Emma Chen is the founder of Visavis Eco-Net, an eco-media group and online publisher sharing solutions on eco-business. She has 9 years of experience in multinational corporations and 4 years as an entrepreneur. In 2009, she started VisavisNet to commercialize ecological solutions using a scalable business model of key products and value-added services. Her first book published in 2012 illustrated 193 green solutions and was well-received. Going forward, VisavisNet will develop more products like apps and partner with organizations to establish an eco-business hub in Shanghai.

1. Sense &
Eco‐
Entrepre
neurship
Emma，Xiangdian CHEN
Founder of Visavis Eco‐Net

2. Love Nature, Travel
& Meeting different people

3. Love Photography
Visualize
the invisible..

4. My Background
Work in MNCs (9 years)
Sr. Product Manager,
Asia Marketing
manager...
Entrepreneurship(4
years ) Founder of
VisavisNet
Education (6 years)
B.Sc. with double
majors (Materials
Science, Scientific
English), Photography,
eco‐entrepreneurship
etc.
材料学院
+

5. 2009: Start of the journey
on Eco‐entrepreneurship
“The Most Enterprising”
http://www.geichina.org/eco-training/kx/33.html

6. Solve what prevalent social
problems?
Calling for
Commercial
Innovation!!
• theexistingcommercialdesign
withlackofeco-system
thinkingisamain
reasoncausingahuge
developmentbubbleinour
societyandothernumouroussocialand
environmentalproblemsin
ourworld.

7. How to sovle the problems?
（double recycles)
“We can't solve problems by using the same kind of thinking we used when we created them.”
- Albert Einstein
Ecological
Commerce
= Eco System
Thinking
+ Commerce (Win-
Win solutions)

8. Inspiration from thought leaders
True Story: A CEO totally
changed his mind and his
company's business model
after reading a BOOK! He
then made a big success!
* the book in Chinese
Results: 12 years
later, according to
Ray Anderson's
speech on TED, the
net profit of his
company doubled
and CO2 emission
deducted by 86%.

9. Born was VisavisNet in 2009
• Aneco-mediagroup
andonlinepublisher,
sharingvisualized
intelligentsolutions
oneco-business
amongchange
makersespcially
thosebusiness
decisionmakersin
China&abroad
• Aprofessional
platformofcross-
sector
cooperationonon
eco-business
Born was VisavisNet in 2009

10. Building up the Team
A mission and
market
driven
TEAM
A stratosphere
style
Management
system…
Freelance |
Advisor working
style
Local and
international

11. Happily Working & Brain
Storming

12. Business Model of VisavisNet
• Profit
• Social values
A Scalable "X & Y" Eco‐Business
Model
X: Key Products
(Publications)
Y: Value-Added Services
(Visual Communication)

13. X = Key Products &
Y = Value‐added Services
X: Key Products
Y: Value-Added Services
www.visavisNet.com
Eco
Media
Group
Weekly
e-magazine

14. X: First Book Published 2012
New
！
Published by
Science Press
in Jan., 2012
2012年1月由
科学出版社出
版
"A World That Is Turning
Green: Intelligent Solutions
On the Ecology of
Commerce"
• 200 freehand
illustrations
• 193 green
intelligent solutions
• 193 web tracking
codes
•>300 weblinks
- Could be the first
visualized book on
Eco-Business in
China (maybe in the
world) published!

15. Target Readers'
Comments on the book
“It’s an amazing book with tons of simple but
intriguing pictures. I’m sure all people no
matter what’s their background will easily
understand how they could contribute to a
greener world! ”‐ Jimmy Tao (Managing
Director)
“I love the distinction that you have made
between the world that‘s getting greener and
the world that is yet to get green. That strikes
me. ”‐ David Chen (Founder)
" This book is very helpful and inspiring for me
and our team. I'm an engineering consultant
working in energy field..." ‐ A Reader on
dangdang.com
" If I keep only one book for 2012, this is the
one!" ‐ A reader on weibo
Click for many more comments (in Chinese)

16. A Visual Fomular as a Summary
of the Book (5 chapters)
I=(TxAxH)/P
I – Impact T - Technology A- Affluence H - Humanity
P - Population
* Each letter refers to one chapter

17. Chapter 1 :
Green humanistic solutions
System Thinking
Harmony (Human & Nature)
Harmony (Business & Nature)
Happiness…

18. Chapter 2
Green Technical Solutions
8 Categories:
Green Building
Renewable energy
Energy Saving
Water treatment
Green IT
Transportation
Agriculture
Recycling of waste

19. Chapter 3
Eco‐Business Models Solutions
Lightening the poor world
No “selling” goods business model
Zero landfill
The Natural Step (TNS)
etc…

20. Chapter 4
Green New Deal Solutions
Recycling policy
Green ecology policy
CSR
Population control …
A4123
A4112
A4211

21. Chapter 5
Longing For a Green future
From cradle to cradle design
A no garbage society
Biomimicry…

22. Inner Sheet (193 solutions)
Each solution
concludes 5
modular
parts:
Title
Illustration
On‐line tracking
code (e.g.: A1112)
A standardized
Article
Reference s and
Extending
readings

23. Enter the Tracking Codes on
www.visavisNet.com
• Extending
readings
• Interativene
twork‐ing
• Community

24. Sales on Dangdang.com,
Amazon.cn and many others...
"40 comments,
100%,
5 Stars"

25. More new and relevant
products to be developed
Apps/Games
for iPad/iPhone/Mobile users
www.visasvisNet.com
(To be more interactive and more
visualized)
More Products on Partnership
Mobile version
"Visavis Eco-Business Weekly" series

26. Y: Visual Communication
(www.VisavisImage.com
luanched in 2010)

27. Y: Communication,
Beijing, 2009‐2010
Water Future Forum,
Beijing 2009 & 2010
Visited CleanTech Companies,
Beijing 2009

28. Y: Communication
HK, USA ‐ ECSEL 2011

29. Y: Communication:
CGIU 2011

30. Y: Communication：
Trip in Africa 2012

31. Y: Interviewed on CRTV in
Cameroon, Feb., 2012...

32. Hongkong: Bookfair / GEILI
2012 / TED x LionRock

33. China‐EU Dialogue 2012
& SIMP 2013 Kickoff Meeting...

34. Y: More Relevant Services &
Partners to be Developed
www.caeba.org
(basing on the Book's framework,
is under construction
i = Investment
www.caebi.com
is registered

35. Social Media & Partners

36. VisavisNet's Brand Awareness
on eco‐business in China
Google "生态商业”
（“Eco-Business" in
Chinese) to find out
on the homepage:

37. Our Future: X+Y All in One
= On‐line + Off‐line
A Visavis Eco-Business Hub (VeBH) for professionals
to be set up in Shanghai.
(* internet photos on this page)

38. Thanks & Contacts
Since 2009...
Contact the founder in Shanghai:
Ms. Emma, Xiangdian CHEN
Email: echen@visavisNet.com
xiangdian@gmail.com
Http://linkedin.com/in/xiangdian
@未沙卫 @VisavisNet
Email: eco@visavisNet.com
PPT updated on 2013.05.30