non-Profits and Small Businesses Search Engine Journal
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Nick shows us how he uses search analytics to help and influence his Product and Supply Chain colleagues to make better decisions around product demand planning in both online and local stores.
Rumor has it that job security is a thing of the past. As the many businesses and industries are faced with uncertain futures, employees are left with a few narrow options. Some begin looking for other positions to secure a “back up” plan, while others sit back, fingers crossed, hoping things will get better. Who is ultimately responsible for the success or failure of a business? What role do you really play? Intrapreneurship is a term coined in the 1980’s and refers to a “entrepreneur type” mindset among leaders and employee within a corporation. Intrapreneurs approach their jobs with entrepreneurial zest. Within the company's guidelines, they have all of the resources and people available to them to create an impact success and innovation. Although they may not own the company, they are accountable for their power to change the future of their company. This workshop will arm you the tools to own the business you are in.
At the end of this workshop, participants will be able to:
A. Explore the benefits of intrapreneurship
B. Identify the skills needed to transform from employee to a strategic contributor
C. Converse with successful intrapreneurers
D. Build an intrapreneurer action plan
Partnering PR and SEO for Brand Marketing Success by Dave Naylor #SEJSummitSearch Engine Journal
Event: #SEJSummit London Hosted by Searchmetrics
Converging SEO and PR strategies is a hot marketing topic as of late, but many have been using it to great advantage for years. Dave bypasses the buzzwords to break down what it means in practical terms to run a successful digital marketing campaign. He’ll be looking at what you need to do to get a good solid infrastructure in place and ways to protect your rankings along with the wins and pitfalls of the long game.
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Stacey MacNaught
We invest so much into content production and promotion for link and coverage building. And actually, we see some amazing content marketing of this nature with brilliant results now. But what happens when your content promotion is over? I spoke about that at Verve's awesome outREACH Conference in June 2018. Here's the deck.
Digital PR the Icebreaker Consulting way.
There are a lot of companies offering digital PR or influencer outreach and we are certain ours is scalable, profitable and effective. Ongoing SEO and publicity at an affordable CPM.
This is our proven process. We'd be happy to discuss if this is a fit for your business as well.
There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.
Tell Me a Story: Why Data Analysts Must be Storytellers, Too
We live and breathe data. That said, however compelling the data is to us, others don't always connect without a story. Erica McGillivray, Senior Community Manager at Moz, will show you how to become a weaver of tales, displaying your data with the power of emotion, and boost your data-driven discoveries and business-related recommendations. For DAA Austin Symposium 2015.
Here are the slides from the Kerboo webinar I delivered on content promotion for SEO benefit and link building. The deck covers tactics for promoting your content specifically with link acquisition in mind.
Digital Analytics When Your Website Isn't "Top Dog"Michele Kiss
Digital Analytics is far simpler when your website is your main conversion point. But how do you measure success when your website plays only a minor role in your overall digital ecosystem? This presentation looks at how you define more holistic campaign KPIs, to measure success across channels like social and mobile, in conjunction with your website.
Past, Present & the Future of Quizzing.in ...
QuizWorks has now acquired Quizzing.in completely and is now an Online Brand of the Offline Quiz Services company.
Alex Jones Brighton SEO 21 - How to engage and grow talent in high performing...Alex Jones
In this talk, Alex will explore and offer strategic advice on engaging employees and cultivating high-performing digital teams.
It’s crucial that, as leaders, we take time to understand how to make our staff feel both professionally and personally engaged. A happy and motivated team will offer higher contributions to a business and, ultimately, to our own personal satisfaction at work.
Alex’s talk will offer actionable advice, techniques and frameworks for leaders to help them engage their teams, deliver improved results and cater for future business growth.
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusStacey MacNaught
Here's the deck for a talk I gave at Digital Olympus in June 2018 about building links when you're not in the fortunate position of having the time or budget needed for a big bang content project. I covered 3 tactics plus some tools and services to help acquire links when you don't have the luxury of building big content assets to support you.
I meet lots of recruiters who have got zero ROI from Twitter – and yes – this is normally due to a total lack of the “I” in the ROI. I published a blog about it recently, added it to my LinkedIn Publisher and it went MAD! It popped up all over the place, including LinkedIn's Pulse (Flattered I be!)
#RecruitClever
So I ran a webinar around this theme and show you lovely recruiters what I think you should do with it. We run half day sessions on this, so this 45 minute webinar focused on some quick wins.
