This document provides a summary of an individual's qualifications and experience. It outlines over 12 years of experience in sales, marketing, operations management, and strategy planning. Specific roles and responsibilities are described for positions held at several companies, including managing zonal operations, developing sales strategies, and overseeing branch operations. Relevant education, trainings, projects, and seminars are also listed to demonstrate the individual's qualifications for managerial roles in sales, marketing, operations, and strategy.

1. E. MURALIKRISHNAN
Plot No 110 Flat B, kandaswamy Nagar, 5th
street, Palavakkam, Chennai-600041
emurali79@yahoo.com
+91-9841123674 / +91-44-24920789
JOB OBJECTIVE
Result-oriented & visionary professional with a proven record of achievement in implementing ideas to drive revenue,
seeking managerial assignments in Sales (Institutional & B2B) & Marketing / Branch or Zonal Operations / P & L
Operations / Strategy Planning with a leading organization, preferably in Chennai / Southern States

Extensive business background in multi-cultural environments
Repeatedly produced sustained revenue growth in dynamic and changing markets
AREAS OF EXPERTISE
Sales & Marketing
(Institutional & B2B)
Business Development
Project Management
Branch or Zonal Operations
Strategy Planning
Customer Servicing
Warehouse and supply
chain Management
Lead auditor
Quality Management
System (ISO 9001:2008)
Export/Import
Documentation &
Procedure
PROFILE SUMMARY
 A competent professional with over 12 years of expertise in Sales & Marketing,
Branch / Zonal Operations, P & L Operations and Strategy Planning
 Hands-on experience in charting out sales & marketing (Institutional & B2B)
strategies in the branch and enhancing business volume as per profitability norms
 Skilled in identifying & establishing strategic alliances / tie-ups with suitable
business partners, resulting in deeper market penetration to achieve profitability
 Holds the merit of working with renowned organizations like SRF Limited, Asian
Paints Industrial Coatings Ltd., ITW Chemin Limited and Anabond Limited
 Proficient in developing relations with dealers by identifying the strength of each
partner, planning monthly primary & secondary numbers and coordinating with
them for effective business development
 Successfully led key business initiatives & strategies to meet changing
customer needs / expectations, thereby resulting into high level of customer
satisfaction and increase in market share, sales volume & added bottom line
 Enterprising leader with solid record of contribution that streamlined operations,
heightened productivity & enhanced internal control
 Adept in demonstrating proposals to clients & contractors and conducting techno-
commercial negotiations, thereby escalating profitability
 Keen customer centric approach with skills in addressing client priorities &
resolving escalation within TAT, thereby attaining high business & compliance score
 Directed cross-functional teams using interactive & motivational leadership;
acknowledged for recruiting and mentoring leaders with an equal desire to win
 An innovative, loyal & result-orientated professional with strong planning,
communication, interpersonal & negotiation skills
CORE COMPETENCIES
 Overcoming complex business challenges and making high-stakes decisions using experience-backed judgment,
strong work ethic & irreproachable integrity; establishing strategic partnerships to increase revenue
 Overseeing the daily operations of a full service branch office including operations & customer service;
formulating operating budgets to exploit available potential & ensure the optimum utilisation of available funds
 Implementing sales & marketing activities that can create a positive experience for clients; reaching out to new &
unexplored segments to revitalize stagnant & declining business
 Developing & maintaining financially strong & reliable dealers, resulting in deeper market penetration and
assisting their network to meet the business needs
 Devising & effectuating go-to-market strategy with accountability of introducing products to win mutually
beneficial deal; pioneering business development to enhance revenues by identifying market opportunities

2.  Conducting opportunity analysis by keeping abreast of market trends and
handling business activities to face counter-competition; collecting
valuable data about competitors’ claim to fame strength, weaknesses,
distribution, prices & other strategies for reference
