Business Plans I made for #SAPIndia two years ago when associated with one of Account Management Company for #SAP. This plan is not so much refined but stating the Net New Addressable Opportunities from North India from ERP space , Here we not Include the existing SAP Customers for #S4Hana and other products..I know they already have this Plan ..But Now I am on Global roadmap with much more refined plans from Global Opportunities from Business Apps and #Cloud domain. Now onwards I not disclose any Biz Plan or Idea as #ActiveGov Openly …I negotiate for Global Biz Plans and Models with their team in India and Bid Myself !!!

1. Subject – Business Opportunities from North India

2.  Our focus of this presentation is to estimate Total
Addressable Market (TAM) Opportunities from North India
Region for SAP Products & Solutions and Serviceable
Addressable Market (SAM) and Target Market Opportunities
for SAP India from North India taking into account
competition and other IT spending.
 Divide North India region’s business and industries into
segments through Associations and Clusters and to calculate
market opportunities for each business segment via region
wise for SAP India.

3. Jammu and Kashmir -
 Jammu – Cement , Agro and Textile
Himachal Pradesh –
 Baddi – Textiles , Pharma
 Parwanoo – Textiles , Consumer Products , Agro Products
 Nalagarh- Textiles , Light Engineering Products
Punjab –
 Ludhiana – Textiles , Garments , Cycle Parts , Auto Ancillaries
 Jalandhar – Sports Goods , Forging and Foundry
 Lalru - Textiles , Pharma , Paper n Pulp

4. Delhi/NCR –
 Delhi - Media & Entertainment, Services , Logistics , Apparel
 Noida – Software , Automobiles , Consumer Electronics
 Gurgaon – Software , Automobiles , Apparel
 Manesar - Auto and Auto Ancillaries , Engineering Components
 Faridabad – Auto Components , Light Engineering , Steel , Textiles
UP –
 Kanpur – Leather , Chemicals , Fertilizers , Iron n Steel
 Varanasi – Handloom
 Bareilly – Handicrafts , Furniture Manufacturing
Haryana –
 Panipat – Textiles
 Bawal – Auto and Auto Ancillaries
Rajasthan –
 Neemrana – Auto and Auto Ancillaries
 Kishangarh – Marbles
 Jaipur – Steel and Metallurgy

5.  Baddi Pharma Cluster
 Parwanoo Light Engineering Cluster
 Jaipur Steel and Metallurgy Cluster
 Kishangarh Marbles Cluster
 Ludhiana Textile and Knitwear Cluster
 Ludhiana Cycle Parts Manufacturer Cluster
 Panipat Textile Cluster
 Kanpur Leather Cluster
 Varanasi Handloom Cluster

6.  CII North India Chapter
 FICCI North India Chapter
 PHD Chamber of Commerce
 Ludhiana Management Association
 Ludhiana Knitwear Club
 United Cycle Parts Manufacturer Associations
 Chandigarh Management Association
 Noida Entrepreneurs Associations
 Agra Footwear Manufacturer Association
 Kanpur Leather Association
 Panipat Exporters Association
 Baddi Nalagarh Industries Association

7.  ERP & Digital Core
 SAP ERP for Large Enterprise S4/Hana
 SAP ERP for Mid Size Businesses
 SAP ERP for Small Businesses and Business one
 Cloud & Data Platform
 Analytics
 IOT & Digital Supply Chain
 Human Resource & Success Factor Solutions
 Finance & GST Solutions
 SAP Fiori & Hybris Solution

8.  SAP – 52 %
 Oracle Apps – 18 %
 Microsoft Dynamics – 12%
 Ramco – 5 %
 Other Branded ERP – 5 %
 Local Vendors – 8 %

9.  For effective sales and marketing strategies are
to understand the Region and its customers by
segment and to enable to reach those customers
 Deliver the right Products , Solutions and
Support in accordance with the needs of
customers.
 SAP provide software , consultancy and services
that offer rich extensive platform that continue to
grow and provide value.

10. To redefine market segmentation , focus is to explore
Serviceable Addressable Market (SAM) Opportunities from
 Enterprise segment (> 1000 Crores )
 Mid Market segment ( 100 to 1000 Crores )
 Small Market segment ( 50 to 99 Crores )
where Mid market is the largest revenue generator for SAP
Products and Solutions.

11.  Enterprise segment ( > 250 users ) of larger companies of
North India Region having turnover more than 1000 crores.
 There are 40 companies in this segment.
 They are early adopter of Technology, Software and
Consultancy services.
 Their Avg IT Spending is more than 5 crores.
 Avg ERP & Software Spending more than 2.5 Crores.

12.  There are 40 companies in Enterprise segment.
 There Avg ERP & Software spending is more than 2.5 crore
annually
ERP & Software Market Opportunities annually = 40 x 2.5 Core
= 100 crores annually
Enterprise Segment is Early Adopter of ERP Solutions. So 20 % of
Total ERP Spending is still Addressable from this segment.
Total Addressable Market Opportunities ( TAM) = 20% of Total
ERP & Software Spending = 20 Cr

13.  Mid Market segment ( 50 users to 250 users) companies of
turnover of between 100 crores to 1000 crores. This segment
is the most driving factor for software , consultancy and
services market .
 There are 250 companies in this segment in North India
region.
 Companies in Mid Market segment have IT budget of more
than 1.5 Crore pa.
 Avg ERP & Software spending from Mid Market Segment is
More than 1 Crores

14. TAM from Mid Market Segment
 Total Number of companies = 250
 Avg ERP & Software Spending annually = 1 Cr.
ERP & Software Market Opportunities annually = 250 x 1 Core
= 250 Cr annually
Mid Market is most driving Factor for ERP & Software Solutions
growth. 50 % of Companies are still Unaddressable.
Total Addressable Market Opportunities ( TAM) = 50% of
Total ERP & Software Spending = 130 Cr

15.  Small Market segment are those companies of between 20 to
50 users and turnover between than 50 - 100 crores .
 There are more than 400 companies of this size from North
India region .
 Their IT Spending is more than 80 lacs annually .
 Avg ERP & Software Spending more than 50 lacs from Small
Market Segment.

16. TAM from Small Market Segment
No of Companies from Small Market Segment = More than 400
Avg ERP & Software Spending annually = 50 Lacs
ERP & Software Market Opportunities annually = 400 x 50 lacs
= 200 Cr annually
Small Market is budget constraint market for ERP spending. 25%
of Total ERP & Software Spending is addressable in this segment
TAM opportunities from Small Market segment = 25 % of Total
ERP & Software Spending = 50 Cr

17.  TAM from Enterprise = 20 Cr
 TAM from Mid Market = 130 Cr
 TAM from Small Market = 50 Cr
TAM from North India Region annually = 200 Cr
SAP has 52 % market share in ERP & Software Related Products in India.
Serviceable Addressable Market for SAP India from North India = 52 %
of TAM
= 100 – 105 Cr

18. There are still 100 to 105 Cr Serviceable Addressable
Market Opportunities from North India for SAP
Products & Solutions.
THANX