In a world where the average consumer attention span is 8 seconds, how do we keep up? How do we convey our message before it’s too late? In this webinar I hope to provide 3 simple tips for catching people’s attention; whether it be in communications, reports or surveys. After all your message is only as good your ability to share it.

1. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Emma Clark
Vision Cri?cal
20 October 2016
I’m bored,
get to the point.

2. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016

3. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016

4. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
I’m bored, get to
the point.

5. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Our
brains
love
visuals.

6. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Your message
is only as
good as your
ability to
share it.
Be succinct.

7. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Ok, but how?

8. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
1. Simple Structure
2. Simple Slides
3. Shown and
Experienced.

9. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Hook

10. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Recap

11. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
1. Simple Structure
2. Simple Slides
3. Shown and
Experienced.

12. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Have no
more than 3 distinct points
on one page.

13. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016

14. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016

15. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016

16. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
• Facilitate forums so people feel
connected.
• Provide prac?cal informa?on such as:
who to bank with; who to partner with
and improve the search func?on.
The website
should allow
interac?vity
and provide
prac?cal
informa?on.

17. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016

18. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Tahoma
Tahoma
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Tahoma
Tahoma
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Tahoma
Tahoma
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Tahoma
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Tahoma
TahomaTahoma

19. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016

20. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
“Please make it interac/ve and a way that
firms can get content out there - more chats -
more social networking - conduit for intros -
internships - work referrals.”
Paul, Subscriber, Day 3

21. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
1. Simple Structure
2. Simple Slides
3. Shown and
Experienced.

22. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Told,
shown,
experienced.
© John Whitmore,
Coaching for Performance

23. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
1. Simple Structure
2. Simple Slides
3. Shown and
Experienced.

24. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Power

25. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Powerful

26. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Thank You!
Emma.Clark@visioncri/cal.com

27. I’m bored, get to the point. – NewMR Webinar
Emma Clark, Vision Cri/cal, 2016
Q & A
Sue York
The Handbook of
Mobile Market Research
Emma Clark
Vision Cri/cal