Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Introducing Dr. Michael Wu’s The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technology’s Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Introducing Dr. Michael Wu’s The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technology’s Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
This App Marketing Plan ppt has been created by Prajakta Tamhankar, during a Marketing Management Internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This App Marketing Plan ppt has been created by Prajakta Tamhankar, during a Marketing Management Internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
We’ve all been there — working hard and creating a campaign, project, program or tactic where everything is “golden” like the “Drive $marter Challenge 2008” consumer campaign on fuel efficiency. We exceeded goals, won awards, developed cutting-edge tactics, and created powerful partnerships with 19 nonprofit, governmental, trade association and for-profit entities to dramatically extend the campaign’s marketing, reach, budget, and credibility.
Then, reality intervened with the economic meltdown. Getting anywhere with the 2009 campaign was like slogging through quicksand. We ultimately had one-fifth the budget of the previous year, fewer funders, and high partner expectations.
To break through the clutter with fewer resources, we came up with creative, affordable tactics, including a fun video contest promoted primarily through digital and social media to boost Web site traffic, buzz, awareness, and build the audience among younger drivers.
Take a look at the top four humorous videos at http://drivesmarterchallenge.org/contest.
It proves that necessity and creativity is the mother of invention
16. Public Relations Objective: Increase Show Room Traffic Estimated Impressions of UIC Prototype Campaign Estimated Impressions of the Campaign Chicago Media Publicity Total Impressions: 2,374,500 Media # of Impressions UIC Announce/Calendar 2,000 CBA Listserv 7,500 CBA Homepage 5,000 UIC Massmail 37,000 Chicago Flame Newspaper 18,000 UIC Radio 5,000 Total 74,500 Media # of Impressions Chicago Tribune 1.1 million Chicago Sun Times 750,000 ABC News 250,000 NBC News 200,000 Total 2,300,000 Spanish Press Releases *Double click on a press release to get a full view English Press Releases *Double click on a press release to get a full view
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24. South Totals Undergrads: 345,090 Subways: 472 AMA Chapters:16 North East Totals Undergrads: 111,159 Subways:415 AMA Chapters:6 Midwest Totals Undergrads: 304,664 Subways: 682 AMA Chapters:14 West Coast Totals Undergrads: 291,551 Subways: 711 AMA Chapters:11 Events & Promotions Objective: Increase Number of Registration and Authorization Requests Total Undergrads: 1,052,464 Subways: 2280 AMA Chapters:47 AMA & Subway Sponsorship
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32. City Commuting Objective: Generate site traffic on www.gmcollegediscount.com Total Cost: $285,000 City Commuting Advertising