Read more on our blog: http://www.barclayjones.com/blog/social-media-for-recruiters/how-recruiters-can-actually-use-twitter/
Is Combining Search, Social and Content Impossible for Big Brands? By Andrew ...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world.
How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.
Social Media on a Budget: for Non-Profits and Small Businesses Search Engine Journal
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Nick shows us how he uses search analytics to help and influence his Product and Supply Chain colleagues to make better decisions around product demand planning in both online and local stores.
Rumor has it that job security is a thing of the past. As the many businesses and industries are faced with uncertain futures, employees are left with a few narrow options. Some begin looking for other positions to secure a “back up” plan, while others sit back, fingers crossed, hoping things will get better. Who is ultimately responsible for the success or failure of a business? What role do you really play? Intrapreneurship is a term coined in the 1980’s and refers to a “entrepreneur type” mindset among leaders and employee within a corporation. Intrapreneurs approach their jobs with entrepreneurial zest. Within the company's guidelines, they have all of the resources and people available to them to create an impact success and innovation. Although they may not own the company, they are accountable for their power to change the future of their company. This workshop will arm you the tools to own the business you are in.
At the end of this workshop, participants will be able to:
A. Explore the benefits of intrapreneurship
B. Identify the skills needed to transform from employee to a strategic contributor
C. Converse with successful intrapreneurers
D. Build an intrapreneurer action plan
Partnering PR and SEO for Brand Marketing Success by Dave Naylor #SEJSummitSearch Engine Journal
Event: #SEJSummit London Hosted by Searchmetrics
Converging SEO and PR strategies is a hot marketing topic as of late, but many have been using it to great advantage for years. Dave bypasses the buzzwords to break down what it means in practical terms to run a successful digital marketing campaign. He’ll be looking at what you need to do to get a good solid infrastructure in place and ways to protect your rankings along with the wins and pitfalls of the long game.
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Stacey MacNaught
We invest so much into content production and promotion for link and coverage building. And actually, we see some amazing content marketing of this nature with brilliant results now. But what happens when your content promotion is over? I spoke about that at Verve's awesome outREACH Conference in June 2018. Here's the deck.
Digital PR the Icebreaker Consulting way.
There are a lot of companies offering digital PR or influencer outreach and we are certain ours is scalable, profitable and effective. Ongoing SEO and publicity at an affordable CPM.
This is our proven process. We'd be happy to discuss if this is a fit for your business as well.
There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.
Tell Me a Story: Why Data Analysts Must be Storytellers, Too
We live and breathe data. That said, however compelling the data is to us, others don't always connect without a story. Erica McGillivray, Senior Community Manager at Moz, will show you how to become a weaver of tales, displaying your data with the power of emotion, and boost your data-driven discoveries and business-related recommendations. For DAA Austin Symposium 2015.
Here are the slides from the Kerboo webinar I delivered on content promotion for SEO benefit and link building. The deck covers tactics for promoting your content specifically with link acquisition in mind.
Digital Analytics When Your Website Isn't "Top Dog"Michele Kiss
Digital Analytics is far simpler when your website is your main conversion point. But how do you measure success when your website plays only a minor role in your overall digital ecosystem? This presentation looks at how you define more holistic campaign KPIs, to measure success across channels like social and mobile, in conjunction with your website.
Determining the Right Social Media Network for Your BusinessVictoria Edwards
Social media is just another marketing platform for you to promote your message and educate your consumer base. Have you thought about what platforms would work best for you? Do you know if the platforms you're on are the best places for your business to be? This deck will go over
- Top methods for determining what social media networks work best for your business
- Strategies for developing effective content for your social media efforts
- Creating content around the lifestyle of your products or service
- "How to" social media in a day
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyNicole Kroese
Facebook is increasingly an extremely powerful marketing and lead generation tool for small and large businesses alike. Learn WHY social media is the new word-of-mouth, what kind of industries are ideal for Facebook marketing, how to overcome common challenges with Facebook strategies, what Facebook ROI looks like, and how to master Facebook ads.
Social media analytics can bring you a host of powerful insights for developing a better targeted and effective content marketing strategy. Using social listening tools will help you understand what makes your audience tick and gain a broader perspective on thousands of social conversations. It also enables you to tap into trends so you can keep your content fresh, engaging and relevant. Learn how Akron Children’s constantly monitors and measures its efforts to drive social media strategies and ensure its engagement stays high.
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
The SassySEO.com presented SEO Tips & Tricks to the SBTUG.com on 30 September, 2009.
