The document discusses the design of a line of fashionable wrist guards called "embrace". It identifies issues with existing wrist guards being unattractive and outlines opportunities to create wrist guards that are both functional and aesthetically pleasing. Concepts and designs are presented for three product lines - Moda, Platinum and Toxic - targeting different styles and markets.

1. summer 2004 parsons school of design product design catherine chen jessica chen karen wei

4. what is strength?

5. physical strength

6. problems

7. benefits

10. wrist statistics statistics wrist fractures are the most common orthopedic injury for individuals under 65 years of age 15% of all childhood trauma 37% of skating injuries (1993) 25% of snowboarding injuries 70% of wrist injuries end in fracture

12. existing products http://www.docortho.com/isroot/Stores/DocOrtho/SiteImages/catalog.pdf wrist supports & wrist braces thumb supports

13. existing products wrist guards jewelry gloves Wristeasy Smart Glove® BIOflex wrist splint BioSkin arm warmers athletic dressy arm cuffs bracelets other products arm cast cover leg splint finger splint

16. concept ideation

17. concept ideation

18. moda sketches

19. platinum sketches

20. toxic sketches

21. mock-ups 2 splints with rope 2 splints with ribbon 2 splints with elastic

22. explorations partner with athletic apparel brands (eg Puma, adidas, nike) develop a clothing line with optional sleeves for wrist guard inserts (eg sweatshirts) lower cost version of platinum line made from non-precious metals or plastics partner with medical professionals to encourage proper use of wrist guards develop products for other parts of the body (eg knees, ankles, etc)

23. sources http://www.imakproducts.com/products/smart_glove.htm http://www.theshoppingchannel.com/product_detail.asp?departmentId=3713&itemId=268420&templateCode=GD&showId=2274 http://orthoinfo.aaos.org/brochure/thr_report.cfm?Thread_ID=5&topcategory=Hand http://orthoinfo.aaos.org/fact/thr_report.cfm?Thread_ID=322&topcategory=Hand http://search.nlm.nih.gov/medlineplus/query?FUNCTION=search&PARAMETER=fracture&DISAMBIGUATION=true&SERVER1=server1&SERVER2=server2&START=0&END=25&MAX=500&ASPECT=4 http://www.linsner.com/images/covers/gloves.jpg http://www.oknitting.com/images/gloves.jpg http://www.bridal-originals.co.uk/bridal_images/long-dip-dyed-gloves.jpg http://www.kaystarr.com/shoppe/gloves-pink-on.gif http://winweb.co.jp/wintec/onlineshopping/top/5-brandshop/specialized/GLOVES-zebra.jpg http://www.waveonesports.com/teamgloves.shtml http://www.mikawed.com/pic/gloves/glove_7749_design.jpg http://www.theatrehouse.com/media/gloves_7472_matte.jpg http://bridaltreasures.net/Merchant2/img/gloves_big.jpg http://www.costumes.org/store/advertisers/amazon/other/lurexarmwarmers.jpg http://www.dragonweave.com/cuff-bracelets.html http://www.gothshop.com/img/inventory/6/600009_sm.jpg http://www.tontorim.com/images/ArmCuffStuddedConcho300.jpg http://www.melinahammer.com/arm_adorn/cuff/cuff_full.htm http://www.openshopamsterdam.com/accessories.html http://www.tontorim.com/images/ArmCuffPlatteRiver300.jpg http://www.afghantribalarts.com/images/Jewelry/pashtun/cuffs%20silver%20pashtun%202.JPG http://eliseperelman.safeshopper.com/images/d1bzule.jpg http://www.tribalmax.com/turkoman/022turkcuffTH.jpg www.lauratabor.co.uk/ fashionbridal.html http://padeh.net/Splint.jpg http://www.docortho.com/isroot/Stores/DocOrtho/SiteImages/catalog.pdf Applygraphics.com http://www.challengegraphics.com/challenge/media/images/muscles.jpg

24. fashionable designs to strengthen your body final product

25. concept embrace you don’t have to wear it. you want to wear it. embrace it. existing wrist guards are bland and imposing, causing many to avoid wearing or attempting to hide the device. em brace is a set of fashionable wrist guards, which are both aesthetically appealing and provide structural support to strengthen one’s wrists

27. the collection fashionable designs to strengthen your body moda platinum toxic show your spirit available at sporting goods stores and department stores available at high – end department stores and jewelry boutiques available at department stores and most major retailers dress to impress casual, chic, and fun

28. moda fashion faux pas? no way! now you can recuperate in style. find a pattern that fits your lifestyle. punch desert midnight light description : for those who keep up with the latest trends, from haute couture to retro cool, these wrist supports become essential fashion accessories materials : cotton, nylon, polyester, lycra, denim, mesh…whatever material the fashion gods dictate market : conservative or edgy, young or experienced, here you go!

29. moda scenario raine is a director at a top graphic design firm. through extensive computer use, she has developed carpal tunnel syndrome. desperate for a fashionable alternative to the traditional wrist splint during client meetings, raine chooses one of the moda wrist splints to reflect her personal and creative style while at the same time taking care of her wrist condition.

30. moda design materials process

31. moda accessories

32. platinum timeless accessories to reflect your personality. what wrist guard? that’s a wrist cuff! description : a set of wrist cuffs, arm cuffs, necklaces and belts. use the wrist cuffs when medically necessary or just to add some flair! materials : brushed aluminum and suede, molded to the contour of your body, also available in silver, gold, and platinum market : male and female, young adults and adults wrist cuff belt necklace arm cuff

33. platinum scenario 4 5 8 10 emma is a 26-year-old aspiring actress n LA. she fractured her wrist snowboarding in Colorado over the holidays. emma’s cast is coming off! But she also has to wear a wrist guard for six weeks… the wrist guard is ugly, what is she going to wear to the movie premiere?! emma goes shopping for the perfect dress and as she’s walking out, sees a display for the em brace platinum line she can’t believe it! jewelry that will also protect her wrist? now emma has the perfect dress and accessories to wear to the premiere with ed! success! the date goes perfectly! at the after party, she sees a guy who is wearing a wrist guard. Good thing she bought the embrace platinum cuffs! 3 1 2 7 6 she meets ed at a party. He asks her to be his date to a movie premiere next week. This is perfect! I want the belt too! Perfect! Now no one will ask me about my wrist! ?? no more cast! 9

35. platinum accessories precious metals collections sterling silver starting at $100 18k gold starting at $300 platinum call for prices scoop flow flexure tilt

36. description : toxic wear is our urban line of accessory wrist guards designed to be casual chic, fun and fashionable, and made perfect for everyday wear materials : nylon, lycra, spandex, and silk to help stretch and support market : toxic wear appeals to all those with a flare for the alternative style toxic alleviate wrist pains and still be stylish! find the toxic in you! firecracker crash midnight speed

37. toxic scenario alice, at age 24, has wrist problems due to her love for tennis. her doctor advised her to wear a wrist brace to help with her tennis wrist. she went out to Rite-Aid to look for a trendier wrist brace, however, to her dismay, all of them were ugly. she searched on the web and found em brace , her fashionable solution to her medical condition. now she can wear her arm brace out in style!

39. toxic accessories