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Aviation sector---Jet Airways & Qatar Airways Market Analysis

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As a part of our Economics course in MBA we have done market analysis in Aviation Sector. Jet Airways & Qatar Airways are the companies taken for analysis. Report generated by Rajesh Kumar & Chaitanya.

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Aviation sector---Jet Airways & Qatar Airways Market Analysis

  1. 1. AVIATION SECTOR By Rajesh Kumar S By GVSK Chaitanya Production Function & Market Analysis
  2. 2. VIT Business School Vellore & Chennai Campus: VIT University was established in 1984 by well-known educationalist and former parliamentarian, Dr. G. Viswanathan, Founder and Chancellor. Dr. V. Raju Vice Chancellor, Dr. Anand A. Samuel, Pro-Vice Chancellor. Chennai Campus is in Vandalur-Kelambakkam Road.VIT University has more than 17 Bachelor’s and 32 Masters’ programmes, 29000 (including 1000 foreign students from 44 countries) and 4000 faculty members Accreditation:  The National Assessment and Accreditation Council (NAAC) of the University Grants Commission (UGC) has accredited the university with a 'A'.  The Institution of Engineering and Technology (IET), and the Energy Institute, UK have audited the teaching-learning processes at VIT and accredited the programmes in 2004, with the highest validity of five years  Programmes at VIT are accredited by the Institution of Engineers, India (IEI).  The Accreditation Board for Engineering and Technology (ABET) of the USA accredited the Civil, Mech, CSE, biomedical, ECE, EEE programmes. VIT Business School, under the aegis VIT University has created a niche for itself as an institution promoting excellence in management education and research with Dr. M J Xavier as its Executive Director.
  3. 3. Contents VIT Business School ....................................................................................................................................... 2 Vellore & Chennai Campus: .......................................................................................................................... 2 Introduction to Aviation Sector .................................................................................................................... 5 Introduction to Airline Industry: ................................................................................................................... 6 Market Share Analysis .................................................................................................................................. 8 Segments Airline Industry Depends ..................................................................................................... 9 Capital Labour Ratio ................................................................................................................................... 13 Airline Economics .................................................................................................................................. 13 JET AIRWAYS ............................................................................................................................................... 16 MARKET SHARE (DOMESTIC) ...................................................................................................................... 16 REVENUE (Domestic services) : ................................................................................................................... 17 REVENUE (International services): .............................................................................................................. 18 Turnover Vs Employees Ratio: .................................................................................................................... 19 WEKA Prediction: ........................................................................................................................................ 20 SPSS Forecasting: ........................................................................................................................................ 21 Partners of Jet Airways: .............................................................................................................................. 22 More Information about Jet Airways: ......................................................................................................... 23 Specifics in Jet Airways: .............................................................................................................................. 24 CONCLUSION: .............................................................................................................................................. 25 Company Analysis: ...................................................................................................................................... 26 Network Across The World ........................................................................................................................ 28 BAR GRAPH REPRESENTATION OF TURNOVER ............................................................................. 28 BAR GRAPH REPRESENTATION OF TURNOVER AND EMPLOYEES OF QATAR AIRWAYS ... 29 LABOUR CAPITAL RATIO OF QATAR AIRWAYS ............................................................................. 30 DIFFERENT SECTORS IN QATAR AIRWAYS ..................................................................................... 31 Qatar Duty Free....................................................................................................................................... 31 Al Maha Services .................................................................................................................................... 32 Qatar Aircraft Catering Company ........................................................................................................... 32 Qatar Airways Cargo .............................................................................................................................. 33 Qatar Aviation Services .......................................................................................................................... 33
  4. 4. The Qatar Distribution Company ............................................................................................................ 34 Internal Media Services .......................................................................................................................... 34 Hamad International Airport ................................................................................................................... 35 Qatar Executive ....................................................................................................................................... 35 AWARDS AND REWARDS TO QATAR AIRWAYS 2014 .................................................................. 36 Conclusion .................................................................................................................................................. 37
  5. 5. Introduction to Aviation Sector “Aviation is the practical aspect or art of aeronautics, being the design, development, production, operation, and use of aircraft." Airlines Of India ( Domestic) 1. Air India 2. IndiGo 3. Jet Airways 4. SpiceJet 5. Go Air 6. King Fisher (Suspended) 7. Air Asia 8. Jagson 9. Vistara. (Introducing) Airlines in India ( International) 1. British Airways 2. Qatar Airways 3. Singapore Airlines 4. Emirates 5. Etihad Airlines 6. Qantas Airlines 7. American Airlines 8. Malaysian Airlines 9. Thai Airways 10. Kuwait Airlines.
