Created by Shanthi Bhushan s, NIT Trichy for marketing management internship under Prof. Sameer Mathur, IIM Lucknow.

1. Welcomes you…

2. Mission
To provide high quality commercial
air transportation services.

3. Goal
To achieve the top with what they
are doing and fulfilling peoples dream

4. Strategic alliance
Two of the world's leading airlines
have formed a global partnership.

5. f 10
Longest non stop commercial flights.

6. Emirates has 244 aircraft.
The carrier received 26 new aircraft this year:
15 Airbus 380s,
10 Boeing 777-300ERs
01 Boeing 777 Freighter.
Fleet size

7. Slogans
Taglines
Changes across years

8. Best customer service
Utmost caring for
children and babies

9. Financial objectives
Target market

10. Sponsorships

11. Sponsorships

12. Celebrity endorsement

13. ICE (Information, Communication,
Entertainment)
Introduced in 2003, ICE is available on all new aircraft and
features between 600 and 1200 channels to all
passengers. ICE is found on the airline’s Airbus A380-800,
Boeing 777-200LR, Boeing 777-300 and Boeing 777-300ER.

14. Competitors

15. Social media like Facebook

16. Brand promotion
by changing to attractive appearance.

17. How did Emirates emerge as a strong
brand in the world of airlines?
* Connecting continents with the help of partners.
* Targets elite group of travellers and provides the
best service possible.
* Its massive fleet size and its awesome facilities.

18. What are the drawbacks emirates faced ?
• It ignored regional competition, thus loosing a major
market share to other Brands in Gulf.
• Has A330 or 777 aircrafts which have a huge body so
that may not be may able to land in small airports.
• Has a massive fleet that maybe harder to replace in the
future when required.

20. Summary
• It has been profitable since start in 1985.
• The low fuel prices has kept the profit up, but yield and load factors
are down.
• With a flexible fleet structure Emirates can move forward with proper
innovation

21. Created by Shanthi Bhushan s, NIT Trichy
during a marketing internship
under Prof. Sameer Mathur, IIM Lucknow