Your content strategy needs three dimensions to make it work – the emotional, intellectual and social. This presentation outlines this approach and gives some tips based on my long experience. Hope you enjoy it and find it useful!
This document provides guidance on creating a target audience profile for advertising purposes. It explains that a target audience profile should include:
1) A made-up person that reflects the chosen target demographic including their name, age, sex, where they live, financial status, job, education level, and interests.
2) A Google image that suits the person's description and would appeal to the target audience.
3) Key information to cover includes the person's image, personal details, location, financial/employment status, and hobbies to understand the target audience.
Importance of picture framing art in interior designWilson Moulding
Why Picture Framing Art Matters Most In Interior Design? Look At This Infographic To Know A Few Reasons Which Tells You the Importance Of Picture Framing Art in Interior Design
#Eventprofs, here are definitive ways to #engage your #audience and delight them during the #pre-event phase.
When you act upon these ideas, you get to know them better, communicate with them in their language and develop products and services based on their needs and not on your 'market study'.
#PRE-EVENT PLANNING
Create a calendar for #event marketing.
Work with your designer to conceptualize any# infographics, Twitter cards, Pinterest Pins, social #display #ads or other visuals for your campaign.
Here are few things to stimulate your creative mind. The idea is you want to be perceived to be 'MORE' than who you are....
1. Talk about your industry
2. Talk about contextual relevance of your brand related to your industry
3. Highlight the pressing issues that your customers are facing
NO JOKE: If you cannot think of anything worthy, take refuge in poetry and the power of words. Using the right words could create mystique, evoke passion or fuel trust.
Read more for AT-SHOW and POST-SHOW #socialmedia marketing ideas:
https://exhibits.skybay.com/promotions-and-social-media/quick-social-media-check-list-for-your-events-and-trade-shows
THE PROMISE AND DEFINITION OF ENGAGEMENT
According to Brian Solis, author of ENGAGE,
#Engagement is defined by how a #brand and customer connect within their #network and channels of relevance.
Engagement creates an #experience that is internalized, weighted and then shared. It is measured by the #takeaway, #sentiment and the resulting action following the exchange. The combination of these elements reveals the potential for generating customer impressions and customer value.
Your base metrics for engagement.
1. DEFINE if your engagement is a conversation, a comment, @reply or RT
2. DEFINE if your engagement is filling up a form, phone call to offer resolution or direction to your customer in need.
3. DEFINE if your engagement is a conversion from a state of consideration to one of action.
4. DEFINE if your engagement occurs before, during or after the sale.
5. DEFINE if your engagement takes human touch or does the touch come alive in the form of content.
6. DEFINE if your engagement is triggered by coupons, gifts or the likes of such.
7. DEFINE if your engagement helps your customer/prospect to walk away with a tangible or intangible form of recognized value.
8. DEFINE if your engagement is an act of acknowledgement in ways to improve products and services.
If any of the answer to the above is yes, this is YOUR OPPORTUNITY TO EXPAND YOUR BRAND FOOTPRINT through Journey Based Advertising.
https://www.sarmisthatarafder.com/paid-social-media-advertising-for-your-virtual-events.html
Hollie Ferguson and Sarah Humphrey plan to produce two 30-second advertisements - one for a men's fragrance and one for a women's fragrance. They have decided on a sexy, fast-paced theme for both ads. They will also create a 20-second TV sponsorship sequence and a radio ad featuring dialogue to appeal to both genders. They have researched advertising techniques and plan to use upbeat music, fast editing, exotic locations, and intimate shots of attractive models to promote a glamorous lifestyle and sell the fragrances.
Brands don’t just have stories. Brands are stories. The strongest brands know their villain and what it means to be a hero. Like all good stories, they have struggles and conflicts along the way.
Storytelling. It tops the list of business buzzwords—and for good reason. There’s not a more powerful way for a brand to communicate its value.
But how can leaders apply storytelling in their daily lives? And how can storytelling shape their longterm strategy and preserve the integrity of their brand story.
This workshop enables leaders to view their company as a story. They’ll identify their true villain and struggles, and they’ll develop a clear portrait of what it looks like to be a Brand Hero. We’ll clarify these and other narrative elements that differentiate their brand from their competition.
Leaders fully engage in learning skills and tools that help them:
> Clarify their brand story
> Communicate their brand story
> Connect others with their brand story
Empathy is the heart of content strategyConsultant
How do you create the best content strategy for your company? It's as easy as learning how to develop true empathy. Read through for easy to implement tips.
