iFlexMe is a smartphone app that allows members to send free instant messages and phone calls. Members provide demographic and interest information by signing up through Facebook. In return, members earn points for rewards from iFlexMe partners tailored to their interests. iFlexMe differs from other messaging apps by rewarding members for active participation and building an engaged community. It differs from daily deal apps by offering personalized rewards earned through app activity rather than broadcast deals. The executive summary outlines iFlexMe's business model and provides financial projections showing revenue of $18 million and $4 million in profits by the end of the second year.