  6. 6. Introduction to Airline Industry:  Airline Industry is a system of transportation  Part of Aviation industry  Moving people and goods  Utilizing the airways  One of the only true global businesses This Airline Industry has almost a big network 84% of International traffic 240 member airlines 188 countries Economic and Social Impact of Airline Industry: 2.5 billion Passengers 5.5 million Airline Employees 9.5 million Airline Supply chain Employees 18 million Indirect Tourism Jobs Freedom of Air 1: Right to fly across a country’s territory without landing 2: Right to land for non-traffic purposes 3: Right to carry passengers and goods from OWN’s country to another 4: Right to carry passengers and goods from another country to one OWN’s
  7. 7. Cargo Division: Airline Industry Features :
  8. 8. Market Share Analysis Factors That Airline Industry Depend On:
  9. 9. Segments Airline Industry Depends Market Share in Different Countries
  10. 10. Global Air Traffic Trends
  11. 11. Domestic Airline Turnover: Fuel Growth Effect On Airline Cargo Industry
  12. 12. Profit And Loss Over Four Years Over a last Four Years Airline Industry Has Suffered A lot Of Loss And less Profit because of increase in fuel charges and global crisis and also airline companies has to decrease the prices accordingly to attract more passengers for cover their loss. Low cost Carriers Across Asian Countries And Penetration Rate
  13. 13. Capital Labour Ratio Airline Economics Chief Characteristics of the Airline Business Capital Intensive Unlike many service businesses, airlines need more than storefronts and telephones to get started. They need an enormous range of expensive equipment and facilities, from airplanes to flight simulators to maintenance hangars. As a result, the airline industry is a capital- intensive business, requiring large sums of money to operate effectively. Most equipment is financed through loans or the issuance of stock. Increasingly, airlines are also leasing equipment, including equipment they owned previously but sold to someone else and leased back. Whatever arrangements an airline chooses to pursue, its capital needs require consistent profitability. High Cash Flow Because airlines own large fleets of expensive aircraft which depreciate in value over time, they typically generate a substantial positive cash flow (profits plus depreciation). Most airlines use their cash flow to repay debt or acquire new aircraft. When profits and cash flow decline, an airline's ability to repay debt and acquire new aircraft is jeopardized. Labor Intensive Airlines also are labor intensive. Each major airline employs a virtual army of pilots, flight attendants, mechanics, baggage handlers, reservation agents, gate agents, security personnel, cooks, cleaners,
  14. 14. managers, accountants, lawyers, etc. Computers have enabled airlines to automate many tasks, but there is no changing the fact that they are a service business, where customers require personal attention. More than one-third of the revenue generated each day by the airlines goes to pay its workforce. Labor costs per employee are among the highest of any industry
  15. 15. Pilot A best Job In Comparsion With Other Sector :
  16. 16. JET AIRWAYS MARKET SHARE (DOMESTIC) "Market share is the percentage of a market defined in terms of either units or revenue accounted by a specific entity." “Market share is said to be a key indicator of market competitiveness.” Indigo leads,Followed by Jet Airways 21% in the second place.
  17. 17. REVENUE (Domestic services) : The Revenues of the companies are shown in BILLIONS. Jet Airways is in the first position even though the market share is less.
  18. 18. REVENUE (International services): Revenue has been specified in US dollars (Billions) Emirates is the successful airlines in the world with highest revenue. Jet Airways Revenue is 12 times less than Emirates Airways.
  19. 19. Turnover Vs Employees Ratio: The turnover vs. employees ratio shows the efficiency of the company. It clearly shows the company profitable by efficiently using their human resource. Jet Airways has 13256 Employees as per 31st March 2014. Jet Airways Revenue per year.
  20. 20. WEKA Prediction: The WEKA forecast has been done from the one month data of NSE. The forecast shows that the share value of jet airways will keep on increasing for a particular period of time. The Chart shown here shows the variation of share price from the year 2005 to 2014. It has been increased in years between except the year 2009. The chart was presented by Moneycontrol.com.
  21. 21. SPSS Forecasting: The SPSS forecast has been done using the 3 months historical data of NSE india. The lag values are Price and Quantity. The predicted accuracy is nearly equal to 80%.