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
This document provides guidance on creating a target audience profile for advertising purposes. It explains that a target audience profile should include:
1) A made-up person that reflects the chosen target demographic including their name, age, sex, where they live, financial status, job, education level, and interests.
2) A Google image that suits the person's description and would appeal to the target audience.
3) Key information to cover includes the person's image, personal details, location, financial/employment status, and hobbies to understand the target audience.
Importance of picture framing art in interior designWilson Moulding
Why Picture Framing Art Matters Most In Interior Design? Look At This Infographic To Know A Few Reasons Which Tells You the Importance Of Picture Framing Art in Interior Design
#Eventprofs, here are definitive ways to #engage your #audience and delight them during the #pre-event phase.
When you act upon these ideas, you get to know them better, communicate with them in their language and develop products and services based on their needs and not on your 'market study'.
#PRE-EVENT PLANNING
Create a calendar for #event marketing.
Work with your designer to conceptualize any# infographics, Twitter cards, Pinterest Pins, social #display #ads or other visuals for your campaign.
Here are few things to stimulate your creative mind. The idea is you want to be perceived to be 'MORE' than who you are....
1. Talk about your industry
2. Talk about contextual relevance of your brand related to your industry
3. Highlight the pressing issues that your customers are facing
NO JOKE: If you cannot think of anything worthy, take refuge in poetry and the power of words. Using the right words could create mystique, evoke passion or fuel trust.
Read more for AT-SHOW and POST-SHOW #socialmedia marketing ideas:
https://exhibits.skybay.com/promotions-and-social-media/quick-social-media-check-list-for-your-events-and-trade-shows
THE PROMISE AND DEFINITION OF ENGAGEMENT
According to Brian Solis, author of ENGAGE,
#Engagement is defined by how a #brand and customer connect within their #network and channels of relevance.
Engagement creates an #experience that is internalized, weighted and then shared. It is measured by the #takeaway, #sentiment and the resulting action following the exchange. The combination of these elements reveals the potential for generating customer impressions and customer value.
Your base metrics for engagement.
1. DEFINE if your engagement is a conversation, a comment, @reply or RT
2. DEFINE if your engagement is filling up a form, phone call to offer resolution or direction to your customer in need.
3. DEFINE if your engagement is a conversion from a state of consideration to one of action.
4. DEFINE if your engagement occurs before, during or after the sale.
5. DEFINE if your engagement takes human touch or does the touch come alive in the form of content.
6. DEFINE if your engagement is triggered by coupons, gifts or the likes of such.
7. DEFINE if your engagement helps your customer/prospect to walk away with a tangible or intangible form of recognized value.
8. DEFINE if your engagement is an act of acknowledgement in ways to improve products and services.
If any of the answer to the above is yes, this is YOUR OPPORTUNITY TO EXPAND YOUR BRAND FOOTPRINT through Journey Based Advertising.
https://www.sarmisthatarafder.com/paid-social-media-advertising-for-your-virtual-events.html
Hollie Ferguson and Sarah Humphrey plan to produce two 30-second advertisements - one for a men's fragrance and one for a women's fragrance. They have decided on a sexy, fast-paced theme for both ads. They will also create a 20-second TV sponsorship sequence and a radio ad featuring dialogue to appeal to both genders. They have researched advertising techniques and plan to use upbeat music, fast editing, exotic locations, and intimate shots of attractive models to promote a glamorous lifestyle and sell the fragrances.
Brands don’t just have stories. Brands are stories. The strongest brands know their villain and what it means to be a hero. Like all good stories, they have struggles and conflicts along the way.
Storytelling. It tops the list of business buzzwords—and for good reason. There’s not a more powerful way for a brand to communicate its value.
But how can leaders apply storytelling in their daily lives? And how can storytelling shape their longterm strategy and preserve the integrity of their brand story.
This workshop enables leaders to view their company as a story. They’ll identify their true villain and struggles, and they’ll develop a clear portrait of what it looks like to be a Brand Hero. We’ll clarify these and other narrative elements that differentiate their brand from their competition.
Leaders fully engage in learning skills and tools that help them:
> Clarify their brand story
> Communicate their brand story
> Connect others with their brand story
Empathy is the heart of content strategyConsultant
How do you create the best content strategy for your company? It's as easy as learning how to develop true empathy. Read through for easy to implement tips.