 Executing plans to reach out unexplored market segments &
customer groups for business expansion; handling the study &
generation of enquiries, preparation & submission of proposals as per
terms & conditions
 Building distribution network with reliable dealers & stockiest;
appointing them in non-performing areas, developing infrastructure for
new channels and optimising their performance levels
 Handling the floating of tenders, fair price / market analysis, negotiation
and selection of contractors / vendors; preparing tender documents & bill
of quantity for bidding and evaluating contracts (technical & commercial)
 Providing support in handling escalation from clients to resolve their
concerns and addressing queries (customer advocacy) from other
departments for a smooth ride for customer’s diverse issues
 Creating & sustaining a dynamic environment that fosters development
opportunities & motivates high performance amongst team members;
imparting continuous on-job training to accomplish greater efficiency
ORGANISATIONAL EXPERIENCE
Since Feb’14 SRF Limited, Manali, Chennai as Chief Manager (Zonal Operations)
Role:
 Looking after two divisions Business of South zone (Coated & Laminated Fabrics)
 Accountable for sales, marketing and new development of products in South Zone
 Leading a team of 15 members in the zone; direct reporting and operating the zone from Chennai Zonal Office
 Handling sales, collection, new customer development, retention of existing customer and concessional form
 Actively involved in production planning for the zone and product pricing based on Profitability Index
 Setting target for customers & distributors based on the potential / previous year data
 Actively involved in discount provision, turnover bonus, cash discount approvals, credit note approvals, etc.
 Conducting frequent customer & market visit to understand the issues / market trends
 Updating the higher officials about the market expectations & needs
 Organizing monthly meetings & reviews to identify the specific issues and search solutions to overcome the same
 Managing the customer within the credit limit (not fall any account overdue more than 30 days)
 Gathering Concessional Forms and submitting it to the department on time
 Collecting reports from sales person and forwarding collective reports with comments to superiors
 Forwarding information & communication on daily activity of the company to co-workers
 Looking after supply chain management, accounts reconciliation and money receipt entry analysis
Mar’10-Jan’14 Asian Paints Industrial Coatings Ltd., TNF Estate, PH Road as Zonal / Marketing
Manager
Role:
 Involved in sales & marketing of Industrial Coatings Materials to various industries directly / through channel
partners in South India
 Accountable for Southern Region operations and performance of Sales Team & 3 Depots (Chennai, Hyderabad &
Bangalore) with CFA
 Looked after all legal activities of the depot operations, stocks and excise & sales tax returns
 Liaised with Product Management Group, Production, R & D and Supply Chain for material & production planning and
product development based on input & market trend of Sales Team
 Rendered technical support to customers, resolved quality related issues and provided value added services along
with Technical Support Team
 Engaged in product pricing, inventory, competitor’s study, market, product and customer mapping techno-
commercial negotiations
 Created objectives / targets for Sales Team and extended supports to for achievement periodical training & new
jonnies induction program
 Compiled daily & tour reports of field staff and sent to HR and GM-Sales & Marketing periodically
 Forwarded sales & collection plan every month and close monitored the same
 Calculated & monitored the performance of sales & marketing persons and arranging the performance pay
 Oversaw outstanding & overdue and receivables (C Form, EOU, SEZ & F forms) and filed with the authorities
 Developed budget for expenses & revenue in the zone including sales value, operating costs, employee
reimbursement, fright, insurance, travel and other administrative expenses (overheads)
 Checked the vendor’s payments and approved their bills for the payment including CFA operations
 Involved in account reconciliation, stock taking and updation of stock in SAP on a quarterly basis
 Appointed dealers and monitored performance with respect to turnover discount, credit notes, cash discounts, special
prices, etc.