  22. 22. Partners of Jet Airways: A code share agreement is an aviation business arrangement where two or more airlines share the same flight i.e. Sharing in this sense means that each airline publish and market the flight under its own airline designator and flight number as part of its published time table/schedule. A frequent-flyer partners (FFP) is a loyalty program offered by many airlines. Typically, airline customers enrolled in the program accumulate frequent-flyer miles (kilometres, points, segments) corresponding to the distance flown on that airline or its partners.
  23. 23. More Information about Jet Airways:
  24. 24. Specifics in Jet Airways: Jet Lite Jet Konnect Jet Privilege Jet Mobile Jet Spark Jet Boutique Jet Kids Jet Konnect airline operates scheduled services connecting metropolitan centres in India. Originally operated under its own name Jetlite, it began to trade as JetKonnect in 2012. It will be phased out by the end of 2014 as part of Jet airways' plans to reposition itself as a uniform full-service operation. Jet Kids is for the children boarding in the age between 03 to 12 Jet Boutique services the women boarding the airlines by shopping during the travel. Jet Mobile connects the customers through mobile phone and all the transactions can be done through SMS.
  25. 25. CONCLUSION: As per the domestic market share of airlines in India Indigo leads all other airlines with a Market share of 26% Jet Airways has 21% in the second place. The Revenue of Jet Airways is in the first position even though the market share is less. Emirate is the successful airlines in the world with highest revenue. Jet Airways Revenue is 12 times less than Emirates Airways. Jet Airways has 13256 Employees as per 31st March 2014. The forecast shows that the share value of jet airways will keep on increasing for a particular period of time.
  26. 26. Company Analysis: QATAR AIRWAYS Top 10 Airline Companies  Emirates  Qatar Airways  Singapore Airlines  ANA All Nippon Airways  Asiana Airlines  Cathay Pacific Airways  Etihad Airways  Garuda Indonesia  Turkish Airlines  Qantas Airways
  27. 27.  Qatar Airways Company Q.C.S.C. (Arabic: القطرية, l atariyah ) operating as Qatar Airways, is the state-owned flag carrier of Qatar.  Founded In 22 November 1993 & Commenced operations 20 January 1994  Akbar Al Baker (CEO) OF QATAR AIRWAYS  The airline also won the Best Airline in the Middle East for the eighth time in the Skytrax World Airline Awards.  Headquartered in the Qatar Airways Tower in Doha the airline operates a hub-and-spoke network, linking over More than 125 international destinations across from its base at Hamad International Airport, using a fleet of more than 100 aircraft. Akbar Al Baker (CEO)
  28. 28. Network Across The World  As of July 2014, Qatar Airways serves 144 points worldwide  In July 2013, Qatar Airways became FC Barcelona's primary shirt sponsor  THE TOTAL NO OF FLEETS IS-- 135 ORDERED FLIGHTS IS—294 BAR GRAPH REPRESENTATION OF TURNOVER Emirates 9% Qatar Airways 15% Singapore Airlines 11% ANA All Nippon Airways 23% Asiana Airlines 11% Cathay Pacific Airways 5% Etihad Airways 9% Garuda Indonesia 6% Turkish Airlines 9% Qantas Airways 2% Turnover(millions)
  29. 29. This Bar graph Representation shows the turnover ratio of top 10 airline companies compared with different airline companies across the world in this Qatar Airline Company Occupies 15% of Total Turnover Next Top Company is ANA All Nippon Airways Which Japan Airways Owns 23% of Total Turnover BAR GRAPH REPRESENTATION OF TURNOVER AND EMPLOYEES OF QATAR AIRWAYS Bar graph Representation shows the turnover and the Employees Ratio of All Top Airline Companies in this Qatar Airways owns the Second Position And First Position is Occupied by ANA All Nippon Airways with 1570 Million USD 0 10000 20000 30000 40000 50000 60000 Emirates Qatar Airways Singapore Airlines ANA All Nippon Airways Asiana Airlines Cathay Pacific Airways Etihad Airways Garuda Indonesia Turkish Airlines Qantas Airways Emirates Qatar Airways Singapore Airlines ANA All Nippon Airways Asiana Airlines Cathay Pacific Airways Etihad Airways Garuda Indonesia Turkish Airlines Qantas Airways Employees 49950 30000 14240 32884 10000 29800 10656 15274 18,882 33265 Turnover(millions) 622 1000 760 1570 760 338 610 372 600 150 BAR GRAPH
  30. 30. LABOUR CAPITAL RATIO OF QATAR AIRWAYS This Labour Capital Ratio Is the Company Salaries Details in this we can determine the exact salary the company pays to a employee accordingly with their own capital value This can be calculated by Capital value /Total no of Employees In given chart Emirates owns the First Position and 2nd is owned by Etihad Airways and QATAR Airways owns the 4th position in the top 10 airline companies 0 0.001 0.002 0.003 0.004 0.005 0.006 0.007 0.008 Labour capital ratio Labour capital ratio
  31. 31. DIFFERENT SECTORS IN QATAR AIRWAYS The atar irways Group provides everything you’ll need for a smooth journey including airport ground services, onboard catering, private jet travel, and more. Qatar Duty Free One of the fastest growing duty free retailers in the world. Qatar Duty Free, located at Hamad International Airport, is a subsidiary of Qatar Airways, the national carrier of the State of Qatar.