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
The document provides guidance on developing an effective logo and brand identity by thoroughly understanding the target customer. It advises to first research who the customer is through their demographics, interests, values and lifestyle. It also recommends examining how competitors appeal to and differentiate themselves with the same target market. With this knowledge, the brand can then be developed to convey the right impression and message that matches what the target customer would want to see and feel about the product or service. The logo design process should consider various visual elements like color, style and paper that influence initial perceptions.
This document provides a cheat sheet on branding with guidance on crafting an effective brand story, defining brand personality, and establishing visual branding elements. It emphasizes that a brand is how customers perceive a business through every interaction. The brand story should communicate the company's reason for being through an authentic, emotionally accessible narrative. Defining brand personality as human traits helps create a consistent voice. Visual branding incorporates logo, colors, fonts and graphic style to visually represent the brand strategy. Documenting these elements in a brand guidelines document helps ensure consistency across marketing efforts.
The document discusses creating communication consistency for a sports team by exploring the team's core values, mission, history and story. It also recommends getting to know the team's fans by creating a persona and understanding their demographics, affinities and values. The key is finding the team's authentic voice through guidelines for tone and language, visual design that resonates, and events that bring the brand personality to life. The overall goal is to define the team's consistent personality across all platforms and interactions to build a stronger emotional connection with fans.
Survival of the Fittest Booth Camp 2.10.11EXHIB-IT!
The document provides guidance on maximizing effectiveness at trade shows and exhibitions. It discusses several key areas: selecting the right shows based on objectives and target audiences; managing costs through budgeting and staff selection; promoting the event in advance; engaging attendees in the booth through activities, games and giveaways; qualifying leads; and following up after the show. The overall message is that success requires properly addressing all phases from pre-show planning to post-show follow up.
This document provides an overview of branding in the modern social media landscape. It begins with definitions of branding and discusses key facets like visual design, marketing, customer service and product experience. It then gives examples of how brands like Nike and restaurants successfully create emotional connections. The document stresses that branding must be consistent across all customer touchpoints. It notes that social media has changed branding due to people constantly sharing information online. Brands must understand this new normal and implement modern strategies to engage audiences in bite-sized content on various platforms.
The document discusses effective 60-second commercials or "elevator pitches". It emphasizes that they should be concise, clear, powerful, visual, and tell a story. The goal is to grab attention and leave the other person wanting to know more. Examples are given of compelling questions, introducing yourself and your business, and stating the results or leads you can provide. Practice is encouraged to craft an engaging pitch that introduces who you are and what you do.
This document provides guidance on developing an effective website that aligns with an organization's mission. It emphasizes determining why the website is needed, who the target audience is, and what content should be included based on the mission. Key recommendations include keeping the site simple, easy to navigate, consistent, and promoting it to help achieve the organization's goals as defined in its mission. The overall message is that the website should serve as an online extension of the mission.
Entrepreneur's guide to building a memorable startup brandIryna Nezhynska
This guide is my contribution to the global startup community.
The goal: to change the overall early business’s mindset that branding is “always a long and expensive process that is available for big companies only”. It used to be, but it is no longer a truth. Moreover I wanted to remind startups that in the era of product overload, your success depends on how people will perceive you and what emotions will turn them into your customers.
That is why I created this step-by-step guide to building a Minimum Viable Brand for startups. It will help you to create product that people will love.
I am a graphic and branding designer and often host workshops on how to build an effective brand strategy. Here are some slides I prepared for a workshop hosted with Copywriter and strategist Ihunna Eberendu of 2ndwindpro; I have taken out her slides so this deck focusses on visuals alone.
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014Dana Workes
This document discusses social media marketing strategies and provides tips for organizations. It notes that social media requires a commitment rather than just campaigns. Some key benefits mentioned include reaching broader audiences, engaging with customers, and learning from audiences. The document outlines stages for a social media strategy including setting goals, defining target markets, listening to audiences, choosing platforms, engaging audiences, and tracking results. It provides many tips on content creation, networking, measuring return on investment, and determining the best platforms for different organizations.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
The document provides a 10-item list of tips for personal branding, with each item explained in 1-3 paragraphs. The overarching tips are to authentically position yourself as compelling and differentiated by focusing on creating value for others, telling engaging stories, and being confident in networking to attract your target audience.
This document provides tips for pitching a business idea or product in 3 sentences or less. It emphasizes telling a compelling story that focuses on solving customers' problems. Key points include explaining the problem and solution in the first minute, demonstrating unfair advantages over competitors, showing an achievable business model and sales strategy, and focusing on the founding team's experience rather than technical details. The overall message is to grab attention quickly and communicate customer benefits simply.
