Military Embedded Systems 2015 Media Kit

1. 2015
Media Kit
mil-embedded.com
Contents
Editorial Staff and Departments 2
Demographics and Circulation 3
Editorial Calendar 4
Social Media Demographics 5
Contacts 6
E-casts opsy.st/ecastmediakit
E-mag/E-cast Roadmap opsy.st/EmagEcast
Rates opsy.st/2015rates
@military_cots | @JMcHaleIII
mil-embedded.com/facebook
mil-embedded.com/linkedin

2. Editorial Staff and Departments
Military Embedded Systems focuses
on embedded electronics – hardware
and software – for military applications
through technical coverage of all parts of
the design process. The website, Resource
Guide, E-mags, and print editions provide
insight on embedded tools and strate-gies
such as software, hardware, systems,
technology insertion, obsolescence man-agement,
and many other military-specific
technical subjects.
Coverage includes the latest innovative
products, technology, and market trends
driving military embedded applications
such as radar, sonar, unmanned system
payloads, signals intelligence, electronic
warfare, C4ISR, avionics, telemetry,
imaging, and more. Each issue provides
readers with the information they need to
stay connected to the pulse of embedded
technology in the military and aerospace
industries.
Military Embedded Systems is the indus-try’s
largest producer of E-casts, E-lerts,
E-letters, and white papers.
Departments
› Special Report
› Mil Tech Trends
› Industry Spotlight
› Defense Tech Wire
› Editor’s Choice Awards
John McHale, Group Editorial Director of Military Embedded
Systems, PC/104 and Small Form Factors, PICMG Systems &
Technology, Signal Processing Design, and VITA Technologies, has
covered the electronics industry for nearly 20 years. During that time
he has led and launched magazines, websites, shows, and e-newslet-ters
focused on the defense sector. He has a Masters of Print
Journalism from Boston University and an undergraduate degree in
Business Management from Albright College.
E-mail John at jmchale@opensystemsmedia.com
Lisa Daigle, Asst. Managing Editor, is responsible for working with con-tributing
authors on technical article submissions from abstract to final
drafts. Lisa has been covering the embedded computing industry since
the mid 1990s when she worked on Computer Design magazine. She
has a BA in English Literature from Assumption College.
E-mail Lisa at ldaigle@opensystemsmedia.com
Sally Cole has more than 15 years’ experience as a journalist, covering
topics that include physics, photonics, semiconductors, and network
virtualization. She holds a bachelors degree in geology from the
University of New Mexico.
E-mail Sally at scole@opensystemsmedia.com
Amanda Harvey, Assistant Editor, is responsible for online editorial,
proofreading articles, reviewing the layout process, and assisting with
various other editorial tasks. She has a BA in English Literature from
Arizona State University.
E-mail Amanda at aharvey@opensystemsmedia.com
Revised: October 16, 2014

3. Geographic Breakdown
60%
attended an E-cast
32,000
leads generated by
E-casts in 2013
Readers who
choose E-mags
64%
Readers who
choose print
74%
Readers who
choose tablets
28%
61%
participated in
online surveys
70%
downloaded and
read a white paper
in last 12 months
30,000
leads generated by
white papers in 2014
Wireless/
Networking
6% Vetronics
Design/Development
Engineering Manager
(Hardware)
21%
Military Embedded Systems
Subscribers’ Job Functions
Purchasing Power: What our engineers are buying
Components 18.91%
Boards/Buses 15.1%
Digital ICs 13.7%
Software 16.1%
Communications 19.1%
Medical/Health 12.5%
Automotive 13.2%
Design Tools, including EDA 13.5%
Wireless 13.5%
Avonics/Military 24.7%
Print/Online Circulation
Total Circulation 60,965
Print 26,945
E-mag 34,020
E-letter/E-lert 40,126
Additional E-lert Circulation:
UAV 25,014
Americas
64%
Europe
25%
Asia
11%
Scientist/R&D
3%
System Engineer
6%
Design/Development
Engineering Manager
(Software)
16%
Design/Development
Engineering Manager
(Software or Hardware)
35%
Executive/
Corporate Manager
9%
Educator/Consulting
2%
Sales/Marketing
4%
Manufacturing/Production/
Control Engineer
4%
Simulation and
Training
2%
Surveillance/
Reconnaissance/UAVs
2%
Shipboard
Electronics
2%
Security Threat/Biometrics
30%
Safety-critical Systems/T&M
8%
(Vehicle Electronics)
23%
Scientific
and Research
18%
Military Embedded Systems
Primary Industries