 Audited depot monthly to avoid the sock variation and prepared necessary documents for company internal & yearly
ISO audit
 Reported to senior management about competitor activity and updated them with current trend & market scenarios
 Assured that necessary instruments was available for the technical support with calibrations for value-added services

3.  Performed customer line audit and suggested them to implement the emerging technologies for effective utilization
of paint shops
 Ensured frequent interaction with the customers, dealers and field staff to meet the customer expectations
 Organized Vendor, Dealer & Customer Meet, Seminars and Conference to increase the network and data base
 Checked key / important accounts directly for the effective management of customers
 Updated technical knowledge using PMG, QA & Technology for resolving the issues at customer’s end
 Performed interviews and attended interview panel for recruitment of sale & marketing
Highlights:
 Bagged Best Zonal Presentation Award in Annual Sales Conference
 Received Best Zonal Administration (Runner) Award during 2010-11
Feb’09-Mar’10 ITW Chemin Limited, Pashammylaram, Hyderabad as Manager–Marketing & Sales
Role:
 Involved in industrial marketing of Special Purpose Putty, Chemicals, Lubricants, Adhesives & Sealants to various
industrial OEMs, government, public and private sectors
 Rendered technical support among customers & ITW chemin’s Technical Team for providing the better solutions a
sper their requirements
 Interfaced with customers like Aviation, Cement and Steel Manufacturing Units, Paper Mills, Telecom and Power &
Pharma Units in entire Andrea Pradesh
 Engaged in product marketing & application assistance for govt. organization like Nuclear Fuel Complex, DRDL, HAL,
NTPC and Bharath Dynamics Limited in India as an additional responsibility
 Developed proposals & tender and handled price negotiation with customers; conducted seminars for the product
promotions by educating them about products & its benefits
 Served as Internal Consultant for ITW’s R & D Center, Hyderabad
 Acted as Team Member for new products & solution group formation in ITW
 Looked after complete database of the multiple range of ITW products and developed daily activity report
 Resolved the customers problem at extreme situation technically
 Handled the reconciliation of data per month and developed monthly & annual reports
 Forwarded daily & weekly activities and achievement updates
 Conducted frequent field visits and updated the current market scenario to top management
Sep’03-Feb’09 Anabond Limited, Adyar, Chennai, India as Senior Area Manager
Key Projects Handled:
Project Handling, Planning & Implementation for New Production Machinery Fabrication & Plant Installation
Lead the Propellant Binder Plant Installation & Construction with a value of $ 20 Million
Worked with Chemical vapour infiltration Furnace Fabrication & Erection Performing Calculations for Driving
Parameters
Role:
 Involved in marketing adhesives / sealants to various automotive applications, industrial OEMs and other public &
private sectors
 Bridged the technology advancement among C-MET & Anabond for manufacturing the tantalum metal powder in the
capacitors
 Looked after the export customers from USA, UAE & Saudi
 Engaged in product marketing & application assistance for govt. organization like ISRO, DRDO, HAL & ADA in India
as an additional responsibility
 Led entire Technical Backend Team and trained them according to their necessity
 Published daily & weekly achievement update
Highlight:
 Bagged Best Performance Award during 2005-06, 2006-07 & 2007-08
ONSITE ASSIGNMENT
USA for General Motors Product Development & Approval for Anabond Business Promotion
Noteworthy Achievements:
 Maximized the business from 55 to 670 Lakhs of one division that was handled in Anabond Limited within 3 years
 Prepared proposal and submitted for operations & maintenance of a government plant for the uninterrupted
supply of quality products in National Important Space Project
 Looked after total project management involving commissioning & operations of a plant for producing propellant
binder for Missile Programs in 110 days (50 tons capacity & value 8 crores; 100% government fund)
 Received order from NFC of 8.8 Lakhs in 1st
month (ITW Chemin) and developed various cement plant as a first
time customer to the company with a considerable business value
 Regained Gen-Set & Fan Industry Business that was lost by Asian Paints during 2008-09 (value: Rs.2 Cr. PA)
 Promoted Architectural Coating Products in which Asian paints presence was limited & introduced with
Architectural Consultant & Service Provider to the company
 Stabilized the business of Clean Room Panel Manufacturing Customers and UPS Segment

4.  Successfully replaced competition in the market and gained 80% share for the product of Engine Gasket
 Recognised for developing 100% business from storage solution business for the coating business
INDUSTRIAL PROJECTS
 CVI Furnace Design and Fabrication for ISRO as a Joint R & D in 2007-08
 Factory Layout Planning & Construction for Dental Compound (Filling) and Equipment Sourcing in 2005-06
 Operations & Maintenance of ISRO Plant at LPSC in 2007-08
 Re-entry Launch Vehicle Project at ISRO in 2007-08
 High Temperature Resin Based Components for DRDO for Agni III Project in 2005-06
 ADA for LCA Aircraft In-House Engine (Kaveri Engine) in 2004-06
TRAININGS
 Export & Import documentation & Procedure (5 days Training) – MSME Chennai
 ISO 9001:2008 Lead Auditor Trained & Certified (one week Training)- Bureau Veritas Chennai.