Booth Camp: Survival of the Fittest WBCS 3.11EXHIB-IT!
The document provides guidance on maximizing return on investment from trade show exhibitions. It discusses various stages of the trade show process from pre-show planning to follow-up after the show. Key recommendations include defining objectives, selecting the right shows, managing costs, promoting the event, effective staffing, creative booth design, in-booth activities to generate leads, qualifying prospects, and establishing a follow-up system.
The document discusses branding and defines it as "a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." It notes that branding is about getting prospects to see a company as the only provider of a solution to their problem, rather than just choosing a company over competitors. Good brands clearly deliver their message, build trust, connect emotionally, and motivate and create customer loyalty. The rest of the document provides tips on defining a company's brand through its products/services, qualities, target market, tagline, and developing a brand personality.
Content Marketing for Arts OrganizationsPaulGravett
This document discusses using content marketing strategies for performing arts organizations. It defines content marketing as creating and distributing valuable, relevant, and consistent content to attract and engage an audience with the goal of driving sales. For performing arts groups, content could include blog posts, photos, videos, and articles about upcoming performances, the creative teams, behind-the-scenes details, and artist interviews. The content should be helpful to the audience rather than just promotional. Repurposing content across different channels can extend its reach. The goal is to build long-term relationships with audiences through interesting, conversational content rather than just advertising performances.
How to Negotiate the Value of Your InfluenceSensei Project
Chris Curley's SITSum (Social Influencers Travel Summit) presentation showing how an influencer can increase and prove their value of their social media postings for a brand.
This document discusses branding for parks and recreation agencies. It defines what branding is, which is the ability to influence public perception and behavior through creating emotional attachments to an agency's offerings. Strong branding has several benefits, such as making marketing easier and commanding premium pricing. The document provides tips for agencies to identify their brand through their mission and values, build a brand identity with elements like logos and color schemes, and train staff to consistently convey the brand promise in all interactions. The goal of an effective branding strategy is to clearly communicate an agency's purpose and offerings in a memorable, focused way that resonates with customers.
Whitepaper som förklarar hur du kan utnyttja välkända mekanismer på internet, såsom människors vilja att dela och diskutera, för att lyfta din e-handel. Den visuella trenden och sociala objekt hör till de företeelser som diskuteras. Många exempel och praktiska tips blandas med mer teoretiska reflektioner. Ur inledningen:
"Jag har inspirerats av många moderna e-handlare, som tänker nytt och annorlunda i dagens komplexa digitala omvärld. Antalet kanaler har formligen exploderat. Ökande mobilanvändning i gränslandet mellan digital och fysisk försäljning utmanar oss men skapar samtdigt nya möjligheter.
Som e-handlare måste du förstå hur digitala kanaler samverkar för att driva försäljning på bästa sätt. Ditt varumärke måste lysa igenom. Men du måste också förstå hur du utnyttjar den produktinformation – både i form av text, bild och film – som redan finns för att få maximal effekt.
Denna lilla skrift vill inspirera dig och få dig att förstå hur den nya multikanalvärlden fungerar. Genom att utnyttja kraften i fenomenet sociala objekt får du maximal hjälp, både av dina kunder och dagens populära online-marknadsplatser – som sorterar, filtrerar och lägger till sin egen personlighet – för att sprida dina produkter utanför din egen e-handel och sälja mer."
Ge dina kunder något att prata om! (Hur sociala objekt kan lyfta din e-handel)David Aler
Content marketing är hett. Sociala medier är hett. E-handel är också hett. Men hur kan du få din e-handel att lyfta genom content och sociala medier? Framför allt – hur kan du få kunderna att hjälpa dig att sälja?
Cloud Nines strateg David Aler berättar om hur social delning kan komplettera traditionell digital annonsering för att lyfta din onlineförsäljning och få mer relevant trafik till din e-handel. Vad behöver du komplettera med? Vilka kanaler ska du lägga till eller ta bort? Presentation från frukostseminarium 3 oktober 2014.
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The document provides guidance on developing an effective logo and brand identity by thoroughly understanding the target customer. It advises to first research who the customer is through their demographics, interests, values and lifestyle. It also recommends examining how competitors appeal to and differentiate themselves with the same target market. With this knowledge, the brand can then be developed to convey the right impression and message that matches what the target customer would want to see and feel about the product or service. The logo design process should consider various visual elements like color, style and paper that influence initial perceptions.