4. Revised 10/16/2014 Dates subject to change
mil-embedded.com | @military_cots | @JMcHaleIII
Military Embedded Systems 2015 Print and E-letter Editorial Calendar
Editorial Contacts: John McHale, Editorial Director, jmchale@opensystemsmedia.com
Lisa Daigle, Assistant Managing Editor, ldaigle@opensystemsmedia.com
Amanda Harvey, Assistant Editor, aharvey@opensystemsmedia.com
Sales/E-cast: Patrick Hopper, Publisher, phopper@opensystemsmedia.com
Due Dates
Editorial Ads
Issue Special Report (staff
written)
Mil Tech Trends
(staff written and
contributed)
Industry Spotlight (contributed)
Trade Shows, Promotions,
E-Casts, E-Mags, Bonus
Coverage, and Blogging
Abstracts
1st Draft
Print
Ads Close
E-letter
January Print
RADAR GUIDE
AFCEA West, Embedded
World
11/14/14
12/5/14
1/19
12/5/14
1/1
Radar Design Trends
Signal Processing
Trends in Radar, Sonar,
and Electronic Warfare
FPGAs for Radar and
January E-letter Electronic Warfare Systems
February E-letter Unsolicited articles are welcomed. Please contact: jmchale@opensystemsmedia.com – – – –
2/1
Feb/March Print AVIONICS ISSUE
Aviation Electronics Europe
Radar & EW E-Mag
12/19/14
1/9
2/23
1/9
3/1
March E-letter
Next-Generation Avionics
for Military and Space
Applications
Avionics Safety
Certifi cation
Connectors for
Avionics Applications
April/May Print UNMANNED SYSTEMS ISSUE ESC Boston, AUVSI, SOFIC
Special AUVSI Print
Supplement
Signal Processing Design
Resource Guide
1/30
2/20
4/6
2/20
4/1
April E-letter Small UAVs Unmanned Ground
Vehicles ISR payload designs for UAVs & UGVs
May E-letter Unsolicited articles are welcomed. Please contact: jmchale@opensystemsmedia.com – – – –
5/1
June Print
ITAR Compliance Trends Small Satellites Trends in Radiation-Hardened Electronics
ESC Silicon Valley,
NSREC, Small Satellite
Readership Survey
3/27
4/17
6/1
4/17
6/1
June E-letter
July/August Print Mitigation of
Counterfeit Parts Rugged Computing Secure Cloud Computing DSEI
Safety Certifi cation E-Mag
5/1
5/22
7/6
5/22
7/1
July E-letter
August E-letter Unsolicited articles are welcomed. Please contact: jmchale@opensystemsmedia.com – – – –
8/1
September Print
Military Embedded Systems Resource Guide
AUTOTESTCON, AUSA
6/12
7/3
8/17
7/3
9/1
Defense Electronics Market Analysis; Special Report: Shipboard Electronics; Mil Tech Trends: Test and
Measurement Trends; Industry Spotlight: Managing Obsolescence;
Key Resource Guide categories include: Boards, Multicore, Packaging/Mechanical/Chassis, Rugged
Boards and Computers, Small Form Factors, Sensors, Systems, Power Conversion, Rugged Storage, RTOS,
September E-letter Middleware/Software, Virtualization, Test and Instrumentation
October Print Embedded Processing for
Electronic Warfare
Military Radio Design
Trends Encryption
ESC Minneapolis, MILCOM,
DMSMS exhibition, AOC
Unmanned Systems E-Mag
7/10
7/31
9/14
7/31
10/1
October E-letter
Nov/Dec Print Navigation/GPS Technology
for Military Applications
Military Power
Supplies
VITA & PICMG Standards for Embedded
Military Systems Embedded Tech Trends
9/11
10/2
11/16
10/2
11/1
November E-letter
December E-letter Unsolicited articles are welcomed. Please contact: jmchale@opensystemsmedia.com – – – –
12/1

