The document summarizes an organization's values embedding program that used "Café Style Speed Training" methodology. Over 7,000 employees across multiple sites in India participated in the program over 12 months. It involved creating value champions and enablers to facilitate activities helping employees relate values to their work and make values part of their operating language. Formats like weekly value cafés helped achieve awareness, understanding and adoption of values and behaviors aligned with the organization's culture.
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A Nestlé Purina we have a full time, entry-level opportunity at our manufacturing facilities to participate in our Management Trainee Rotational Program. These entry-level roles are put in place to help build the future leaders of our company and provide the grounded needed to be successful at Purina. The opportunities include Accounting, Engineering, Engineering PTC Development Program, Human Resources, IS/IT, Quality Assurance, Operations Performance, Production Management and Supply Chain. Interested in learning more about working at Purina and applying to be a Management Trainee? Visit our website at http://bit.ly/PurinaCollege.
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Embedding Organisation Values & Beliefs - The Cafe Style Way
1. 1
Embedding Organisations Values & Beliefs
Client Speak – The outcome
“I must acknowledge and thank you for helping build our 'DB Culture' at India in such an engaging & impactful manner.
While conceptualizing our transformation journey, we believed that a change in the operating language would be
the only CAUSE IN THE MATTER of change in behaviors and change in the overall culture of the organization. And
what better way to change the language than, to embed the new language in every coffee conversation!
Cafe Style learning sessions, 'Value Cafes' as we call them, have become 'a rage' and 'a buzz' across all locations in
India for multiple reasons. Besides being fun and easy to conduct, they tap into each individual's experiences and
wisdom, leading each one to own and drive the change.
Thanks to you and your team for customizing the learning material for us, and preparing more than 100 champs
facilitating these sessions through the year. Looking at the ever increasing repository of success stories, rewards for
exemplary behaviors, and the dial movement on People Survey Scores, we're convinced that our Value cafes are here
to stay.”
Client & scale of the program
Service Centre operation of a leading global banking organisation. It employs over 7000 people across multiple sites
in India.
Totally six values and three beliefs within each value was covered in the program.
The overall program took 12 months right from conceptualisation to execution. Considerable time was spent in
framework design, content development, and train the trainer.
The roll-out was in two phases, each phase covering a set of three values across the entire organisation.
Phase 1 – Integrity, Partnership & Discipline
Phase 2 – Sustainable Performance, Client Centricity & Innovation
The desired outcome
Understanding the organisation values and behaviours was an important part of performance standards and
organisation development strategy. The organisation decided to follow a 3 tiered approach to achieve the same.
Build awareness of the values & beliefs across all levels
Create a common understanding of the value behaviors across the service centre
Enable adoption and embedding of value behaviors
The key desired outcome was to enable the employees in the organisation to recognise and display the behaviours
that aligned to the values & beliefs of the organisation. This could only happen if the employees could relate the
values and the beliefs to their day job and it became a part of their operating language at work.
The approach
Values program always starts at the top. The senior most leadership level of the organisation were the
‘Program Sponsors’. A set of ‘Value Champions’ were created from the senior leadership team who
would be the guiding beacons for the program in the organisation. This was followed by a set of ‘Value
Enablers’, the first line people leaders in the organisation whose responsibility was to cascade the
program to the rest of the organisation. The critical impact of this approach was that, behaviours are
best embedded when it’s led by example and the ownership is taken by the immediate manager.
2. 2
Role of Paathshala in the program
As learning partners of the organisation we were closely involved in program design and were directly responsible
for the following;
Program framework design
Content design & development
Design & printing of facilitator guides
Train the trainer & certification of over 100 value champions & enablers
Creation & running of Value Cafes across sites.
As an organisation, we are the India Partners of Café Style Development Ltd, an UK based training & development
organisation that has developed and patented the Café Style Speed Training methodology which has been used in
this program.
The methodology adopted
Café Style Speed Training, a fun, engaging and a high impact facilitation methodology was used to cascade the values
program across the organisation. Café Style Speed Training is a transformational program which uses neuro science
and NLP based activities to drive learning outcomes. These activities take only 20 – 30 mins to deliver and requires
no training infrastructure whatsoever.
This enabled the Value Champions & Enablers to run the activities in an informal environment, on the shop floor,
during breaks, in the cafeteria etc.
Supporting these were the ‘Value Cafes’ that were set-up every Friday at each centre during the course of the roll-
out where teams could come and participate in the activities.
The beauty of this format was that, the activities are highly participative in nature, completely non-threatening and
allowed every participant to express freely, bringing in their own experiences, thoughts and feelings. This not just
ensured a higher level of ownership in driving the change within the participants but also helped them align their
own personal values to the organisation values.
Illustration of the framework
Program tools and collaterals
Value Champion / Enabler handbook including the following;
Individual value modules
The ‘how’ of facilitating the modules
The ‘dos & don’ts’
Detailed lesson plan on how to derive the learning / linking between the
activities and the values/behaviours