This document provides a cheat sheet on branding with guidance on crafting an effective brand story, defining brand personality, and establishing visual branding elements. It emphasizes that a brand is how customers perceive a business through every interaction. The brand story should communicate the company's reason for being through an authentic, emotionally accessible narrative. Defining brand personality as human traits helps create a consistent voice. Visual branding incorporates logo, colors, fonts and graphic style to visually represent the brand strategy. Documenting these elements in a brand guidelines document helps ensure consistency across marketing efforts.
The document discusses creating communication consistency for a sports team by exploring the team's core values, mission, history and story. It also recommends getting to know the team's fans by creating a persona and understanding their demographics, affinities and values. The key is finding the team's authentic voice through guidelines for tone and language, visual design that resonates, and events that bring the brand personality to life. The overall goal is to define the team's consistent personality across all platforms and interactions to build a stronger emotional connection with fans.
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The document provides guidance on maximizing effectiveness at trade shows and exhibitions. It discusses several key areas: selecting the right shows based on objectives and target audiences; managing costs through budgeting and staff selection; promoting the event in advance; engaging attendees in the booth through activities, games and giveaways; qualifying leads; and following up after the show. The overall message is that success requires properly addressing all phases from pre-show planning to post-show follow up.
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This document provides guidance on developing an effective website that aligns with an organization's mission. It emphasizes determining why the website is needed, who the target audience is, and what content should be included based on the mission. Key recommendations include keeping the site simple, easy to navigate, consistent, and promoting it to help achieve the organization's goals as defined in its mission. The overall message is that the website should serve as an online extension of the mission.
Entrepreneur's guide to building a memorable startup brandIryna Nezhynska
This guide is my contribution to the global startup community.
The goal: to change the overall early business’s mindset that branding is “always a long and expensive process that is available for big companies only”. It used to be, but it is no longer a truth. Moreover I wanted to remind startups that in the era of product overload, your success depends on how people will perceive you and what emotions will turn them into your customers.
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I am a graphic and branding designer and often host workshops on how to build an effective brand strategy. Here are some slides I prepared for a workshop hosted with Copywriter and strategist Ihunna Eberendu of 2ndwindpro; I have taken out her slides so this deck focusses on visuals alone.
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Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
The document provides a 10-item list of tips for personal branding, with each item explained in 1-3 paragraphs. The overarching tips are to authentically position yourself as compelling and differentiated by focusing on creating value for others, telling engaging stories, and being confident in networking to attract your target audience.
This document provides tips for pitching a business idea or product in 3 sentences or less. It emphasizes telling a compelling story that focuses on solving customers' problems. Key points include explaining the problem and solution in the first minute, demonstrating unfair advantages over competitors, showing an achievable business model and sales strategy, and focusing on the founding team's experience rather than technical details. The overall message is to grab attention quickly and communicate customer benefits simply.
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The document provides guidance on maximizing return on investment from trade show exhibitions. It discusses various stages of the trade show process from pre-show planning to follow-up after the show. Key recommendations include defining objectives, selecting the right shows, managing costs, promoting the event, effective staffing, creative booth design, in-booth activities to generate leads, qualifying prospects, and establishing a follow-up system.
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Whitepaper som förklarar hur du kan utnyttja välkända mekanismer på internet, såsom människors vilja att dela och diskutera, för att lyfta din e-handel. Den visuella trenden och sociala objekt hör till de företeelser som diskuteras. Många exempel och praktiska tips blandas med mer teoretiska reflektioner. Ur inledningen:
"Jag har inspirerats av många moderna e-handlare, som tänker nytt och annorlunda i dagens komplexa digitala omvärld. Antalet kanaler har formligen exploderat. Ökande mobilanvändning i gränslandet mellan digital och fysisk försäljning utmanar oss men skapar samtdigt nya möjligheter.
Som e-handlare måste du förstå hur digitala kanaler samverkar för att driva försäljning på bästa sätt. Ditt varumärke måste lysa igenom. Men du måste också förstå hur du utnyttjar den produktinformation – både i form av text, bild och film – som redan finns för att få maximal effekt.
Denna lilla skrift vill inspirera dig och få dig att förstå hur den nya multikanalvärlden fungerar. Genom att utnyttja kraften i fenomenet sociala objekt får du maximal hjälp, både av dina kunder och dagens populära online-marknadsplatser – som sorterar, filtrerar och lägger till sin egen personlighet – för att sprida dina produkter utanför din egen e-handel och sälja mer."