5. Add OpenSystems Media’s social network to your next campaign
4,980 followers
more than 42,000 engineers world-wide
4,430 followers @dsp_fpga
1,000 followers @picmg_tech
@military_cots
facebook.com/embedded.computing.design
Embedded Computing Design Group
1,720 members
Military Embedded Systems Group
2,713 members
DSP-FPGA Group
3,392 members
3,580 followers
@industrial_mag
9,775 followers
@embedded_mag
1,400 Likes
Small Form Factors Group
FPGA/CPLD Design Group
10,550 members ATCA Advanced Telecom Group
1,345 members
334 members
Industrial Embedded Systems Group
1,287 members
VITA Technologies Group
273 members
RTOS Embedded Channel Group
1,067 members
PICMG Systems & Technology Group
765 members
For more details on using our social network or consulting questions, please contact
Patrick Hopper at phopper@opensystemsmedia.com or call 586-415-6500

6. Contacts
Sales/Marketing
Publisher
Patrick Hopper
phopper@opensystemsmedia.com
Sales Director
Tom Varcie
tvarcie@opensystemsmedia.com
Strategic Account Managers
Rebecca Barker
rbarker@opensystemsmedia.com
281-724-8021
Eric Henry
ehenry@opensystemsmedia.com
785-917-0990
Kathleen Wackowski
kwackowski@opensystemsmedia.com
978-888-7367
Shannon Alo-Mendosa
shannona@opensystemsmedia.com
978-501-9116
Regional Account Managers
Barbara Quinlan – Southwest
bquinlan@opensystemsmedia.com
480-236-8818
Denis Seger – Southern California
dseger@opensystemsmedia.com
760-518-5222
Sydele Starr – Northern California
sstarr@opensystemsmedia.com
775-299-4148
Asia
Elvi Lee – Asia-Pacifi c Sales
elvi@aceforum.com.tw
Europe
James Rhoades-Brown – Europe
james.rhoadesbrown@husonmedia.com
Christian Hoelscher, Account Manager – Europe
christian.hoelscher@husonmedia.com
Gerry Rhoades-Brown, Account Manager – Europe
gerry.rhoadesbrown@husonmedia.com
Accounting
Emily Verhoeks
everhoeks@opensystemsmedia.com
Sales/Marketing Office
30233 Jefferson
St. Clair Shores, MI 48082
586-415-6500 | Fax: 586-415-4882
sales@opensystemsmedia.com
Resources
Subscription Updates
opensystemsmedia.com/subscriptions
Editorial
President
Rosemary Kristoff
rkristoff@opensystemsmedia.com
Executive Vice Presidents
John McHale
jmchale@opensystemsmedia.com
Rich Nass
rnass@opensystemsmedia.com
Editorial Directors
John McHale, Military Embedded Systems
jmchale@opensystemsmedia.com
Curt Schwaderer, Embedded Computing Design
cschwaderer@opensystemsmedia.com
Rich Nass, Brand Manager, Embedded Computing Design
rnass@opensystemsmedia.com
Jerry Gipper, VITA Technologies
jgipper@opensystemsmedia.com
Joe Pavlat, PICMG Systems & Technology
jpavlat@opensystemsmedia.com | 831-238-7715
Editors
Monique DeVoe, Managing Editor
mdevoe@opensystemsmedia.com
Brandon Lewis, Assistant Managing Editor
blewis@opensystemsmedia.com
Lisa Daigle, Assistant Managing Editor
ldaigle@opensystemsmedia.com
Sally Cole, Senior Editor
scole@opensystemsmedia.com
Rory Dear, Technical Contributor
rdear@opensystemsmedia.com
Amanda Harvey, Assistant Editor
aharvey@opensystemsmedia.com
Creative Services
David Diomede, Creative Services Director
ddiomede@opensystemsmedia.com
Stephanie Sweet, Creative Director
ssweet@opensystemsmedia.com
Joann Toth, Senior Designer
jtoth@opensystemsmedia.com
Jake Rojas, Graphic Designer
jrojas@opensystemsmedia.com
Web Services submit.opensystemsmedia.com
Konrad Witte, Senior Web Developer
kwitte@opensystemsmedia.com
Joy Gilmore, Assistant E-cast Manager
jgilmore@opensystemsmedia.com
Headquarters/Editorial
16626 E. Avenue of the Fountains, Suite 201
Fountain Hills, AZ 85268
480-967-5581 | Fax: 480-837-6466