  32. 32. Al Maha Services Fast track your way through the airport. Experience a true taste of Arabian hospitality with our unique meet and greet service. Whether departing, arriving, or in transit, your Al Maha representative will ensure your time on the ground is as seamless as your time in the air. Qatar Aircraft Catering Company Award-winning catering and fine dining
  33. 33. Qatar Aircraft Catering Company (QACC) provides exclusive catering services to Qatar Airways and other airlines that service Hamad International Airport Qatar Airways Cargo One of worlds the fastest growing cargo networks Qatar Airways Cargo (QAC) is a well-established force in the Middle East and one of the fastest growing cargo networks in the world. Based at Hamad International Airport, QAC uses the latest automated tracking technology to meet the Ever Growing demands for cargo services. Qatar Aviation Services Ground support for all airlines at Hamad International Airport. Qatar Aviation Services (QAS) is responsible for providing ground handling services at Hamad International Airport for Qatar Airways and a host of other airlines. This covers everything from porters to baggage
  34. 34. handlers/loaders, aircraft cleaners to equipment operators, and drivers to customer service agents. The Qatar Distribution Company The Qatar Distribution Company (QDC) is the only licensed retail distributor of wines and spirits in Qatar. The store has wide range of beverages that can be purchased by licensed hotels and qualifying private individuals. Internal Media Services Advertising at Hamad International Airport Internal Media Services is responsible for all advertising the Airport
  35. 35. Hamad International Airport Your Gateway to the World Comfort Convenience Choice These are the things that matter most to today’s traveler and is at the heart of Hamad International Airport, atar irways’ new home Qatar Executive Personal Attention onboard our private jet division. Qatar Executive provides luxurious, private jets for business and pleasure travel. The service enables travellers to book an aircraft in as little as four hours before departure and check-in 10 minutes prior to take-off.
  36. 36. AWARDS AND REWARDS TO QATAR AIRWAYS 2014 World's Best Business Class Skytrax World Airline Awards World's Best Business Class Airline Lounge Skytrax World Airline Awards Best Airline in the Middle East Skytrax World Airline Awards Best Business Class Best in Business Travel Awards Best Business Class in the Middle East Best in Business Travel Awards Best Airline in the World for International Travel Best in Business Travel Awards Business Airline of the Year UK Business Travel Awards
  37. 37. Conclusion In a relatively short time, Qatar Airways has grown to more than 140 destinations worldwide, offering unmatched levels of service excellence that have helped excel the award-winning carrier to become best in the world. Travel by air has reached the point where it is now taken for granted in all corners of the globe. With a larger number of passengers and more choice available in the skies today, airlines looking to maintain or grow their position in the marketplace must provide high-quality service with ever-increasing efficiency. Since the airline’s relaunch in 1997, atar irways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have been awarded a 5-Star rating by Skytrax. Part of this excellence is offering you a 5-Star travel experience online at the newly-relaunched qatarairways.com where you can book flights and search for information on the airline. Qatar Airways takes corporate social responsibility very seriously. We are leading new-generation fuel research and giving back to the communities that we serve. I Hereby submit my market analysis on Qatar airways in the different field like market turnover and labour capital ratio and its different sectors according to my knowledge.
  38. 38. Author Details : Rajesh Kumar S VIT Business School, Chennai Campus rajesh1893@gmail.com Mob: 9566972942. GVSK CHAITANYA 14MBA1084 VITBS MAIL ID : gajavalli.saikrishnach@vit.ac.in For Further details Contact: Dr P James Daniel Paul, Professor, VIT- BS, Chennai, jamesdanielpaul.p@vit.ac.in Tel: +91 44 3993 1040 HP: +91 98402 94590

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