Ge dina kunder något att prata om! (Hur sociala objekt kan lyfta din e-handel)David Aler
Content marketing är hett. Sociala medier är hett. E-handel är också hett. Men hur kan du få din e-handel att lyfta genom content och sociala medier? Framför allt – hur kan du få kunderna att hjälpa dig att sälja?
Cloud Nines strateg David Aler berättar om hur social delning kan komplettera traditionell digital annonsering för att lyfta din onlineförsäljning och få mer relevant trafik till din e-handel. Vad behöver du komplettera med? Vilka kanaler ska du lägga till eller ta bort? Presentation från frukostseminarium 3 oktober 2014.
Föreläsning av David Aler (Cloud Nine) från Atomer & Bitars konferens "Klurig mobil marknadsföring", 11 december 2013. Statistik, exempel och lite praktiska tips.
Från frukostseminarium med Ulrika Schreil på Cloud Nine den 27 sept 2013. Hur man optimerar innehållsskapandet för en mix av digitala kanaler med hjälp av planering och smarta API:er.
Make more money online - 10 steps toward e-commerce successDavid Aler
This document provides 10 steps for e-commerce success:
1. Do thorough groundwork including business model, plan, and ensuring scalability. Find the right partners and prepare for growth or disappointment.
2. Watch margins closely by optimizing traffic, conversion, placement of high-margin products, and rewarding customers. Avoid excess costs from shipping or returns.
3. Develop a mobile strategy as customers now expect responsive solutions. Optimize for mobile search and determine if an app is needed.
4. Objectify products with detailed photos, video, and context to attract customers from search and comparison sites directly to product pages. Consider visual sharing options.
5. Experiment with marketing but maintain brand control and values. Lever
Selling online like a boss! - 10 steps to e-commerce successDavid Aler
This document provides 10 steps for e-commerce success:
1. Do thorough groundwork including business planning and ensuring scalability.
2. Watch product margins closely by optimizing placement, rewarding high-margin customers, and reducing costs like returns.
3. Develop a mobile mindset and optimize for mobile searches and experiences.
4. Objectify product listings with detailed photos, videos, and context to attract customers from search and sites.
5. Maintain brand control while experimenting with marketing channels and understanding customer brand values.
Presentation av David Aler, Cloud Nine, från Atomer & Bitars konferens "Mobil ehandel" 23 april 2012, även på frukostseminarium med WyWallet 15 juni 2012.
Presentation från frukostseminarium på Cloud Nine (cloudnine.se), 17 februari 2012. Talare: David Aler, Erik Rosvall. Hur kan du skapa den bästa köpupplevelsen för dina kunder online? Praktiska tips och råd inklusive ett "upplevelse-scorecard".
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
3. “You never get a second chance
to make a first impression”
Very true on the web.
On average, visitors decide
in the first 10 seconds
whether to stay or not*.
And remember, you want
them to come back!
So you can make a second impression (Right?)
*Nielsen Norman Group
5. Set the mood (what mood do you want?)
Show off your brand (hip? retro? businesslike?)
Connect to your look in other channels (even offline)
Guide visitors to action
(use colour and layout cleverly)
Don’t forget typography! (most fonts are OK now)
7. Get to the point (you do have a point
with your website, right?)
Answer why the visitor should choose you
(why are you better than the competition?)
Prompt action (yes, information is nice but…)
9. Your tone of voice is a conscious choice!
Reflect your brand’s personality.
Connect to other channels
(how do you present yourself there?)
Suit the channel you’re in
(humour might be OK on twitter)
12. Don’t waste the visitor’s time!
Where is the visitor now?
(location, what device, place in customer journey?)
Be on the right level (don’t talk down or up)
Understand the challenges
(yep, customer journey as well)
Prove that you know what you’re talking about!
14. How simply can you say it?
Do you need to say it in different ways?
(people are different)
Have you tested it on real people?
(not only yourselves)
16. Depth shows that you understand the challenges.
You’re not giving away anything (really).
And if you do, your visitors are going to love you.
Because they’ve learnt something.
21. Tell your visitors about your staff.
(they are usually interested)
Let staff contribute to your content
and give them credit.
Don’t be afraid that the competition
will steal your star players.
If you let them shine on your playing field,
they will become more loyal.