#Eventprofs, here are definitive ways to #engage your #audience and delight them during the #pre-event phase. When you act upon these ideas, you get to know them better, communicate with them in their language and develop products and services based on their needs and not on your 'market study'. #PRE-EVENT PLANNING Create a calendar for #event marketing. Work with your designer to conceptualize any# infographics, Twitter cards, Pinterest Pins, social #display #ads or other visuals for your campaign. Here are few things to stimulate your creative mind. The idea is you want to be perceived to be 'MORE' than who you are.... 1. Talk about your industry 2. Talk about contextual relevance of your brand related to your industry 3. Highlight the pressing issues that your customers are facing NO JOKE: If you cannot think of anything worthy, take refuge in poetry and the power of words. Using the right words could create mystique, evoke passion or fuel trust. Read more for AT-SHOW and POST-SHOW #socialmedia marketing ideas: https://exhibits.skybay.com/promotions-and-social-media/quick-social-media-check-list-for-your-events-and-trade-shows THE PROMISE AND DEFINITION OF ENGAGEMENT According to Brian Solis, author of ENGAGE, #Engagement is defined by how a #brand and customer connect within their #network and channels of relevance. Engagement creates an #experience that is internalized, weighted and then shared. It is measured by the #takeaway, #sentiment and the resulting action following the exchange. The combination of these elements reveals the potential for generating customer impressions and customer value. Your base metrics for engagement. 1. DEFINE if your engagement is a conversation, a comment, @reply or RT 2. DEFINE if your engagement is filling up a form, phone call to offer resolution or direction to your customer in need. 3. DEFINE if your engagement is a conversion from a state of consideration to one of action. 4. DEFINE if your engagement occurs before, during or after the sale. 5. DEFINE if your engagement takes human touch or does the touch come alive in the form of content. 6. DEFINE if your engagement is triggered by coupons, gifts or the likes of such. 7. DEFINE if your engagement helps your customer/prospect to walk away with a tangible or intangible form of recognized value. 8. DEFINE if your engagement is an act of acknowledgement in ways to improve products and services. If any of the answer to the above is yes, this is YOUR OPPORTUNITY TO EXPAND YOUR BRAND FOOTPRINT through Journey Based Advertising. https://www.sarmisthatarafder.com/paid-social-media-advertising-for-your-virtual-events.html

1. SOCIALIZATION OF YOUR BRAND
4 Social Media
'Care Chats'
for Empowered
Engagement

2. your message
can struggle
to fit in.

3. your caring
can make you
stand out.
OR

4. caring
IS THE CROWN OF ENGAGEMENT

5. GET PEOPLE
INTERESTED
THE ABCs OF
caring
BRAND LOYALTYAWARENESS COMMUNITY
GET PEOPLE
COME BACK FOR MORE
GET PEOPLE
ENGAGED

6. 4caring questions
for enchanting engagement

7. What is unique
about you?
ASK YOUR AUDIENCE
1

8. AN UNIQUE GIFTtheir reward
THEY COLLECT FROM YOUR EXHIBITING SPACE

9. What does your
creative self look like?
ASK YOUR AUDIENCE
2

10. Encourage participation
by creating few templates
which they can use
to drop their images on.
Embolden them to reveal
themselves – their perceptions
and emotions.

11. their reward
MEMORY TRIGGERS
CONVERSATION SHAPING

12. What does it take
to do your job?
ASK YOUR AUDIENCE
3

13. When you ask your prospects about
their job, you are speaking in their
language, and that directly speaks to
their heart.
empathy is the bedrock of
engagement
their reward your payoff
THEY FEEL
VALUED AND APPRECIATED
Ask enough people, you will find
emerging pattern of stories. Weave
their stories in your design, products
and advertisements.
YOU GET TO
HARNESS THEIR ATTENTION

14. What will it take to
help you do your
job better?
4 ASK YOUR AUDIENCE

15. to align
this is the chance
YOUR PROFIT
with THEIR PURPOSE

16. Create an in-booth presentation and
that talks about how you can help them
succeed in their job.
become an active
co-creator
their reward your payoff
THEY FEEL
VALUED AND APPRECIATED
This is one of the best way to turn your
audience into collaborators, supporters,
and trusted fans.
YOU GET TO
TAP INTO THIER TRUST

17. give away your 'caring' ideas
yep, it
works!
for free.

18. STAY TUNED FOR UPDATES
Now, get started in
socializing your BRAND!