The presentation covers basics of SEO (Search Engine Optimisation), why it’s relevant, and what tactics can be used internally on your website (and externally) to help potential customers & prospects find your site.
This presentation also includes the importance of building & optimising your site using "white hat" techniques and dispel the myths & guarantees of successful rankings.
This session will include a brief overview of Social Media (like Twitter & Facebook) and how it can improve your website’s visibility and strengthen your company/personal brand.
How many people work in social media in your organization? It used to be businesses had an entire department dedicated to answering the phone, but now we all have one on our desk. This trend is now happening with social media, and for your institution to stay relevant social media needs to be a part of the culture. We brought in the Avidia Smarties to discuss how they built an employee advocacy program.
SMM Project 1 - Shake Shack Social Media Strategy Ashley Powers
A comprehensive social media strategy for Shake Shack. Includes: Social Media Audit, Objectives, Strategies and Tools, Timing and Key Dates, Roles and Responsibilities, Policy, Critical Response Plans, and Measurement and Reporting Results
It’s no secret that a personalized experience is the way to the consumer’s heart. But demographics don’t tell the whole story. The wealth of social data available to marketers today offers the opportunity to create highly specific content for highly specific audiences based on their social behavior.
Watch as audience data experts from Internet Marketing Inc. and NetBase discuss the future of marketing in a social data-driven world. They reveal how a customer-centric content strategy helped one retail brand generate $1 million in revenue and an astounding 9,655 percent ROI during the first six months of campaign activation. You’ll find out:
How to develop engaging content and drive ROI using audience social data
How to harness the power of behavioral and psychographic targeting for business and brand value
How to drive marketing reach with audience segmentation, campaign development and consumer engagement
A framework and method for launching a content strategy for your organization, client or brand in an hour, with actionable tools to take back to work and develop over time. Tools for beginner, intermediate and expert marketing, branding, UX and content professionals. By Isaac Szymanczyk of Conveyor, a strategic content agency in Portland, Oregon
How Content can Kick Start your Professional ReferralsAhava Leibtag
As the landscape of healthcare changes, professional referral partnerships are becoming vital for organizations of every type. But what role can content marketing play? How can you use content to enhance your profile in the eyes of strategic partners like hospitals and physician groups?
If you’ve already mastered content marketing to engage senior residents and their adult children, now is the time to use the same tools to create a powerful network of referral partners that will generate a steady stream of referrals for your higher levels of care services.
Learning Objectives:
-How to use marketing to build healthcare-based referral relationships
-How to create great content to engage network partners and grow referral channels
-Best practices from top healthcare brands that you can use too
Is Snapchat right for you? In this presentation from the PR News Digital Conference from 2017 in Miami, FL, you'll understand how to set your goals first to know if you should engage with your audience on Snapchat. Perhaps Snapchat's death is greatly exaggerated - for now.
Socialvengers is a superhero-sized badge program to gamify the required training, learning and social media amplification within the Talent organization. It's employee advocacy with a Talent Team twist.
Surprise! It's delight. How we built a social media campaign around SXSW that would engage attendees but not create noise for our fans/followers who weren't there.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
“To be integrated is to feel secure, to feel connected.” The views and experi...
Employee Advocacy - Advanced Trust
1. May 22-24, 2017 | Atlanta
Advanced Trust
Employee advocacy for #WeAreCisco
#shakeupshow
www.socialshakeupshow.com
@cshirkeycollins & @thenameiscasie
@cshirkeycollins @thenameiscasie
2. May 22-24, 2017 | Atlanta
Who Do You TRUST?
• Who do people trust?
Source: Neilson Trust in Advertising Survey
– Website reviews? 54%
– Professional Networks? 58%
– Their own personal networks? 86%
• Employees!
– VS. the CEO, 16 POINTS MORE
Source: Edelman Trust Barometer 2017
#shakeupshow
www.socialshakeupshow.com @cshirkeycollins & @thenameiscasie
3. May 22-24, 2017 | Atlanta
Beyond Remedial Trust: Where We Started
• We wanted to tell the story of WHY you’d
want to work at Cisco, not just that you
COULD.
• GOALS: You can’t show success without
them. What are you trying to DO?