 Non–Destructive and Destructive Training (Ultrasonic Test, Radiography, Magnet Particle Test, Die
Penetrating Test, Tensile & Compression Test in UTM, Impact Test, Spring Test and Hardness Test) (10
days) at Regional Centre, Chennai
 Level II in ASTM Testing (To Test the Metal and Non-Metal using the ASTM Method of Testing-UT, MPT &
DPT) at SIS Institute of Non-destructive Testing (15 days training) in Chennai
 1 Month Programming & Operating of CNC Operation at Vellore Institute of Technology, Vellore
EDUCATION
MBA (General Management) from Anna University in 2009
Electives: Marketing, Operations and Human Resource Management
Bachelor of Mechanical Engineering from Adiparasakthi Engineering College, Melmaruvathur (University of
Madras) with 74% in 2002
Diploma in Mechanical Engineering from State Board of Technical Education, Swamy Abethanantha
Polytechnic, Thellar with 90% in 1999
ACADEMIC PROJECTS
Title: Froude or Thorneycroft Belt Transmission Dynamometer
Period: Jan’99 to Apr’99
Description: It involved the assembling of Rope Brake Dynamometer with IC Engines and calculation of the
power input, output, efficiency & losses.
Title: Semi–Automation Welding Fixture
Period: Nov’01-Apr’02
Description: It involved design & analysis of a Welding Fixture (used to weld the lug assembly for Air Pre-
Heater used in boilers at BHEL).
Title: Quality of Work Life of Employees
Period: Feb’09-Jun’09
Description: It involved the quality of work life of employees in which a detailed study was conducted on the
life balance, benefits, remunerations & awards that created awareness to the employees &
employer (where they were and what to be improved).
SEMINARS / CONFERENCES
 Exhibited the Products in Jun’11 at Chennai conducted by Tamil Nadu Powder Paints Association; delivered a speech
about the price trend & challenges faced by paint manufacturers in India
 Attended Aluminum Extrusions Expo at New Delhi in Dec’10
 Seminar cum Expo at Coimbatore on Emerging Technology of Surface Coatings in Aug’10 by CII; Presented about
Fast Cure and Low Bake Products
 Presentation on HTPB Production at VSSC Trivandrum; Chief Guest: ISRO Chairman
 Colloquium on Advances in Chemicals & Materials for Space Research at Trivandrum in 2008
 International Workshop on Advances in Processing of Solid Propellant Rocket Motors at Pune in 2008
 Self-Reliance in Aerospace Technologies at VSSC Trivandrum in 2007
 ISAMPE–2006 conducted by DRDO & National Composite Society of India; Chief Guest: Mr. A. Natarajan Scientific
(Adviser to Prime Minister)
 Macro–2004 Polymer Science Seminar at Trivandrum conducted by International Polymer Society; Chief Guest Nobel
Prize Winner: Prof. Alan G MAC for Conducting Polymers
PERSONAL DETAILS
Date of Birth: 20th
May 1979
Languages Known: Tamil, English and Telugu