– Make personal connections with future
talent, increase engagement and brand
awareness
• It’s more than a culture story
#shakeupshow
@cshirkeycollins & @thenameiscasie
4. May 22-24, 2017 | Atlanta
TRUST = INCREASED VALUE
#shakeupshow
@cshirkeycollins & @thenameiscasie
5. May 22-24, 2017 | Atlanta
WHY “WE” ARE “WEARECISCO”
• Beyond remedial = @CiscoJobs
• Then came @CiscoCareers
– All about US, and not about YOU
• By bringing in the “We”
– It built in the employee voice
– Our WHOLE PROGRAM is employee
advocacy
#shakeupshow
@cshirkeycollins & @thenameiscasie
Our CAREERS SITE is ALL
EMPLOYEES
6. May 22-24, 2017 | Atlanta
Trust 101: Harnessing the #WeAreCisco
Tweeple
• Twitter is where we started with our new
social listening and “co-worker” voice
• Anytime someone used #WeAreCisco we:
– “Listened” and Responded
– Added them to a list of known employees
– asked for permission to use and to send
original photo FROM TWITTER (visible
conversation)
• 2K followers to 20K followers in a year, 2X
industry engagement
#shakeupshow
www.socialshakeupshow.com @cshirkeycollins & @thenameiscasie
7. May 22-24, 2017 | Atlanta
Trust 201: Engaging the #WeAreCisco Insta-
Tribe
• We took our employee-generated content
strategy to Instagram.
• Same strategy
– Listen on #WeAreCisco AND other key convos
– Engage as @WeAreCisco
– Request permissions and originals
– Give photo cred to employees – spotlight!
• New channel to 15K followers (none paid for)
in 15 months. 3-5X industry engagement.
#shakeupshow
www.socialshakeupshow.com @cshirkeycollins & @thenameiscasie
8. May 22-24, 2017 | Atlanta
Trust 301: Amplifying the #WeAreCisco
Bloggers
• A picture is worth 1000 words
– The social team saw photos, but also
saw stories.
• Life at Cisco Blog
(blogs.cisco.com/lifeatCisco)
– Each post is employee-bylined
– Second most viral blog at Cisco!
– Scheduled 6 months out!
#shakeupshow
www.socialshakeupshow.com @cshirkeycollins & @thenameiscasie
9. May 22-24, 2017 | Atlanta
Advanced Trust: WeAreCisco Snapchat
• Every day is an employee takeover
• Prompted, not scripted
• Ambassador program, started with 20,
now at 80+ and global
• Rainbow Kitten Unicorns – VIPs
– Share metrics
– Share awards
#shakeupshow
www.socialshakeupshow.com @cshirkeycollins & @thenameiscasie
10. May 22-24, 2017 | Atlanta
How to Trust Ambassadors
• Build structure
• Don’t forget goals and guidelines
– Tell the ambassadors what they are
• Give them ownership
– Photo ambassadors
– Blog ambassadors
– IG Stories ambassadors
#shakeupshow
www.socialshakeupshow.com @cshirkeycollins & @thenameiscasie
11. May 22-24, 2017 | Atlanta
The Cap and Gown
#shakeupshow
Does YOUR
company trust you to
be their voice???
Mine DOES!!!
- Stephanie M.
@cshirkeycollins & @thenameiscasie
12. May 22-24, 2017 | Atlanta
Key Takeaways
• Trust is the seekrit ;)
• Build protection with clear goals and guidelines & communicate them
– ”Would you show it to your momma?” <- SIMPLE
– “Just enough process” without being ALL THE PROCESS!
• Treat employee ambassadors like VIPs
• Prompt, not script. (You can’t control the convo anyway)
• Create an environment, product, etc. employees WANT to talk about
• Measure, listen, engage.
#shakeupshow
@cshirkeycollins & @thenameiscasie
Editor's Notes
Employees, on average, are trusted 16 points more than CEOs on messaging around employee/customer relations (53 percent), financial earnings (38 percent), crises (37 percent), innovation (33 percent), industry issues (32 percent) or programs addressing societal issues (30 percent).
Peers are now as credible as experts (60%)
Engagement leads to higher stock price. We already established that employee engagement drives customer advocacy and engagement, as well as cuts costs. It shouldn’t come as a surprise that all of this ultimately drives higher revenues, profits and thus stock market performance. A recent study by Kenexa found that the most engaged companies have 5 times higher total shareholder return over 5 years than the least engaged companies. A study by Towers Perrin similarly linked employee engagement to a 6% higher net-profit margins, and a Aon Hewitt tied high levels of engagement (65% or greater) to outperforming the total stock market index and posting total shareholder returns 22% higher than average in 2010.